Tatjana M.-Recruiting & B2B Sales Team Lead
Check rate
Experience
Recruiting & Sales Team Lead
SalesPotentials
- Professional and disciplinary leadership, coaching and performance tracking of the Active Sourcing and Recruiting team
- Recruiting and Active Sourcing of specialists and managers in the tech sales sector, from Account Executive to CSO level
- Interim recruiter for various companies
- New customer acquisition by phone, email and LinkedIn Sales Navigator
- Process optimization through AI
- Optimization of the careers website and job profiles
Recruiting & Employer Branding Team Lead
degewo AG
- Professional and disciplinary leadership of the training and recruiting team (5 employees)
- Budget responsibility
- Leading the implementation of the new employer brand (target group definition, benchmark analysis, employee testimonials)
- Implementation of interfaces in the ATS system
- Setting up KPI's with Business Analytics
- Optimization of the careers website and job profiles
- 360° recruiting and Active Sourcing (LinkedIn) from department head level
HR Recruiting Business Partner
Medicover GmbH
- Professional leadership of 18 HR employees across the group and strategic partner to stakeholders
- Implementation of recruiting strategies: introduction of an employee referral program and consolidation of recruiting across all companies, development of innovative strategies for attracting new talent
- Administration and process optimization of the ATS system Umantis and workflows
- Responsibility for the 2023/2024 recruiting budget of all 35 companies in the group
- Coordination of recruitment agencies and cooperation partners, as well as contract design
- Setting up KPI's and implementing Google Analytics
- Selection and introduction of a group-wide multiposting tool
- 360° recruiting and Active Sourcing (Xing, LinkedIn) for the most business-critical positions, as well as management of social media activities
- Participation in conferences and specialist and career fairs
Senior HR Manager
Homeday GmbH
- Full life cycle recruiting for internal positions (Tech & Non-Tech)
- HR projects: leading the Recruiter Handbook project, designing a Hiring Manager Guide, creating and maintaining a talent pool, optimizing recruiting processes via Greenhouse
- Development and maintenance of employer branding (kununu, LinkedIn)
- Active Sourcing via LinkedIn Recruiter and XING Talent Manager
- Conducting salary negotiations as well as contract and hiring management through to employee onboarding
HR Consultant
Headmatch GmbH & Co.KG
- Placement of specialists and managers
- B2B new customer acquisition and relationship building
- Writing job advertisements
- Direct Search via Xing and LinkedIn
- Conducting interviews
- Candidate coaching and briefing
Account Executive
truffis GmbH
- New customer acquisition and existing customer support
- Lead generation and prospecting
- Consulting on mobile recruiting strategies, employer branding and personnel marketing
- Onboarding, dashboard and features, Best practices
- Cross and Upselling
- Preparation for and participation in HR trade fairs
Team Lead Sales
Dialog Direct e.V.
- Professional and disciplinary management of 3 employees
- Cold calling and closing face to face
- Recruiting supporting members for non-profit organizations
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Professional Services, Real Estate, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Human Resources, Marketing, Customer Service, Project Management, and Business Intelligence.
Summary
I am an empathetic, creative and sales-driven Talent Acquisition Leader with over 8 years of experience in recruiting. My focus is on building scalable hiring structures and closely connecting recruiting with business goals.
I bring experience in full-cycle recruiting, People & Culture and data-driven work, and have already successfully optimized processes and built teams. Thanks to my sales background, I approach recruiting strongly from a conversion and candidate perspective.
I also use AI and automation strategically to make recruiting more efficient.
Skills
- Salesforce
- Zoho Solutions (Recruit, Poeple, Sign, Crm)
- Pipedrive
- Greenhouse
- Hr4you
- Personio
- Trello
- Miro
- Leapsome
- Pingboard
- Condeco
- Spendesk
- Pliant
- Calendly
- Canvas
- Haufe Umantis
- Microsoft Office
- Salesrobot
- Gemini
- Perplexity
- Claude
Languages
Education
Europa-Universität Viadrina
Master of Arts · Media, Communication and Culture · Frankfurt an der Oder, Germany · 1,3
Universität Wien
Bakkalaureat of Philosophy, Public Relations & Werbung · Communication Studies and Media Research · Vienna, Austria · 1,8
Universität Wien
Bachelor of Arts · Theatre, Film and Media Studies · Vienna, Austria · 1,4
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Tatjana is based in Berlin, Germany.
Tatjana speaks the following languages: German (Native), English (Advanced), French (Advanced), Russian (Intermediate).
Tatjana has at least 10 years of experience. During this time, Tatjana has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 1 year and 5 months. Note that Tatjana may not have shared all experience and actually has more experience.
Based on recent experience, Tatjana would be well-suited for roles such as: Recruiting & Sales Team Lead, Recruiting & Employer Branding Team Lead, HR Recruiting Business Partner.
Tatjana's most recent position is Recruiting & Sales Team Lead at SalesPotentials.
In recent years, Tatjana has worked for SalesPotentials, degewo AG, Medicover GmbH, Homeday GmbH, and Headmatch GmbH & Co.KG.
Tatjana is most experienced in industries like Information Technology, Professional Services, and Real Estate. Tatjana also has some experience in Healthcare.
Tatjana is most experienced in business areas like Sales, Human Resources, and Marketing. Tatjana also has some experience in Customer Service, Project Management, and Business Intelligence.
Tatjana has recently worked in industries like Professional Services, Information Technology, and Real Estate.
Tatjana has recently worked in business areas like Human Resources, Sales, and Marketing.
Tatjana holds a Master in Media, Communication and Culture from Europa-Universität Viadrina, a Master in Communication Studies and Media Research from Universität Wien and a Bachelor in Theatre, Film and Media Studies from Universität Wien.
Tatjana will be available full-time from October 2026.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 24 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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