Chief Strategy Officer in Germany

• Project focus: Strategic realignment of global market clusters and design of future-proof data architectures.
• Results & achievements:
• TOM design SEA & General Distributors: Development of a hub-and-spoke operating model for Southeast Asia (Thailand, Vietnam, Malaysia, Singapore) including site evaluation. Goal: Achieving significant savings in FTE and EUR.
• Data Intelligence Architecture: Conceptualization of a "Data Intelligence Unit" and a Central Data Hub for Europe, including role and process definition.
• AI-Driven Knowledge Management: Implementation of AI-based knowledge management in after-sales to consolidate heterogeneous sources.

As Director of Strategy at bemorrow, I help companies find direction and make decisions in complex and dynamic contexts. Corporate and brand identity serve as a strategic compass to bring clarity to decisions and make actions effective in day-to-day business.

My focus is on developing, leading, and firmly embedding corporate and brand identities—from strategic foundation to effective brand governance and brand engagement, all the way to consistent translation and activation in the customer experience.

I guide brand and transformation processes in the German B2B mid-market and in agencies, working closely with decision-makers, board members, business development, brand, marketing, communications, HR, and teams.

At bemorrow, I help companies align human needs and business success in a sustainable way through solid, future-proof strategies. Combining analytics and empathy, we guide our clients collaboratively from identity and innovation development through cultural transformation to precise implementation.

• Built a global podcast and platform, with 150+ episodes and 35,000+ downloads in 20+ countries.
• Launched a paid membership (GrowGetters Club), growing sustainable revenue through one-off workshops and monthly membership fees.
• Earned €20,000 in incubation support via Media Lab Bayern and became a finalist (top 5) in XATHON (program by Henkel) in 2021.
• Facilitated marketing and innovation workshops for Microsoft, Figma, CreativeMornings Munich, the University of Wollongong, and local governments in NSW, Australia.
• Led content strategy, podcast production, business development, and platform growth.
• Scaled GrowGetters Club to 40+ paid members, generating a consistent revenue stream for the business.

• Owned end-to-end operations for an early-stage startup, managing 250+ user validation interviews, structured feedback loops, and execution tracking across product and operations workstreams.
• Managed government grant operations (€250K+ funding scope) including compliance documentation, milestone reporting, budget tracking, and timeline management, maintaining 100% audit-ready submissions.
• Built centralised operational tracking systems using Notion, Google Workspace, and automated workflows, reducing manual reporting time by 70% and improving stakeholder visibility.
• Designed and implemented repeatable validation and execution workflows across 5+ parallel initiatives, reducing ad-hoc operational firefighting.
• Automated scheduling, follow-ups, and internal coordination processes, cutting manual coordination effort by 60%.
• Supported commercial validation efforts, structuring outreach and documentation that resulted in 10+ signed letters of intent with early partners - hotels and city councils.
• Coordinated and supervised 6+ interns supporting operations and research, with documented task breakdowns, review checkpoints, and quality control.
• Created 20+ pages of internal SOPs and operational documentation, enabling continuity and handover.

• Strategy: Led market research, strategy & product development to align product launches with company goals. Successfully launched new revenue-generating verticals (e-commerce marketplace, vouchers, airtime, tickets, etc.), taking the company to $4m+ in monthly recurring revenue.
• Product: Built user stories based on in-depth understanding of customer requirements, translating them into product features. Increased customer satisfaction and boosted usability, leading to increase in user retention.
• Business development, commercials & partnerships: Managed all external partnerships, negotiating commercials and onboarding strategic partners including financial institutions, service providers, suppliers, and sellers, significantly contributing to revenue generation.
• FinTech compliance: Led all FinTech licensing & business activities, acquiring the Non-Banking Financial Company (NBFC) license and the Electronic Monetary Institution (EMI) license.
• Founder’s associate: Developed standard operating procedures (SOPs) that reduced lead time and minimized returns wastage in the marketplace warehouse.

• A proven track record of leveraging market intelligence to shape divisional strategy, optimize multi-million euro product portfolios, and spearhead digital transformation programs.
• Led cross functional teams to turn strategic vision into operational reality.
• Architected and implemented 5-year divisional strategic plan, resulting in >10% increase in top line.
• Built the market intelligence function from the ground up, delivering actionable insights that identified a new 50 Mio market opportunity, leading to the successful launch of new segments.
• Revitalized the product portfolio aligning to strategic goals, implementing value pricing, contributing 20% of top line from new products in 3 years, and steadily improved overall portfolio margin by 10%.
• Championed digitalization, transforming transactional revenue to recurring, with CAGR of 150%.

Supporting young professional athletes as they enter working life

• Joined JOKR at Seed stage and grew it into a “unicorn” within 10 months, reporting directly to the CEO
• Led financing activities across both equity and venture debt, having raised more than $400m through Series A, Series B, and Series C investment rounds led by blue-chip equity and debt VC investors
• Built out the strategy function (M&A activities, periodic investor reporting, preparation of board meetings, ad hoc shareholder requests)
• Analysed acquisitions, divestments, and strategic investment opportunities, notably leading the acquisition of Plaz in Colombia, the strategic sale of JOKR Mexico to FEMSA, and the sale of JOKR Peru to Supermercados Peruanos
• Recognized as top-performing talent within the JOKR group, promoted from Director to Head of Strategy