Jens S.-Marketing Strategist – SEA & SEO Expert

Business Concept & Business Model Development:

• Analysis Frameworks: Business Model Canvas, Lean Startup, Swot Analysis, Pestel Analysis For Environmental And Situation Analysis
• Modeling: Business Model Canvas, Value Proposition Canvas
• Strategy Development: Lean Startup Principles, Design Thinking Approaches For Iterative Development

Company Formation:

• Business Planning: Preparation Of Business Plans (Executive Summary, Market Overview, Financial Planning, Etc.)
• Structural Analysis: Analysis And Selection Of The Appropriate Legal Form, Clarification Of Formal Requirements
• Process Planning: Preparation Of To-Do Lists And Milestone Plans For The Founding Process

Corporate Financing:

• Financial Planning: Budgeting, Liquidity Planning, Preparation Of Financial Models And Forecasts
• Strategy Development: Development Of Financing Strategies (Bootstrapping, Funding, Loans, Investor Outreach)
• Controlling: Cost Center Accounting, Variance Analyses, Profitability Calculations

Management / Operational Leadership:

• Operational Planning: Preparation, Coordination And Monitoring Of Operational Annual And Quarterly Plans
• Performance Management: Definition And Tracking Of Key Performance Indicators (Kpis), Preparation And Presentation Of Management Reports
• Decision-Making: Structured Analysis Of Complex Issues, Preparation And Moderation Of Decision-Making Committees
• Process Optimization: Analysis, Design And Implementation Of More Efficient Operational Processes
• Leadership & Development: Employee Leadership, Team Development, Coaching (Supplementing Team Building)
• Budget Management: Monitoring And Control Of Budgets At Operational Level
• Stakeholder Management: Communication With Internal And External Stakeholders

Team Building:

• Recruitment: Preparation Of Requirement Profiles, Conducting Interviews, Contract Negotiations
• Integration: Onboarding Processes, Training Plans, Communication Of Company Culture
• Collaboration & Communication: Promoting Effective Team Communication, Use Of Feedback Methods, Conflict Management (Basic)

Marketing Concepts, Marketing Plans & Marketing Consulting:

• Marketing Strategy: Target Group Analysis, Definition Of Marketing Goals, Channel Strategy, Budget Allocation
• Channel And Measure Evaluation: Reviewing The Suitability Of Different Communication Channels, Developing Options For Action And Recommending Suitable Implementation Methods And Service Providers
• Concept & Planning: Preparation Of Holistic Marketing Concepts, Customer Journey Mapping, Campaign Planning
• Consulting & Optimization: Analysis Of Existing Marketing Activities, Identification Of Potential, Recommendation Of Measures
• Performance Tracking: Definition And Analysis Of Key Performance Indicators (Kpis), Return On Investment Analysis (Roi Analysis)
• New Customer Acquisition (B2b) – Development Of A Cross-Media Personalized Multi-Touch Campaign: Topic-Related In-Depth Research, Analysis Of Success Factors And Legal Requirements For Addressing Business Customers, Target Group Development (Identification Of Target Companies And Target Persons, Drafting Of The Ideal Customer Profile), Development Of Multi-Stage, Personalized Contact Sequences In Three Variants Across Different Channels (Letters, Postcards, Landing Pages, E-Mails, Phone Calls And Pdf Downloads), Distinction From “Account-Based Marketing” Including Prerequisites And Implementation Steps, Implementation Planning With Production And Service Partners

Brand Concepts & Naming:

• Brand Strategy: Definition Of Target Group, Positioning, Brand Values And Core Messages
• Creative Methods: Brainstorming Techniques, Naming Workshops
• Legal Review: Basic Availability Check (Domains, Trademark Registers)

Strategy Development (Cross-Functional):

• Analysis: Environmental, Competitive And Industry Structure Analyses (Pestel, Five Forces Model = Porter'S Five Forces), Internal Strengths And Weaknesses Analyses
• Competitor And Provider Evaluation: Recording And Structured Evaluation Of Competitors, Development Of Strategic Evaluation Matrices And Presentation Of Provider Landscapes With Potential Customers, Competitors And Cooperation Partners
• Goal Definition: Development And Formulation Of Strategic Goals (Smart, Okrs)
• Frameworks: Positioning Frameworks, Growth Strategies (Ansoff Matrix), Value Chain Analysis
• Strategy And Implementation Planning: Development Of Strategic Roadmaps And Implementation Plans
• Workshop Moderation: Design And Moderation Of Strategy Workshops

Product Development (Platform Development As An Online Product):

• Development Methodology: Lean Development, Selected Agile Frameworks (Scrum, Kanban)
• Design Principles: User Experience (Ux Design), User Interface (Ui Design), Usability Testing
• Quality Assurance: Test Methods (User Acceptance Tests), Code Reviews

Website Concepts:

• Concept Development: Target Group Analyses, Creation Of Sitemaps And Information Architectures
• User Experience (Ux), Information Architecture, Usability, Usability Design: Wireframing, Prototyping, User Flow Analysis, Usability Tests
• Content Strategy: Planning Website Content, Structure And Calls To Action

Online Content Creation:

• Content Strategy: Topic Development, Target Group Communication, Editorial Planning, Channel Optimization
• Creative Production: Copywriting, Image Editing, Video Production, Editing And Proofreading For Different Digital Formats
• Optimization: Seo-Friendly Copywriting, Accessibility, Preparation For Different Channels (Social Media, Blog, Newsletter)

Social Media Marketing:

• Channel Strategy: Review And Evaluation Of The Suitability Of Different Social Media Channels, Development Of Channel And Action Strategies
• Goal And Topic Planning: Categorization Of Social Media Goals, Identification Of Relevant Topics, Development Of Overarching Topics, Topic Grids And Content Pillars
• Editorial Planning: Development Of Multi-Week Editorial Plans For Several Social Media Channels, Planning Of Publication Sequences And Content Weighting
• Editorial Implementation And Publication: Converting Planned Content Into Publishable Posts, Coordinating Text, Images And Video, And Publishing On The Respective Social Media Channels
• Reach And Discoverability Analysis: Investigation Of The Visibility And Discoverability Of Posts, Derivation Of Recommendations For Action
• Selection Of Tools And Service Providers: Review Of Suitable Tools For Image Editing, Video Creation, Music, Automation And Publishing, And Recommendation Of Suitable Solutions

Search Engine Advertising (Sea) / Social Advertising:

• Campaign Management: Strategy Development, Budgeting, Ad Creation, Targeting, Bidding Strategies
• Performance Analysis: Monitoring, A/B Testing, Campaign Optimization Based On Key Performance Indicators (Kpis) (Cpc, Cpa, Roas)
• Targeting: Detailed Definition And Segmentation Of Advertising Target Groups, Retargeting
• Creative Optimization: Testing Ad Copy, Images, Videos And Landing Pages

Search Engine Optimization (Seo):

• Seo Analysis: Keyword Research, Competitor Analysis, Technical Seo Audits, Content Audits
• Visibility And Discoverability Analysis: Investigation Of The Discoverability Of Website Content In Search Engines, Analysis Of Organic Reach And Derivation Of Concrete Recommendations For Action
• Technical & Content Optimization: On-Page Seo, Off-Page Seo (Link Building), Technical Seo (Crawling, Indexing, Loading Time, Core Web Vitals)
• Performance Monitoring: Ranking Tracking, Organic Traffic Analysis, Backlink Monitoring, Google Search Console Monitoring
• Relaunch And Domain Change Consulting: Review Of Possible Search Engine Risks During Website Relaunches And Domain Changes, Development Of Recommendations To Preserve Discoverability

Direct Marketing And Customer Service:

• Customer Relationship Management (Crm): Customer Segmentation, Creation And Maintenance Of Customer Databases/Crm
• Direct Communication: Creation And Dispatch Of Personalized E-Mail Campaigns, Chat Support, Telephone Support, Social Media Customer Service
• Service Design: Establishment And Optimization Of Customer Service Processes, Creation Of Faqs And Help Centers
• Feedback Management: Collection And Analysis Of Customer Feedback, Surveys

Project Leadership And Project Management:

• Project Management Methods: Traditional (Waterfall), Hybrid Approaches, Less Frequently “Agile Methods” (Scrum, Kanban),
• Planning: Scheduling (Gantt Charts), Resource Planning, Budget Planning, Risk Management, Stakeholder Analysis
• Control: Task Allocation, Progress Tracking, Reporting, Meeting Moderation, Change Management

Public Relations:

• Media Communication: Creation Of Media Distribution Lists, Development And Distribution Of Press Releases, Answering Media Inquiries, Interview Preparation, Creation Of Online Press Areas
• Media Relations: Establishment And Maintenance Of Media Contacts, Topic Placement (Topic Pitching)
• Media Monitoring: Tracking Media Coverage (Print, Online, Social Media)

Sales:

• Sales Process Management (Pipeline Management): Definition, Establishment And Management Of The Entire Sales Process (From Lead To Closing)
• Customer Acquisition (Prospecting): Identification And Qualification Of Potential Customers (Leads), Cold Calling (Telephone, E-Mail)
• Sales Conversations: Needs Analysis, Benefit-Based Selling (Consultative Selling), Objection Handling, Negotiation Techniques
• Customer Relationship Management (Relationship Management): Establishment, Maintenance And Development Of Customer Relationships (Key Account Management)
• Sales Forecasting: Preparation Of Revenue Forecasts And Pipeline Analyses
• Closing Techniques: Methods For Successfully Closing Sales

Use Of Artificial Intelligence (Ai) – Cross-Functional:

• Analysis & Research: Use Of Ai To Evaluate Large Amounts Of Information More Quickly, Identify Trends, Summarize Complex Documents Or Provide Well-Founded Answers To Specific Questions.
• Content Creation & Optimization: Use Of Ai To Support Copywriting (Drafts, Wording Suggestions, Grammar And Style Checks), Generate Ideas For Visual Content Or Optimize Existing Content For Specific Channels.
• Image And Video Creation: Creation Of Images And Video Sequences Using Ai-Supported Generation Tools, Including Diagrams, Product Presentations And Social Media Posts.
• Concept Development & Strategy: Use Of Ai For Structured Brainstorming, Scenario Simulation Or Generation And Evaluation Of Initial Ideas.
• Efficiency Improvement & Automation: Use Of Ai Assistants To Automate Recurring Tasks (Initial Automations Via Automator.App, N8n, Relay.App), Support With Data Processing
• Reverse Engineering Of Existing Guidelines/Concepts: Ai-Supported Derivation Of Existing Communication And Design Guidelines From Existing Publications (Reverse Engineering Process), Followed By Application Of The Derived Guidelines And Concepts To Text, Image And Video Creation.
• Development Of Complex Ai Instructions (Core Prompts, Role Patterns) For Specialized Professional Roles, Defining Role, Situation Context, Task, Thinking Structure, Interaction Design And Output Requirements
• Development Of Meta-Instructions, I.E. Ai Instructions Used To Create Or Revise Other Ai Instructions
• Building And Managing Multi-Stage Ai Process Chains With Integrated Human Intermediate Steps And Feedback Loops Between Individual Ai Assistants Until A Defined Quality Standard Is Reached
• Example Implementation: Multi-Stage Ai Process Chain For Targeted Text Creation, Consisting Of Standardized Preliminary Evaluation Of Incoming Inquiries Or Tasks, Linguistic And Structural Standardization Of Different Source Texts, Creation Of Tailored Texts Based On Stored Knowledge And Experience Documents, Independent Review Of The Text Result By A Neutral Ai Proofreader, And Final Combination Of The Initial Requirements, Text Draft And Proofreading Into Well-Founded Feedback For The Text Creation Process, With The Final Steps Repeated Until The Desired Quality Is Reached

Further Training Records & Certificates:

• “Google Ads-Suchmaschinenwerbung” – Google, 2020, Certificate Id: 46110042
• “Google Adwords: Optimierung, Tools, Berichte” – Linkedin, 2018
• “Seo: Onpage-Optimierung” – Linkedin, 2018
• “Seo: Link Building In Depth” – Linkedin, 2018
• “Seo: Linkaufbau” – Linkedin, 2018
• “Marketing Mit Growth-Hacking” – Linkedin, 2018
• “Google Tag Manager Grundkurs” – Linkedin, 2018
• “Google Analytics Grundkurs 1: Planen, Implementieren, Verwalten” – Linkedin, 2018
• “Google Analytics Grundkurs 2: Bericht, Erkenntnis, Handlung” – Linkedin, 2018
• “Erfolgreich Verkaufen” – Linkedin, 2018
• “Erfolgreich Im Vertrieb: Bei Anruf Termin!” – Linkedin, 2018
• “Agiles Projektmanagement” – Linkedin, 2018
• “Scrum-Grundlagen: Der Scrum Master” – Linkedin, 2018
• “Scrum-Grundlagen: Der Product Owner” – Linkedin, 2018