Afif F.-Managing Director – Technology Advisory

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Experience
Managing Director – Technology Advisory
Hildens Consulting
- Founded a consulting practice focused on digital transformation and emerging tech
- Built a proprietary framework for evaluating technology startups based on multiple criteria
- Provide clients with services related to integrating emerging technologies into their businesses
- Develop digital transformation strategies and support their execution
- Advise clients on investment opportunities in technology startups using a proprietary startup evaluation framework
- Advise various funds on investment opportunities in the Blockchain and Crypto space
- Speak on topics related to blockchain, crypto, and digital transformation
Director – Digital Trust
PwC
- Manage multiple engagements and competing priorities in a team environment
- Manage the financial aspects of engagements by organizing staffing, tracking budgets, and communicating progress and issues to project stakeholders
- Lead pursuits by participating in client interactions, identifying solutions, and developing proposals and presentations
- Contributed to the development of a Digital Transformation Governance Framework
- Contributed to the development of a COVID-19 crisis management capabilities self-assessment test
- Provide coaching to senior consultants
- Managed the delivery of an automated internal audit process for a large telecom operator in Saudi Arabia
- Managed the COVID-19 crisis management team for a large bank in Saudi Arabia
- Managed the delivery of a business continuity management project for a large bank in Saudi Arabia
- Managed the delivery of the development and implementation of a National Audit Framework for the Ministry of Finance in Saudi Arabia
Senior Manager – System Solutions
Bupa Arabia
- Led Finance-IT alignment to deliver the Finance systems agenda
- Led and coordinated the development, enhancement, automation, and optimization of Finance business processes and systems, from solution evaluation to selection
- Led the Finance Transformation to automate processes and streamline data and reporting
- Participated as a key stakeholder in the Digital Transformation initiative, including Robotics Process Automation (RPA)
- Led the Oracle ERP implementation
- Led the implementation of Advent (portfolio management system)
- Led the implementation of the Collection system
- Led the development of the IT Capex & Opex framework, including benchmarking IT budgets
- Provided guidance on developing and implementing IT governance practices using the CobiT 5 framework
- Led the automation of various Finance processes through RPA and custom development
Senior Manager – Advisory
EY
- Managed multiple engagements and competing priorities in a team environment
- Managed the financial aspects of engagements by organizing staffing, tracking budgets, and communicating progress and issues to project stakeholders
- Led pursuits by participating in client interactions, identifying solutions, and developing proposals and presentations
- Selected as an IT Audit reviewer to assess EY regional (EMEIA) IT Audit practices for compliance with EY global methodologies
- Provided counseling to senior consultants in Telecom, Financial Services, and other sectors
- Managed the delivery of a Digital Transformation Roadmap for a ministry in Saudi Arabia
- Managed the design of a process automation solution to implement anti-corruption controls for a ministry in Saudi Arabia
- Managed a portfolio of 30+ IT Audits
Associate Manager – Strategic Planning
BHC
- Established the Knowledge Management repository structure, including the SBG entity database, financial database, and SBG business sectors knowledge database
- Actively participated in implementing strategic development solutions (e.g. SharePoint, Strategic Planning web application)
- Defined governance procedures for knowledge tools, including SharePoint, and conducted periodic compliance checks
- Participated as a facilitator in strategy workshops to train SBG entities to develop strategic plans
Assistant Manager – Advisory
EY
- Worked in Advisory Services focused on IT Risk Management, IT Transformation, and Information Systems Audit
- Appointed Application Risk & Controls service offering Champion in MENA based on EY Security Program Management (ISO 27001 & COBIT)
- Actively participated in project pursuits by taking part in client interactions, identifying solutions, and developing proposals and presentations
- Developed experience in business continuity management, IT audits, ERP technical knowledge, infrastructure technical knowledge, IT operations, COBIT / ITIL / ISO27001 / ISO22301
- Conducted information security assessments, information system gap analyses, diagnostic reviews of IT departments and project management functions
- Automated internal memorandums and fixed asset lifecycles
Web Consultant
Freelance
- Developed social media strategies for NGOs and local businesses in Lebanon, including current state assessments, policy and procedure preparation, and social media awareness and training
- Actively participated as a speaker on topics related to Web 2.0 and social media for various NGOs (e.g. UNIDO, Rotary, INJAZ)
- Designed and developed W3C-compliant websites, web applications, and e-Services using PHP, MySQL, jQuery, CSS, and open source frameworks
- Developed and customized content management systems, CRMs, incident management systems, and other web applications
Intern
IBM Hursley Laboratories
- Gained work experience in the Storage Architecture Department
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Banking and Finance, Telecommunication, Information Technology, Government and Administration, and Insurance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Audit, Strategy, Project Management, Investments and M&A, and Finance.
Summary
I am an experienced technology strategist with 15 years of combined experience in Technology Advisory, Digital Transformation, and Management Consulting.
I provide businesses with strategic guidance on technology and digital innovation, focusing mainly on the Government & Public Services and Financial Services sectors.
I am a co-founder of multiple start-ups in the Gulf region and advise various investment funds on opportunities in the Tech, Blockchain, and Crypto space.
I have led successful digital transformation projects, with initiatives ranging from strategy development, process automation, complex systems implementation and customization, ERP BRD development and implementation, complex reporting and analytics, systems integration, and Robotics Process Automation (RPA).
Skills
Project Management
Digital Transformation
Business Continuity & Crisis
Business Development
Application Risks & Controls Management
Coaching & Mentoring
It Governance
Data Analysis
Presentation Skills
It Strategy & Roadmap
Data Modelling
Regulatory Compliance
Solution Design
Robotics Process Automation
Advanced User Of Microsoft Office – Word, Excel, Powerpoint, Project & Visio
Salesforce
Google Suite
Microsoft Teams
Languages
Education
IU Internationale Hochschule
MBA, Big Data Management · Big Data Management · Berlin, Germany
American University of Technology
Bachelor of Science in Computer Science · Computer Science · Halat, Lebanon · GPA 3.57/4
Totton College
GCE A-Level · GCE A-Level · Southampton, United Kingdom
Certifications & licenses
ISO 22301 Lead Implementer (BCMS)
Certified C/C++ Developer
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Afif is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Afif speaks the following languages: Arabic (Native), English (Advanced), French (Intermediate), German (Elementary).
Afif has at least 21 years of experience. During this time, Afif has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 3 years and 8 months. Note that Afif may not have shared all experience and actually has more experience.
Based on recent experience, Afif would be well-suited for roles such as: Managing Director – Technology Advisory, Director – Digital Trust, Senior Manager – System Solutions.
Afif's most recent position is Managing Director – Technology Advisory at Hildens Consulting.
In recent years, Afif has worked for Hildens Consulting and PwC.
Afif is most experienced in industries like Professional Services, Banking and Finance, and Telecommunication. Afif also has some experience in Information Technology, Government and Administration, and Insurance.
Afif is most experienced in business areas like Information Technology, Audit, and Strategy. Afif also has some experience in Project Management, Investments and M&A, and Finance.
Afif has recently worked in industries like Professional Services, Banking and Finance, and Telecommunication.
Afif has recently worked in business areas like Investments and M&A, Information Technology, and Strategy.
Afif holds a Master in Big Data Management from IU Internationale Hochschule and a Bachelor in Computer Science from American University of Technology.
Afif has 4 certificates. Among them, these include: Certified Information Systems Auditor (CISA), ISO 22301 Lead Implementer (BCMS), and CompTIA A+.
The availability of Afif needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 14 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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