Alexander Gilburg - Data & Tech Manager

Q: Where is Alexander based?

Alexander is based in Berlin, Germany .

Q: What languages does Alexander speak?

Alexander speaks the following languages: German (Native), Russian (Native), English (Advanced), French (Intermediate) .

Q: How many years of experience does Alexander have?

Alexander has at least 6 years of experience. During this time, Alexander has worked in at least 11 different roles and for 11 different companies . The average length of individual experience is 1 year and 7 months . Note that Alexander may not have shared all experience and actually has more experience.

Q: What is Alexander's latest experience?

Alexander's most recent position is Data & Tech Manager at Sky .

Q: What companies has Alexander worked for in recent years?

In recent years, Alexander has worked for Sky , Mindshare / WPP , Zoro UK , Acuto , and MediaCom .

Q: Which industries is Alexander most experienced in?

Alexander is most experienced in industries like Retail , Healthcare , and Professional Services . Alexander also has some experience in Advertising , Media and Entertainment , and Telecommunication .

Q: Which business areas is Alexander most experienced in?

Alexander is most experienced in business areas like Marketing , Business Intelligence , and Information Technology . Alexander also has some experience in Customer Service and Sales .

Q: Which industries has Alexander worked in recently?

Alexander has recently worked in industries like Retail , Healthcare , and Professional Services .

Q: Which business areas has Alexander worked in recently?

Alexander has recently worked in business areas like Marketing , Business Intelligence , and Information Technology .

Recommended expert

Berlin, Germany

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Experience

Feb 2025 - Present

1 year 3 months

London, United Kingdom

Data & Tech Manager

Sky

Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets

Jul 2024 - Jan 2025

7 months

London, United Kingdom

Paid Search Account Manager – Ford DACH & Hungary

Mindshare / WPP

Co-managed a €9M search programme for DACH/HU; directly responsible for a €6M Google Ads budget in Germany
Achieved test-drive CPLs below €2 in the Explorer programme and justified an additional €600k using forecasting and scenario models
Built pacing and PO automation (Looker Studio, Sheets, Apps Script), later adopted by Nordic markets
Line-managed a Senior Executive (setups, QA, reporting, client communication) and developed them towards independent account management

Jul 2023 - Jul 2024

1 year 1 month

London, United Kingdom

Biddable Media Manager (Paid Search)

Zoro UK

Owned Google and Bing accounts (£200k/month) and reduced CPA by roughly 30% while keeping CPA below £70
Built a predictive LTV model in BigQuery with a rule engine to steer bidding strategies and budget allocation by customer segment
Automated bidding and reporting workflows using Python and SQL (bidding logic, pacing, daily/weekly performance reports)
Coached a Biddable Executive (training, code reviews, campaign setups) through promotion into a manager role

Jul 2022 - Feb 2023

8 months

London, United Kingdom

Data Solutions Consultant

Acuto

Co-developed BigQuery data models, ETL logic and QA processes for international advertisers
Built pacing and performance dashboards in Looker Studio and enabled media teams with self-service reporting

Mar 2022 - Jul 2022

5 months

London, United Kingdom

Paid Search Planner – adidas EMEA

MediaCom

Optimised SA360 Shopping setups across EMEA, increasing conversion rate by around 15%
Supported feed and bidding structures and test design for multiple markets

Jan 2022 - Present

4 years 4 months

PPC, Analytics & Automation (part-time)

Independent Consultant

Delivered PPC, analytics and automation projects for SMEs and scale-ups (e.g. Corporate Workwear, Qutis Clinics, Zed Consulting) across B2B and B2C
Built and optimised campaigns with CPLs between £9.89 and £70 and ROAS up to around 12x
Implemented attribution and lead-tracking stacks using GTM, Zapier, Typeform, Kajabi and Airtable; redesigned scoring and measurement frameworks to improve lead quality and reduce spam

Aug 2021 - Feb 2022

7 months

London, United Kingdom

Marketing Assistant

Flipdish

Automated Google Ads bulk builds for 3,000+ restaurants using Python
Ran Google and Meta campaigns for DACH, UK, FR and Benelux

Dec 2020 - Aug 2021

9 months

London, United Kingdom

Sales Advisor

EE

B2C sales and tariff optimisation for mobile and broadband, including needs analysis and package configuration

Jun 2020 - Sep 2020

4 months

Berlin, Germany

Customer Service – Facebook/Meta Ads

Concentrix

Supported SMB advertisers (DE/EN/RU) with strategy, campaign delivery and troubleshooting in Meta Ads Manager

Jan 2018 - Jun 2018

6 months

Berlin, Germany

Paid Search Intern

Wayfair

Built automated AdWords structures (Python/Excel) for large product catalogues and supported scaling of campaign structures

May 2017 - Aug 2017

4 months

Berlin, Germany

Social Media Intern

Russian House of Science & Culture

Designed an Instagram competition
Created social media guidelines
Supported editorial workflows

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Healthcare, Professional Services, Advertising, Media and Entertainment, and Automotive.

Retail

Healthcare

Professional Services

Advertising

Media and Entertainment

Automotive

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, Information Technology, Customer Service, and Sales.

Marketing

Business Intelligence

Information Technology

Customer Service

Sales

Summary

7+ years in performance marketing and MarTech for brands such as Ford, Sky, Zoro and adidas across DACH, the UK and Ireland, with responsibility for multi-million-euro budgets.
Combines paid media strategy with GA4/GTM architecture, BigQuery/Python pipelines and predictive bidding/LTV models.
Core strengths in governance, capability building, workflow design, reporting and cross-market harmonisation of measurement and taxonomy standards.
Target roles: Senior Performance / MarTech Lead or Head of Performance Marketing.

Skills

Paid Media: Google Ads, Performance Max, Sa360, Microsoft/bing Ads, Meta Ads, Linkedin Ads, Display, Youtube, Demand Generation.
Dach & E-commerce: Feed Optimisation, Sku And Campaign Structures, Catalogue Architecture, B2b Lead Generation And B2c E-commerce.
Measurement & Testing: Ga4, Google Tag Manager, Conversion Tracking And Attribution, Pixel Governance, Test And Experiment Design.
Data & Automation: Sql (Bigquery), Python, Google Apps Script, Looker Studio Dashboards, Zapier, Make, Excel Automation.
Leadership & Collaboration: Multi-market Governance, Capability Building, Workflow And Process Design, Mentoring And Technical Coaching.

Languages

German

Native

Russian

Native

English

Advanced

French

Intermediate

Education

Oct 2018 - Jun 2021

Goldsmiths, University of London

BSc (Hons) Marketing · Marketing · London, United Kingdom · 2:1

Certifications & licenses

Google Ads

Google Analytics

HubSpot Inbound Marketing

Statistics

Experience

Total positions 11

Experience in Retail 4.5 y

Avg length 11 m

Longest experience 4 y 3 m

Global Experience

Countries worked in 2 (United Kingdom, Germany)

Primary country United Kingdom

Expertise

Recent roles Data & Tech Manager, Paid Search Account Manager – Ford DACH & Hungary, Biddable Media Manager (Paid Search)

Main industries Retail, Healthcare, Professional Services

Main business areas Marketing, Business Intelligence, Information Technology

Qualifications

Highest degree Bachelor

Certifications earned 3

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alexander based?

Alexander is based in Berlin, Germany.

What languages does Alexander speak?

Alexander speaks the following languages: German (Native), Russian (Native), English (Advanced), French (Intermediate).

How many years of experience does Alexander have?

Alexander has at least 6 years of experience. During this time, Alexander has worked in at least 11 different roles and for 11 different companies. The average length of individual experience is 1 year and 7 months. Note that Alexander may not have shared all experience and actually has more experience.

What roles would Alexander be best suited for?

Based on recent experience, Alexander would be well-suited for roles such as: Data & Tech Manager, Paid Search Account Manager – Ford DACH & Hungary, Biddable Media Manager (Paid Search).

What is Alexander's latest experience?

Alexander's most recent position is Data & Tech Manager at Sky.

What companies has Alexander worked for in recent years?

In recent years, Alexander has worked for Sky, Mindshare / WPP, Zoro UK, Acuto, and MediaCom.

Which industries is Alexander most experienced in?

Alexander is most experienced in industries like Retail, Healthcare, and Professional Services. Alexander also has some experience in Advertising, Media and Entertainment, and Telecommunication.

Which business areas is Alexander most experienced in?

Alexander is most experienced in business areas like Marketing, Business Intelligence, and Information Technology. Alexander also has some experience in Customer Service and Sales.

Which industries has Alexander worked in recently?

Alexander has recently worked in industries like Retail, Healthcare, and Professional Services.

Which business areas has Alexander worked in recently?

Alexander has recently worked in business areas like Marketing, Business Intelligence, and Information Technology.

What is Alexander's education?

Alexander holds a Bachelor in Marketing from Goldsmiths, University of London.

Does Alexander have any certificates?

Alexander has 3 certificates. These include: Google Ads, Google Analytics, and HubSpot Inbound Marketing.

What is the availability of Alexander?

Alexander is immediately available for suitable projects.

What is the rate of Alexander?

Alexander's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.