Jens Sander-Marketing Strategist – SEA & SEO Expert

Business Concept Development & Business Model Development:

• Analysis Frameworks: Business Model Canvas, Lean Startup, Swot Analysis, Pestel Analysis For Environment And Situation Analysis
• Modeling: Business Model Canvas, Value Proposition Canvas
• Strategy Development: Lean Startup Principles, Design Thinking Approaches For Iterative Development

Company Founding:

• Business Planning: Creation Of Business Plans (Executive Summary, Market Overview, Financial Planning Etc.)
• Structural Analysis: Analysis And Selection Of The Right Legal Form, Clarification Of Formal Requirements
• Process Planning: Creation Of To-Do Lists And Milestone Plans For The Founding Process

Company Financing:

• Financial Planning: Budgeting, Cash Flow Planning, Creation Of Financial Models And Forecasts
• Strategy Development: Development Of Financing Strategies (Bootstrapping, Grants, Loans, Investor Outreach)
• Controlling: Cost Center Accounting, Variance Analysis, Profitability Calculations

Management / Operational Leadership:

• Operational Planning: Creation, Coordination And Monitoring Of Annual And Quarterly Operational Plans
• Performance Management: Definition And Tracking Of Kpis, Creation And Presentation Of Management Reports
• Decision-Making: Structured Analysis Of Complex Issues, Preparation And Moderation Of Decision-Making Bodies
• Process Optimization: Analysis, Design And Implementation Of More Efficient Operational Processes
• Leadership & Development: Employee Leadership, Team Development, Coaching (Supports Team Building)
• Budget Management: Monitoring And Controlling Budgets At The Operational Level
• Stakeholder Management: Communication With Internal And External Stakeholders

Team Building:

• Recruiting: Creation Of Requirement Profiles, Conducting Interviews, Contract Negotiations
• Integration: Onboarding Processes, Training Plans, Sharing Of Company Culture
• Collaboration & Communication: Promoting Effective Team Communication, Use Of Feedback Methods, Conflict Management (Basic)

Marketing Concept Development, Marketing Strategy & Marketing Consulting:

• Marketing Strategy: Target Group Analysis, Definition Of Marketing Goals, Channel Strategy, Budget Allocation
• Channel And Measure Evaluation: Review Of The Suitability Of Different Communication Channels, Development Of Action Options And Recommendation Of Suitable Implementation Paths And Service Providers
• Concept & Planning: Creation Of Holistic Marketing Concepts, Customer Journey Mapping, Campaign Planning
• Consulting & Optimization: Analysis Of Existing Marketing Activities, Identification Of Potential, Recommendation Of Actions
• Performance Tracking: Definition And Analysis Of Kpis, Roi Analysis
• New Customer Acquisition (B2b) – Development Of A Cross-Media Personalized Multi-Touch Campaign: Topic-Specific In-Depth Research, Analysis Of Success Factors And Legal Conditions For Business Customer Outreach, Target Group Development (Identification Of Target Companies And Target People, Creation Of The Ideal Customer Profile), Development Of Multi-Stage, Personalized Contact Sequences In Three Variants Across Different Channels (Letter, Postcard, Landing Pages, Emails, Phone Calls And Pdf Downloads), Distinction From "Account-Based Marketing" With A Description Of Requirements And Rollout Steps, Implementation Planning With Production And Service Partners

Brand Concept & Naming Development:

• Brand Strategy: Definition Of Target Group, Positioning, Brand Values And Core Messages
• Creative Methods: Brainstorming Techniques, Naming Workshops
• Legal Review: Basic Check Of Availability (Domains, Trademark Registers)

Strategy Development (Cross-Functional):

• Analysis: Environment, Competition And Industry Structure Analyses (Pestel, Five Forces Model = Porter'S Five Forces), Internal Strengths And Weaknesses Analyses
• Competitor And Provider Evaluation: Recording And Structured Evaluation Of Competitors, Development Of Strategic Evaluation Grids As Well As Mapping Of Provider Landscapes With Potential Customers, Competitors And Partners
• Goal Setting: Development And Formulation Of Strategic Goals (Smart, Okrs)
• Frameworks: Positioning Frameworks, Growth Strategies (Ansoff Matrix), Value Chain Analysis
• Strategy And Implementation Planning: Development Of Strategic Roadmaps And Implementation Plans
• Workshop Moderation: Concept And Moderation Of Strategy Workshops

Product Development (Platform Development As An Online Product):

• Development Methods: Lean Development, Partly Agile Frameworks (Scrum, Kanban)
• Design Principles: User Experience (Ux) Design, User Interface (Ui) Design, Usability Testing
• Quality Assurance: Test Methods (User Acceptance Tests), Code Reviews

Website Concept Development:

• Concept Development: Target Group Analysis, Creation Of Sitemaps And Information Architectures
• User Experience (Ux), Information Architecture, Usability, Usability Design: Wireframing, Prototyping, User Flow Analysis, Usability Tests
• Content Strategy: Planning Of Content, Structure And Calls To Action For The Website

Online Content Creation:

• Content Strategy: Topic Research, Target Group Communication, Editorial Planning, Channel Optimization
• Creative Production: Copywriting, Image Editing, Video Production, Editing, Proofreading For Different Digital Formats
• Optimization: Seo-Friendly Writing, Accessibility, Preparation For Different Channels (Social Media, Blog, Newsletter)

Social Media Marketing:

• Channel Strategy: Review And Evaluation Of The Suitability Of Different Social Media Channels, Development Of Channel And Action Strategies
• Goal And Topic Planning: Categorization Of Social Media Goals, Identification Of Relevant Topic Areas, Development Of Overarching Topics, Topic Grids And Content Pillars
• Editorial Planning: Development Of Multi-Week Editorial Plans For Several Social Media Channels, Planning Of Posting Order And Content Weighting
• Content Execution And Publishing: Turning Planned Content Into Publish-Ready Posts, Coordination Of Text, Images And Video, And Publishing On The Respective Social Media Channels
• Reach And Discoverability Analysis: Review Of The Visibility And Findability Of Posts, Derivation Of Recommendations
• Selection Of Tools And Service Providers: Review Of Suitable Tools For Image Editing, Video Creation, Music, Automation And Publishing As Well As Recommendation Of Suitable Solutions

Search Engine Advertising (Sea) / Social Advertising:

• Campaign Management: Strategy Development, Budgeting, Ad Creation, Targeting, Bidding Strategies
• Performance Analysis: Monitoring, A/B Testing, Campaign Optimization Based On Kpis (Cpc, Cpa, Roas)
• Audience Targeting: Detailed Definition And Segmentation Of Ad Audiences, Retargeting
• Creative Optimization: Testing Ad Copy, Images, Videos And Landing Pages

Search Engine Optimization (Seo):

• Seo Analysis: Keyword Research, Competitor Analysis, Technical Seo Audits, Content Audits
• Visibility And Discoverability Analysis: Review Of The Findability Of Website Content In Search Engines, Analysis Of Organic Reach And Derivation Of Concrete Recommendations
• Technical & Content Optimization: On-Page Seo, Off-Page Seo (Link Building), Technical Seo (Crawling, Indexing, Load Time, Core Web Vitals)
• Performance Monitoring: Ranking Tracking, Traffic Analysis (Organic), Backlink Monitoring, Google Search Console Monitoring
• Relaunch And Domain Change Consulting: Review Of Possible Search Engine Risks During Website Relaunches And Domain Changes, Development Of Recommendations To Secure Visibility

Direct Marketing And Customer Service:

• Customer Relationship Management (Crm): Segmentation Of Customers, Building And Maintaining Customer Databases/Crm
• Direct Communication: Creation And Sending Of Personalized Email Campaigns, Chat Support, Phone Support, Social Media Customer Service
• Service Design: Building And Optimizing Customer Service Processes, Creation Of Faqs And Help Centers
• Feedback Management: Collection And Analysis Of Customer Feedback, Surveys

Project Leadership And Project Management:

• Project Management Methods: Traditional (Waterfall), Hybrid Approaches, Less Often "Agile Methods" (Scrum, Kanban)
• Planning: Scheduling (Gantt Charts), Resource Planning, Budget Planning, Risk Management, Stakeholder Analysis
• Control: Task Allocation, Progress Tracking, Reporting, Meeting Moderation, Change Management

Public Relations:

• Media Communication: Creation Of Media Lists, Development And Distribution Of Press Releases, Answering Media Inquiries, Interview Preparation, Creation Of Online Press Areas
• Media Relations: Building And Maintaining Media Contacts, Topic Pitching
• Media Monitoring: Tracking Media Coverage (Print, Online, Social Media)

Sales:

• Sales Process Management (Pipeline Management): Definition, Setup And Management Of The Full Sales Process (From Lead To Close)
• Customer Acquisition (Prospecting): Identification And Qualification Of Potential Customers (Leads), Cold Outreach (Phone, Email)
• Sales Conversations: Needs Assessment, Benefit Argumentation (Consultative Selling), Handling Objections, Negotiation Techniques
• Relationship Management: Building, Maintaining And Developing Customer Relationships (Key Account Management)
• Sales Forecasting: Creation Of Revenue Forecasts And Pipeline Analyses
• Closing Techniques: Methods For Successfully Closing Sales

Use Of Artificial Intelligence (Ai) – Cross-Functional:

• Analysis & Research: Using Ai To Evaluate Large Amounts Of Information Faster, Identify Trends, Summarize Complex Documents Or Provide Well-Founded Answers To Specific Questions.
• Content Creation & Optimization: Using Ai To Support Text Creation (Drafts, Wording Suggestions, Grammar And Style Checks), Idea Generation For Visual Content Or Optimization Of Existing Content For Specific Channels.
• Image And Video Creation: Creation Of Images And Video Sequences Using Ai-Powered Generation Tools, Including Diagrams, Product Visuals And Social Media Posts.
• Concept & Strategy: Using Ai For Structured Brainstorming, To Simulate Scenarios Or To Generate And Evaluate First Ideas.
• Efficiency Gains & Automation: Use Of Ai Helpers To Automate Recurring Tasks (First Automations Via Automator.App, N8n, Relay.App), Support With Data Processing
• Reconstruction Of Existing Guidelines/Concepts: Ai-Supported Derivation Of Existing Communication And Design Guidelines From Available Publications (Reverse Engineering Method), Then Applying The Derived Guidelines And Concepts In Text, Image And Video Creation.
• Development Of Complex Ai Prompts (Core Tasks, Role Patterns) For Specialized Expert Roles With Definition Of Role, Situation Context, Task, Thinking Structure, Interaction Design And Output Requirements
• Development Of Meta-Prompts, Meaning Ai Prompts That Are Used To Create Or Revise Other Ai Prompts
• Building And Managing Multi-Stage Ai Process Chains With Included Human Intermediate Steps And Feedback Loops Between Individual Ai Helpers Until A Defined Quality Standard Is Reached
• Example Implementation: Multi-Stage Ai Process Chain For Targeted Text Creation, Consisting Of Standardized Pre-Evaluation Of Incoming Requests Or Tasks, Linguistic And Structural Harmonization Of Different Source Texts, Creation Of Tailored Texts Based On Stored Knowledge And Experience Documents, Independent Review Of The Text Result By A Neutral Ai Editor, And Final Consolidation Of The Original Request, Text Draft And Editing Into A Well-Founded Response For The Text Creation, With The Last Steps Repeated Until The Desired Quality Is Reached

Training Certificates & Certifications:

• "Google Ads Search Advertising" – Google, 2020, Certificate Id: 46110042
• "Google Adwords: Optimization, Tools, Reports" – Linkedin, 2018
• "Seo: On-Page Optimization" – Linkedin, 2018
• "Seo: Link Building In Depth" – Linkedin, 2018
• "Seo: Link Building" – Linkedin, 2018
• "Marketing With Growth Hacking" – Linkedin, 2018
• "Google Tag Manager Basic Course" – Linkedin, 2018
• "Google Analytics Basic Course 1: Planning, Implementing, Managing" – Linkedin, 2018
• "Google Analytics Basic Course 2: Report, Insight, Action" – Linkedin, 2018
• "Successful Selling" – Linkedin, 2018
• "Successful In Sales: Appointment By Phone!" – Linkedin, 2018
• "Agile Project Management" – Linkedin, 2018
• "Scrum Basics: The Scrum Master" – Linkedin, 2018
• "Scrum Basics: The Product Owner" – Linkedin, 2018