Birgit Baier - Transformation Consulting I Supervisory Board, NED

Q: Where is Birgit based?

Birgit is based in Potsdam, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Birgit speak?

Birgit speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary) .

Q: How many years of experience does Birgit have?

Birgit has at least 33 years of experience. During this time, Birgit has worked in at least 13 different roles and for 13 different companies . The average length of individual experience is 3 years and 6 months . Note that Birgit may not have shared all experience and actually has more experience.

Q: What is Birgit's latest experience?

Birgit's most recent position is Advisory Board Member at Berlin Design Week .

Q: What companies has Birgit worked for in recent years?

In recent years, Birgit has worked for Berlin Design Week , Plan.Net Berlin , Ogilvy , Macromedia University of Applied Sciences , and BEMPOWERED .

Q: Which industries is Birgit most experienced in?

Birgit is most experienced in industries like Advertising , Media and Entertainment , and Government and Administration . Birgit also has some experience in Professional Services , Education , and Information Technology .

Q: Which business areas is Birgit most experienced in?

Birgit is most experienced in business areas like Marketing , Sales , and Strategy . Birgit also has some experience in Project Management , Operations , and Customer Service .

Q: Which industries has Birgit worked in recently?

Birgit has recently worked in industries like Government and Administration , Professional Services , and Education .

Q: Which business areas has Birgit worked in recently?

Birgit has recently worked in business areas like Project Management , Operations , and Strategy .

Recommended expert

Potsdam, Germany

Check rate

Experience

Mar 2026 - Present

3 months

On-site

Advisory Board Member

Berlin Design Week

Nov 2021 - May 2024

2 years 7 months

On-site

Managing Director & Discipline Lead Strategy, Consulting and Sustainability; Partner Manager, Adobe

Plan.Net Berlin

Strategic and operational responsibility for the Berlin operation, including restarting the business while building the consulting practice
Close collaboration with other agencies in the House of Communication and the holding (Plan.Net & Serviceplan)
Managed areas: Consulting, Creative (UX/UI), Technology & Media/Marketing; managed the Adobe partnership
Achievements:
Substantial new business wins
Steering re-platforming projects within healthcare and public corporations
Hiring new staff
Rebooting and managing the Adobe practice

Feb 2020 - Oct 2021

1 year 9 months

Partner Consulting; Leader Growth & Innovation; IQOS Account Leader

Ogilvy

Strategic and operational responsibility for the consulting practice classified as growth engine
Led and managed the team, existing clients, new business opportunities, and thought leadership
Leader of the global IQOS account (Innovation, Services, Loyalty, CLUB, Care Programs)
Achievements:
Managed growth during Corona despite company short-time work
Built a strong team and sustainable practice
Developed growth strategy and strengthened IQOS relationship as third biggest client in Ogilvy Germany
Opened new service areas while maintaining high margins
Acquired new business (e.g., Nestlé)
Collaborated with experts at local and global levels
Launched Behavioural Science and Innovation areas
Attracted new talent
Finalized White Papers, new frameworks, sales toolkit
Participated as an expert in a public panel

Oct 2019 - Dec 2024

5 years 3 months

College Lecturer

Macromedia University of Applied Sciences

Taught Innovation by Design, Social Business (Research Project), Brands and Branding, Media Planning & Targeting

Jan 2018 - Present

8 years 5 months

Potsdam, Germany

Hybrid

Management Consulting, Supervisory/Board, NED

BEMPOWERED

Active across diverse industries where success is driven by the interplay of strategy, service & solution design, and technology
Development and execution of growth and go-to-market strategies within the digital, technology, and creative sectors
Expertise in strategic analysis and advisory, fostering and managing innovation, practical execution, digital transformation, and service design
Accelerating business growth through dynamic partnerships and agile collaboration

Feb 2017 - Present

9 years 4 months

Nepal

On-site

Founder & Chairperson

BBUILDSUPNEPAL E.V.

I am the founder and Chairperson of bbuildsupnepal e.V. - a non-profit organization for children and families in needs.

Our Vision Our vision is a Nepal where children and women can live safer, more protected, healthier, and happier lives. In everything we do, we create spaces where orphans, street children, and women in need not only find protection, but are also empowered through the principle of helping people help themselves. Our goal is to enable individuals to shape their lives independently and with renewed perspectives.

Through selected projects, we also support women in particularly difficult life situations, helping them gain stability and new opportunities while strengthening family structures so that children can grow up in a safe and supportive environment.

Every 2–3 years, we travel to Nepal to connect directly with the people on the ground and maintain a deep understanding of their daily realities.

We share insights from these visits in our blog articles, alongside updates on our projects and current developments in Nepal.

-> [link]

Jun 2015 - Sep 2017

2 years 4 months

Hybrid

Area Vice President Strategic Alliances & Operations, European Mainland

Acquia

Managed existing and acquired new strategic partnerships with digital agencies, system integrators, and consulting firms
Served as Nestlé's global lead partner for agency partnerships
Achievements:
Developed new partner channel strategy
Acquired 70+ partners in nine countries
Drove product sales and conducted sales training
Managed partner marketing including sponsoring, white papers, and joint new business development
Acted as Nestlé contact for global tenders and technology partner activities

Apr 2012 - Jun 2015

3 years 3 months

International Director Strategic Alliances (DACH, Benelux, UK); Chief Client Officer Germany; Member of the Management Board

Razorfish (SapientRazorfish, Publicis Group)

As Chief Client Officer Germany and Head of Client Service Department:
Responsible for major customers and tenders
Global executive sponsor for DHL
Achievements:
Sales growth and margin increase
Stabilization of McDonald's account
Created competency model and individual career plans for team members
As International Director Strategic Alliances Europe:
Main partner and customer contact for strategic technology partnerships (focus on Adobe and e-commerce providers)
Part of the EMEA M&A team
Achievements:
Managed technology partnerships with a focus on Adobe, including partnership governance and international business plan creation
Conducted M&A scouting and meetings with potential acquisitions
Supervised all strategic technology partner tenders

Jan 2010 - Feb 2012

2 years 2 months

Netherlands

General Manager Germany & The Netherlands; Member of the European Leadership Team

Frog Design (Aricent)

Responsible for both locations in a matrix organization
Executive sponsor for Nokia and Alcatel Lucent
Achievements:
Market repositioning and launch strategy of the Frog brand
Relocated both locations to new premises (90 employees each)
Served as cultural caretaker to motivate change
Hired new employees (39 in Munich, 25 in Amsterdam)
Turned around a Vodafone App project (> €1 million)
Organized TED Salon London
Increased customer satisfaction and significantly increased average order and project volume

Jul 2007 - Dec 2009

2 years 6 months

Russian Federation

Business Consultant Germany

The Brand Union (WPP)

Business and new business development, market expansion
Achievements:
Developed expansion strategy for Central & Eastern Europe focusing on Russia
Prepared business plan for market entry
Conducted competition and market analysis

Jan 2004 - Dec 2006

3 years

CEO; Managing Director Germany & Switzerland; Director Business Development

FutureBrand (Interpublic Group)

Jan 2002 - Dec 2003

2 years

China

Fund-raising Consultant China

United Nations Children's Fund (UNICEF)

Jan 1993 - Dec 2002

10 years

Singapore

On-site

Managing Director Singapore; New Business Development India; President and CEO Philippines; General Manager Hungary; Senior

Wunderman/Impiric (WPP)

Led international digital CRM agency operations across multiple markets
Managed new business development initiatives in India and Southeast Asia
Oversaw client management and service delivery in Europe

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Media and Entertainment, Government and Administration, Professional Services, Education, and Information Technology.

Advertising

Media and Entertainment

Government and Administration

Professional Services

Education

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Strategy, Project Management, Operations, and Customer Service.

Marketing

Sales

Strategy

Project Management

Operations

Customer Service

Summary

I have spent over two decades driving transformation and sustainable growth in international environments. My focus has been on digital business transformation, AI integration, and innovative strategy development. I excel at aligning diverse stakeholder interests and leading change across multicultural teams, consistently delivering long-term results.

I combine financial literacy and governance awareness with deep expertise in sustainability and organisational development. I work effectively across industries including digital, creative, and technology-driven sectors, ensuring practical implementation and robust, responsible growth.

With 25+ years of leadership across 20 countries and 50+ global brands, I bring deep expertise at the intersection of strategy, brand, creation, and technology. My work spans industries including automotive, finance, FMCG, telecom, and NGOs, supporting clients such as Ford, Audi, Bosch, Citibank, Nestlé, Vodafone, IBM, UNICEF, Siemens, PMI, and many others.

Languages

German

Native

English

Advanced

French

Elementary

Italian

Elementary

Education

Oct 1991 - Jun 1993

Akademy for Marketing-Communcation

STATE-CERTIFIED COMMUNICATIONS EXPERT · Frankfurt, Germany

Oct 1985 - Jun 1988

Johann Wolfgang Goethe- University

Sociology and Anthropology · Frankfurt, Germany

Oct 1981 - Jun 1984

Ricarda-Huch-Gymnasium

HIGH SCHOOL · Dreieich, Germany

Certifications & licenses

Artificial Intelligence: Business Strategies and Applications

UC Berkeley - Executive Education

CIRCULAR ECONOMY AND SUSTAINABILITY STRATEGIES

Cambridge Judge Business School Executive Education University of Cambridge

Business Coach

Academy for Trainers and Coaches, Berlin

Excellence Program For Supervisory Boards

Frankfurt School of Finance & Management, Frankfurt

State-Certified Communications Expert

Akademy for Marketing-Communcation, Frankfurt

Statistics

Experience

Total positions 13

Experience in Advertising 22.5 y

Avg length 4 y

Longest experience 9 y 11 m

Global Experience

Countries worked in 6 (Germany, Nepal, Netherlands, Russian Federation, China, +1)

Primary country Germany

Expertise

Recent roles Advisory Board Member, Managing Director & Discipline Lead Strategy, Consulting and Sustainability; Partner Manager, Adobe, Partner Consulting; Leader Growth & Innovation; IQOS Account Leader

Main industries Advertising, Media and Entertainment, Government and Administration

Main business areas Marketing, Sales, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 5

Profile

Created

May 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Birgit based?

Birgit is based in Potsdam, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Birgit speak?

Birgit speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary).

How many years of experience does Birgit have?

Birgit has at least 33 years of experience. During this time, Birgit has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 3 years and 6 months. Note that Birgit may not have shared all experience and actually has more experience.

What roles would Birgit be best suited for?

Based on recent experience, Birgit would be well-suited for roles such as: Advisory Board Member, Managing Director & Discipline Lead Strategy, Consulting and Sustainability; Partner Manager, Adobe, Partner Consulting; Leader Growth & Innovation; IQOS Account Leader.

What is Birgit's latest experience?

Birgit's most recent position is Advisory Board Member at Berlin Design Week.

What companies has Birgit worked for in recent years?

In recent years, Birgit has worked for Berlin Design Week, Plan.Net Berlin, Ogilvy, Macromedia University of Applied Sciences, and BEMPOWERED.

Which industries is Birgit most experienced in?

Birgit is most experienced in industries like Advertising, Media and Entertainment, and Government and Administration. Birgit also has some experience in Professional Services, Education, and Information Technology.

Which business areas is Birgit most experienced in?

Birgit is most experienced in business areas like Marketing, Sales, and Strategy. Birgit also has some experience in Project Management, Operations, and Customer Service.

Which industries has Birgit worked in recently?

Birgit has recently worked in industries like Government and Administration, Professional Services, and Education.

Which business areas has Birgit worked in recently?

Birgit has recently worked in business areas like Project Management, Operations, and Strategy.

What is Birgit's education?

Birgit holds a Bachelor from Akademy for Marketing-Communcation.

Does Birgit have any certificates?

Birgit has 5 certificates. Among them, these include: Artificial Intelligence: Business Strategies and Applications, CIRCULAR ECONOMY AND SUSTAINABILITY STRATEGIES, and Business Coach.

What is the availability of Birgit?

Birgit will be available part-time from July 2026.

What is the rate of Birgit?

Birgit's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.