Customer Relationship Management Experts in Düsseldorf

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

• Designed and implemented enhancements in SAP BW on HANA 7.5 in the context of CRM migration and S/4HANA and BW/4HANA transformation programs
• Migrated SAPI data sources to the ODP framework as part of the S/4HANA migration
• Delivered SAP ECC data to Snowflake using BW data models and Calculation Views for Power BI analytics
• Integrated SAP and non-SAP data sources (including MS Dynamics)
• Improved reporting transparency through consolidated data models
• Optimized data loading processes for FI-CO data sources, significantly improving load times and system performance

Successful delivery of projects on behalf of customers:

• -> 2023 – present: Project management for the consolidation of sites/data centers for a large telecommunications provider (infrastructure project, customer: Telefonica)

• Opening and preparing new sites

• Application migrations

• Decommissioning and handover of old sites

• -> 2021 – 2022: IT multi-project management for a large car leasing company (customer: Athlon)

• Migration of applications to the cloud and to another data center

• Additional projects to expand and optimize the application landscape

• -> 2021: Project management for the development of a platform providing internet access on aircraft operated by various airlines (customer: m3Connect/German Telekom)

• -> 2017-2020: Responsible management of an IP network consolidation (infrastructure project, customer: Cisco/Vodafone) at a large telecommunications provider

• Planning and coordination of migrations and their rollout

• Team leadership and integration of different teams (network operators, hardware and service providers)

Project: Design and implementation of an AI product for four business use cases

Project management for an AI project at a leading provider of large-scale catering and food services, where a production-ready AI product for four use cases was implemented together with an external development partner: automated briefings based on CRM and document data, voice-based capture and structuring of reports, detection and consolidation of duplicates in master data, and data-based market analyses. A key focus was a data-protection-compliant architecture that passed the internal IT security review and enabled production use.

• Translation of business requirements into clearly defined AI use cases with a focused product scope and clear value proposition
• Selection and evaluation of models and architecture options for text extraction, speech-to-text, and context enrichment from business systems, including LLM integration, function calling, and retrieval
• Development and implementation of an architecture with European hosting, data minimization, and masking of personal data as a prerequisite for approval
• Management of interfaces between business departments, IT, IT security, and the external development partner under restrictive data access conditions
• Coordination with the CIO and executive management levels on data access, risk assessment, and approval decisions
• Preparation for the transition to production use

• Responsible for establishing and leading the Products & Portfolio division, consisting of three teams: UX/UR & BA, Projects & Portfolio, and Products & Innovations
• Currently managing three teams with 35 employees and 3 students
• Budget responsibility in the high single-digit million range
• Restructuring of the User Research, User Concept, and Business Analysis teams, including market and competitive analysis
• Development and implementation of a new portfolio management process (PMO), including new PPM software (Meisterplan)
• Establishment of project and program management standards
• Implementation of a new CRM and ERP system based on Microsoft Dynamics
• Market launch of tracking, security, and AI-based products (Live Shipment Tracking, Business Partner Check, TIMOCOM AI)
• Secured innovation funding for R&D activities in the single-digit million range

Independent Consultant

• Advisory focus: E-Commerce, Digitalization, Automation, Pricing, Assortment & Merchandising, Platform Strategy
• Industries: Retail & Consumer Goods
• Subject Matter Expert for leading management consultancies
• Ongoing executi...

Focus areas:

• Strategy & Business Development
• CRM & Retention
• Customer Experience & Journey Management
• Customer Value/CLV
• Growth & Go-to-Market, as well as Business/IT Transformation
• Strategic analysis, target operating models, assessments, business cases, and concept development and implementation management

• Led cross-functional teams to drive operational efficiency and strategic alignment across projects.
• Developed and implemented process improvements to enhance productivity and reduce costs.
• Oversaw project management initiatives, ensuring timely delivery and adherence to quality standards.
• Mentored junior staff, fostering professional development and enhancing team performance.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

• -- ENGLISH Version (Deutsche Version unten) ---

Experience

• Ex-BCG Platinion: 14 years as Manager & Chief IT Architect, leading large-scale IT transformations in complex group structures
• 20+ years of C-level consulting across AI/IT strategy, enterprise architecture, IT organization, transformation, M&A due diligence, project recovery, and interim management
• IT leadership experience with cross-functional, intercultural teams of up to 100+ people
• Hands-on background in software engineering, IT architecture, and project management
• Fortune Europe 500 focus; numerous international projects; SME and start-up experience

Core services:

• IT strategy, enterprise architecture (EAM), target architectures and roadmaps
• PE/M&A/carve-out IT/tech due diligence, asset valuation, cost estimation
• GenAI transformation, process automation, and AI governance
• IT reorganization, target operating model (TOM), agile transformation
• IT governance, development and ITSM process optimization (BizDevOps, SAFe)
• Review and recovery of critical large-scale IT programs
• Planning and steering of transformation programs and IT project portfolios
• IT vendor and platform selection (RfI / RfP)
• Coaching & Interim management

Industries (selection): Insurance, financial services & banking, energy & utilities, telecommunications, retail & consumer goods, logistics, media, industry & engineering, healthcare, professional services

Projects (selection):

• M&A Buy-side IT/Tech Due Diligence of an Acquisition in the Energy Sector (Utility, Smart Home) — AI-augmented with Anthropic Claude

• AI Initiative for LLM-Based Optimisation and Automation of Sales and Billing Processes

• Interim management Enterprise Architecture & group target architecture/roadmap development (METRO)

• Reorganization: Design and introduction of agile IT target operating model at international wholesale group (METRO)

• Design and implementation of agile BizDevOps target operating model (E.ON Grid Solutions)

• Platform/vendor selection for renewal of core insurance solution of start-up (ELEMENT Insurance)

• Establishment of project assurance capability and review/recovery of critical transformation projects (ERGO)

• Enterprise architecture management and development of divisional/solution architectures (Deutsche Post DHL)

• Strategic pricing architecture decisions in digital sales application landscape (E.ON Energie)

• IT due diligence: Architecture evaluation and monetary valuation of IT assets (ProSiebenSAT.1 Media)

• Interim management of group-wide security/compliance programme (ERGO)

• Enabling an application landscape for different sales organizations and product structures (E.ON Energie)

• Realignment of business/IT strategy and InsurTech platform selection (RfI, RfP) (nexible, ERGO Digital Ventures)

• Stabilization/optimization of an agile/SAFe business/IT DevOps landscape transformation (Lufthansa AirPlus)

• Process optimization and design/management of digitization and robotics introduction in power plants (RWE Nuclear)

• BSS target architecture development for fixed/mobile networks convergence (Deutsche Telekom)

• Optimization of IT organization model and methodology in application development and testing (Deutsche Telekom)

• Evaluation of fulfillment of a general contractor agreement for run-off/migration of contract portfolios (ERGO)

• -- DEUTSCHE Version (English version above) ---

Experience

• Ex-BCG Platinion: 14 years of strategy and implementation of large-scale IT transformations in complex corporate structures (Manager & Chief IT Architect)
• 20+ years of C-level-adjacent IT consulting: IT strategy, enterprise architecture, IT organization, transformation, due diligence, project recovery, and interim management
• IT leadership responsibility for cross-functional, intercultural teams of up to 100+ people
• Solid hands-on experience in software development, IT architecture, and project management
• Focus on Fortune Europe 500, numerous international projects; SME and start-up experience

Industries: insurance · financial services & banking · energy · telecommunications · retail & consumer goods · industry & engineering · logistics · media · healthcare

Services (focus areas):

• IT strategy, enterprise architecture (EAM), IT landscape target visions and roadmaps
• M&A/carve-out IT/tech due diligence, asset valuation, and cost estimation
• GenAI transformation, process automation, and AI governance
• IT reorganization, target operating model (TOM), agile transformation
• IT governance, development and ITSM processes (BizDevOps, SAFe)
• Review and recovery of critical large-scale IT projects
• Planning/steering of transformation programs and IT project portfolios
• IT service provider/platform selection (RfI, RfP)
• IT project management (agile, classic, hybrid)
• Coaching & interim management

Projects (selection):

• M&A buyer-side IT/tech due diligence of an acquisition in the energy sector (utility, smart home) — AI-augmented with Anthropic Claude
• AI initiative for LLM-supported optimization and automation of sales and billing processes
• Interim management of Enterprise Architecture and development of group target architecture in wholesale (METRO)
• Reorganization: design and introduction of an agile IT target operating model (TOM) at an international wholesale group (METRO)
• IT reorganization: introduction of an agile BizDevOps target operating model (TOM) at an energy group (E.ON Grid Solutions)
• Platform selection / vendor selection for renewal of the core insurance solution of a B2B2C start-up (ELEMENT Insurance)
• Process optimization, digitalization, and introduction of robotics in power plants (RWE Nuclear)
• Assessment of fulfillment of a general contractor agreement for run-off/migration of life insurance portfolios (ERGO)
• Business/IT strategy and InsurTech platform selection for a digital insurer/start-up (nexible, ERGO Digital Ventures)
• Enabling an energy application landscape for multiple sales units (E.ON Energie)
• Strategic architecture decisions in price management of a digital sales application landscape at an energy group (E.ON Energie)
• Stabilization/optimization of an agile DevOps IT transformation in business travel and payment management (Lufthansa AirPlus)
• Interim management in a group-wide security and compliance program of a global insurer (ERGO)
• Building project assurance capability as well as review and optimization/recovery of critical IT projects in an insurance group (ERGO)
• Building enterprise architecture management and development of domain and solution architectures for a logistics group (Deutsche Post DHL)
• M&A IT due diligence – evaluation and valuation of IT assets in the media sector (ProSiebenSAT.1 Media)
• Development of BSS target architecture and roadmap for fixed/mobile convergence (Deutsche Telekom)
• Optimization of IT governance/organization and methodology in application development and testing at a telecommunications group (Deutsche Telekom)

• Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
• Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
• Develop and implement quality standards to improve operational efficiency and campaign performance.
• Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
• Advise and enable internal teams and clients on digital marketing and campaign management best practices.
• Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.

• Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
• Innovation project for market entry into a completely new segment
• Development of brand content: UGC, visual brand story for hair care
• Implementation of AI tools, consumer insight systems, and a customer centricity mindset

Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).

Key responsibilities:

• Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
• Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
• Developing and implementing a data-driven approach to manage and optimize brand communication.
• Managing internal communication on strategic topics, including internal events.
• Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
• Budget responsibility and managing and integrating external agencies and service providers.
• Driving the integration of AI into brand management and communication.
• Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.

• Analysis and remediation of security vulnerabilities in a risk assessment system for energy trading
• System analysis
• Threat modeling
• Decision-making on vulnerability mitigation strategies
• Implementation of vulnerability detection mechanisms
• Security scans
• DevSecOps practices
• Technical environment: Visual Studio Code, JetBrains Suite, MS Threat Modeling Tool, DevSecOps, Git, AWS, DynamoDB, SQL Server, Endur, Snowflake, Orca
• Languages: C#, JavaScript, TypeScript, Python, PowerShell, Bash, Terraform, SQL

• Advisory roles across SaaS, retail, consumer, industrial tech, and life science
• Focusing on GTM, pricing, CRM and digital transformation