Pipedrive Experts in Germany

• Led sales excellence and post-merger integration project for klarsolar GmbH into E.ON Germany
• Defined strategic integration and transformation: stakeholder alignment, B2B (up to 100 kWp) and B2C (up to 30 kWp) scaling, brand and sales strategy harmonization, synergy realization
• Developed and implemented holistic sales strategy 2025/26 with vision 2030
• Reorganized sales organization: lead generation, presales, inside sales, field sales, sales ops, after sales
• Introduced CRM-based lead qualification, performance monitoring, business rules and low performer management
• Established sales governance, performance reviews, continuous improvement processes, incentive and compensation logic
• Owned sales IT roadmap (ERP, CRM, BI, planning tools) and deployed KPIs, dashboards, control systems
• Professionalized sales recruiting, onboarding, knowledge management and training academy
• Acted as trusted advisor to C-level and shareholders, provided growth potential analyses and board recommendations
• Achieved all project goals on budget and timeline, seamless integration with measurable synergies in 6 months, increased market penetration and sales efficiency

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
• Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
• Support in translating the business concept into a scalable sales structure and preparing for future operational implementation

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-functional implementation of several whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: Forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital customer acquisition

• Active sourcing and recruiting for individual assignments (Finance, IT, Procurement)
• Training of recruiting departments
• Training of specialists and managers for job application situations and interview techniques
• Application coaching and CV consulting

• Planning and concept development for building a new business model, including structuring and implementing business processes.
• Coordination and management of external service providers as well as interface management.
• Introduction and implementation of new digital tools and processes to optimize operational workflows.

CRM and revenue platform managing billing and subscription workflows.

• Scaled payments infrastructure across data products, direct debit expansion and automated abuse prevention, generating $416K in annualized operational savings ($8K/week) by eliminating redundant gateway calls.
• Owned backlog and sprint execution for autonomous checkout abuse detection pipelines, designing real-time risk guardrails and velocity heuristics that blocked card testing attacks.
• Architected enterprise billing migrator user stories and data reconciliation mechanisms, achieving zero-downtime subscription state transitions and cutting $60K in infrastructure overhead.
• Expanded European direct debit (SEPA) payment capabilities, managing cross-squad API dependencies and automated webhook error-handling to eliminate checkout friction.

Operational end-to-end recruiting in a mid-sized company environment. Main focus on filling positions in the German market and internationally (Switzerland), with a focus on Sales and Blue Collar roles (Junior – Teamlead) for Falk & Ross. Stakeholder management, high-volume recruiting, and active sourcing. Ensuring an optimal candidate experience and conducting interviews.

• Stakeholder-Management
• High Volume Sales Recruiting / Blue Collar
• Filling key positions in the areas of: Sales and Blue Collar (including Field Sales Representatives, Inside Sales, Head of Sales)
• International recruiting for Switzerland
• Tools: Microsoft Teams, TestGorilla, LinkedIn Recruiter, Indeed Smart Sourcing

• Professional and disciplinary leadership, coaching and performance tracking of the Active Sourcing and Recruiting team
• Recruiting and Active Sourcing of specialists and managers in the tech sales sector, from Account Executive to CSO level
• Interim recruiter for various companies
• New customer acquisition by phone, email and LinkedIn Sales Navigator
• Process optimization through AI
• Optimization of the careers website and job profiles

• Workflow automation
• Process management
• Scrum Master
• Introduction of new office processes at regional and global level
• Project assistance in ISO 9001, 13485 and 17025 projects

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

AI implementation for retail, DACH

• Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
• Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
• Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.

• Built and drove the European marketing function during the company's market expansion, establishing processes that improved campaign efficiency and cross-market alignment.
• Supported the go-to-market strategy for 14 crypto ETP/ETF products across multiple European markets, contributing to successful listings and early investor awareness
• Developed and executed marketing strategies across key European markets, including DACH, the UK, France, Italy, Spain and the Nordics, driving growth in brand visibility, investor engagement and investor acquisition.
• Led PR activities: coordinated with a European PR agency, managed press releases, and expanded media exposure, increasing share of voice and securing coverage in top tier outlets.
• Delivered integrated digital marketing campaigns that increased website traffic, boosted content engagement, and drove a consistent uplift in qualified inbound leads.
• Drove audience growth and user acquisition across LinkedIn and owned channels, significantly increasing newsletter subscriptions and strengthening recurring engagement with educational content.
• Managed the European marketing budget and identified cost-efficient advertising and influencer opportunities, improving overall campaign ROI.
• Organised and executed the company's participation at major European blockchain and finance events, enhancing visibility and strengthening institutional relationships.
• Created annual digital and content plans; coordinated research based educational materials that improved investor understanding and supported conversion.
• Strengthened brand presence and credibility in key markets through consistent messaging, education, and multi-channel execution.

• Use of AI tools (ChatGPT Pro, Google Gemini Plus, Claude Pro, Make.com Pro, n8n, Sora, Google Veo3, Octoparse Professional)
• Creation of high-quality sales pipelines in CRM Pipedrive
• Automated lead generation and qualification via web scraping and AI analysis
• Development of social selling and sales materials
• 56% lead-to-deal conversion; approx. €140k in own closings