Digital Consultants in Berlin

• Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.

• Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.

• Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.

• Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.

• Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.

• Freelance work as a consultant (workshops and coaching for small to midsize companies in the areas of lean startup methodology, digital & AI transformation strategy, agile culture, design thinking)
• AI training & certification
• Project Management

• Led and executed complex change and transformation projects, focusing on HR transformation and cultural change in public sector organisations (e.g., BAMF, bpb, DAkkS).
• Designed and facilitated change workshops and leadership development programs to drive adoption and successful implementation of change initiatives.
• Collaborated with executives and stakeholders to analyse requirements, define objectives, and develop tailored transformation roadmaps, including communication strategies and performance monitoring.
• Supported business development by identifying and developing new opportunities in digital transformation initiatives.

• Supported orderbird in setting up and driving an internal advanced analytics project for the internal customer dashboard
• Structured the internal dashboard project for later development

• Insurance service provider*

Challenge: Business-critical documents were processed through external OCR providers, with ongoing costs, dependency, and data privacy risks for sensitive insurance data.

Implementation:

• Architecture and production implementation of an on-premise OCR solution with full data ownership
• Methods for recognizing document structures as the basis for automated further processing
• ML-, NLP-, and LLM/VLM-based information extraction, especially from invoices and quotations

Success: Replaced external providers: full data ownership, GDPR-compliant processing, and 75% lower recurring OCR costs per year

Used technologies: Python, Docker, Microservices, FastAPI, PyTorch, Torchvision, MongoDB, MySQL

• Advised a leading German Bank to transform its Access Management landscape through an AI-powered Hybrid-RBAC Role Mgmt. Framework and designed key Governance strategy and processes
• Conceptualized AI Use Cases for a leading insurance company
• Key Account Management for 2 accounts in the Asset Management and Insurance industries

• Established and streamlined business development and sales processes, including implementation of CRM systems, marketing strategies, and search engine advertising

• Expanded market reach through targeted outreach efforts

• Implemented effective B2B marketing strategies to enhance brand visibility and product reach

• Developed a strong sales pipeline focused on long-term relationship building and customer retention

• Played a key role in the product development lifecycle from ideation to execution, ensuring compliance with market demands and regulatory standards

• Led medical and technical teams to drive product development and company growth

• Led the marketing project management office focusing on e-commerce projects and coordinated all marketing activities for the Shopware store
• Managed SEM agencies for optimized campaign execution and efficient budget allocation
• Implemented traditional project management with clear work packages and milestone planning
• Carried out SEO optimization measures that led to significant improvements in organic traffic
• Created targeted copywriting for landing pages with high conversion rates
• Established structured processes for landing page creation and content distribution
• Linked marketing activities to e-commerce goals to boost overall performance

• Developed and executed localized marketing campaigns tailored to DACH market nuances
• Boosted regional brand visibility and customer acquisition through paid media and influencer marketing
• Collaborated with cross-functional teams and global leadership to align messaging and growth KPIs
• Played key role in regional partnerships, media outreach, and market research

• Acting as interim leader in lower and middle management for clients, setting up agile project structures and leading cross-functional teams
• Focusing on client needs and goals, building efficient structures and driving business development
• Collaborating closely with top management on strategic challenges while addressing organizational issues
• Optimizing growth strategy and business development for clients in retail, tourism and media
• Strategically managing RFPs and pitches with financial responsibility
• Leading cross-functional teams to scale digital business models
• Developing new sales channels and upselling opportunities in digital platforms

• Lead strategic and operational design initiatives for consultancies, agencies, and enterprise clients focusing on design maturity, customer experience transformation, and global product expansion.
• Zooplus - Role: Product Design Principal (via Etribes): Led the strategic design and digital transformation of Zooplus’ shift from a D2C model to a scalable multi-seller marketplace; defined the end-to-end strategy, aligned cross-functional teams, and facilitated C-level decision-making; delivered a modular MVP and experience framework (HEART), enabling a successful pilot launch and projected 15-20% revenue growth.
• Zooplus - Role: Lead Strategic Designer (via Etribes): Led the design and experience strategy for a subscription-based Autoshipment feature to increase CLTV and repeat purchases; defined value proposition and integrated experience framework; collaborated with Product, CRM, and Loyalty teams; validated usability, trust, and adoption through behavioral research and testing.
• FMCG Brand (Confidential) - Role: Design Leadership & Operations Consultant: Coached Head of Design and empowered design team by establishing DesignOps; facilitated vision and strategy workshops; drove execution; challenged the status quo; aligned design initiatives with business goals; implemented scalable frameworks to improve efficiency, collaboration, and innovation culture.

• Coach in the audit department for 2,800 employees
• Company language: German

Software Development (full-stack): Java, Spring, JPA, PostgreSQL, REST, Angular, HTML, Typescript, Python, C++, C, Embedded C++, SQL, Apache Camel

Requirements Engineering: Specification, UML modeling (domain model, state charts, business process, use-case), user stories, test spec.

Project management: agile with Scrum (backlog, sprint, retrospective, etc.), classic approach with WBS, GANTT, etc.

AI/ML: data quality check / cleansing, pre-/postprocessing, fine-tuning, Huggingface, PyTorch, Translation AI