Birgit Baier-Transformation Consulting I Supervisory Board, NED | Strategy Consulting I SW50 Germany 2026
Check rate
Experience
Advisory Board Member
Berlin Design Week
Advisory Board Member Tasks for Berlin Design Week
- Provide strategic input on vision, themes, and long-term direction
- Advise on program development for exhibitions, talks, and workshops
- Recommend speakers, designers, and projects
- Build and leverage networks for partnerships and sponsorships
- Act as an ambassador, promoting the event globally
- Ensure high standards for content, diversity, and inclusion
- Evaluate event success and recommend improvements
Managing Director & Discipline Lead Strategy, Consulting and Sustainability; Partnermanager Adobe
Plan.Net Berlin
- Strategic and operational responsibility for the Berlin operation, including restarting the business while building the consulting practice
- Close collaboration with other agencies in the House of Communication and the holding (Plan.Net & Serviceplan)
- Managed areas: Consulting, Creative (UX/UI), Technology & Media/Marketing; managed the Adobe partnership
- Achievements:
- Substantial new business wins
- Steering re-platforming projects within healthcare and public corporations
- Hiring new staff
- Rebooting and managing the Adobe practice
Partner Consulting; Leader Growth & Innovation; IQOS Account Leader
Ogilvy
- Strategic and operational responsibility for the consulting practice classified as growth engine
- Led and managed the team, existing clients, new business opportunities, and thought leadership
- Leader of the global IQOS account (Innovation, Services, Loyalty, CLUB, Care Programs)
- Achievements:
- Managed growth during Corona despite company short-time work
- Built a strong team and sustainable practice
- Developed growth strategy and strengthened IQOS relationship as third biggest client in Ogilvy Germany
- Opened new service areas while maintaining high margins
- Acquired new business (e.g., Nestlé)
- Collaborated with experts at local and global levels
- Launched Behavioural Science and Innovation areas
- Attracted new talent
- Finalized White Papers, new frameworks, sales toolkit
- Participated as an expert in a public panel
College Lecturer
Macromedia University of Applied Sciences
I taught courses in Innovation by Design, Social Business (Research Project), Brands and Branding, and Media Planning & Targeting, equipping students with practical expertise in design thinking, social entrepreneurship, brand strategy, and media planning. Key tasks, tools & results:
- Tasks: Enhanced and delivered existing curriculum in both on-site and virtual course formats, student mentoring, research supervision
- Tools: Design thinking methodologies, brand strategy frameworks, media analytics, case study analysis
- Results: Enhanced student competencies in innovation, branding, and strategic media planning
Management Consulting, Supervisory/Board, NED
BEMPOWERED
- Active across diverse industries where success is driven by the interplay of strategy, service & solution design, and technology
- Development and execution of growth and go-to-market strategies within the digital, technology, and creative sectors
- Expertise in strategic analysis and advisory, fostering and managing innovation, practical execution, digital transformation, and service design
- Accelerating business growth through dynamic partnerships and agile collaboration
Founder & Chairperson
BBUILDSUPNEPAL E.V.
- Role: Co-founder and Chairperson of bbuildsupnepal e.V. (Berlin-based non-profit organization)
- Target group: Orphans, street children, and women in need in Nepal
- Mission: Empowerment for a life in safety, health, and happiness
- Vision: A Nepal where all children and women have safe spaces to survive, grow, and thrive
Responsibilities:
- Founding and strategic leadership of the organization
- Fundraising and donation management to finance programs
- Building local and international partnerships
- Designing and implementing education, protection, and health projects on site
Achievements:
Establishment of a sustainable NGO with international impact Delivery of concrete aid projects with a direct improvement in living conditions Building a strong network of donors, supporters, and cooperation partners
Area Vice President Strategic Alliances & Operations, European Mainland
Acquia
- Managed existing and acquired new strategic partnerships with digital agencies, system integrators, and consulting firms
- Served as Nestlé's global lead partner for agency partnerships
- Achievements:
- Developed new partner channel strategy
- Acquired 70+ partners in nine countries
- Drove product sales and conducted sales training
- Managed partner marketing including sponsoring, white papers, and joint new business development
- Acted as Nestlé contact for global tenders and technology partner activities
International Director Strategic Alliances (DACH, Benelux, UK); Chief Client Officer Germany; Member of the Management Board
Razorfish (SapientRazorfish, Publicis Group)
- As Chief Client Officer Germany and Head of Client Service Department:
- Responsible for major customers and tenders
- Global executive sponsor for DHL
- Achievements:
- Sales growth and margin increase
- Stabilization of McDonald's account
- Created competency model and individual career plans for team members
- As International Director Strategic Alliances Europe:
- Main partner and customer contact for strategic technology partnerships (focus on Adobe and e-commerce providers)
- Part of the EMEA M&A team
- Achievements:
- Managed technology partnerships with a focus on Adobe, including partnership governance and international business plan creation
- Conducted M&A scouting and meetings with potential acquisitions
- Supervised all strategic technology partner tenders
General Manager Germany & The Netherlands; Member of the European Leadership Team
Frog Design (Aricent)
- Responsible for both locations in a matrix organization
- Executive sponsor for Nokia and Alcatel Lucent
- Achievements:
- Market repositioning and launch strategy of the Frog brand
- Relocated both locations to new premises (90 employees each)
- Served as cultural caretaker to motivate change
- Hired new employees (39 in Munich, 25 in Amsterdam)
- Turned around a Vodafone App project (> €1 million)
- Organized TED Salon London
- Increased customer satisfaction and significantly increased average order and project volume
Business Consultant Germany
The Brand Union (WPP)
- Business and new business development, market expansion
- Achievements:
- Developed expansion strategy for Central & Eastern Europe focusing on Russia
- Prepared business plan for market entry
- Conducted competition and market analysis
CEO; Managing Director Germany & Switzerland; Director Business Development
FutureBrand (Interpublic Group)
As CEO and Managing Director at FutureBrand Germany and Switzerland, I was responsible for
- P&L,
- hiring
- corporate network management
- new business and global growth strategy
- Global Business Plan for P&G.
FutureBrand specializes in corporate identity, brand design, and packaging design.
Fund-raising Consultant China
United Nations Children's Fund (UNICEF)
- Established the organization’s first fundraising department in China,
- defining the vision, strategy, and operational model from the ground up.
- Successfully secured Starbucks as a global corporate partner
- development of market-specific fundraising strategies,
- built and managed a high-performing team,
- and cultivated relationships with major corporate donors to drive sustainable revenue growth.
Managing Director Singapore; New Business Development India; President and CEO Philippines; General Manager Hungary; Senior
Wunderman/Impiric (WPP)
- Led international digital CRM agency operations across multiple markets
- Managed new business development initiatives in India and Southeast Asia
- Oversaw client management and service delivery in Europe
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Professional Services, Media and Entertainment, Education, Healthcare, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Strategy, Marketing, Operations, Finance, and Project Management.
Summary
I have spent over two decades driving transformation and sustainable growth in international environments. My focus has been on digital business transformation, AI integration, and innovative strategy development. I excel at aligning diverse stakeholder interests and leading change across multicultural teams, consistently delivering long-term results.
I combine financial literacy and governance awareness with deep expertise in sustainability and organisational development. I work effectively across industries including digital, creative, and technology-driven sectors, ensuring practical implementation and robust, responsible growth.
With 25+ years of leadership across 20 countries and 50+ global brands, I bring deep expertise at the intersection of strategy, brand, creation, and technology. My work spans industries including automotive, finance, FMCG, telecom, and NGOs, supporting clients such as Ford, Audi, Bosch, Citibank, Nestlé, Vodafone, IBM, UNICEF, Siemens, PMI, and many others.
Skills
Key Skills:
- Strategy Development,
- Digital Transformation,
- Ai Applications (Berkeley Certified),
- Sustainable Business Models (Cambridge), Stakeholder Management At Board Level,
- Global Partnerships,
- Governance And Financial Steering.
Technologies/Specialisations:
- Adobe Experience Cloud,
- E-Commerce Platforms,
- Crm Systems,
- Ai-Powered Business Solutions,
- Agile Methods,
- Service Design & Design Thinking.
Languages
Education
Akademy for Marketing-Communcation
STATE-CERTIFIED COMMUNICATIONS EXPERT · Frankfurt, Germany
Johann Wolfgang Goethe- University
SOCIOLOGY AND ANTHROPOLOGY · Frankfurt, Germany
Ricarda-Huch-Gymnasium
HIGH SCHOOL · Dreieich, Germany
Advanced course in English and Geography.
Certifications & licenses
Santander Course - SW50 Global Leadership
London School of Economics and Political Science · London, United Kingdom
Artificial Intelligence: Business Strategies and Applications
UC Berkeley - Executive Education
CIRCULAR ECONOMY AND SUSTAINABILITY STRATEGIES
Cambridge Judge Business School Executive Education University of Cambridge
Business Coach
Academy for Trainers and Coaches, Berlin
Excellence Program For Supervisory Boards
Frankfurt School of Finance & Management, Frankfurt
State-Certified Communications Expert
Akademy for Marketing-Communcation, Frankfurt
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Birgit is based in Potsdam, Germany and can operate in on-site, hybrid, and remote work models.
Birgit speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary).
Birgit has at least 33 years of experience. During this time, Birgit has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 3 years and 6 months. Note that Birgit may not have shared all experience and actually has more experience.
Based on recent experience, Birgit would be well-suited for roles such as: Advisory Board Member, Managing Director & Discipline Lead Strategy, Consulting and Sustainability; Partnermanager Adobe, Partner Consulting; Leader Growth & Innovation; IQOS Account Leader.
Birgit's most recent position is Advisory Board Member at Berlin Design Week.
In recent years, Birgit has worked for Berlin Design Week, Plan.Net Berlin, Ogilvy, Macromedia University of Applied Sciences, and BEMPOWERED.
Birgit is most experienced in industries like Advertising, Professional Services, and Media and Entertainment. Birgit also has some experience in Education, Healthcare, and Information Technology.
Birgit is most experienced in business areas like Sales, Strategy, and Marketing. Birgit also has some experience in Operations, Finance, and Project Management.
Birgit has recently worked in industries like Education, Healthcare, and Professional Services.
Birgit has recently worked in business areas like Strategy, Project Management, and Finance.
Birgit holds a Bachelor from Akademy for Marketing-Communcation.
Birgit has 6 certificates. Among them, these include: Santander Course - SW50 Global Leadership, Artificial Intelligence: Business Strategies and Applications, and CIRCULAR ECONOMY AND SUSTAINABILITY STRATEGIES.
Birgit is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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