Alexander Gilburg-Data & Tech Manager
Check rate
Experience
Data & Tech Manager
Sky
- Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
- Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
- Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
- Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
- Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets
Paid Search Account Manager – Ford DACH & Hungary
Mindshare / WPP
- Co-managed a €9M search programme for DACH/HU; directly responsible for a €6M Google Ads budget in Germany
- Achieved test-drive CPLs below €2 in the Explorer programme and justified an additional €600k using forecasting and scenario models
- Built pacing and PO automation (Looker Studio, Sheets, Apps Script), later adopted by Nordic markets
- Line-managed a Senior Executive (setups, QA, reporting, client communication) and developed them towards independent account management
Biddable Media Manager (Paid Search)
Zoro UK
- Owned Google and Bing accounts (£200k/month) and reduced CPA by roughly 30% while keeping CPA below £70
- Built a predictive LTV model in BigQuery with a rule engine to steer bidding strategies and budget allocation by customer segment
- Automated bidding and reporting workflows using Python and SQL (bidding logic, pacing, daily/weekly performance reports)
- Coached a Biddable Executive (training, code reviews, campaign setups) through promotion into a manager role
Data Solutions Consultant
Acuto
- Co-developed BigQuery data models, ETL logic and QA processes for international advertisers
- Built pacing and performance dashboards in Looker Studio and enabled media teams with self-service reporting
Paid Search Planner – adidas EMEA
MediaCom
- Optimised SA360 Shopping setups across EMEA, increasing conversion rate by around 15%
- Supported feed and bidding structures and test design for multiple markets
PPC, Analytics & Automation (part-time)
Independent Consultant
- Delivered PPC, analytics and automation projects for SMEs and scale-ups (e.g. Corporate Workwear, Qutis Clinics, Zed Consulting) across B2B and B2C
- Built and optimised campaigns with CPLs between £9.89 and £70 and ROAS up to around 12x
- Implemented attribution and lead-tracking stacks using GTM, Zapier, Typeform, Kajabi and Airtable; redesigned scoring and measurement frameworks to improve lead quality and reduce spam
Marketing Assistant
Flipdish
- Automated Google Ads bulk builds for 3,000+ restaurants using Python
- Ran Google and Meta campaigns for DACH, UK, FR and Benelux
Sales Advisor
EE
- B2C sales and tariff optimisation for mobile and broadband, including needs analysis and package configuration
Customer Service – Facebook/Meta Ads
Concentrix
- Supported SMB advertisers (DE/EN/RU) with strategy, campaign delivery and troubleshooting in Meta Ads Manager
Paid Search Intern
Wayfair
- Built automated AdWords structures (Python/Excel) for large product catalogues and supported scaling of campaign structures
Social Media Intern
Russian House of Science & Culture
- Designed an Instagram competition
- Created social media guidelines
- Supported editorial workflows
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Healthcare, Professional Services, Media and Entertainment, Advertising, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Information Technology, Customer Service, and Sales.
Summary
- 7+ years in performance marketing and MarTech for brands such as Ford, Sky, Zoro and adidas across DACH, the UK and Ireland, with responsibility for multi-million-euro budgets.
- Combines paid media strategy with GA4/GTM architecture, BigQuery/Python pipelines and predictive bidding/LTV models.
- Core strengths in governance, capability building, workflow design, reporting and cross-market harmonisation of measurement and taxonomy standards.
- Target roles: Senior Performance / MarTech Lead or Head of Performance Marketing.
Skills
- Paid Media: Google Ads, Performance Max, Sa360, Microsoft/Bing Ads, Meta Ads, Linkedin Ads, Display, Youtube, Demand Generation.
- Dach & E-Commerce: Feed Optimisation, Sku And Campaign Structures, Catalogue Architecture, B2b Lead Generation And B2c E-Commerce.
- Measurement & Testing: Ga4, Google Tag Manager, Conversion Tracking And Attribution, Pixel Governance, Test And Experiment Design.
- Data & Automation: Sql (Bigquery), Python, Google Apps Script, Looker Studio Dashboards, Zapier, Make, Excel Automation.
- Leadership & Collaboration: Multi-Market Governance, Capability Building, Workflow And Process Design, Mentoring And Technical Coaching.
Languages
Education
Goldsmiths, University of London
BSc (Hons) Marketing · Marketing · London, United Kingdom · 2:1
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Alexander is based in Berlin, Germany.
Alexander speaks the following languages: German (Native), Russian (Native), English (Advanced), French (Intermediate).
Alexander has at least 7 years of experience. During this time, Alexander has worked in at least 11 different roles and for 11 different companies. The average length of individual experience is 1 year and 7 months. Note that Alexander may not have shared all experience and actually has more experience.
Based on recent experience, Alexander would be well-suited for roles such as: Data & Tech Manager, Paid Search Account Manager – Ford DACH & Hungary, Biddable Media Manager (Paid Search).
Alexander's most recent position is Data & Tech Manager at Sky.
In recent years, Alexander has worked for Sky, Mindshare / WPP, Zoro UK, Acuto, and MediaCom.
Alexander is most experienced in industries like Retail, Healthcare, and Professional Services. Alexander also has some experience in Advertising, Media and Entertainment, and Telecommunication.
Alexander is most experienced in business areas like Marketing, Business Intelligence, and Information Technology. Alexander also has some experience in Customer Service and Sales.
Alexander has recently worked in industries like Retail, Healthcare, and Professional Services.
Alexander has recently worked in business areas like Marketing, Business Intelligence, and Information Technology.
Alexander holds a Bachelor in Marketing from Goldsmiths, University of London.
Alexander has 3 certificates. These include: Google Ads, Google Analytics, and HubSpot Inbound Marketing.
Alexander is immediately available for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 24 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Roxana Bieber
Stefan Bakos
Michael Tomaschewski
Jennifer Kiunke
Philip Ehlers
Nikolas Reichardt
Maria Yarandaykina
Oliver Hickfang
Christian Hildebrandt
Alexander Karl
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Data & Tech Manager
Patrick Von der gönna
Shahram Djafari
Simon Stegelmeier
Jürgen Groen
Eric Bouendeu
Christiane Neher
Ebru Ataman
Bhanu Prakash Avula
Maxime Péricat
Marc Matt
Nearby freelancers
Professionals working in or nearby Berlin, Germany
Silvia Bürmann
Andreas Rühl
Chris Wolf
Björn Stark
Egon Maier
Benjamin Quecke
Hanna Fischer
Nune Isabekyan
Piet Quade
Gilad Gotesman
