
Customer Relationship Management Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Customer Relationship Management
Alwin G.
Last position:
IT Interim Manager & AI Strategist
- Founder of CheironX: AI-supported GRC management (ISO 27001, BSI IT-Grundschutz, TISAX, DORA)
- Strategic focus on Agentic AI and GenAI for modern IT Governance, Risk & Compliance Management
- IT interim management and strategic consulting
Max R.
Last position:
Senior AI Engineer and Technical Advisor (Freelancer) at dialpad
Serving as AI technical advisor to Dialpad's Telephony Engineering division while building AI products hands-on. Currently developing MCP-based tooling for AI text and voice agents: agent authoring, integrations and adoption of existing agents, shared authentication and API contracts, and durable workflow state. This includes text and voice tests that evaluate agent behavior, latency and task completion.
In parallel, helping Dialpad's engineers adopt QualityLayer and use Claude Code and Codex effectively. This ongoing work covers context management for large codebases, reusable plan-implement-test-review workflows connected to CI/CD, playbooks, hands-on workshops, labs and pair programming.
Technologies: AI Agent Products (Text & Voice Agents, MCP, LLMs, Python, TypeScript), Agent Tooling (Authoring, Integrations, OAuth, Durable State), Quality & Evaluation (Text & Voice Tests, Evals, Regression, Traces), Agentic Engineering (Claude Code, Codex, QualityLayer, Hooks, Prompts), Context Engineering (RAG, Vector Stores, Codebase Embeddings), Software Delivery (CI/CD Integration, Agentic Loops, PR Automation), Enablement & Coaching (Workshops, Hands-On Labs, Pair Programming)
Reinhold M.
Last position:
Business Requirements Engineer, Proxy Product Owner, Tester at AXA Konzern AG
Working Environment
- Insurance / Claims Management (Property, Liability, Automotive)
- REST-based ClaimAPI with Guidewire ClaimCenter
Scope
- Further development of the internal REST-based ClaimAPI with Guidewire ClaimCenter as the backend and various portals/front-end offices as clients, and with the following objectives: + increased AI-supported claims processing outside of Guidewire ClaimCenter + and support for all lines (property, liability, automotive).
- Further development of automated claims processing
Activities
- Interfacing IT & Business
- Design activities with documentation in Confluence, Jira: + Requirements engineering (functional and non-functional) + Design of REST endpoints and coordination with interface partners (esp. AI-colleagues) + Identification, design and evaluation of alternative solutions (moving away from a monolithic approach toward fine-grained endpoints, with code reuse across all lines if possible) + Creation / refinement of product backlog items in Jira, i.e. epics, user stories and tasks, incl. alignment with developers & POs during (pre-)refinement sessions + Using AXA Secure GPT when creating / refining user stories (description, acceptance criteria) and designing REST endpoints + Estimation and prioritization of user stories and tasks during Sprint Planning sessions + Coordination and support during the implementation of Product Backlog items + Driving decision making with preparation and presentation of decision-making documents
- Quality assurance: + Test management, including test case creation using Xray in Jira + Test execution using Bruno as REST client and in Guidewire ClaimCenter + Submission of test artifacts for PO approval + Analysis of production bugs
Methods Big Room Planning (aka PI-Planning in SAFe), Scrum, BPMN, EPK, UML, ERM, DDD
Tools / Tech Stack Teams, Confluence, Jira with Xray, OpenAPI/Swagger, REST, JSON, XML, MS Office, Bruno, GitHub repository (reading), Guidewire ClaimCenter, AXA Secure GPT (AXA's in-house GenAI solution based on Azure OpenAI)
Enver B.
Last position:
Interim Manager Data Protection Projects at Telefonica Deutschland GmbH
Management of data protection & IT security-related projects. Adjustments to knowledge management and consulting processes.
Activities:
- Data protection consulting
- Process optimization in in-house consulting
- Interface to specialist departments, IT security, development and management
Michael H.
Last position:
Interim Head of IT / Transformation Manager at A German medium-sized industrial distributor, B2B e-commerce
Agile Transformation: introducing agile principles and transforming traditional IT departments into Scrum and Kanban teams
IT Operating Model: redesigning the IT organization and introducing modern delivery structures and roles
Flight Levels: building up Flight Levels practices within IT to align strategy, coordination and operational execution
Leadership & Coaching: recruiting Agile Coaches and coaching Scrum Masters and IT leaders
ERP Operations: acting as Interim Product Owner for the existing ERP landscape and ensuring business continuity
ERP Transformation: reorganizing and supporting the ERP migration as a Project Manager; Phase 1 (financial accounting) live since October 2025
Operational Core (ERP): establishing dedicated teams for ERP Support, Feature Development, and ERP Migration
Modern Workplace: initiating the transition towards a Microsoft 365-based cloud workplace environment
Integration: establishing a dedicated team to drive integration and connectivity initiatives
Warehouse Operations: building a cross-functional team to support logistics and warehouse-related capabilities
Maintenance & Operations (M&O): introducing a dedicated team for system engineering, security, stable operations and continuous improvement
AI Initiatives: identifying and promoting practical Artificial Intelligence use cases across the IT department
As Interim Head of IT for a German medium-sized industrial distributor, I am responsible for 31 IT employees and lead the digital and organizational transformation, reporting directly to executive leadership. I took over an IT department with almost no basic structures – no clear roles, processes, documentation or ticket system – and with significant technical debt that tied up most of its capacity. Introduced agile principles and ways of working in the IT organization and transformed the traditionally structured IT department into cross-functional Scrum and Kanban teams focused on transparency, collaboration, and customer value delivery.
Redesigned the entire IT organization by establishing a modern operating model, introducing new roles such as Product Owner, Scrum Master and Solution Architect and strengthening the organization through strategic hiring and targeted capability development. Recruited and onboarded Agile Coaches to accelerate the transformation and personally managed and coached Scrum Masters as well as IT department leaders to foster servant leadership, self-management and a culture of continuous improvement.
Aligned IT-internal planning across eight teams to three Flight Levels based on Klaus Leopold (strategy, coordination, team), laying the foundation for later company-wide portfolio management. Consolidated the backlog of more than 10 workstreams and prioritized it by business value and cost of delay. Introduced a ticketing system to increase transparency and enable data-driven decision-making, flow-based work management, and greater accountability at all levels.
Established and supported multiple cross-functional teams, including the Operational Core (ERP) domain with dedicated streams for Support, Feature Development and ERP Migration, as well as teams responsible for Warehouse Operations, Maintenance & Operations (M&O) including system engineering and security, Modern Workplace, Data Quality and integration initiatives. Worked closely with Agile Coaches to support team development, remove impediments, and continuously improve delivery effectiveness.
Acted as Interim Product Owner for the operation and enhancement of the existing ERP landscape while supporting the ERP migration as a Project Manager. Reorganized the project organization and had the already negotiated contract with the implementation partner realigned with a focus on approach and overall responsibility; Phase 1 (financial accounting) has been live since October 2025. Collaborated with the selected implementation partner to design and establish the project organization and target operating model for the ERP transformation, introducing agile delivery structures and ways of working. Facilitated the alignment between business, IT and the external vendor and played a key role in negotiating the contractual framework and delivery model to ensure a sustainable foundation for the transformation program.
Initiated the strategic modernization of the workplace environment through the adoption of Microsoft 365 cloud capabilities, establishing the foundation for enhanced collaboration, scalability and future digital services.
Launched AI initiatives to identify practical business use cases and promote the responsible adoption of Artificial Intelligence across the IT department. Encouraged self-management and empowered teams to take ownership of decisions, delivery and continuous improvement.
Marco S.
Last position:
IT Interim Manager & Digitalization Consultant at paarprojekt GmbH
- Project management and consulting services with a focus on IT interim management: digitalization of corporate management, including processes and applications
- Assessment of the entire IT infrastructure, including applications, core processes and contracts, including cost optimization
- Evaluation and implementation of solutions to promote digitalization in the company in the areas of property management, CRM, invoice review and approval processes, smart metering, DMS and time tracking
- Digitization of file folders and introduction of SharePoint and Microsoft Teams as central document and communication platforms
- Design and delivery of an AI workshop, including the rollout of AI tools to increase efficiency and transparency in key business processes
- Preparation of training materials and delivery of user training for newly introduced digital processes and solutions
Silvia B.
Last position:
Business Consultant - Product Management Banking at Aareal Bank AG
- Focus on optimizing and further developing the internal customer EBICS application
- Functional and technical consulting for Aareal First Financial Solutions AG on EBICS standard products and applications in the areas of operations and further development, as well as project-related communication with external development partners and the product manufacturer to implement the corresponding technical optimizations
- As the functional coordinator, providing advice on content-related and regulatory requirements as well as technical prerequisites and requirements, and bringing these together at the functional level
- Consulting on the use of EBICS formats
- Reviewing the current EBICS standard for optimization and further development potential
- Analyzing the current state to identify development potential and deriving appropriate recommendations for action while considering regulatory requirements
- Conducting EBICS tests throughout the project
- Functional responsibility for requirements management and, in this context, recording and documenting requirements for such tests
- Designing a functional and sustainable test management system
- Conducting and evaluating tests
- Consulting on sustainable quality assurance and audits
- Project language: German and English
- Tools/Methods: MS Project, MS Office, MS Visio, TestRail, Confluence, Jira, Business Logics Bankkrecher, Business Logics Test Data Generator, Business Logics Banking Tool, Business Logics Test System, DBEAVER, Squirrel, Unix Virtual Machines, WinSCP, Kitty, Putty, various Aareal Bank products, Online Banking Portal, Aareal Sign, core banking system, SAP Blue Eagle, SAP RE-FX, Aareon Wodis Sigma, Haufe Real Estate Wowinex, GAP Group Immotion, UTS Karthago, SAP IS-U/Waste, SIV kVASy, various EBICS clients
Oliver V.
Last position:
Interim Manager and Management Consultant at Self-employed
- Developed a market entry strategy for the claims division of an insurance services provider.
- Analyzed and optimized existing claims processes.
- Defined management metrics and KPIs to improve performance and efficiency.
- Advised management on market positioning and process digitalization.
- Led an IT team of 13 employees as part of an interim vacancy cover.
- Ensured stable IT operations and managed external IT service providers.
- Led regulatory projects, particularly the implementation of the DORA regulation.
- Prepared and supported an IT security audit.
- Change management and conflict moderation in a challenging transformation environment (FI migration).
Amit S.
Last position:
IT Project Manager – SAP S/4 HANA Delivery Consultant at CHG Meridian UK Limited
- Managed the integrated SAP S/4HANA delivery plan for 12 BTS workstreams, including milestone, dependency, and governance management.
- Coordinated end-to-end delivery across Business, IT, and Operations, focusing on execution, readiness, and issue resolution.
- Responsible for RAID, test, cutover, and deployment management to ensure a successful go-live.
- Implemented KPI tracking, status reporting, and PMO governance to provide transparent management of performance, risks, and escalations.
William N.
Last position:
Power BI Solutions Architect/Engineer & AI Consultant at AVERDUNG GmbH
- Redesign of the company's BI infrastructure: replacement of a fragmented landscape of manually maintained Excel solutions and CSV imports with a centralized Power BI environment featuring a unified data model as the company-wide single source of truth
- Consolidation of previously isolated reporting logic into a central semantic model – eliminating redundant files, manual data transfers, and inconsistent metrics between departments
- Forecasting & planning: Design and implementation of company-wide liquidity planning in Power BI – from business logic to a fully automated, data-source-driven planning model replacing the previous manual Excel process; enables rolling forecasts and continuously up-to-date cash flow transparency for management
- Optimization of existing Power BI dashboards in terms of performance, structure, and analytical value using an AI-native approach
- Analysis and improvement of the data model, including data quality analyses, data cleansing, and consistent modeling using star schema, DAX, and Power Query
- Incident & anomaly analysis: Identification, investigation, and explanation of data anomalies, including root-cause analysis and concrete recommendations for action
- AI solution architecture: Connecting Business Central and Power BI to LangDock via MCP (Model Context Protocol) for AI-supported data usage
- Creation of a historical data layer as a basis for trend and time-series analyses
- AI-supported automation: Design and development of AI skills, agents, loops, and processes for the automated analysis and interpretation of reports
- Automated reporting workflow: Setup of scheduled, automated email distribution of AI-generated analyses and recommendations to stakeholders
- Gathering and documentation of business requirements and coordination with business departments and IT as part of requirements engineering / product owner activities
- Breaking down overall requirements into clearly defined work packages and tasks
- Definition, prioritization, and management of milestones throughout the entire project lifecycle
Tools: POWER BI, M365, Copilot Studio, MIRO, Microsoft Business Central, Microsoft Fabric, Claude AI, ChatGPT, LangDock, MS VS Code
Yulia V.
Last position:
Independent Advisor - Strategy, Transformation & AI at JV Advisory
Independent advisory practice for strategy, organisational transformation, M&A / investor work and AI/data-enabled change.
- Short-term diagnostic and problem-solving mandates: rapid strategic and organisational assessments for leadership teams and Boards, translated into recommendations and transformation roadmaps.
- Organisational redesign and AI governance for an international group of approximately 1,500 employees: structure, mandates, decision rights and interfaces; AI-readiness and data-maturity assessment; vendor evaluation and selection; capability building.
- Design of a centralised Strategy Execution / Results Delivery Office for an industrial client: mandate, governance, portfolio steering, KPI logic, decision forums and implementation roadmap.
- Selected part-time mandate with SPARS GmbH (as a Business Development and Investments Director): developed M&A pipelines, assessed targets for strategic fit and synergy potential, led commercial due-diligence workstreams and investor / partner engagement.
Patrick L.
Last position:
Senior GenAI Fullstack Developer at SBH (Schulbau Hamburg)
Remote freelance role focused on Agentic AI strategy, secure application patterns, and reusable agentic workflows for a government agency.
- Development and implementation of an open-source Agentic AI strategy for a government agency, with a focus on GDPR, security, and self-hosted solutions
- Development of reusable agentic workflows and business applications that enable non-technical employees to solve business problems independently
- Implementation of nine business applications with Single Sign-On (SSO) and Azure PostgreSQL integration on Hetzner Linux servers
Techstack: Python, Streamlit, Anthropic SDK (Claude), Azure, Linux, PostgreSQL, MS SQL, Angular
Katarzyna G.
Last position:
Interim Financial Accountant / Accounts Payable at Consulting for an alcoholic beverage manufacturer
- Supported monthly and annual closing activities
- Checked incoming invoices for formal and factual accuracy
- Posted incoming invoices
- Contact person for internal departments on accounting matters
- Created and maintained vendor master data
- Processed open items
- Took on additional accounting-related special tasks
- Managed the functional mailbox
- Performed payment runs
Training and knowledge transfer – Accounts Payable:
In addition to the tasks above, I was responsible for training and transferring knowledge to 8 employees of an external service provider in India who took over the accounts payable activities:
- Conducted structured training and practical guidance throughout the accounts payable process
- Trained employees in checking and posting incoming invoices, including formal and factual checks
- Taught vendor master data maintenance, open-item processing and payment runs
- Trained employees in using the functional mailbox and communicating effectively with internal departments
- Explained accounting procedures, controls and company-specific accounts payable requirements
- Conducted “Training on the Job” using practical posting cases and real business transactions
- Supported the team in independently carrying out accounts payable processes and resolving accounting questions
- Checked the quality and accuracy of work results and provided continuous feedback and coaching
- Supported the transfer of accounts payable processes to the external service provider and ensured structured knowledge transfer and an orderly handover
- Supported a smooth transition by documenting processes, clarifying responsibilities and ensuring consistent application of accounting requirements
Software: JDE, ELO, SAP Concur
Dirk W.
Last position:
Senior Consultant, CX, C-Sat, Customer Value Management at ojuto GmbH
Customer Service Reorganization at DCS Digital Charging Solutions, Munich
Management of nearshore service providers
Implementation of scorecard, Q-management and CSAT management definition, customer loyalty
Customer Service Reorganization Strategy at TWS Total Webhosting Solutions Group, Amsterdam
Brand consolidation
Webhosting mass market customer service strategy
Q-management and CSAT management definition, upselling
Provider Strategy Nearshore Customer Service, RFP process at Advanzia Bank, Luxembourg
Definition of upsell campaigns for business customers from ISDN to NGN (VOIP) at 1&1 Versatel GmbH
Customer approach, switching terms, order entry, service delivery, end-to-end processes, customer communication
Definition of customer service processes (telecom, mass market, use cases) at E.ON Broadband, Avacon Connect GmbH, Berlin and Sarstedt
Order entry, field sales processes, commission settlement, requirements for the CRM system (MS Dynamics), service provider management
Definition of statement of work for phone and written contacts (skill definition, forecast process, SL measurement, quality measurement, scorecard, bonus-malus) at Lechwerke, LEW, Augsburg
Support of tender process for service provider selection
Matthias S.
Last position:
Overall Project Coordinator at Bundeswehr Informatik (BWI GmbH)
- PMO Lead Security Clearance 2 (SÜ2) verified
- Reporting to the GMN sub-program management
- System maintenance 25+
- Functional management and coordination of the Jira setup
- Preparation of decision papers (e.g. project planning, governance model, communication plans, controlling models, roles and responsibilities matrices)
- Development of program-wide knowledge management using Confluence, creation of Jira concept
- Development of an access concept for all project tools
- Analysis of existing processes, identification of improvement potential, and design of solutions to increase efficiency and effectiveness
- Development of a concept for introducing automation approaches into existing tools
- Creation of intranet articles for project marketing
- Responsible for project governance through reporting and resource planning in the sub-program
- Agile development of the project methodology
- Gathering customer requirements (Requirements Engineering)
- Preparation and support of contract negotiations (7-year term, 500+ million budget)
Discover over 15,000 top freelancers
Statistics of experts using Customer Relationship Management
Aggregated from the professional profiles of matched freelancers.
Experience
21 years

Position duration
3.2 years

Positions per freelancer
11

Top business areas
Information Technology, Project Management, Product Development

Top industries
Information Technology, Professional Services, Manufacturing

Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
88%
Master's degree or higher
55%
Doctorate
7%

Certifications per freelancer
3

Most common languages
German, English, French

Speak two or more languages
97%
Based on our profile pool as of 17 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Discover detailed Customer Relationship Management rate benchmarks:
Explore rate insightsAverage rates of experts in Germany using Customer Relationship Management
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Customer Relationship Management experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (77%)
- Professional Services (60%)
- Manufacturing (40%)
- Banking and Finance (40%)
- Retail (40%)
- Automotive (35%)
- Media and Entertainment (28%)
- Telecommunication (26%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What CRM does
Customer Relationship Management, commonly called CRM, organizes how a company acquires, serves and retains customers. It combines contact records, sales activities, service cases, marketing interactions and reporting in a shared system. Companies use it to replace scattered spreadsheets and disconnected customer data with consistent processes.
Core capabilities
CRM solutions support the full customer lifecycle, from lead capture to renewal. Strong implementations connect business rules with practical workflows rather than simply storing contact details.
- Lead, account and opportunity management
- Sales pipelines, forecasts and activity tracking
- Customer service cases and knowledge workflows
- Marketing segments, campaigns and consent records
- Dashboards, permissions and audit-ready data
Ecosystem and tooling
The ecosystem includes Salesforce, Microsoft Dynamics 365, HubSpot and industry-specific CRM products. Specialists work with APIs, integration middleware, data warehouses, identity services and automation tools. They may also connect ERP, ecommerce, telephony, email and customer support systems so information remains usable across teams.
When companies hire specialists
Freelance CRM expertise is useful during a new implementation, a migration or a major process redesign. Companies also bring in specialists when adoption is low, reporting is unreliable or several systems hold conflicting customer records. In Germany, projects often benefit from professionals who can collaborate remotely while joining on-site workshops when business teams need them.
- Replacing legacy customer databases
- Migrating and cleansing account data
- Designing sales and service workflows
- Connecting CRM with ERP or ecommerce systems
- Improving user adoption and reporting
Skills that matter
Effective professionals combine process analysis with hands-on configuration and integration skills. They understand data models, access controls, automation, testing, release management and user enablement. Knowledge of sales, service or marketing operations helps them challenge unclear requirements and create workflows that teams will actually use.
What strong delivery looks like
Quality CRM work produces clean records, clear ownership and measurable process visibility without making daily work harder. Strong specialists document decisions, protect sensitive data, test integrations and plan migration carefully. They explain trade-offs in business terms and leave internal teams able to maintain the solution after handover.
Frequently asked questions
Key details about Customer Relationship Management, drawn from the questions we get asked most.
Customer Relationship Management is used to manage customer information and interactions across sales, marketing and service teams. A CRM system can track leads, opportunities, support cases, campaigns, communications and renewals in one controlled environment.
CRM focuses on customer-facing processes, while spreadsheets usually lack shared controls, workflow automation and reliable history. ERP software manages areas such as finance, procurement and operations; CRM often complements it by managing leads, accounts, sales activities and customer service.
A strong Customer Relationship Management specialist may also understand API integration, data migration, identity management, analytics and automation. Experience with Salesforce, Microsoft Dynamics 365, HubSpot, ERP systems or customer service tools can be valuable when the project spans several systems.
The required background depends on scope, data quality and the number of connected systems. A focused configuration may need a specialist with strong platform knowledge, while a global migration or redesign calls for broader experience in process governance, integration, testing and change enablement.
Customer Relationship Management projects can often be delivered remotely through workshops, documentation, demonstrations and secure access. On-site sessions may still help with process discovery, stakeholder alignment or user training, especially when German-language collaboration is important.
Ask for examples of comparable CRM implementations, including the business process, data migration approach and integrations involved. Confirm that the specialist can explain decisions clearly, work with your existing tools and define testing, documentation and handover responsibilities.
A quality CRM implementation has accurate records, clear ownership, useful reports and workflows that users follow consistently. Review test coverage, data validation, permission design, integration monitoring, documentation and feedback from the teams who use the system every day.
Freelancers working with Customer Relationship Management may configure objects and workflows, migrate data, build dashboards or connect CRM with ERP, ecommerce, telephony and marketing systems. They can also support discovery workshops, user training, troubleshooting and ongoing optimization.
The average hourly rate of freelancers in Germany who have used Customer Relationship Management in their recent projects is 109 €, which corresponds to a daily rate of about 870 € based on an 8-hour working day.
Of the freelancers in Germany who have used Customer Relationship Management in their recent projects, 88% hold at least a Bachelor's degree, 55% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers in Germany who have used Customer Relationship Management in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers in Germany who have used Customer Relationship Management in their recent projects are German (99%), English (96%), and French (24%).
The most common industries among freelancers in Germany who have used Customer Relationship Management in their recent projects are Information Technology (77%), Professional Services (60%), and Manufacturing (40%).
The most common business areas among freelancers in Germany who have used Customer Relationship Management in their recent projects are Information Technology (75%), Project Management (75%), and Product Development (65%).
Main locations of FRATCH Experts, who have recently used Customer Relationship Management
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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