Customer Relationship Management Experts in Düsseldorf

• Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
• Planning and conducting workshops, including scheduling and documentation
• Development and consulting of the organisational structure and its master data
• Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
• Uploading and maintaining sanction and commodity lists
• Implementation and validation of integration tests
• Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
• Development and presentation of prototypes
• Derivation of insights for the final concept

• Led cross-functional teams to drive operational efficiency and strategic alignment across projects.
• Developed and implemented process improvements to enhance productivity and reduce costs.
• Oversaw project management initiatives, ensuring timely delivery and adherence to quality standards.
• Mentored junior staff, fostering professional development and enhancing team performance.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

Focus areas:

• Strategy & Business Development
• CRM & Retention
• Customer Experience & Journey Management
• Customer Value/CLV
• Growth & Go-to-Market, as well as Business/IT Transformation
• Strategic analysis, target operating models, assessments, business cases, and concept development and implementation management

Project: Concept and implementation of an AI product for four business use cases

Project management of an AI project at a leading provider of large-scale catering and food services, where a production-ready AI product for four use cases was implemented together with an external development partner: automated briefings from CRM and document data, voice-based capture and structuring of reports, detection and merging of duplicates in master data, and data-based market analysis. A central focus was a privacy-compliant architecture that passed the internal IT security review and enabled productive use.

• Translating business requirements into clearly defined AI use cases with a clear product scope and clear value proposition
• Selecting and evaluating models and architecture options for text extraction, speech-to-text and context enrichment from business systems, including LLM integration, function calling and retrieval
• Designing and enforcing an architecture with European hosting, data minimization and masking of personal data as a prerequisite for approval
• Managing the interfaces between business, IT, IT security and the external development partner under restrictive data access conditions
• Coordinating with CIO and executive management on data access, risk assessment and approval decisions
• Preparing the transition into productive use

• Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
• Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
• Develop and implement quality standards to improve operational efficiency and campaign performance.
• Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
• Advise and enable internal teams and clients on digital marketing and campaign management best practices.
• Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.

• Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
• Innovation project for market entry into a completely new segment
• Development of brand content: UGC, visual brand story for hair care
• Implementation of AI tools, consumer insight systems, and a customer centricity mindset

Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).

Key responsibilities:

• Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
• Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
• Developing and implementing a data-driven approach to manage and optimize brand communication.
• Managing internal communication on strategic topics, including internal events.
• Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
• Budget responsibility and managing and integrating external agencies and service providers.
• Driving the integration of AI into brand management and communication.
• Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.

• Further development and optimization of the PIM system (e.g. data modeling, interfaces, user experience)
• Analysis, structuring, and professional evaluation of business requirements in close coordination with business units and stakeholders
• Translating business requirements into functional and technical concepts (business & solution design)
• Designing and further developing the target PIM architecture including data models, object structures, versioning, and lifecycle concepts
• Defining interfaces, integration concepts, and data flows between PIM, eCommerce, ERP, and other systems
• Quality assurance in close collaboration with business units and the development team
• Effort estimations for analysis, design, and testing activities
• Agile, Scrum, 4APortal, SAP ERP, SAP eCommerce (Hybris)

• Advisory roles across SaaS, retail, consumer, industrial tech, and life science
• Focusing on GTM, pricing, CRM and digital transformation

• Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
• Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
• Creation of a unified data basis for reporting and management
• Design and setup of the data structure
• Business analysis and definition of KPIs
• Coordination of data integration and alignment with business departments
• Consolidation and normalization of heterogeneous data sources
• Building an initial prototype in Excel
• Further development and implementation in Microsoft Power BI
• Central, consolidated data basis across multiple business areas
• Transparent management of CRM/ATS, marketing, HR, and finance KPIs
• Establishment of scalable BI reporting based on Power BI

• Founding and building a startup for generative artificial intelligence with 80 employees and 5 shareholders
• From 2018: building the AI team and the development organization as Chief Technical Officer
• In 2020: conversion into a stock corporation, capitalization, and appointment of an operational board member
• Since 2020: advising the supervisory board on AI strategy, AI governance, and AI products

• Evaluate, design, and implement Power BI solutions for Cat4 reporting, significantly improving reporting efficiency, accuracy, and stakeholder visibility.
• Develop and maintain robust data integration interfaces between Cat4 and Power BI, eliminating manual processing bottlenecks.
• Configure and continuously optimise Power BI reports to deliver sharper management insights and support data-driven decision-making.
• Ensure full GDPR data protection compliance across Power BI reports, proactively identifying and mitigating risks.
• Acquired in-depth product knowledge of CAT4, a globally deployed enterprise platform, enabling effective requirements analysis, solution design, and seamless Power BI integration across client environments.
• Developed and integrated scalable reporting templates within the CAT4 product interface, delivering new product features and enhancing data visualisation, reporting efficiency, and stakeholder visibility across global users.
• Trained and mentored staff on Power BI configuration and best practices, accelerating adoption and embedding a data-driven culture.
• Prepared clear technical documentation and delivered hands-on demonstrations to end users and clients, ensuring smooth adoption and confident use of Power BI solutions integrated with CAT4.
• Researched and recommended licensing strategies for cost-effective and scalable Power BI deployment.

SKILLS - BI & Visualisation: Power BI (Desktop, Service, Report Builder), DAX, Power Query

Project and Product Management Tool: CAT4

• Responsible for qualifying & upselling new business
• 360 degree management of sales cycle
• Development of go-to-market strategies for SMEs and enterprise

• Analysis and remediation of security vulnerabilities in a risk assessment system for energy trading
• System analysis
• Threat modeling
• Decision-making on vulnerability mitigation strategies
• Implementation of vulnerability detection mechanisms
• Security scans
• DevSecOps practices
• Technical environment: Visual Studio Code, JetBrains Suite, MS Threat Modeling Tool, DevSecOps, Git, AWS, DynamoDB, SQL Server, Endur, Snowflake, Orca
• Languages: C#, JavaScript, TypeScript, Python, PowerShell, Bash, Terraform, SQL