Jens Sander - Marketing Strategist

Q: Where is Jens based?

Jens is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Jens speak?

Jens speaks the following languages: German (Native), French (Intermediate), Spanish (Elementary) .

Q: How many years of experience does Jens have?

Jens has at least 34 years of experience. During this time, Jens has worked in at least 8 different roles and for 13 different companies . The average length of individual experience is 3 years and 7 months . Note that Jens may not have shared all experience and actually has more experience.

Q: What is Jens's latest experience?

Jens's most recent position is SEO/SEA Consultant at M/D Steuerberatungsgesellschaft mbH .

Q: What companies has Jens worked for in recent years?

In recent years, Jens has worked for M/D Steuerberatungsgesellschaft mbH , Starman Ventures GmbH , Medicinisto AG , Devaux SA / Kemp SA , and Raum für Liebeskummer .

Q: Which industries is Jens most experienced in?

Jens is most experienced in industries like Advertising , Professional Services , and Healthcare . Jens also has some experience in Retail and Automotive .

Q: Which business areas is Jens most experienced in?

Jens is most experienced in business areas like Project Management , Strategy , and Marketing . Jens also has some experience in Customer Service , Sales , and Product Development .

Q: Which industries has Jens worked in recently?

Jens has recently worked in industries like Advertising , Professional Services , and Healthcare .

Q: Which business areas has Jens worked in recently?

Jens has recently worked in business areas like Marketing , Customer Service , and Project Management .

Recommended expert

Berlin, Germany

Check rate

Experience

Sep 2024 - Nov 2024

3 months

Berlin, Germany

SEO/SEA Consultant

M/D Steuerberatungsgesellschaft mbH

SEA goal setting and analysis (competitors, market, target audience)
Topic analysis and keyword research
Setting up the ad account
Developing campaign structure, ads, and ad groups
Defining the bidding strategy and budget allocation
Campaign launch, optimization, and handover
Recommendations for campaign operations

Sep 2020 - Mar 2022

1 year 7 months

Berlin, Germany

Marketing Consultant

Starman Ventures GmbH

Analysis and outlining of the business model (Business Model Canvas)
Brand identity, brand core and brand vision
Customer journey analysis, online video platform recommendation
Landing page concept and copywriting
Preparation for new website concept
Sales strategy, customer touchpoint analysis, and KPI definition
Development of control tools and conversion funnels
SEO and SEA analysis, campaign structure, targeting, tracking, and optimization

Aug 2020 - May 2022

1 year 10 months

Berlin, Germany

SEO/SEA Consultant

Medicinisto AG

SEO analysis (current state, competition, ranking)
Website audit and performance check via Google Analytics, Search Console, Looker Studio
Topic analysis and keyword research
Creating ad copy and ads
Recommendations for improvements

Jun 2020 - Dec 2024

4 years 7 months

Chelles, France

Marketing Consultant

Devaux SA / Kemp SA

Analysis and exploration of the business model (company, situation, market, competitors, target audience)
Development of a business plan and marketing concept with market entry strategy
Preparation and support for market entry
Content translation, creation of landing pages, and website optimization
SEA: goal setting, analysis, keyword research, campaign structure, bidding strategy, launch, and optimization
SEO: analysis, keyword research, on-page and off-page optimization, content strategy and development
Media planning, press releases, telemarketing, mailings, pre- and post-sales support

Apr 2020 - Jun 2020

3 months

Rüeggisberg, Switzerland

SEA Consultant

GARTENBIJOUX GmbH

SEA analysis (campaign, market, competitors, target audience)
Designing and implementing a new campaign structure
Creating ad copy and ads
Campaign adjustments, launch, and recommendations

Mar 2020 - May 2020

3 months

Lennestadt, Germany

SEA Consultant

Reifen-Berg GmbH

SEA analysis (campaign, market, competitors, target audience)
Performance review via Google Analytics, Search Console, Merchant Center
Error analysis (traffic, price and bid changes, XML feeds, landing pages)
Creating a new structure to increase conversions and set up test groups
Campaign adjustments and adaptation testing with reporting
Recommendations for future SEA campaigns

Mar 2020 - May 2020

3 months

Berlin, Germany

SEA Consultant

Steuerberater Stefan Dorn

SEA goal setting and analysis (competitors, market, target audience)
Topic analysis and keyword research
Setting up the advertising account
Campaign structure, ad groups and ad creation
Defining bid strategy and budget allocation
Campaign launch, optimization and handover
Recommendations for campaign operations

Apr 2019 - May 2021

2 years 2 months

Las Palmas de Gran Canaria, Spain

SEA, SEO and Performance Consultant

Performance Marketing Experts SLU

SEA and SEO analysis (competitors, market, target audience)
Account and user analysis (Google Ads, Analytics, Hotjar)
Topic and keyword analysis and research
Landing page analysis and design
Performance optimization (A/B testing, UX optimization)

Oct 2016 - Mar 2022

5 years 6 months

Berlin, Germany

Marketing Consultant

Raum für Liebeskummer

Analysis of business model, target audience, market and competition
Client research and persona development
Product positioning and business model canvas
Definition of brand values, naming and visual identity
Keyword research, on-page SEO planning, backlink analysis, A/B testing
Development of site structure, wireframes, UX planning, content strategy and copywriting
SEA campaign structure, ad copy, launch, monitoring and optimization

Dec 2006 - Present

19 years 8 months

Berlin, Germany

Marketing Strategist

Self-employed

Development of business models, marketing, branding and advertising concepts
Strategies and measures for implementation
Project leadership and management
Website concept development, SEA, SEO
Press relations, sales, customer service
See project list

Dec 2005 - Nov 2006

1 year

Germany

Senior Account Manager Highlights

Argonauten G2 GmbH

Recorded SEA and SEO successes
Built a cross-media online video community for the 2006 World Cup for Coca-Cola and RTL
Led the project and managed a team of up to 40 members
Start-up experience: founded, developed, and established
4 press releases led to over 80 reports in renowned media in 2006
7 project awards, including New Media Award 2007, Convergence Award 2006, Project of the Week (Horizont 24/06)

Dec 1999 - Nov 2005

6 years

Germany

Senior Project Manager Marketing Strategist

ID Media AG

Strategy development and implementation focused on measurable results
Project leadership and management of numerous online and offline projects
Analysis, definition, and implementation of strategies, concepts, and actions within marketing planning
Awards: Annual Multimedia Yearbook 2005, Yearbook of Advertising 2005, iBusiness Yearbook 2005, if communication design award 2004

Oct 1991 - Nov 1998

7 years 2 months

Berlin, Germany

Founder & Managing Director

Companize GmbH

Identifying problems, analyzing market gaps, and developing product and business ideas
Surveys, market research, market, competition, and target group analysis
Defining vision, mission, and goals
SWOT analysis, business model canvas, and developing the business model
Financial and personnel planning, creating detailed business plans
Choosing legal form, handling legal formalities, protecting intellectual property
Securing investors, negotiating and finalizing funding agreements
Implementing and improving business processes and systems
Ensuring daily operations and meeting legal obligations
Risk management, monitoring financial performance, identifying new growth opportunities
Recruiting key people and leading the team
Defining brand values, brand promise, and slogan
Developing information architecture, wireframes, prototypes, and conducting usability tests
Project management, overseeing graphic and technical implementation, monitoring and quality assurance
Setting up and optimizing SEA and SEO campaigns
Client acquisition, partner management, PR with over 80 media reports

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Healthcare, and Retail.

Advertising

Professional Services

Healthcare

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Marketing, Strategy, Customer Service, Sales, and Product Development.

Project Management

Marketing

Strategy

Customer Service

Sales

Product Development

Summary

Marketing Strategist: Analytical & action-oriented

Holistic strategy development + implementation.
Focus on measurable results.
20+ years of proven experience.

Goal: Strategic guidance and continuous optimization for measurable success.

Need professional support?

I can help with:

Business concept & business plan
Analyses (market, competition, SWOT, etc.)
Goal setting & strategy development
Marketing & advertising planning
Brand & naming concepts
Project leadership and management
Website planning
Search engine optimization (SEO)
Search engine advertising (SEA)
Email marketing
Social media marketing
Active and passive customer acquisition
Direct sales and order processing
Press relations

What can I do for you?

Just drop me a line. I look forward to connecting with you!

Skills

Focus Areas

Strategic Marketing
Sea / Sem
Seo

Highlights

Proven Sea & Seo Successes
Start-Up Experience (Founding, Building, Establishing)
From 4 Pr Releases To 80 Reports In Top Media
7 Project Awards

Business Planning – Methods

Analysis: Environmental And Competitor Analysis (Pestel, Porter’S Five Forces), Strengths-Weaknesses/Opportunities-Threats (Swot Analysis)
Modeling: Business Model Canvas, Value Proposition Canvas
Business Planning: Creating Business Plans (Executive Summary, Market Overview, Financial Planning, Etc.)
Business Strategy: Lean Startup Principles, Design Thinking Approaches For Iterative Development
Process Planning: To-Do Lists And Milestone Plans

Business Planning – Tools

Collaboration & Visualization: Miro, Confluence
Planning: Ms Project, Projectlibre, Excel, Jira, Monday.Com
Office Suites: Google Workspace (Docs, Sheets, Slides)

Strategy Development – Methods

Analysis: Environmental And Competitor Analysis (Pestel, Porter’S Five Forces), Strengths-Weaknesses/Opportunities-Threats (Swot Analysis)
Goal Setting: Developing And Formulating Strategic Goals (Smart, Okrs)
Frameworks: Positioning Frameworks, Growth Strategies (Ansoff Matrix)
Planning: Creating Strategic Roadmaps And Implementation Plans

Strategy Development – Tools

Collaboration & Visualization: Miro, Confluence
Presentation: Powerpoint, Google Slides
Data Analysis: Excel, Google Sheets
Concepting: Xmind, Mindmanager, Omnigraffle
Planning: Ms Project, Projectlibre, Excel, Jira

Marketing Planning – Methods

Marketing Strategy: Target Group Analysis, Defining Marketing Goals, Channel Strategy, Budget Allocation
Needs Identification: Analyzing Customer Feedback, Interviews, Surveys, Creating Personas
Idea Generation: Brainstorming, Mind Mapping, Question Cascades, Cause-Effect Diagrams
Concept & Planning: Creating Holistic Marketing Plans, Market Segmentation, Mapping The Customer Journey (Customer Journey Mapping), Campaign Planning
Consulting & Optimization: Reviewing Existing Marketing Activities, Identifying Potential, Recommending Actions
Performance Measurement: Defining And Analyzing Kpis, Return On Investment (Roi) Reviews

Marketing Planning – Tools

Crm Systems: Zoho, Hubspot
Marketing Automation: Mailchimp, Brevo (Sendinblue), Activecampaign
Planning: Excel, Google Sheets, Project Management Tools

Branding & Naming – Methods

Brand Strategy: Defining Target Audience, Positioning, Brand Values And Core Messages
Creative Methods: Brainstorming, Mind Mapping, Naming Workshops
Legal Check: Basic Availability Checks (Domains, Trademark Registries)

Branding & Naming – Tools

Concept Software: Xmind, Omnigraffle
Design Software: Adobe Photoshop & Illustrator, Canva, Gimp
Collaboration: Miro
Databases: Online Trademark Registries (Dpma, Euipo), Domain Check Tools

Search Engine Optimization (Seo) – Methods

Seo Analysis: Keyword Research, Competitor Analysis, Technical Seo Audits, Content Audits
Technical & Content Optimization: On-Page Seo, Off-Page Seo (Link Building), Technical Seo (Crawling, Indexing, Load Speed, Core Web Vitals)
Performance Measurement: Rank Tracking, Organic Traffic Analysis, Backlink Monitoring, Google Search Console Monitoring

Search Engine Optimization (Seo) – Tools

Seo Suites: Seo Power Suite (Rank Tracker, Website Auditor, Seo Spyglass, Linkassistant), Semrush, Ahrefs, Moz, Seobility, Screaming Frog Seo Spider
Google Tools: Google Search Console, Google Analytics, Google Pagespeed Insights, Google Keyword Planner, Google My Business

Search Engine Advertising (Sea) – Methods

Campaign Management: Strategy Development, Budgeting, Ad Creation, Targeting, Bidding Strategies
Performance Analysis: Monitoring, A/B Testing, Optimizing Campaigns Based On Kpis (Cpc, Cpa, Roas)
Targeting: Defining And Segmenting Audiences, Retargeting
Creative Optimization: Testing Ad Copy, Images, Videos And Landing Pages

Search Engine Advertising (Sea) – Tools

Ad Platforms: Google Ads, Meta Ads Manager (Facebook/Instagram), Bing Ads (Microsoft Ads)
Tracking: Google Analytics, Google Tag Manager
Keywords & Ranking: Google Keyword Planner, Seo Power Suite (Rank Tracker, Website Auditor, Seo Spyglass, Linkassistant), Screaming Frog, Ahrefs, Semrush, Moz, Seobility

Project Management – Methods

Pm Methods: Waterfall, Hybrid Approaches, Occasionally Agile (Scrum, Kanban)
Planning: Scheduling (Gantt Charts), Resource Planning, Budgeting, Risk Management, Stakeholder Analysis
Control: Task Assignment, Progress Tracking, Reporting, Meeting Facilitation, Change Management

Project Management – Tools

Pm Software: Ms Project, Projectlibre, Jira
Collaboration & Communication: Slack, Zoom, Google Meet, Email, Skype, Signal
Documentation: Google Drive, Confluence

Use Of Artificial Intelligence (Ai) – Methods

Analysis & Research: Using Ai To Quickly Analyze Large Data Sets, Identify Trends, Summarize Complex Documents, Provide Informed Answers To Specific Questions
Content Creation & Optimization: Assisting With Writing (Drafts, Phrasing Suggestions, Grammar And Style Checks), Ideation For Visual Content, Optimizing Existing Content For Specific Channels
Concept & Strategy: Using Ai For Structured Ideation, Scenario Simulation, Generating And Evaluating Initial Ideas

Use Of Artificial Intelligence (Ai) – Tools

Generative Ai: Models Like Gemini, Chatgpt, Co-Pilot, Deepseek
Research And Analysis Ai: Perplexity Ai, Notebooklm
Specialized Tools: Ai Writing Assistants (E.G., Grammarly, Deepl Write), Features Within Seo Or Marketing Platforms
Automation: Early Automation With N8n, Relay.App

Languages

German

Native

French

Intermediate

Spanish

Elementary

Education

Oct 1991 - Nov 1998

University of Göttingen

Diploma in Economics · Economics · Göttingen, Germany

Statistics

Experience

Total positions 13

Experience in Advertising 26.5 y

Avg length 3 y 10 m

Longest experience 19 y 7 m

Global Experience

Countries worked in 4 (Germany, France, Switzerland, Spain)

Primary country Germany

Expertise

Recent roles SEO/SEA Consultant, Marketing Consultant, SEA Consultant

Main industries Advertising, Professional Services, Healthcare

Main business areas Project Management, Marketing, Strategy

Qualifications

Highest degree Master

Profile

Created

June 2025

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Jens based?

Jens is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Jens speak?

Jens speaks the following languages: German (Native), French (Intermediate), Spanish (Elementary).

How many years of experience does Jens have?

Jens has at least 34 years of experience. During this time, Jens has worked in at least 8 different roles and for 13 different companies. The average length of individual experience is 3 years and 7 months. Note that Jens may not have shared all experience and actually has more experience.

What roles would Jens be best suited for?

Based on recent experience, Jens would be well-suited for roles such as: SEO/SEA Consultant, Marketing Consultant, SEA Consultant.

What is Jens's latest experience?

Jens's most recent position is SEO/SEA Consultant at M/D Steuerberatungsgesellschaft mbH.

What companies has Jens worked for in recent years?

In recent years, Jens has worked for M/D Steuerberatungsgesellschaft mbH, Starman Ventures GmbH, Medicinisto AG, Devaux SA / Kemp SA, and Raum für Liebeskummer.

Which industries is Jens most experienced in?

Jens is most experienced in industries like Advertising, Professional Services, and Healthcare. Jens also has some experience in Retail and Automotive.

Which business areas is Jens most experienced in?

Jens is most experienced in business areas like Project Management, Strategy, and Marketing. Jens also has some experience in Customer Service, Sales, and Product Development.

Which industries has Jens worked in recently?

Jens has recently worked in industries like Advertising, Professional Services, and Healthcare.

Which business areas has Jens worked in recently?

Jens has recently worked in business areas like Marketing, Customer Service, and Project Management.

What is Jens's education?

Jens holds a Master in Economics from University of Göttingen.

What is the availability of Jens?

Jens is immediately available part-time for suitable projects.

What is the rate of Jens?

Jens's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.