Dmitry Pankov-Freelance Digital Marketing Analyst
Check rate
Experience
Freelance Digital Marketing Analyst
Freelance
- Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
- Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
- Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
- Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.
Senior Trading Analyst
MediaMath Germany GmbH
- Produced in cooperation with Data Engineering Team the campaign monitoring app, which reduced the time for trading insights generation by 80%
- Added user cluster and association analysis to the client QBR sessions, which increased revenue of audience segment targeting tools usage
- Introduced Jupiter Lab with custom created libraries for the clients and internal team as universal reporting and insights solution that enable to eliminate reporting workload by 70-90%
Senior Specialist Programmatic Strategy & Optimization EMEA
MediaMath Germany GmbH
- Contributed to the product user research, A/B tests, brand lift studies and developing global platform best practices
- Organized 46 workshops with 57 participants from 8 clients in total (e.g. advanced reporting and audience segmentation, campaign optimization)
- Created and introduced global Trading Team to Online Quiz format for client education, which reduced onboarding time from 3 to 2 months
- Increased the forecasted revenue of curated clients in Q4 2020 by 42%
Senior Digital Media Analyst
Spree7 GmbH
- Managed 128 online marketing campaigns with 18 clients and reached the 80% of initially declared KPIs
- Technical set up and troubleshooting: pixeling, creatives, tracking, reporting
- Supporting the consultant team in the development of media campaign concepts
Online Marketing Manager Russia
Affinitas GmbH
- Contributed to the setup of marketing infrastructure for edraling.ru launch on CIS market
- Maximized exposure of edarling.ru to the Russian market by initiating the partnership with leading Russian online platforms (Yandex, Mail.ru, VK.com) and agencies (ad4u, Soloway)
- Generated 60% of regional revenue traffic by optimizing campaigns (SEM and Social) and keeping the goal margins
- Improved creatives and landing pages via A/B testing and generating the audience insights
Junior Country Manager Russia
Affinitas GmbH
- Contributed to the launch of edarling.ru
- Conducted market research and audience analysis, which led to reduced product adaptation costs
Online Marketing Manager
Semigator AG
- Conducted a two-step consumer research project (interview and online survey), which enabled the semigator.de portal to improve user experience: enhanced search function, extended functionality, introduction of education programs
- Launched native campaigns that attracted new quality traffic
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Advertising, Professional Services, and Education.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Strategy, Information Technology, Product Development, and Research and Development.
Summary
Senior consultant with 10+ years of experience driving marketing strategy through deep data science. My expertise covers the entire marketing lifecycle, from Programmatic Advertising and AI-driven solutions to advanced techniques like Attribution Modeling, Audience Segmentation, and Marketing Mix Modeling (MMM).
I possess a comprehensive understanding of the modern advertising ecosystem and business models, enabling me to design impactful studies, test core hypotheses, and translate complex data into actionable, high-value client recommendations. Driven by the aesthetic of elegant, automated solutions, I specialize in uncovering hidden consumer motivations and translating insights into innovative, measurable growth.
Skills
- Languages: Python, Sql, R, Vba, Html/Css, P5.Js
- Ml/Ai: Scikit-Learn, Pytorch, Pymc, Spacy, Langchain, Qdrant, Chromadb, Cli (Claude Code, Pi, Opencode)
- Cloud: Gcp (Bigquery, Dataform, Cloud Functions), Aws, Databricks, Qubole
- Tools: Jupyter, Git, Docker, Spss, Excel (Power Tools, Vba)
- Bi: Data Studio/Looker, Qlikview, Superset, Power Bi
- Marketing: Google (Dv360, Cm360, Ads, Analytics 360, Tag Manager, Ads Data Hub), Mediamath, Meta Ads, Adform
Languages
Education
Hannover University of Music, Drama and Media
Master of Arts · Media Management · Hanover, Germany
Institute of Sociology, Russian Academy of Science
PhD research project · Sociology · Moskva, Russian Federation
Russian Academy of National Economy and Public Administration
Diploma "State and municipal management", specialization - PR · State and municipal management · Moskva, Russian Federation
Certifications & licenses
CrewAI (Multi AI Agent Systems)
Digital Shaper Certificate - Artificial Intelligence
TechLabs Berlin
Data Science Professional Certificate
IBM
T1 Platform, Programmatic 101
MediaMath
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Dmitry is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Dmitry speaks the following languages: Russian (Native), German (Advanced), English (Advanced).
Dmitry has at least 18 years of experience. During this time, Dmitry has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 3 years and 6 months. Note that Dmitry may not have shared all experience and actually has more experience.
Based on recent experience, Dmitry would be well-suited for roles such as: Freelance Digital Marketing Analyst, Senior Trading Analyst, Senior Specialist Programmatic Strategy & Optimization EMEA.
Dmitry's most recent position is Freelance Digital Marketing Analyst at Freelance.
In recent years, Dmitry has worked for Freelance and MediaMath Germany GmbH.
Dmitry is most experienced in industries like Information Technology, Advertising, and Professional Services. Dmitry also has some experience in Education.
Dmitry is most experienced in business areas like Marketing, Business Intelligence, and Strategy. Dmitry also has some experience in Information Technology, Product Development, and Research and Development.
Dmitry has recently worked in industries like Professional Services and Advertising.
Dmitry has recently worked in business areas like Business Intelligence, Information Technology, and Strategy.
Dmitry holds a Doctorate in Sociology from Institute of Sociology, Russian Academy of Science, a Master in Media Management from Hannover University of Music, Drama and Media and a Bachelor in State and municipal management from Russian Academy of National Economy and Public Administration.
Dmitry has 5 certificates. Among them, these include: CrewAI (Multi AI Agent Systems), Digital Shaper Certificate - Artificial Intelligence, Google Analytics, Search Ads 360, and Display & Video 360.
Dmitry is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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