SEA Consultants in Germany
matched in minutes from over 15,000 CVs with the power of AI.Bring in specialists for Google Ads, Microsoft Advertising, account restructuring, feed-based Shopping campaigns, and conversion tracking. Get fast, precise matching with vetted, available freelancers who can start on focused search marketing work without delay.
Meet FRATCH SEA Consultants in Germany
Jens Sander
Last position:
Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
- Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Target categorization, definition and recommendation for action
- Review and selection of channels
- Concept for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Created, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competition analysis
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Eva Pilarek
Last position:
SEO Consultant at Coaching
SEO optimization of a coaching website based on WordPress, with a focus on keyword research, on-page optimization, and lead generation.
Responsibilities:
- Development of an SEO strategy based on keyword research
- Creation and optimization of landing pages
- Optimization of site structure, internal linking, and on-page factors
- Optimization of the Google Business Profile to improve local visibility
- Consulting and prioritization of further SEO measures
Pasun Zarif
Last position:
Marketing Manager E-Commerce EU-W at LEDVANCE GmbH
- Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
- Budget and revenue responsibility for the advertising area
- Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
- Integration and implementation of ad technologies for the best possible management of all relevant ad measures
- Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
- Expertise in Search Engine Advertising
Alexander Gilburg
Last position:
Data & Tech Manager at Sky
- Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
- Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
- Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
- Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
- Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets
Adrian Göldner
Last position:
Founder & CMO at Delta Health Solutions GmbH
- Developed the complete concept, from conversion-optimized online marketing website to organic & paid ads strategy
- Created UGC/founder ads and coordinated service providers for Meta Ads
- Built the entire funnel and ads on Meta & Google, as well as organic programmatic display content on Instagram
- Ran LinkedIn Ads that led to an invitation to Die Höhle der Löwen (the German version of Shark Tank)
- Managed social media, campaign planning, campaign optimization, online shop design & creation, META Pixel implementation, and SEO strategy
Khalid Ahmadov
Last position:
PPC Specialist at BestComp Group
Conducted market and keyword research targeting enterprise buyers and procurement managers
Built and managed Google Search campaigns focused on high-intent keywords such as “network infrastructure Baku” and “enterprise IT procurement”
Wrote high-performing ad copy that emphasized BestComp’s vendor partnerships and reliability
Developed dedicated landing pages aligned with search intent to boost Quality Score and conversions
Set up conversion tracking using Google Tag Manager and GA4
Continuously optimized CPC bidding, ad extensions, and negative keyword filtering
Decreased cost per lead by 38%
Improved conversion rate by 157%
Increased click-through rate by 42%
Dropped cost-per-click by 22%
Achieved top-of-page rate exceeding 85% for strategic keywords
Sonja Gottschalk
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO, and Google Ads, used by 600 customers (since 2020-10-01)
- Providing agency services for Google Ads as a certified Google Partner (since 2020-05-01)
- Advising Sidroga Pharma on online marketing, social media, Google Ads & Analytics, e-commerce partnerships, and campaign planning for the brands Sidroga, Emser, Emcur, Emsan, and Aquilea (2022-07-01 – 2022-11-30)
- Advising Shop Apotheke on retail media and project management for developing new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Advising Merkur Sportwetten GmbH on online marketing & media planning: media planning, forecasting, controlling, campaign management and optimization, especially for display, programmatic, and TV (2021-03-01 – 2021-09-30)
- Advising GALERIA Karstadt Kaufhof GmbH on SEO: developing an SEO content strategy for brands, products, and assortments; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations; cross-departmental consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting for nexum AG’s clients in FMCG and health
- Advising OBI Next on performance marketing: planning, execution, attributed analysis, and optimization of digital campaigns for acquiring new customers and reactivating existing ones; strategic analysis and identification of optimization opportunities in SEA, SEO, display, social advertising, newsletter and affiliate marketing; designing lead generation and traffic measures
- Advising REWE Digital GmbH on CRM campaign management
- Developing a marketing strategy including a business plan and resource planning for DIOPTIC GmbH
- Creating a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management for content migration, on-page optimization, and SEO during the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Advising on agency selection
Michael Hulsman
Last position:
SEA/SEO Team Lead at marmato GmbH
- Managed clients of the web agency on search engine optimization and marketing as well as web analytics
- Technical lead for 5 team members
Nina-Christin Pfanz
Last position:
Senior Performance Marketing Manager at Yama Performance Marketing
- SEA
- Paid social (PS)
- Conversion tracking for clients from various industries and different sizes
Phillip Janzen
Last position:
Facebook (Meta) Ads Campaign Manager and Shop Optimization at Daily Exclusiv GmbH
Nico Kuch
Last position:
Google Ads Freelancer at Self-employed
Matthias Zehler
Last position:
Digital Strategist at Hitachi Energy
- Google Ads
- Digital strategy
- LinkedIn Ads
- Conversion tracking
Denis Treter
Last position:
Online Marketing Manager at Flixcheck GmbH
- SEA (Google and Bing Ads)
- SEO
- Content Marketing
- Facebook Advertising
- Conceptual development of strategies and tactics
- Operational implementation of all online marketing measures
- Responsibility for all online marketing channels (focus on text)
Talha Aktas
Last position:
Google/META Ads at bluemilk.ch
- Lead campaign for upcoming webinars
- Lead generation
Andreas Bass
Last position:
Interim Senior SEA Manager (Freelance) at Havas Media Germany GmbH
- Management and optimization of SEA campaigns (Google Ads, Microsoft Ads, Amazon Ads)
Discover over 15,000 top freelancers
SEA Consultants statistics
Aggregated from the professional profiles of matched freelancers.
Experience
15 years
Position duration
2.8 years
Positions per freelancer
12
Top business areas
Marketing, Business Intelligence, Sales
Top industries
Advertising, Professional Services, Information Technology
Certification focus areas
Marketing, Business Intelligence, Information Technology
Bachelor's degree or higher
80%
Master's degree or higher
30%
Certifications per freelancer
1
Most common languages
English, German, French
Speak two or more languages
100%
Based on our profile pool as of 5 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for SEA Consultants in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
SEA Consultants experts industry focus
See where the role earns the most, city by city against the national average — every figure is calculated live from the freelancers on FRATCH.
- Advertising (88%)
- Professional Services (71%)
- Information Technology (65%)
- Retail (59%)
- Healthcare (47%)
- Manufacturing (47%)
- Media and Entertainment (47%)
- Education (41%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
Search campaigns
A strong SEA Consultant plans, builds, and optimizes paid search campaigns that turn intent into qualified traffic. Typical work includes account audits, keyword structure, ad copy, bidding logic, audience setup, and landing page recommendations.
- Google Ads and Microsoft Advertising setup or cleanup
- Search, Shopping, brand, and non-brand campaign structure
- Conversion tracking checks and attribution fixes
- Ongoing optimization of queries, bids, budgets, and ads
What they deliver
Companies bring in a PPC consultant when the account needs sharper control, not just more spend. The right profile can improve structure, reduce waste, and make reporting usable for marketing and management.
Common deliverables include:
- campaign audits with clear priorities
- keyword and negative keyword lists
- ad group rebuilds and RSA copy sets
- Shopping feed guidance for product-led businesses
- experiment plans for bidding, assets, and landing pages
Core skills
A good SEA specialist understands both performance and detail. They know how to read search terms, spot tracking gaps, and connect campaign data with lead quality or sales outcomes.
- Google Ads, Microsoft Advertising, and Merchant Center
- GA4, Tag Manager, and conversion tracking
- Bidding strategies, query mining, and audience signals
- Feed optimization and basic SEO awareness for landing page alignment
When to hire
Freelance SEA Consultants are useful when internal teams are overloaded, a launch needs quick support, or an account has stalled. They also help during restructures, audits, market entries, and short-term coverage for leave or vacancies.
In Germany, they often work with B2B firms, e-commerce brands, agencies, and mid-sized companies that want flexible support in English or German. Remote work is common; on-site time helps when the project touches many stakeholders or needs workshop-style alignment.
What stands out
Strong consultants do not only change bids. They explain why they make each move, document the logic, and connect tactical work to business goals.
Signs of quality:
- clear account decisions, not vague optimization talk
- clean tracking and naming conventions
- practical reporting that shows what changed
- attention to both volume and lead or sales quality
Adjacent roles
SEA is often confused with SEO, but the work is different. An SEO specialist works on organic visibility, while a SEA Consultant manages paid search and the levers behind it.
You may also see the title written as Search Ads Consultant, PPC Consultant, or Google Ads Consultant. Good candidates know when the label matters less than the actual scope: account management, performance recovery, or a fresh build from scratch.
Frequently asked questions
The facts hiring teams ask for most often when it comes to SEA Consultants.
A SEA Consultant manages paid search campaigns across platforms like Google Ads and Microsoft Advertising. The work includes account structure, keyword research, ad copy, bidding, tracking, and ongoing optimization. In many projects, the consultant also flags landing page and feed issues that limit performance.
A freelance SEA specialist makes sense when the need is urgent, project-based, or tied to a specific gap in the team. This is common for audits, launches, restructures, temporary cover, or specialist support that does not require a full-time seat. It is also a good fit when the company wants outside expertise before committing to a long-term role.
A strong SEA Consultant needs deep platform knowledge and a structured way of working. The key skills are campaign architecture, search term analysis, tracking setup, bidding logic, and clear communication with stakeholders. For many companies, the real test is whether the consultant can connect ad account changes to business outcomes.
SEA focuses on paid search, while SEO is about organic visibility. A PPC Consultant may work across several paid channels, but in practice the title is often used for the same search advertising work as SEA. When you hire, look at the actual scope: Google Ads, Shopping, Microsoft Advertising, tracking, and reporting.
A good brief for a Search Ads specialist should describe the business goal, target markets, existing accounts, tracking setup, and any constraints around budget or approvals. It also helps to share landing page access, product feed details, and a clear view of the sales or lead funnel. The better the input, the faster the consultant can act without guesswork.
Most SEA Consultants can work remotely without any issue because the core work lives in the ad accounts and analytics tools. On-site collaboration is useful for workshops, stakeholder alignment, or when multiple teams need to agree on tracking and messaging. In Germany, many projects combine remote execution with a few focused in-person sessions.
Look for a consultant who can explain account problems in plain words and show a clear plan for fixing them. A good Google Ads consultant will ask about conversion quality, tracking accuracy, landing pages, and business priorities instead of only talking about clicks. Strong candidates also leave behind clean documentation and a setup your team can continue to use.
The role is common in e-commerce, B2B lead generation, SaaS, and service businesses with clear search intent. A SEA Consultant is especially valuable when products are searchable, conversion tracking is mature, and campaign decisions need to be made quickly. In Germany, many clients also want support in both German and English, depending on the market.
The average hourly rate for SEA Consultants in Germany is 90 €, which corresponds to a daily rate of about 717 € based on an 8-hour working day.
Of the freelancers working as SEA Consultants in Germany, 80% hold at least a Bachelor's degree and 30% hold at least a Master's degree.
On average, freelancers working as SEA Consultants in Germany have 15 years of professional experience, with a single engagement typically lasting around 2.8 years.
The most common languages among freelancers working as SEA Consultants in Germany are English (100%), German (94%), and French (35%).
The most common industries among freelancers working as SEA Consultants in Germany are Advertising (88%), Professional Services (71%), and Information Technology (65%).
The most common business areas among freelancers working as SEA Consultants in Germany are Marketing (100%), Business Intelligence (53%), and Sales (53%).
FRATCH SEA Consultants main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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Philipp Thomaschewski
FRATCH CEO
