Digital Marketing Consultants in Germany
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Meet FRATCH Digital Marketing Consultants in Germany
Michele H.
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Verena W.
Last position:
Senior Project Manager Marketing & Branding at SAVOS French Tacos
- Managed brand development from positioning through to the operational marketing structure
- Planned and implemented opening events
- Built up social media, including content creation and community management, as well as coordinating the website and external partners
- Developed marketing strategies to increase visibility and customer traffic and introduced basic marketing and communication processes
Sara B.
Last position:
Marketing Manager at amber Tech GmbH
- Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
- Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
- Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
- Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
- Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
- Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.
Florian D.
Last position:
Project Manager Marketing at Dr. Wolff Group
- AI platform and AI mindset (requirements, roles, governance, regulatory requirements, model fine-tuning, beta tests, coordination with Digital Team, development teams)
- AI Use Cases: Marketing, Product Management, market research, consumer research, advertising materials/product concepts for Sales and Marketing, conducting in-depth interviews with end customers
- Trend analyses, product and concept development for new products using various AI models (Langdock)
- Further development of AI tools/efficiency; lessons learned; internal training and communication
- Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
- Development of Brand Content using AI for Product Management Hair Care, Oral Care
Serena S.
Last position:
Senior Digital Project & Quality Manager (Marketing & Campaign Operations) at WPP Media
- Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
- Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
- Develop and implement quality standards to improve operational efficiency and campaign performance.
- Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
- Advise and enable internal teams and clients on digital marketing and campaign management best practices.
- Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.
Bernd M.
Last position:
Senior Digital Marketing Advisor and eCommerce Consultant at KIND, Payback, DYN, SKY, Amazon, posterXXl
- More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.
- Developed a unique perspective across various industries and their challenges by working in multiple roles throughout the career.
- Service portfolio includes strategic alignment of all marketing disciplines (digital and analogue) to target groups, goals and KPIs.
- Analysis and optimization of all existing marketing channels, including SEA, SEO, TV, social media, display and affiliate.
- CRM focus on identification of cross-selling potential, expansion of customer lifetime value and strategies to minimize churn.
- Data-based marketing: tracking and analyzing all possible data across the user journey.
- Setup and implementation of new technologies such as advanced tracking methods (Server2Server), BI/web controlling and AI tools.
- Operational and strategic know-how in all marketing disciplines.
- Strong team player, developing new marketing potential collaboratively and sharing know-how at any time.
- Troubleshooting complex marketing and business problems in a structured and efficient manner.
- Coaching and development of employees, including onboarding, offboarding and recruitment of new team members.
- Experience across industries such as retail/eCommerce, telecommunication, entertainment, insurance, industrial manufacturing and digital agencies.
- Worked with or for customers and employers including Kind, Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, PosterXXL, Sky, Klickparts.com and Ration1.de.
- Experience in B2C, B2B and B2B2C projects.
- At KIND: management and execution of all affiliate marketing activities, Native and Display campaigns, CTV campaigns and approximately 30 campaigns simultaneously.
- Built and managed partnerships with Doctolib, DeutschlandCard, Payback and dm.
- Planning, management and performance monitoring using Google Analytics, Jentis, Looker, Power BI, ThoughtSpot, Salesforce and SAP.
- Managed budgets of approximately EUR 450,000 and individual campaign budgets between EUR 30,000 and EUR 300,000.
Tim K.
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional Leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimization
Alexander U.
Last position:
Agency & Digital Consultant at JANUS DIE WERBEMANUFAKTUR
- Digital Marketing
- E-Commerce Consulting
- LinkedIn Marketing
- Google Marketing
- Search Engine Optimization (SEO)
- Web Project Management
Anusha B.
Last position:
Performance Marketing Analyst at Alavya Homes
eCommerce platform for home décor and furnishings, serving European customers.
- Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
- Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.
Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing
Ines S.
Last position:
Freelance Online Marketing & Data Strategy at Datenkomplize
- Unlocking data treasures and gaining fantastic insights
- As a data partner, I optimize my clients' marketing mix
Julia W.
Last position:
External Campaign Manager CRM & Email Marketing Natüür at Natüür
- Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
- Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
- Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
- Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
- Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
- Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
- Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
- Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
- Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
- Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
- Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
- Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
- Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
- CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
- Technical setup and structuring of data instances as well as coordination and support of data migrations
- Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
- Internal and external stakeholder management as well as coordination of interfaces and external agencies
- Technical project management from strategic concept development through implementation to analysis and continuous optimization
Jantien V.
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Philipp J.
Last position:
Online Marketing Consultant at PIA Media MUC GmbH
- Development of strategic social concepts in performance marketing
- Creation of media plans
- Briefing for the Data & Creative and Project Management teams
- Preparation and monitoring of forecasts and budgets
Vitaliy M.
Last position:
Team Lead Development with a focus on lead generation at one of Germany's largest insurance companies
- Backend WordPress web development.
Raya P.
Last position:
B+R Autohaus
B+R Autohaus
AUTOMOTIVE DEALER GROUP
Replaced an arbitrary lead-value system with one weighted by actual sales priority, helping bidding reflect what leads were genuinely worth across this multi-location dealer group.
Discover over 15,000 top freelancers
Digital Marketing Consultants statistics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
3.8 years
Positions per freelancer
11
Top business areas
Marketing, Sales, Project Management
Top industries
Advertising, Media and Entertainment, Retail
Certification focus areas
Marketing, Business Intelligence, Human Resources
Bachelor's degree or higher
91%
Master's degree or higher
54%
Doctorate
2%
Certifications per freelancer
1
Most common languages
German, English, French
Speak two or more languages
93%
Based on our profile pool as of 22 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates for Digital Marketing Consultants in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 22 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Digital Marketing Consultants experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (70%)
- Media and Entertainment (57%)
- Retail (57%)
- Information Technology (56%)
- Professional Services (56%)
- Education (46%)
- Healthcare (39%)
- Manufacturing (35%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
What they do
A digital marketing consultant helps you turn traffic into pipeline, leads, and sales. They look at the full path from channel strategy to conversion and focus on what should change first.
- Audit search, paid media, email, social, and landing pages
- Define channel mix, audience focus, and campaign priorities
- Improve tracking, reporting, and attribution
- Support launches, repositioning, and performance turnarounds
Core skills
Strong consultants know how to connect strategy with execution. They can read channel data, spot waste, and turn findings into clear actions for in-house teams or agencies.
They often work as online marketing consultants or performance marketing consultants, especially when the task is hands-on and growth-focused. The best profiles combine commercial thinking with practical skills in Google Ads, SEO, analytics, CRM, content, and conversion rate optimization.
Typical tools
The exact stack depends on your setup, but common tools include analytics suites, ad platforms, tag managers, dashboards, email systems, and CMS tools. A good consultant does not just know the tools. They know how to use them to answer business questions.
- Google Analytics and tag management
- Google Ads and other paid media platforms
- SEO and keyword research tools
- CRM, email marketing, and reporting dashboards
When companies hire
Companies bring in a freelance digital marketing consultant when they need fast clarity, a senior second opinion, or extra capacity without adding a permanent role. This is common during product launches, market entry, campaign rebuilds, website relaunches, or after performance drops.
In Germany, many clients want someone who can work well with local teams, agencies, and stakeholders in English or German. That is especially useful for B2B, SaaS, industrial firms, e-commerce brands, and service companies with complex buying cycles.
What good looks like
A strong consultant asks sharp questions, challenges assumptions, and makes trade-offs visible. They do not hide behind jargon or vanity metrics.
- Clear priorities tied to business goals
- Practical recommendations that teams can implement
- Strong grasp of measurement and conversion
- Ability to work across strategy and hands-on execution
Signs you need one
You likely need a consultant if spend is rising but results are flat, if tracking is unreliable, or if nobody owns the full customer journey. A freelancer can also help when your team needs specialist support for a short-term project or interim cover.
They are a strong fit when you already have channels in place and need sharper decisions, not a long onboarding phase. That is often faster and more flexible than hiring permanent staff for a narrow or changing scope.
Frequently asked questions
Everything clients usually want to know about Digital Marketing Consultants, in one place.
A Digital Marketing Consultant reviews your channels, data, and customer journey, then turns that into a plan you can act on. The work often includes audits, campaign strategy, tracking setup, conversion improvements, and coordination with internal or external teams. The goal is not more activity; it is better performance.
A freelancer makes sense when you need senior input quickly, for a defined project, or to cover a gap in the team. A digital marketing consultant is often the better choice for audits, launches, turnarounds, and specialist work that does not require a full-time hire. It also gives you flexibility when needs change fast.
These titles are often used for similar work, but the scope can differ. An online marketing consultant may cover a broader mix of channels, while a performance marketing consultant usually focuses more on paid media and measurable growth. A digital marketing consultant can sit across both and connect them to business goals.
Look for someone who understands analytics, channel strategy, conversion, and messaging. A good Digital Marketing Consultant can work with Google Ads, SEO, CRM, email, and reporting tools without losing sight of the commercial goal. They should also be able to explain decisions in plain language.
This role is a good fit for campaign audits, new market entry, website relaunches, lead generation fixes, and funnel improvements. A digital marketing consultant is also useful when you need to align search, paid, content, and lifecycle marketing around one plan. The best projects have a clear business problem, not just a list of channels.
Ask for examples of similar work, the thinking behind past recommendations, and how results were measured. A strong digital marketing consultant will talk about diagnosis, prioritization, and trade-offs, not just tools or channel names. Their answers should show that they can work from data and still think commercially.
Most of the work can be done remotely, especially audits, strategy, reporting, and campaign optimization. On-site time can help when the consultant needs to meet leadership, align with sales, or work through a complex internal setup. For many teams in Germany, a hybrid setup is the most practical option.
A good digital marketing consultant usually starts by reviewing goals, tracking, current performance, and the main bottlenecks. From there, they should define priorities and show what to change first. You should expect clear recommendations, not a long discovery process with no output.
The average hourly rate for Digital Marketing Consultants in Germany is 92 €, which corresponds to a daily rate of about 737 € based on an 8-hour working day.
Of the freelancers working as Digital Marketing Consultants in Germany, 91% hold at least a Bachelor's degree, 54% hold at least a Master's degree, and 2% hold a doctorate.
On average, freelancers working as Digital Marketing Consultants in Germany have 19 years of professional experience, with a single engagement typically lasting around 3.8 years.
The most common languages among freelancers working as Digital Marketing Consultants in Germany are German (98%), English (93%), and French (28%).
The most common industries among freelancers working as Digital Marketing Consultants in Germany are Advertising (70%), Media and Entertainment (57%), and Retail (57%).
The most common business areas among freelancers working as Digital Marketing Consultants in Germany are Marketing (100%), Sales (72%), and Project Management (69%).
FRATCH Digital Marketing Consultants main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Munich Request a free demo
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Philipp Thomaschewski
FRATCH CEO
