Johannes D.-Freelance
Check rate
Experience
Freelance
AI Influencer Startup
- Idea validation & testing
- Business model & strategy development
- Marketing plan & strategy
- Consent mode setup
- Conversion tracking
- Marketing analytics
- Google Ads
- Setup and management of Google Ads campaigns and the Instagram channel
- Customer outreach via email and social media.
Freelance
B2B Ad Tech
- Development of high-level and detailed concepts for the European go-to-market strategy
- Marketing and sales strategy
- Campaign and channel selection
- Ideal Customer Profile (ICP)
- Personas
- Marketing automation
- Lead magnets
- Creation of presentations and C-level communication
Freelance
B2B SaaS Startup
- Setup of Google Analytics, Google Tag Manager, and Consent Mode
- Custom conversion tracking via Tag Manager for forms and videos
- Marketing goal definition and reporting in Google Analytics
Freelance
B2C Escape Room Provider
- Setup of Google Analytics, Google Tag Manager, and Google Ads for multiple locations
- Implementation of cross-domain consent mode and conversion tracking
- Marketing goal definition
- Campaign management
- Optimization
- Keyword strategy
- Ad groups
- Ad extensions
- Performance measurement and reporting with Google Looker Studio
Freelance
Design Matching Startup
- Business model & strategy development
- Pitch deck creation
- Marketing plan & strategy
- Website design & implementation
- Consent mode setup
- Conversion tracking
- Marketing analytics
- Instagram channel setup & management
- Customer outreach via email, LinkedIn and social media
- HubSpot setup
Freelance
Banking B2B
- Consulting
- strategy
- campaign management (paid social & native)
- content distribution of marketing materials to B2B clients
- setup of success measurement and reporting.
Freelance
University/Research Institute B2B
- Research
- database development
- project management
- data preparation
- initial analyses
- documentation.
Freelance
Fintech B2C
- Strategy development
- concept creation
- website and landing page development
- business development
- UI/UX design
- user & business research.
Freelance
AI Startup B2B
- Strategy development
- product development
- roadmap creation
- pitch deck
- business development
- user research
- marketing
- website and landing page development.
Freelance
Performance & Social Agency B2B
- Setup and management of social media recruiting campaigns
- strategy KPI definition
- success measurement and reporting
- monitoring
- optimization.
CEO & Founder
mocentiv GmbH
B2B SaaS for sales organizations
- Led all aspects of the startup, including market research, product development, product management, UX & UI design, marketing, sales, and go-to-market strategies
- Developed and implemented the digital business model and served as Product Owner
- Successfully launched the software solution
- Managed CRM
- Oversaw and managed online marketing (SEO, SEA, content, social media, landing pages).
- Managed customer relationships.
Business Development & Marketing
JOB AD PARTNER GmbH
B2B Recruitment Marketing Agency
- Improved agency software, strategy, and internal processes
- Developed and implemented new features and digital business models
- Acquired and managed partnerships with software partners and agencies; managed customer and partner relationships and stakeholders
- Served as Salesforce Administrator and managed CRM
- Led and managed online marketing and growth initiatives (SEO, SEA, content, social media, landing pages)
CEO & Founder
jometa GmbH
B2B Recruitment Agency
- Established an innovative digital recruitment agency, developed and implemented new features and business models, and served as Product Owner.
- Responsible for product development, B2B marketing, growth, sales, and go-to-market strategies.
- Managed customer and partner relationships.
- Oversaw and managed online marketing (SEO, SEA, content, social media, landing pages).
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Advertising, Banking and Finance, Professional Services, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Information Technology, Product Development, Customer Service, and Strategy.
Summary
As an expert in marketing and branded content with over 10 years of experience, I support companies with in-depth knowledge and passion. I develop and implement comprehensive strategies and concepts. Additionally, as a CEO and founder, I have experience in the development and execution of digital business models and the introduction of software solutions. My expertise also includes growth marketing, marketing strategy, project management, product management, UX/UI design, business development, go-to-market strategies, and sales operations.
Skills
Strategy, Marketing & Sales
- Content Marketing
- Crm
- Digital Marketing
- Go-To-Market Strategy
- Campaign Planning/Execution
- Campaign Management
- Lead Generation/Management/Nurturing
- Marketing Management
- Marketing Strategy
- Multichannel Marketing
- Performance Marketing
- Reporting
- Sales Compensation
- Sea/Seo
- Social Media Marketing
- Strategic Marketing
- Market & User Research
Design
- Ui/Ux Design
- Prototyping
- Wireframes
Analysis & Management
- Data Analysis
- Okr
- Partner Management
- Project Management
- Product Management
- Product Owner
- Scrum/Agile
- Stakeholder Management
Tools & Software
- Adobe Xd
- Adobe Photoshop
- Adobe Stock
- Chatgpt
- Confluence
- Cookiebot
- Etracker
- Figma
- Github
- Gitlab
- Google Ads
- Google Analytics
- Google Tag Manager
- Hubspot
- Html/Css
- Jira
- Looker Studio
- Meta Ad Manager
- Ms Office
- Outbrain
- Salesforce
- Scompler
- Seeding Alliance
- Storybook
- Sql
- Usercentrics
- Visual Studio Code
- Webflow
- Wordpress
- Zeplin
Languages
Education
Universität Mannheim
PhD · Business Administration · Mannheim, Germany
Zeppelin Universität
Master of Arts · Corporate Management & Economics · Friedrichshafen, Germany
Popakademie Baden-Württemberg
Bachelor of Arts · Music Business · Mannheim, Germany
Certifications & licenses
Skillshop
Skillshop
Introduction to Cybersecurity
Codecademy
Analyze Data with SQL Skill Path
Codecademy
Content-Marketing
HubSpot Academy
Inbound Sales
HubSpot Academy
Inbound Marketing
HubSpot Academy
NFT Talents
Frankfurt School of Finance & Management
Intro to ChatGPT
Codecademy
Introduction to UI and UX Design
Codecademy
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Johannes is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Johannes speaks the following languages: German (Native), English (Advanced).
Johannes has at least 10 years of experience. During this time, Johannes has worked in at least 3 different roles and for 13 different companies. The average length of individual experience is 1 year and 9 months. Note that Johannes may not have shared all experience and actually has more experience.
Based on recent experience, Johannes would be well-suited for roles such as: Freelance, CEO & Founder, Business Development & Marketing.
Johannes's most recent position is Freelance at AI Influencer Startup.
In recent years, Johannes has worked for AI Influencer Startup, B2B Ad Tech, B2B SaaS Startup, B2C Escape Room Provider, and Design Matching Startup.
Johannes is most experienced in industries like Information Technology, Advertising, and Banking and Finance. Johannes also has some experience in Professional Services, Tourism, and Education.
Johannes is most experienced in business areas like Sales, Information Technology, and Product Development. Johannes also has some experience in Marketing, Customer Service, and Strategy.
Johannes has recently worked in industries like Information Technology, Banking and Finance, and Advertising.
Johannes has recently worked in business areas like Sales, Information Technology, and Product Development.
Johannes holds a Doctorate in Business Administration from Universität Mannheim, a Master in Corporate Management & Economics from Zeppelin Universität and a Bachelor in Music Business from Popakademie Baden-Württemberg.
Johannes has 10 certificates. Among them, these include: Google Analytics Certificate, Manage GA4 data and read reports, and Introduction to Cybersecurity.
Johannes is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 11 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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