Jens Sander - Marketing Strategist

Q: Where is Jens based?

Jens is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Jens speak?

Jens speaks the following languages: German (Native), French (Intermediate), Spanish (Elementary) .

Q: How many years of experience does Jens have?

Jens has at least 34 years of experience. During this time, Jens has worked in at least 8 different roles and for 13 different companies . The average length of individual experience is 3 years and 7 months . Note that Jens may not have shared all experience and actually has more experience.

Q: What is Jens's latest experience?

Jens's most recent position is SEO/SEA Consultant at M/D Steuerberatungsgesellschaft mbH .

Q: What companies has Jens worked for in recent years?

In recent years, Jens has worked for M/D Steuerberatungsgesellschaft mbH , Starman Ventures GmbH , Medicinisto AG , Devaux SA / Kemp SA , and Raum für Liebeskummer .

Q: Which industries is Jens most experienced in?

Jens is most experienced in industries like Advertising , Professional Services , and Healthcare . Jens also has some experience in Retail and Automotive .

Q: Which business areas is Jens most experienced in?

Jens is most experienced in business areas like Project Management , Strategy , and Marketing . Jens also has some experience in Customer Service , Sales , and Product Development .

Q: Which industries has Jens worked in recently?

Jens has recently worked in industries like Advertising , Professional Services , and Healthcare .

Q: Which business areas has Jens worked in recently?

Jens has recently worked in business areas like Marketing , Customer Service , and Project Management .

Recommended expert

Berlin, Germany

Check rate

Experience

Sep 2024 - Nov 2024

3 months

Berlin, Germany

SEO/SEA Consultant

M/D Steuerberatungsgesellschaft mbH

SEA goal setting and analysis (competitors, market, target audience)
topic analysis and keyword research
setup of the ad account
development of campaign structure, ads, and ad groups
defining bidding strategy and budget allocation
campaign launch, optimization, and handover
recommendations for campaign operation

Sep 2020 - Mar 2022

1 year 7 months

Berlin, Germany

Marketing Consultant

Starman Ventures GmbH

analysis and mapping of the business model (Business Model Canvas)
brand identity, brand core and brand vision
customer journey analysis, online video platform recommendation
landing page concept and copywriting
preparation for a new homepage concept
sales strategy, customer touchpoint analysis and KPI definition
development of control tools and conversion funnels
SEO and SEA analysis, campaign structure, targeting, tracking and optimization

Aug 2020 - May 2022

1 year 10 months

Berlin, Germany

SEO/SEA Consultant

Medicinisto AG

SEO analysis (current status, competition, ranking)
website audit and performance review using Google Analytics, Search Console, Looker Studio
topic analysis and keyword research
development of ad copy and ads
recommendation of measures

Jun 2020 - Dec 2024

4 years 7 months

Chelles, France

Marketing Consultant

Devaux SA / Kemp SA

analysis and exploration of the business model (company, situation, market, competitors, target audience)
development of a business plan and marketing concept with market entry strategy
preparation and support of market entry
content translation, creation of landing pages and website optimization
SEA: goal setting, analysis, keyword research, campaign structure, bidding strategy, launch and optimization
SEO: analysis, keyword research, on-page and off-page optimization, content strategy and development
media planning, press releases, telemarketing, mailings, pre- and post-sales support

Apr 2020 - Jun 2020

3 months

Rüeggisberg, Switzerland

SEA Consultant

GARTENBIJOUX GmbH

SEA analysis (campaign, market, competitors, target audience)
concept and implementation of a new campaign structure
creation of ad copy and ads
campaign adjustments, launch and recommendations

Mar 2020 - May 2020

3 months

Lennestadt, Germany

SEA Consultant

Reifen-Berg GmbH

SEA analysis (campaign, market, competitors, target audience)
performance review using Google Analytics, Search Console, Merchant Center
error analysis (traffic, price and bid changes, XML feeds, landing pages)
concept for a new structure to boost conversions and test groups
campaign adjustments and adaptation testing with reporting
recommendations for future SEA campaigns

Mar 2020 - May 2020

3 months

Berlin, Germany

SEA Consultant

Steuerberater Stefan Dorn

SEA goal setting and analysis (competitors, market, target audience)
topic analysis and keyword research
ad account setup
campaign structure, ad groups and ad creation
defining bid strategy and budget allocation
campaign launch, optimization, and handover
recommendations for campaign management

Apr 2019 - May 2021

2 years 2 months

Las Palmas de Gran Canaria, Spain

SEA, SEO, Performance Consultant

Performance Marketing Experts SLU

SEA and SEO analyses (competitors, market, target audience)
account and user analyses (Google Ads, Analytics, Hotjar)
topic and keyword analyses and research
landing page analyses and concept design
performance optimizations (A/B testing, UX optimization)

Oct 2016 - Mar 2022

5 years 6 months

Berlin, Germany

Marketing Consultant

Raum für Liebeskummer

analysis of business model, target audience, market and competition
customer research and persona development
product positioning and Business Model Canvas
defining brand values, naming, and visual identity
keyword research, on-page SEO planning, backlink analysis, A/B testing
developing page structure, wireframes, UX planning, content strategy, and copywriting
SEA campaign structure, ad copy, launch, monitoring, and optimization

Dec 2006 - Present

19 years 7 months

Berlin, Germany

Marketing Strategist

Freelance

developing business models, marketing, brand, and advertising concepts
strategies and implementation measures
project leadership and management
website concept, SEA, SEO
press relations, sales, customer service
see project list

Dec 2005 - Nov 2006

1 year

Germany

Senior Account Manager Glanzpunkte

Argonauten G2 GmbH

Proven SEA and SEO successes
Built a cross-media online video community for the 2006 FIFA World Cup for Coca-Cola and RTL
Project management and leading a team of up to 40 members
Start-up experience: founding, development, establishment
4 PR releases led to over 80 reports in renowned media in 2006
7 project awards, including New Media Award 2007, Convergence Award 2006, Project of the Week (Horizont 24/06)

Dec 1999 - Nov 2005

6 years

Germany

Senior Project Manager Marketing Strategist

ID Media AG

Developed and executed strategies with a focus on measurable results
Led and managed numerous online and offline projects
Analyzed, defined, and implemented strategies, concepts, and actions within marketing planning
Awards: Annual Multimedia Yearbook 2005, Yearbook of Advertising 2005, iBusiness Yearbook 2005, if communication design award 2004

Oct 1991 - Nov 1998

7 years 2 months

Berlin, Germany

Founder & Managing Director

Companize GmbH

Identified problems, analyzed market gaps, and developed product and business ideas
Conducted surveys, market research, and market, competition, and target group analyses
Defined vision, mission, and goals
Performed SWOT analysis, business model canvas, and business model development
Financial and personnel planning, creation of detailed business plans
Selected legal form, handled legal formalities, and protected intellectual property
Acquired investors, negotiated and closed financing deals
Implemented and improved business processes and systems
Ensured daily business operations and compliance with legal obligations
Managed risks, monitored financial performance, and identified new growth opportunities
Recruited key personnel and led teams
Defined brand values, brand promise, and slogan
Developed information architecture, wireframes, prototypes, and conducted usability tests
Managed projects, oversaw graphic and technical implementation, monitoring, and quality assurance
Set up and optimized SEA and SEO campaigns
Acquired clients, managed partnerships, and handled press relations with over 80 media reports

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Healthcare, and Retail.

Advertising

Professional Services

Healthcare

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Marketing, Strategy, Customer Service, Sales, and Product Development.

Project Management

Marketing

Strategy

Customer Service

Sales

Product Development

Skills

Focus Areas

Strategic Marketing
Sea / Sem
Seo

Highlights

Proven Sea & Seo Successes
Start-Up Experience (Foundation, Growth, Establishment)
From 4 Pr Releases To 80 Reports In Renowned Media
7 Project Awards

Business Planning – Methods

Analysis: Environmental And Competitive Analysis (Pestel, Porter'S Five Forces), Strengths-Weaknesses/Opportunities-Threats (Swot Analysis)
Modeling: Business Model Canvas, Value Proposition Canvas
Business Planning: Creating Business Plans (Executive Summary, Market Overview, Financial Planning, Etc.)
Business Strategy: Lean Startup Principles, Design Thinking Approaches For Iterative Development
Process Planning: To-Do Lists And Milestone Plans

Business Planning – Tools

Collaboration & Visualization: Miro, Confluence
Planning: Ms Project, Projectlibre, Excel, Jira, Monday.Com
Office Suites: Google Workspace (Docs, Sheets, Slides)

Strategy Development – Methods

Analysis: Environmental And Competitive Analysis (Pestel, Porter'S Five Forces), Strengths-Weaknesses/Opportunities-Threats (Swot Analysis)
Goal Setting: Developing And Formulating Strategic Goals (Smart, Okrs)
Frameworks: Positioning Frameworks, Growth Strategies (Ansoff Matrix)
Planning: Developing Strategic Roadmaps And Implementation Plans

Strategy Development – Tools

Collaboration & Visualization: Miro, Confluence
Presentation: Powerpoint, Google Slides
Data Analysis: Excel, Google Sheets
Conceptualization: Xmind, Mindmanager, Omnigraffle
Planning: Ms Project, Projectlibre, Excel, Jira

Marketing Planning – Methods

Marketing Strategy: Audience Analysis, Defining Marketing Goals, Channel Strategy, Budget Allocation
Need Identification: Analyzing Customer Feedback, Interviews, Surveys, Creating Personas
Idea Generation: Idea Collection (Brainstorming), Mind Mapping, Question Cascades, Cause-And-Effect Diagrams
Concept & Planning: Creating Holistic Marketing Concepts, Market Segmentation, Mapping The Customer Journey (Customer Journey Mapping), Campaign Planning
Consulting & Optimization: Analyzing Existing Marketing Activities, Identifying Potential, Recommending Actions
Performance Measurement: Defining And Analyzing Key Performance Indicators (Kpis), Return On Investment (Roi) Analysis

Marketing Planning – Tools

Crm Systems: Zoho, Hubspot
Marketing Automation: Mailchimp, Brevo (Sendinblue), Activecampaign
Planning: Excel, Google Sheets, Project Management Tools

Brand Strategy & Naming – Methods

Brand Strategy: Defining Target Audience, Positioning, Brand Values And Key Messages
Creative Methods: Idea Collection (Brainstorming), Mind Mapping, Name Generation Workshops
Legal Check: Basic Availability Check (Domains, Trademark Registers)

Brand Strategy & Naming – Tools

Concept Software: Xmind, Omnigraffle
Design Software: Adobe Photoshop & Illustrator, Canva, Gimp
Collaboration: Miro
Databases: Online Trademark Registers (Dpma, Euipo), Domain Check Tools

Search Engine Optimization (Seo) – Methods

Seo Analysis: Keyword Research, Competitive Analysis, Technical Seo Audits, Content Audits
Technical & On-Page Optimization: On-Page Seo, Off-Page Seo (Link Building), Technical Seo (Crawling, Indexing, Page Speed, Core Web Vitals)
Performance Measurement: Rank Tracking, Traffic Analysis (Organic), Backlink Monitoring, Google Search Console Monitoring

Search Engine Optimization (Seo) – Tools

Seo Suites: Seo Power Suite (Rank Tracker, Website Auditor, Seo Spyglass, Linkassistant), Semrush, Ahrefs, Moz, Seobility, Screaming Frog Seo Spider
Google Tools: Google Search Console, Google Analytics, Google Pagespeed Insights, Google Keyword Planner, Google My Business

Search Engine Advertising (Sea) – Methods

Campaign Management: Strategy Development, Budgeting, Ad Creation, Audience Targeting, Bidding Strategies
Performance Analysis: Monitoring, A/B Testing, Optimizing Campaigns Based On Key Performance Indicators (Kpis) (Cpc, Cpa, Roas)
Audience Targeting: Defining And Segmenting Target Audiences, Retargeting
Creative Optimization: Testing Ad Copy, Images, Videos, And Landing Pages

Search Engine Advertising (Sea) – Tools

Ad Platforms: Google Ads, Meta Ads Manager (Facebook/Instagram), Bing Ads (Microsoft Ads)
Tracking: Google Analytics, Google Tag Manager
Audiences, Keywords, Ranking: Google Keyword Planner, Seo Power Suite (Rank Tracker, Website Auditor, Seo Spyglass, Linkassistant), Screaming Frog, Ahrefs, Semrush, Moz, Seobility

Project Leadership & Management – Methods

Pm Methods: Traditional (Waterfall), Hybrid Approaches, Less Often Agile (Scrum, Kanban)
Planning: Scheduling (Gantt Charts), Resource Planning, Budgeting, Risk Management, Stakeholder Analysis
Control: Task Allocation, Progress Tracking, Reporting, Meeting Facilitation, Change Management

Project Leadership & Management – Tools

Pm Software: Ms Project, Projectlibre, Jira
Collaboration & Communication: Slack, Zoom, Google Meet, Email, Skype, Signal
Documentation: Google Drive, Confluence

Use Of Artificial Intelligence (Ai) – Methods

Analysis & Research: Using Ai To Quickly Process Large Amounts Of Information, Identify Trends, Summarize Complex Documents, Provide Well-Founded Answers To Specific Questions
Content Creation & Optimization: Supporting Text Creation (Drafts, Phrasing Suggestions, Grammar And Style Checking), Idea Generation For Visual Content, Optimizing Existing Content For Specific Channels
Concept & Strategy: Using Ai For Structured Brainstorming, Scenario Simulation, Generation And Evaluation Of Initial Ideas

Use Of Artificial Intelligence (Ai) – Tools

Generative Ai: Models Like Gemini, Chatgpt, Co-Pilot, Deepseek
Research & Analysis Ai: Perplexity Ai, Notebooklm
Specialized Tools: Ai-Based Writing Assistants (E.G., Grammarly, Deepl Write), Features Within Seo Or Marketing Platforms
Automation: Initial Automations With N8n, Relay.App

Languages

German

Native

French

Intermediate

Spanish

Elementary

Education

Oct 1991 - Nov 1998

University of Göttingen

Diploma in Economics · Economics · Göttingen, Germany

Statistics

Experience

Total positions 13

Experience in Advertising 26.5 y

Avg length 3 y 10 m

Longest experience 19 y 6 m

Global Experience

Countries worked in 4 (Germany, France, Switzerland, Spain)

Primary country Germany

Expertise

Recent roles SEO/SEA Consultant, Marketing Consultant, SEA Consultant

Main industries Advertising, Professional Services, Healthcare

Main business areas Project Management, Marketing, Strategy

Qualifications

Highest degree Master

Profile

Created

June 2025

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Jens based?

Jens is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Jens speak?

Jens speaks the following languages: German (Native), French (Intermediate), Spanish (Elementary).

How many years of experience does Jens have?

Jens has at least 34 years of experience. During this time, Jens has worked in at least 8 different roles and for 13 different companies. The average length of individual experience is 3 years and 7 months. Note that Jens may not have shared all experience and actually has more experience.

What roles would Jens be best suited for?

Based on recent experience, Jens would be well-suited for roles such as: SEO/SEA Consultant, Marketing Consultant, SEA Consultant.

What is Jens's latest experience?

Jens's most recent position is SEO/SEA Consultant at M/D Steuerberatungsgesellschaft mbH.

What companies has Jens worked for in recent years?

In recent years, Jens has worked for M/D Steuerberatungsgesellschaft mbH, Starman Ventures GmbH, Medicinisto AG, Devaux SA / Kemp SA, and Raum für Liebeskummer.

Which industries is Jens most experienced in?

Jens is most experienced in industries like Advertising, Professional Services, and Healthcare. Jens also has some experience in Retail and Automotive.

Which business areas is Jens most experienced in?

Jens is most experienced in business areas like Project Management, Strategy, and Marketing. Jens also has some experience in Customer Service, Sales, and Product Development.

Which industries has Jens worked in recently?

Jens has recently worked in industries like Advertising, Professional Services, and Healthcare.

Which business areas has Jens worked in recently?

Jens has recently worked in business areas like Marketing, Customer Service, and Project Management.

What is Jens's education?

Jens holds a Master in Economics from University of Göttingen.

What is the availability of Jens?

Jens is immediately available part-time for suitable projects.

What is the rate of Jens?

Jens's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.