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• Responsible for operational sales scaling in Central Europe and establishing the sales organisation and go-to-market strategy in Scandinavia, particularly Sweden and Norway.
• Establishing strategic partnerships and indirect sales channels alongside direct sales.
• Management of the second and third levels of leadership, control of over 90% of sales and interim management of international sales, with a focus on France, the UK and the USA.
• Expansion and professionalisation of sales operations and sales analytics.
• Significant increase in company revenue of more than 1100% since joining the company.
• Establishment of strategic partnerships and indirect sales channels in Scandinavia (including with Apple and TechStep).
• Implementation of two sales software solutions to improve forecasting and intent.
• Redesign and optimisation of cross-functional sales processes to shorten the sales cycle and increase efficiency in other departments.

• Supported the company's transition from an on-premise architecture to AWS cloud services, modernizing infrastructure and optimizing operational efficiency.
• Leveraged expertise in automation and software implementation to enhance scalability, reliability and profitability.
• Implemented Poetry and Ruff to streamline Python dependency management and code quality checks, improving development efficiency and reducing errors.
• Implemented an automated CI/CD strategy with GitHub Actions, which decreased deployment times and minimized manual intervention.
• Enforced deployment automation for Kubernetes, enhancing the scalability and reliability of applications across the organization.
• Evaluated and implemented Apache Airflow for workflow management, leading to more efficient scheduling and monitoring of data pipelines.
• Created data interfaces for energy traders, enabling them to optimize profit margins through improved data analysis and decision-making tools.

• Implemented sustainable growth strategies supporting successful company sale !!
• Reported to CEO as a c-suite member Senior Vice President People & Culture with 20 direct reports located internationally throughout Europe
• Led and built int’l HR function (from 0~20 FTEs) for ~500 FTE workforce during a fast-paced, scale-up phase, across 10 European offices
• Hyper scale-up environment (hired 150+ new hires in 6 months)
• Centralized HR from 3 legacy companies during post-merger transaction (0 attrition in HR team, capability uplift from 0 to 100% in-role growth)
• Budgeted, forecasted, managed a €50 million group labor budget aligned with go-to-market labor plans
• Oversaw near and offshore projects as a result of budget vision/constrains/targets
• Overhauled talent acquisition (60% cost svgs, 40% reduced time, 90% success rate)
• Implemented skill & salary growth schemes + succession strategies repeating 10+ cycles (25% workforce competency growth, 10% attrition drop, 40% internal mobility increase)
• Built targeted skill development platform (savings 50% with 40% increased utilization)

• Co-built the brand and oversaw marketing, communication strategy, and community expansion
• Developed proprietary coaching methodologies and co-facilitated programs for high-profile corporate clients and teams, including Miss South Africa Organisation and Gautrain

• Owned end-to-end operations for an early-stage startup, managing 250+ user validation interviews, structured feedback loops, and execution tracking across product and operations workstreams.
• Managed government grant operations (€250K+ funding scope) including compliance documentation, milestone reporting, budget tracking, and timeline management, maintaining 100% audit-ready submissions.
• Built centralised operational tracking systems using Notion, Google Workspace, and automated workflows, reducing manual reporting time by 70% and improving stakeholder visibility.
• Designed and implemented repeatable validation and execution workflows across 5+ parallel initiatives, reducing ad-hoc operational firefighting.
• Automated scheduling, follow-ups, and internal coordination processes, cutting manual coordination effort by 60%.
• Supported commercial validation efforts, structuring outreach and documentation that resulted in 10+ signed letters of intent with early partners - hotels and city councils.
• Coordinated and supervised 6+ interns supporting operations and research, with documented task breakdowns, review checkpoints, and quality control.
• Created 20+ pages of internal SOPs and operational documentation, enabling continuity and handover.

• I co-developed an innovative product concept and founded a consumer e-learning startup with the mission to help busy adults efficiently learn about the liberal arts, humanities, and sciences.
• Led an organized outreach and fundraising process, resulting in €50k in public and private funding and acceptance into an international accelerator program.
• Initiated partnership conversations with leaders at 25+ universities and private businesses; recruited tech co-founder, several experienced advisors, and academic content collaborators.
• Released iOS / Android mobile app, iteratively learning from user feedback, design sprints, and market studies; designed AI features.

• Leading a team of ~18 FTE consisting of internal and external team members split into three teams: D2C, Subscription, and Amazon
• As a member of the Executive Team, working closely with the founder to scale the overall organization and to establish operational processes such as quarterly goal setting and performance feedback sessions
• Working closely with the investors to align on company strategy and new growth opportunities while fully owning the company’s e-commerce growth strategy and business case
• Leading the business model and growth strategy transition from a “unprofitable high revenue growth” approach to a profitable CAC and CLV focused growth strategy
• Managing a D2C marketing budget of EUR ~6M and an Amazon marketing budget of EUR ~1M
• Achieving 28% YoY growth in the main sales channel D2C in YTD 2025 while building up the growth team via a hiring sprint and restructuring external agency support
• Increased monthly Paid Social (Meta) content creation output 3x by embedding various AI tools into content creation processes
• Reduced churn rate by 32% within 6 months while successfully implementing a portfolio-wide price increase to improve AOVs
• Overachieving the original Amazon 2025 growth plan by 20% resulting in YoY growth of 50% and surpassing marketing efficiency goals by 3pp
• Working closely with the Product Team to guide new product development efforts based on rapidly shifting market trends and competitor pricing

• Founded a neuro-coaching and employee well-being platform for organizations and high-performing leaders
• Designed and tested the MVP using neuroscience-based feedback loops and AI-driven insights
• Partnered with HR and C-suite leaders to integrate data-driven leadership development programs
• Focused on measurable behavioral change, engagement, and leadership resilience

• Advised CEO and C-Suite on high impact strategic initiatives, delivering structured analysis and insights, and leading execution
• Developed advisory board materials and led strategy reviews, aligning business KPIs, ARR growth, and the strategic roadmap
• Implemented OKR/goal-setting framework, cascaded revenue targets for 3x ARR growth, and facilitated leadership alignment
• Developed & led a Go to Market strategy, targeting workforce analytics market (market size:$6b); 15% ARR growth projected
• Streamlined BD & sales process, resulting in improved performance; SQL increased by 1.5X, and pipeline grew by 20%
• Built & maintained financial model for budgeting and resource allocation, providing data driven insights to the CEO and the COO
• Led KYP to achieve leadership position in 2 leading analyst quadrants: Everest Peak Matrix, Zinnov Zones for process intelligence

• Since 2020 SiGeKo for a global fashion house during shop installation across Germany
• Since 2021 HSE manager for 14 sites of an explosive ordnance clearance company
• Since 2021 Implementation of HSE quality system (AMS Bau) in 13 client sites across Germany (currently repeat audits)
• Since 2022 Multiple HSE projects in chemical parks, laboratories and production throughout Germany – regular support, coaching and instructions on-site and remote, testing of the hazardous substances register and operating instructions according to GefStoffV
• 2022 Inclusion audit for a biotech company (multiple sites in Germany)
• 2021-2023 Multiple HSEQ compliance audits for clients across Germany in chemical industry/API manufacturing and civil engineering
• Since 2023 Safety and health coordination projects (SiGeKo) for explosive ordnance clearance (former shooting ranges, diving), chemical parks and construction/civil engineering
• Since 2024-01-01 HSE manager for a global IT platform company
• 2024-01-01 to 2024-05-31 Interim head of ESH Germany & Austria for a global biotech company
• Since 2024-07-01 Head of occupational health & safety in the process manufacturing industry
• Lead of TPM SHE pillar – strategic HSE
• ISO 45001 management representative
• Planning and performing audits
• Implementing workplace safety cultural change through coaching and mentoring stakeholders, successfully supporting stakeholders to leave an intervention list and blacklist of insurers within 12 months
• Development and implementation of 5S process
• Development and implementation of permit to work process and training
• Development and implementation of local Kaizen procedure
• Development and hand-over of toolboxes on topics including 5S and safety leadership
• Leadership training and coaching on safety culture
• HSE expert according to Act on Occupational Physicians, Safety Engineers and Other Occupational Safety Specialists

• Built proprietary multi-model AI platform that dynamically allocates processing tasks across 5+ leading AI systems, matching each document type to the optimal model - delivering 40-60% cost savings compared to single-provider solutions while ensuring production-grade accuracy for enterprise operations
• Drove end-to-end strategy and execution from concept to production deployment, guiding team to build platform that transforms unstructured files into structured data outputs - working with top enterprise retailers from DACH region to reduce processing time from hours to minutes
• Built and led cross-functional team spanning engineering, product, and operations - implementing culture of technical excellence, rapid experimentation, and customer-centric development
• Positioned company to develop reusable AI automation IP across document parsing, data extraction, validation, and reconciliation - establishing production-grade infrastructure with robust error handling and audit trails, creating technology platform extensible beyond e-commerce to healthcare, logistics, and financial services verticals

• Initiator of a new foundation with a focus on Indigenous Wisdom.

End-to-end product strategy, discovery and development; business strategy; leading AI-powered diagnostics and pharma-focused service development.

• Built and launched spin-offs while establishing core company departments with a partner

• Planned a future design/IT lab to function as a company builder

• Focused on IT, product development, and research to drive innovation