Pipedrive Expert in Germany

• Workflow automation
• Process management
• Scrum Master
• Introduction of new office processes at regional and global level
• Project assistance in ISO 9001, 13485 and 17025 projects

• Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
• Manage the project team (developers, designers, performance specialists)
• Serve as communication interface between stakeholders and digital departments

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-departmental implementation of multiple whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition

• Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
• End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
• Built a B2B marketing & sales funnel incl. CRM for structured lead generation
• Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
• Built a partner network for co-delivery
• Acquired, onboarded, and delivered consulting engagements

• Use of AI tools (ChatGPT Pro, Google Gemini Plus, Claude Pro, Make.com Pro, n8n, Sora, Google Veo3, Octoparse Professional)
• Creation of high-quality sales pipelines in CRM Pipedrive
• Automated lead generation and qualification via web scraping and AI analysis
• Development of social selling and sales materials
• 56% lead-to-deal conversion; approx. €140k in own closings

• Grew a T1 client's monthly GMV by 40% in 4 months via a weekly marketing campaign schedule, while running our 1st South African product exclusivity campaign which generated 30% of the account's total GMV during launch month.
• Managed a portfolio of 13 T1 and T2 client accounts across the UK and South African markets, holding full P&L accountability for major brands including BetVictor, DAZN, and Entain.
• Expanded existing accounts into 4 new regulated markets to grow portfolio revenue organically, while successfully resolving a critical product configuration dispute to preserve a key T1 partnership.
• Onboarded 3 major clients by orchestrating cross-functional alignment across legal, tech, marketing, and sales teams. Tailored launch and growth plans, secured premium product placement and marketing activities on the client side from day one.

• Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
• Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
• Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
• Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
• AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.

• Data Engineering

• Business Analyst

• Consulting

• 2025 – present

Data Engineer & Architect

• Azure Data Factory
• Azure Databricks (PySpark)
• PowerBI Service

Lead developer for the further development of the Modern Data Warehouse, as well as Power BI reports and data models based on the ERP systems Amparex and EyeOffice. Focus on topics for the marketing department with data connection via API to Amplitude and Klaviyo with Python

• 2024 – present

Data Engineer & Architect

• SQL Server (T-SQL)
• SSIS (ETL)
• SSAS Tabular
• PowerBI Report Server
• Atlassian Jira & migration to Azure DevOps with GIT (KANBAN)

Development of Power BI reports and data models based on Infor LN ERP data after migration from Baan, including the underlying data structures with Microsoft SQL Server for further development of the Data Warehouse

Consulting for controlling on the specification of business requirements and development of reporting solutions

• 2025 – 06.2025

Data Engineer & Architect

• PowerBI Dataflows
• PowerBI Service

Cloud migration of the Data Warehouse, as well as Power BI reports and data models from Microsoft Dynamics BC 2021 to Microsoft Dynamics BC Cloud, including migration of the underlying data structures from Microsoft SQL Server to Power BI Dataflows

• 2022 – 06.2024 (ongoing support for data engineers)

Data Engineer & Architect

• SQL Server (T-SQL)
• SSIS (ETL) & BIML
• SSAS Tabular
• Azure DevOps with GIT (SCRUM)

Development of analytical models based on Microsoft Dynamics BC 2021 in combination with data from the company's own MariaDB database, including the setup of the underlying data structures with Microsoft SQL Server to build a Data Warehouse. Merging of the ERP systems BC 2021 and DATEV in the Data Warehouse

Consulting for business users on the specification of business requirements and coaching of developers for the development of reporting solutions

• 2022 – 08.2023

Business Analyst & Interim Manager

• PowerBI Service
• Azure Databricks (PySpark)
• Atlassian Jira (SCRUM)

Project management for reporting solution requirements, as well as development of Power BI reports and data models with data from Azure Databricks based on SAP R/3, Google Analytics, webshop and CRM with a business focus on customer, sales and marketing

• 2022 – 05.2022

Power BI Specialist

• PowerBI Service
• Azure DevOps with GIT (SCRUM)

Development of Power BI reports and data models based on data from Exasol with a business focus on assortment management in purchasing

• 2021 – present (ongoing support for existing customers)

Power BI Specialist & Data Engineer

• SQL Server (T-SQL)
• SSIS (ETL) & BIML
• PowerBI Service
• Azure DevOps with GIT (KANBAN)
• Azure Functions (Python)

Development of Power BI reports and data models based on abas ERP data, including the setup of the underlying data structures with Microsoft SQL Server to build a Data Warehouse.

Synchronization of customer data for Pipedrive CRM via Azure Functions with Python.

Consulting for controlling and management on agile project management, the specification of business requirements and development of reporting solutions

• 2021 – present (ongoing support for existing customers)

Data Engineer & Architect

• SQL Server (T-SQL)
• SSIS (ETL) & BIML
• SSAS Tabular
• Azure DevOps with GIT (SCRUM)

Development of analytical models based on Microsoft Dynamics 365 FO, CS & CRM in combination with Microsoft Dynamics AX 2012 R3, including the setup of the underlying data structures with Microsoft SQL Server to build a Data Warehouse

Concept for the migration of the SQL Server-based Data Warehouse to Microsoft Fabric with planned future implementation and temporary use of a hybrid data architecture for the introduction of Power BI Service during the migration phase

Consulting for business users on the specification of business requirements and development of reporting solutions

• Development and implementation of a long-term financial strategy in cooperation with the board and other executives

• Responsibility for budgeting, financial forecasting, and liquidity planning

• Monitoring the company's financial performance and identifying risks and opportunities

• Defining core financial principles

• Developing strategies to optimize business processes

• Improving or implementing management information systems

• Leading financial communications, maintaining relationships with shareholders and investors, and overseeing internal audit

• Personnel management and general services

• Designing a financial, controlling, and reporting system for the company

• Ensuring the accuracy and completeness of all financial reports and documents

• Compliance with all legal and regulatory requirements in finance

• Leading the finance team and coordinating with external auditors and tax advisors

• Managing off-balance-sheet transactions (acquisitions, mergers, divestitures)

• Cash management and financing administration

• Maintaining third-party relationships with bankers and auditors

• Monitoring and validating company controlling (planning, budget, reporting, data analysis)

• Preparing and managing annual financial statements, accounting, management reports, Federal Gazette filings, and support for auditors

• Handling legal and tax matters

• Preparing financial business plans for the parent company and future subsidiaries

• Consolidating results

• Coordinating due diligence and financial audits

• Implementing effective financial controls and procedures

• Optimizing financial processes and systems to increase efficiency

• Assessing investment opportunities and risk management strategies

• Preparing studies on industrial and financial investments

• Liquidity management

• Developing a comprehensive IT strategy to support company goals

• Ensuring the security and integrity of all IT systems and data

• Responsibility for selecting, implementing, and maintaining IT infrastructure and applications

• Monitoring compliance with all IT policies, regulations, and standards

• Identifying and managing IT risks and security threats

• Working with internal and external stakeholders to ensure that IT systems meet business requirements.

I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.

• Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
• Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
• Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
• Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy

• Led sales excellence and post-merger integration project for klarsolar GmbH into E.ON Germany
• Defined strategic integration and transformation: stakeholder alignment, B2B (up to 100 kWp) and B2C (up to 30 kWp) scaling, brand and sales strategy harmonization, synergy realization
• Developed and implemented holistic sales strategy 2025/26 with vision 2030
• Reorganized sales organization: lead generation, presales, inside sales, field sales, sales ops, after sales
• Introduced CRM-based lead qualification, performance monitoring, business rules and low performer management
• Established sales governance, performance reviews, continuous improvement processes, incentive and compensation logic
• Owned sales IT roadmap (ERP, CRM, BI, planning tools) and deployed KPIs, dashboards, control systems
• Professionalized sales recruiting, onboarding, knowledge management and training academy
• Acted as trusted advisor to C-level and shareholders, provided growth potential analyses and board recommendations
• Achieved all project goals on budget and timeline, seamless integration with measurable synergies in 6 months, increased market penetration and sales efficiency

• Active sourcing and recruiting for individual mandates (finance, IT, procurement)
• Training recruiting departments
• Training specialists and managers in application situations and interview techniques
• Application coaching and CV consulting

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• Operative end-to-end recruiting in a mid-sized company environment. Main focus on filling IT positions specializing in Data Integration (Junior – Team Lead).
• Stakeholder management, active sourcing.
• Ensuring an optimal candidate experience, conducting interviews.
• Key hires: Team Lead Data Integration, Backend Engineer.
• Tools: LinkedIn Recruiter, Personio, Slack