Jevgeni Beliaikin-Senior Product Manager, Product Owner
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Experience
orderbird
- Supported orderbird in setup and driving an internal advanced analytics project for the internal dashboard of customers
- Structured the internal dashboard project for later development
Business Analyst
Volkswagen Financial Services
- Supported Volkswagen Financial Services IT in the creation of the new car sales POS system for automotive and agent sales with leasing and financing
Product Management
DVAG
- Supported the transition of the main sales tool from a monolithic architecture to a microservices based modern web application in the product and requirements area
Product Management
CARIAD
- Supported the successful implementation of a PIM system for Audi original accessories in the German market
- Implemented and integrated the novomind iPIM system with major relevant API endpoints
- Enabled on-time market go-live through successful data migration
- Provided senior leadership level support for critical escalation and integration challenges
Product Line Manager - SAFe
CARIAD
- Managed the UK market go-live for all six brands of the group (SKODA, VW, AUDI, CUPRA, SEAT, VW CV)
- Shaped requirements engineering and software architecture
- Organized project steering and data provisioning
Leasing & Financing PO
VW eCommerce
- Supported integration of VW Financial Services with the CARIAD eCommerce system One.Shop
- Worked on end-to-end implementation of eCommerce cases with PCP Financing in UK, private lease in Sweden, private lease in Portugal, and private lease in Germany
Product Owner
VW eCommerce
- Managed and led the corporate project of an ID.3 prebooking during a design CI/CD transformation
- Oversaw concurrent IT system developments including identity, VW payments, eWallet, CRM, and commerce tools
- Reported directly to board member Stackmann and discussed legal options with group cartel lawyers
- Steered development with an outside team through the in-house IT security go-live protocol
- Achieved on-time and on-budget go-live in six European markets after legal review, IT security assessment, and risk acceptance
Service Design
Volkswagen Digital
- Supported Volkswagen VMI in UX and collaboration with Sinnerschrader and Accenture to develop eCommerce pilot projects for Volkswagen and After Sales departments
- Achieved go-live in Sweden, Ireland, and Portugal
Service Design
Allianz Mobile
- Provided service design support for Allianz with an innovative storytelling approach
- Received customer feedback: “Best workshop for a long time here at Allianz.”
Concept Development Support
interone
- Supported concept development of the online configurator for BMW
Lecturer
University of Europe for Applied Sciences BITs
- Gave a lecture in Operational CRM in summer 2016
Concept Lead
BIG PICTURE
- Won the business of relaunching Hamburger Sparkasse digital advertising
- Developed a new frontend and new content
- Organized a shooting for image content fit to a modern new website
UX Lead / Creative Direction
zweimaleins
- Led the pilot unified business customer e-commerce shop experience based on five different source systems and product categories
- Managed information architecture, UX concept design, and development
UX Lead / Strategy
Dreimannzelt
- Supported strategy and concept development in the restaurant ordering industry space
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Banking and Finance, Information Technology, Advertising, Retail, and Food and Beverage.
Business Area Experience
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Experienced in Product Development, Information Technology, Project Management, Marketing, Finance, and Customer Service.
Summary
I feel at home on the crossroads of IT and marketing. I have successfully worked as agile product owner, been a product line manager in the SAFe agile corporate context. I have managed products as a product manager and projects as a project lead and have successfully brought digital solutions to life against all odds. I support companies in digital transformation and help companies, consultancies and start-ups to shape the future. I have worked in cloud based IT development projects as well as employed Agile, DevOps & Service Design methodologies. For digital projects, I create meaningful innovation and work on IT architectures. I can excel in critical, fast moving hands-on projects, low-budget survival mode startups just as much as I can unblock corporate political standstill between departments & escalations. I think out of the box with an entrepreneurial approach to create a pragmatic next level result. I have been working in different roles as a consultant for over 20 years for customers in finance, automotive, travel, FMCG & IT. I have supported brands like CARIAD, Volkswagen, BMW, MINI, Mercedes-Benz, Allianz, e.on, RWE, Lufthansa, Deutsche Bahn, Microsoft, Airbus, Penny, Opel, Deutsche Telekom, Haspa - Hamburger Sparkasse, Deutsche Bank, comdirect, bwin, delivery hero, Krombacher and others. I have led operative teams of up to 25 people in my roles in the past and enjoy being part of a team where delivering software & results despite obstacles & challenges is a cultural value. I am best placed driving projects and leading customers in an agency environment or as an inside single point of contact for delivery partners.
Skills
Embedded, Mobile And Web Development
Atlassian Toolchain (Confluence/Jira)
Agile Methodologies (Scrum, Agile Manifest, Agile Ux, Safe)
C, Java, Python, Javascript
Invision, Figma For Ux
Merlin For Project Management
Product Management, Product Ownership
Devops Practices And Tooling
Rapid Prototyping & Ai Driven Development
Distributed Cloud & Aws Based Architecture
Low Code / No Code Development
Ai Driven, Headless, Api First & Featureapps
Ai Llm / Chatgpt / Claude / Gemini / Grok
Enterprise Architecture And Cloud Architecture
Digital Marketing, E-Commerce And Automotive
Digital Agencies
Marketing
Startups
Concept Development
Copywriting
Growth Hacker & Business Development
Strategy Consultant
Fmcg
Finance
Digital
Ai
Languages
Education
Ernst-Moritz-Arndt-Universität
Bachelor of Arts, communication sciences, politics & economics · communication sciences, politics & economics · Greifswald, Germany
University of Greifswald
Bachelor's degree · Communications, Politics, Economics · Greifswald, Germany
From 2002 to 2005, I studied Communication Sciences, Politics, and Economics at the University of Greifswald, graduating with a Bachelor's degree. The interdisciplinary program gave me a strong foundation in understanding how information, power structures, and market dynamics interact — a combination that has shaped my professional thinking ever since in the space between marketing, IT and business process.
My studies in Communication Sciences focused on media theory, public discourse, and the mechanisms through which messages reach and influence audiences. Courses in Politics provided me with a solid grasp of institutional frameworks, policy-making processes, and the interplay between stakeholders with competing interests. Economics rounded out this perspective with analytical tools for understanding market behavior, resource allocation, and decision-making under uncertainty. Together, these disciplines trained me to analyze complex situations from multiple angles and communicate findings clearly to diverse audiences.
Beyond the lecture hall, I founded and led a student club that organized DJ events for up to 400 guests. Building this initiative from the ground up meant taking on everything from concept development and artist booking to venue logistics, budgeting, and team coordination. It taught me how to turn an idea into a functioning operation — managing people, timelines, and finances while delivering a consistent experience. In many ways, this hands-on entrepreneurial work complemented my academic studies and gave me an early taste of what it means to drive projects end to end.
Sophie-Charlotte-Oberschule
Abitur/A-level · Abitur/A-level · Berlin, Germany
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