
Customer Relationship Management Experts in Germany
matched with vetted freelancers in minutesHire experts who design CRM processes, configure Salesforce or Microsoft Dynamics 365, and connect sales, service and marketing data. FRATCH matches you quickly and precisely with vetted, available freelancers for your project.
Meet FRATCH Experts in Germany, who have recently used Customer Relationship Management
Alwin G.
Last position:
IT Interim Manager & AI Strategist
- Founder of CheironX: AI-supported GRC management (ISO 27001, BSI IT-Grundschutz, TISAX, DORA)
- Strategic focus on Agentic AI and GenAI for modern IT Governance, Risk & Compliance Management
- IT interim management and strategic consulting
Gerhard K.
Last position:
Senior Project Manager and Site Manager at HENSOLDT Optronics GmbH
- Set-up of the data center in Oberkochen (Defence division)
- Planning of the fiber-optic ring and simulation of Wi-Fi coverage
- Installation plan for WAN and LAN cables for office and production (infrastructure)
- Adaptation of the SAP system (R3) for the Oberkochen site (software)
- IT transformation of the SAP system to SAP HANA
- Planning of network infrastructure and server technologies in the SAP environment
- Pre-sales support and establishment of change management
- Independent coordination of utilities according to time, budget and quality
- Mapping of the project in MS Project and SERVICENow
- Development and design of hardware and software
- Demand management and portfolio management
- Set-up of a risk register and migration plan
- Preparation of payment-supporting documents in coordination with the responsible finance and commercial functions
- Budget: 5 million - 34 FTE
Silvia B.
Last position:
Business Consultant - Product Management Banking at Aareal Bank AG
- Focus on optimizing and further developing the internal customer EBICS application
- Functional and technical consulting for Aareal First Financial Solutions AG on EBICS standard products and applications in the areas of operations and further development, as well as project-related communication with external development partners and the product manufacturer to implement the corresponding technical optimizations
- As the functional coordinator, providing advice on content-related and regulatory requirements as well as technical prerequisites and requirements, and bringing these together at the functional level
- Consulting on the use of EBICS formats
- Reviewing the current EBICS standard for optimization and further development potential
- Analyzing the current state to identify development potential and deriving appropriate recommendations for action while considering regulatory requirements
- Conducting EBICS tests throughout the project
- Functional responsibility for requirements management and, in this context, recording and documenting requirements for such tests
- Designing a functional and sustainable test management system
- Conducting and evaluating tests
- Consulting on sustainable quality assurance and audits
- Project language: German and English
- Tools/Methods: MS Project, MS Office, MS Visio, TestRail, Confluence, Jira, Business Logics Bankkrecher, Business Logics Test Data Generator, Business Logics Banking Tool, Business Logics Test System, DBEAVER, Squirrel, Unix Virtual Machines, WinSCP, Kitty, Putty, various Aareal Bank products, Online Banking Portal, Aareal Sign, core banking system, SAP Blue Eagle, SAP RE-FX, Aareon Wodis Sigma, Haufe Real Estate Wowinex, GAP Group Immotion, UTS Karthago, SAP IS-U/Waste, SIV kVASy, various EBICS clients
Marco S.
Last position:
IT Interim Manager & Digitalization Consultant at paarprojekt GmbH
- Project management and consulting services with a focus on IT interim management: digitalization of corporate management, including processes and applications
- Assessment of the entire IT infrastructure, including applications, core processes and contracts, including cost optimization
- Evaluation and implementation of solutions to promote digitalization in the company in the areas of property management, CRM, invoice review and approval processes, smart metering, DMS and time tracking
- Digitization of file folders and introduction of SharePoint and Microsoft Teams as central document and communication platforms
- Design and delivery of an AI workshop, including the rollout of AI tools to increase efficiency and transparency in key business processes
- Preparation of training materials and delivery of user training for newly introduced digital processes and solutions
William N.
Last position:
Power BI Solutions Architect/Engineer & AI Consultant at AVERDUNG GmbH
- Redesign of the company's BI infrastructure: replacement of a fragmented landscape of manually maintained Excel solutions and CSV imports with a centralized Power BI environment featuring a unified data model as the company-wide single source of truth
- Consolidation of previously isolated reporting logic into a central semantic model – eliminating redundant files, manual data transfers, and inconsistent metrics between departments
- Forecasting & planning: Design and implementation of company-wide liquidity planning in Power BI – from business logic to a fully automated, data-source-driven planning model replacing the previous manual Excel process; enables rolling forecasts and continuously up-to-date cash flow transparency for management
- Optimization of existing Power BI dashboards in terms of performance, structure, and analytical value using an AI-native approach
- Analysis and improvement of the data model, including data quality analyses, data cleansing, and consistent modeling using star schema, DAX, and Power Query
- Incident & anomaly analysis: Identification, investigation, and explanation of data anomalies, including root-cause analysis and concrete recommendations for action
- AI solution architecture: Connecting Business Central and Power BI to LangDock via MCP (Model Context Protocol) for AI-supported data usage
- Creation of a historical data layer as a basis for trend and time-series analyses
- AI-supported automation: Design and development of AI skills, agents, loops, and processes for the automated analysis and interpretation of reports
- Automated reporting workflow: Setup of scheduled, automated email distribution of AI-generated analyses and recommendations to stakeholders
- Gathering and documentation of business requirements and coordination with business departments and IT as part of requirements engineering / product owner activities
- Breaking down overall requirements into clearly defined work packages and tasks
- Definition, prioritization, and management of milestones throughout the entire project lifecycle
Tools: POWER BI, M365, Copilot Studio, MIRO, Microsoft Business Central, Microsoft Fabric, Claude AI, ChatGPT, LangDock, MS VS Code
Ralph S.
Last position:
Interim Head of Business Excellence at DEHN SE
Process architect and transformation driver for company-wide excellence initiatives (covering a vacancy) Establishment and management of a company-wide process and governance framework to strengthen structure, leadership and effectiveness in an internationally growing family-owned company. Responsibility for the global process house, end-to-end governance, process role architecture and further development of the integrated management system – including international implementation (Romania, USA).
Scope:
- Management of the Business Excellence department with 6 employees and functional leadership of 20+ Process Owners
- Establishment of a global process operating system (architecture, roles, governance, global-local logic)
- Development of a group-wide control and KPI system for processes (transparency, KPIs, maturity)
- Introduction of mechanisms to ensure effectiveness in day-to-day operations (role enablement, communities, feedback)
- Governance and role framework for new production sites in Romania and USA (mandates, roles, decision logic)
- Stabilization and further development of the integrated management system (IMS)
Sustainable Results:
- Global process operating system established - Structure, roles, governance and global-local rules defined as a binding framework and anchored in the management system — the basis for consistent management and scalability.
- End-to-end process ownership strengthened - Process Owner roles globally defined, qualified and anchored in Communities of Practice — clear ownership structures across all sites for the first time.
- KPI and process management logic established - Uniform KPI system, maturity model and reporting principles developed — the basis for fact-based decisions, prioritization and transparency throughout the company.
- Effectiveness in day-to-day operations increased - Enablement architecture, onboarding mechanisms, regular meeting formats and feedback loops introduced — the process system is applied in daily work and continuously improved.
- Governance framework for new site implemented - Mandates, roles, decision paths and escalation logic for the new production site in Romania developed — clear structure for setup, management and integration.
Matthias S.
Last position:
Overall Project Coordinator at Bundeswehr Informatik (BWI GmbH)
- PMO Lead Security Clearance 2 (SÜ2) verified
- Reporting to the GMN sub-program management
- System maintenance 25+
- Functional management and coordination of the Jira setup
- Preparation of decision papers (e.g. project planning, governance model, communication plans, controlling models, roles and responsibilities matrices)
- Development of program-wide knowledge management using Confluence, creation of Jira concept
- Development of an access concept for all project tools
- Analysis of existing processes, identification of improvement potential, and design of solutions to increase efficiency and effectiveness
- Development of a concept for introducing automation approaches into existing tools
- Creation of intranet articles for project marketing
- Responsible for project governance through reporting and resource planning in the sub-program
- Agile development of the project methodology
- Gathering customer requirements (Requirements Engineering)
- Preparation and support of contract negotiations (7-year term, 500+ million budget)
Oliver V.
Last position:
Interim Manager and Management Consultant at Self-employed
- Developed a market entry strategy for the claims division of an insurance services provider.
- Analyzed and optimized existing claims processes.
- Defined management metrics and KPIs to improve performance and efficiency.
- Advised management on market positioning and process digitalization.
- Led an IT team of 13 employees as part of an interim vacancy cover.
- Ensured stable IT operations and managed external IT service providers.
- Led regulatory projects, particularly the implementation of the DORA regulation.
- Prepared and supported an IT security audit.
- Change management and conflict moderation in a challenging transformation environment (FI migration).
Thomas P.
Last position:
Product Owner & AI Automation Architect (B2B) at Ihre-Hygieneberatung
Development of a digital audit application for inspections in medical facilities. The goal is to connect on-site data collection, voice recording, documentation and downstream processes in one end-to-end, AI-supported workflow.
Design and development of a Flutter audit app with Claude Code for the structured execution and documentation of inspections.
Processing of voice recordings captured in the app through automatic transcription and AI-supported creation of structured inspection reports, followed by an approval process
Connecting various data sources such as email, Odoo 19, attendance records and Google Drive via n8n to automate billing and follow-up processes
Automatic provision of required documents and email delivery through n8n-controlled workflows, including the use of LLMs for text creation
Skills: Flutter, Claude Code, LLM Integration, n8n, Odoo 19, Google Drive, Process Automation
Ebru A.
Last position:
Product Analytics & App Tracking Consultant at EnBW mobility+ AG & Co. KG
- Product Analytics, Mobile App Tracking & Tracking Governance (B2C Mobility App) – agile project management (Scrum/Kanban)
- Product Ownership for Product Analytics and Mobile App Tracking of the EnBW mobility+ app; gathering, prioritizing, and translating business requirements into actionable concepts and Azure DevOps user stories with acceptance criteria.
- Derivation of tracking requirements when introducing new app features (including Resilient Map), definition of tracking parameters (screens, events, custom definitions), and ensuring privacy-compliant tracking (Firebase, GA4, Adjust) based on the tracking concept.
- Design and adaptation of dashboards and funnel reporting for campaigns (GA4 validation, onboarding and order flow analyses, conversion funnels, charging start flow) to identify drop-off points and optimization potential.
- Management of the technical raw data export (Adjust to BigQuery) and connection to the data warehouse/data lakehouse, including data mapping; collaboration with international development teams, Data Engineering, Marketing/Sales, and Product Management.
- Establishment of standardized tracking architecture, naming conventions, and governance; analysis and expansion of tracking (new features and “blind spots”), test design, handover to testers, and quality assurance and approval before releases; documentation in Conceptboard.
Wolfgang O.
Last position:
Project Manager at EnBW - Netze Südwest
- New development and further development of the existing MS Dynamics CRM
IT systems: Microsoft Dynamics Customer Service, SharePoint, DevOps, SAP IS-U
- CRM implementation / further development
- Taking over from the previous service provider
- Business process analysis
- Agile project organization
- Business analysis / requirements engineering with AI support
- Use of AI in development
- Analysis of master data processes
- CRM customer data management
- Requirements documentation
- Stakeholder management
- Workshop moderation
Khalid E.
Last position:
Lead Architect & Developer at kem-consulting
Development of an agent-based governance platform for the automated assurance of EU AI Act compliance and ODA-compliant orchestration of AI services in complex enterprise environments.
Design and implementation of an agent-based "Mission Control" framework (Aletheia Conductor) for autonomous state monitoring and process control.
Development of "Compliance-as-Code" (CaC) solutions based on OPA/Rego for system-wide enforcement of regulatory guardrails.
Integration of TM Forum ODA standards (TMF630, TMF622, TMF642) to ensure interoperability and standardization.
Building a highly available event-driven architecture using Redpanda and CloudEvents v1.0 for near-real-time event processing.
Implementation of an audit-proof "Evidence Chain" through cryptographic linking of trace logs in preparation for automated audits.
Tech Stack: Java 21 (Quarkus Native), TypeScript (Next.js), Redpanda (Kafka API), CloudEvents v1.0, OPA (Open Policy Agent) & Rego, TimescaleDB, ZincSearch, Redis, TM Forum ODA, Git, GitHub, Clean Code Development, Like-C4.
Tobias W.
Last position:
CEO & Fouder at Wittbix
Johannes H.
Last position:
Business Analyst for Riester subsidy management migration at Insurance company
- Analysis of the Riester subsidy GeVos for provider change 2.0 in the AZUR subsidy management system
- Representation of the GeVos in BPMN 2.0 with Draw.io and Adonis
- Analysis of the data sets exchanged with the life insurance policy administration system and migration to the msg data sets
- Design and mapping of the interfaces to the new msg.ZulagenVerwaltung for various Riester subsidy GeVos at data field level
Fred S.
Last position:
Owner / Senior Consultant at Schröder Consultants UG
- Conclusion of partner agreements with OnePlan (portfolio management) and ForProject/EVMS (project controlling); ongoing qualification and implementation of both tools.
- Project management for the relaunch of [link] with a new focus on integrated PM/PPM toolchains.
- Development and implementation of approx. 60 PM standard methods (PMSP, CMSP, QMSP) according to ICB4 & PMBoK8 as a database application on MS Power Automate / M365 / MS Project, with a planned cloud launch in 2025.
- Deployment and cut-over standard process defined as Quality Gate QG07: go-live plan, cut-over plan, communication package, production launch, smoke test in production, hypercare team, incident and SLA management, confirmation of production stability and operational handover.
- Development of a classification and retrieval system (TOC) for ChatGPT projects to enable immediate cross-application object activation.
Tools: LinkedIn, Claude, ChatGPT, Gemini, Infinity, MS Copilot, OnePlan, EVMS/ForProject, Power Automate, SQL DB, O365, MS Project, MS Cloud, ICB4, PMBoK7, M365, Teams
Discover over 15,000 top freelancers
Statistics of experts using Customer Relationship Management
Aggregated from the professional profiles of matched freelancers.
Experience
22 years

Position duration
3.2 years

Positions per freelancer
11

Top business areas
Project Management, Information Technology, Product Development

Top industries
Information Technology, Professional Services, Manufacturing

Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
88%
Master's degree or higher
54%
Doctorate
8%

Certifications per freelancer
3

Most common languages
German, English, French

Speak two or more languages
97%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Discover detailed Customer Relationship Management rate benchmarks:
Explore rate insightsAverage rates of experts in Germany using Customer Relationship Management
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Customer Relationship Management experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (77%)
- Professional Services (61%)
- Manufacturing (41%)
- Retail (39%)
- Banking and Finance (39%)
- Automotive (34%)
- Media and Entertainment (28%)
- Telecommunication (26%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What CRM covers
Customer Relationship Management, usually called CRM, combines the processes, data and software a company uses to manage customer relationships. It supports lead capture, account management, sales pipelines, service cases, marketing journeys and retention. A well-designed CRM gives teams one reliable view of interactions across every relevant channel.
Systems and platforms
CRM work can involve Salesforce, Microsoft Dynamics 365, HubSpot, SAP Customer Experience and other business systems. Strong specialists understand data models, permissions, workflows, reporting and integrations rather than treating the tool as a standalone database. They connect CRM records with ERP, finance, commerce, customer service and communication systems through APIs and automation.
Typical deliverables
- CRM strategy, process mapping and platform selection
- Sales, service and marketing configuration
- Data cleansing, migration and duplicate management
- API integrations, workflow automation and reporting
- User roles, documentation, training and rollout support
These deliverables may cover a new implementation, a redesign of an existing CRM or a focused improvement to one team’s workflow. The right approach depends on business structure, data quality, regulatory needs and the systems already in use.
When companies need support
Companies often bring in freelance CRM expertise during a platform change, rapid growth, a merger or a sales-process redesign. External specialists can also resolve adoption problems, inconsistent customer data, weak forecasting or disconnected service channels. In Germany, projects may involve distributed teams, local business units and collaboration between German- and English-speaking stakeholders.
Skills that matter
Effective CRM professionals combine business analysis with hands-on configuration and technical delivery. They should be able to translate goals into clear objects, fields, stages, automations and access rules. Useful adjacent skills include SQL, API design, data migration, consent management, analytics, agile delivery and change management. Experience with the company’s industry and customer lifecycle is equally important.
Choosing a strong specialist
Look for evidence of comparable CRM implementations, not only familiarity with a product name. Ask how the specialist handled data quality, integration failures, user adoption, testing and governance. A strong professional explains trade-offs clearly, documents decisions and protects the reliability of customer data. Remote collaboration works well when requirements, ownership, workshops and handovers are defined; on-site sessions can help with discovery and training.
Frequently asked questions
Key details about Customer Relationship Management, drawn from the questions we get asked most.
Customer Relationship Management is used to organize customer information and coordinate sales, marketing and service activities. CRM systems help teams track leads, opportunities, conversations, cases and follow-up tasks in one connected workspace.
CRM focuses on customer-facing relationships, revenue processes and service interactions. ERP usually manages internal operations such as finance, supply chain and production, while marketing automation concentrates on campaign execution; the systems often work together through integrations.
A capable Customer Relationship Management specialist may also bring API integration, data migration, SQL, reporting, consent management and change management skills. Knowledge of sales operations, customer service or marketing helps turn configuration into a process people can use.
The need depends on scope, data complexity, integrations and the number of business teams involved. A focused workflow change may need a narrowly focused specialist, while a new CRM rollout benefits from someone who can lead discovery, architecture, migration, testing and adoption.
Yes. CRM projects can usually be delivered remotely through online workshops, shared documentation, sandbox access and structured testing. German companies may still prefer occasional on-site sessions for process discovery, stakeholder alignment or user training, with German or English agreed in advance.
Review comparable Customer Relationship Management work and ask for concrete deliverables, decision records and testing practices. Check whether the specialist addresses data ownership, permissions, integration monitoring, reporting accuracy and user adoption instead of focusing only on visual configuration.
Salesforce is a CRM product and ecosystem, while CRM describes the broader discipline and category of tools. A Salesforce specialist may configure sales, service or marketing functions, connect external systems and tailor the platform to a company’s processes.
Customer Relationship Management projects often combine unclear processes, duplicated records, legacy systems and competing stakeholder needs. Strong freelancers manage these dependencies carefully, set realistic priorities and make sure the resulting system supports adoption as well as technical requirements.
The average hourly rate of freelancers in Germany who have used Customer Relationship Management in their recent projects is 110 €, which corresponds to a daily rate of about 877 € based on an 8-hour working day.
Of the freelancers in Germany who have used Customer Relationship Management in their recent projects, 88% hold at least a Bachelor's degree, 54% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers in Germany who have used Customer Relationship Management in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers in Germany who have used Customer Relationship Management in their recent projects are German (99%), English (96%), and French (24%).
The most common industries among freelancers in Germany who have used Customer Relationship Management in their recent projects are Information Technology (77%), Professional Services (61%), and Manufacturing (41%).
The most common business areas among freelancers in Germany who have used Customer Relationship Management in their recent projects are Project Management (75%), Information Technology (75%), and Product Development (64%).
Main locations of FRATCH Experts, who have recently used Customer Relationship Management
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!

Berlin
Hamburg
Munich
Cologne
Frankfurt
Stuttgart
Dusseldorf
Leipzig
Dortmund
Essen
Bremen
Hanover
Nuremberg