Adobe Experience Cloud Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Adobe Experience Cloud
Chris Wolf
Last position:
Senior Strategy Advisor, Transformation Lead – program realignment with target picture, governance, and priority steering at Sparkassen-Finanzgruppe | S-Communication Services
In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.
Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.
Designed program realignment and project portfolio management
Developed strategy model and target picture for IT projects
Structured portfolio, roadmap, and priorities
Established governance and regular meetings
Worked out operating model for flagship projects
Assessed AI and automation ideas
Clarified roles and responsibilities
Implemented change measures
Developed, moderated, and evaluated workshops
Transformed 17 initiatives into a steering model
Increased transparency and decision-making ability
Strengthened commitment in steering
Sharpened the operating model structurally
Integrated three top-5 institutes
Involved over 80% of stakeholders
Governance
Portfolio steering (PPM)
Change management
Artificial intelligence
Workflow automation
AI use case assessment
Confluence
Jira
Stakeholder management
Sebastian Zwiesler
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Michael Seliger
Last position:
Technical Lead, Development and Requirements Gathering at Decoupled frontend for a website in the pharmacy sector
- Ongoing support and further development.
Carina Huppertz
Last position:
Product Lead | White-Label App at Freelance
- Led the development and launch of multiple HEMS Apps for energy providers ensuring end-user value and product scalability as white-label solution
- Owned the full product lifecycle: created roadmaps, prioritized features, and managed the product backlog and development process
- Introduced and continuously refined agile methodologies to enhance team fulfillment and improve development efficiency
- Established scalable customer management systems including Help Center setup and implementation of a ticketing/support solution
- Contributed to investor pitches and strategic product positioning to align with market needs and drive business growth
Frank Fischer
Last position:
World's largest discount retailer
- Adobe Workfront – introduction and migration support
- implementation of the MVP with Adobe Workfront
- support for the go-live
- implementation of additional use cases
- stakeholder management
- change management and consulting
- concept and configuration
- setup of Adobe Fusion automations
Siegfried-Thor Bolz
Last position:
AI Solutions Architect & Developer at E-Commerce
- Integrated LangChain middleware between AEM and SAP PIM system
- Developed a FastAPI interface for system communication
- Implemented vector embeddings for semantic product search
- Evaluated LLM models (Vertex AI/Gemini, LM Studio, Hugging Face, OpenAI) for product analysis
- Developed an AEM component to display product recommendations and integrated the recommendation API into the AEM authoring process
- Designed and implemented Pinecone vector database for product embeddings
- Optimized response times and caching strategies
- Evaluated Vertex AI Studio for LLM testing and prompt workflows
- Implemented secure API routing and access control for AI components via FastAPI and gateway validation
Marko Lasnia
Last position:
Interim Project Lead for Website and Webshop Relaunch at Thüringer Netkom GmbH
Shahram Djafari
Last position:
IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group
- Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
- Concept and implementation of the EUDR (EU Deforestation Regulation)
- Concept and implementation of the Eco-Design Regulation
- Continued support of projects within the Corporate Responsibility strategy
- Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
- Overall project management, marketing, communication, and quality assurance for the projects
- Creation of the project plan including timeline/roadmap, budget, and resources
- Ensuring compliance with budget and deadlines
- Defining guidelines for project control, methods, and priorities
- Planning and tracking resources and effort, also together with other IT teams
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
- Development of standards and process automation
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.
Philip Scheibl
Last position:
CEO & Owner at Scheibl GmbH
- Optimization of strategic and operational processes for improved best practice
- Digital transformation to Data Driven Marketing, cyber security, fraud protection
- Digital communication solutions in online marketing to visualise and increase competencies, performance components, brand presence and competitive differentiation
- BI, tracking and financial model optimisation
- Knowledge promotion and synergy networking in the business process and implementation
- Go-to-market strategy
- API and data automation development
- UTM parameters and performance KPIs
- Technologies: MS Power BI, Adobe Analytics, Datorama, Tableau, Qlik, Google Analytics, Salesforce, Braze, Adobe Experience Cloud, FSCM, SOC and SIEM analytics, API, DWH, CDH
Dominik Miklec
Last position:
Digital Analytics Consultant & Engineer at Freelance
- Working with clients in various industries like automotive, finance, insurance, and ecommerce
- Main responsibilities include specification, consultation, project management, technical implementation/engineering, and quality assurance of digital analytics setups in Adobe Analytics and Google Analytics with Adobe Launch and Google Tag Manager
- Creating and implementing A/B tests with Adobe Target
Birgit Baier
Last position:
Advisory Board Member at Berlin Design Week
Advisory Board Member Tasks for Berlin Design Week
- Provide strategic input on vision, themes, and long-term direction
- Advise on program development for exhibitions, talks, and workshops
- Recommend speakers, designers, and projects
- Build and leverage networks for partnerships and sponsorships
- Act as an ambassador, promoting the event globally
- Ensure high standards for content, diversity, and inclusion
- Evaluate event success and recommend improvements
Martin Pahl
Last position:
AMS-Gruppe
- Support for website relaunch (SEO, SEA)
- Planning and managing all performance marketing activities
- SEO (technical, content, active link building)
- Managing and implementing Google Ads and LinkedIn Ads campaigns
- Planning and managing content marketing, UX optimization, conversion maximization for B2B
- Creating landing pages (WordPress)
- Setting up and regularly analyzing Google Analytics
- Setting up tracking for all channels (performance marketing, email marketing, offline activities)
Discover over 15,000 top freelancers
Statistics of experts using Adobe Experience Cloud
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
2 years
Positions per freelancer
16
Top business areas
Information Technology, Marketing, Project Management
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Marketing, Information Technology, Business Intelligence
Bachelor's degree or higher
91%
Master's degree or higher
73%
Doctorate
9%
Certifications per freelancer
4
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Adobe Experience Cloud
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Experience Cloud scope
Adobe Experience Cloud is a suite for customer data, content, personalization, and campaign work. Teams use it to connect web, app, email, and commerce touchpoints. It appears in projects where Adobe Experience Platform, Analytics, Target, and Journey Optimizer must work together.
Core tools
- Adobe Experience Platform for unifying and activating customer data
- Adobe Analytics for reporting, attribution, and journey insight
- Adobe Target for testing and personalization
- Adobe Experience Manager for content and site delivery
- Adobe Campaign or Journey Optimizer for cross-channel messaging
Typical work
Strong specialists set up data schemas, tags, events, segments, and consent-aware flows. They also tune reporting, build audiences, support content operations, and connect Experience Cloud with CRM, CDP, and commerce systems. The work often starts with messy data and ends with clear activation rules.
When to bring in help
Companies usually look for freelance expertise when a rollout is blocked, a migration is risky, or the internal team lacks platform depth. That can mean Adobe Marketing Cloud legacy setups, a move to Adobe Experience Platform, or a need for clean implementation across several teams. In Germany, this often involves close work with local marketing, analytics, and IT groups.
What good specialists do
- Translate business goals into workable Adobe setups
- Handle governance, naming, and data quality discipline
- Work across analytics, content, and activation layers
- Spot integration gaps before they become reporting issues
- Document decisions so teams can maintain the stack
Skills that matter
Look for professionals who understand customer data models, event tracking, tagging, and privacy-aware activation. Useful adjacent skills include JavaScript, APIs, web analytics, consent handling, and cloud data flows. The best experts do not only configure tools; they explain trade-offs clearly and keep the stack usable for the people who run it day to day.
Frequently asked questions
Key details about Adobe Experience Cloud, drawn from the questions we get asked most.
Adobe Experience Cloud is used to manage customer data, content, personalization, analytics, and campaign delivery across channels. Companies bring it in when they want web, app, email, and commerce activity to work from shared data and rules. It is common in digital marketing setups that need both control and consistency.
Adobe Experience Cloud is the current umbrella name, while Adobe Marketing Cloud is the older term many teams still use. You will also hear people refer to specific pieces like Adobe Experience Platform, Adobe Analytics, or Adobe Target. In hiring, it helps to know which product family the project really touches.
Adobe Experience Cloud is often chosen when a company wants deep content, analytics, and personalization capabilities in one ecosystem. Compared with other stacks, it can feel more complex but also more flexible across large digital experiences. The right choice depends on whether the work is centered on content operations, data activation, or campaign orchestration.
A strong Adobe Experience Cloud specialist usually brings skills in JavaScript, APIs, web analytics, tagging, and data governance. For many projects, experience with consent handling, CRM integrations, and cloud data platforms matters too. If the role touches AEM or Experience Platform, content modeling and schema design are also important.
Adobe Experience Cloud projects often need someone who has already handled setup, troubleshooting, and cross-tool integration. Small tasks may only need targeted support, but migrations or personalization programs usually need broader platform depth. The safest choice is a specialist who has worked on similar implementations, not just used the tools from one angle.
Yes, Adobe Experience Cloud work is often done remotely because most tasks can be handled in shared environments and documentation tools. For German teams, remote collaboration works well when the specialist can join planning sessions, speak clearly about technical details, and coordinate with marketing and IT. On-site time can still help during workshops or launch phases.
For Adobe Experience Cloud, look for clear examples of past implementations, migration work, and troubleshooting across connected tools. Good specialists can explain how they approached data quality, naming, governance, and reporting, not just which screens they clicked through. Ask how they handled a real integration or activation problem and listen for specifics.
A Adobe Experience Cloud specialist may deliver tracking plans, data schemas, configuration notes, audience logic, reporting setups, or launch support. In larger work, they may also document governance rules and handover steps for internal teams. The best deliverables are practical and easy for others to maintain.
The average hourly rate of freelancers in Germany who have used Adobe Experience Cloud in their recent projects is 105 €, which corresponds to a daily rate of about 844 € based on an 8-hour working day.
Of the freelancers in Germany who have used Adobe Experience Cloud in their recent projects, 91% hold at least a Bachelor's degree, 73% hold at least a Master's degree, and 9% hold a doctorate.
On average, freelancers in Germany who have used Adobe Experience Cloud in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 2 years.
The most common languages among freelancers in Germany who have used Adobe Experience Cloud in their recent projects are German (100%), English (100%), and French (25%).
The most common industries among freelancers in Germany who have used Adobe Experience Cloud in their recent projects are Information Technology (92%), Professional Services (92%), and Advertising (83%).
The most common business areas among freelancers in Germany who have used Adobe Experience Cloud in their recent projects are Information Technology (100%), Marketing (92%), and Project Management (92%).
Main locations of FRATCH Experts, who have recently used Adobe Experience Cloud
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
