Judith Beyrle - Power BI / Tableau / SQL / GA4 Data Analyst & BI Developer

Q: Where is Judith based?

Judith is based in Frankfurt am Main, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Judith speak?

Judith speaks the following languages: German (Native), English (Advanced), French (Intermediate), Italian (Intermediate), Spanish (Elementary) .

Q: How many years of experience does Judith have?

Judith has at least 7 years of experience. During this time, Judith has worked in at least 4 different roles . The average length of individual experience is 1 year and 2 months . Note that Judith may not have shared all experience and actually has more experience.

Q: What is Judith's latest experience?

Judith's most recent position is BI & Analytics Consulting .

Q: Which industries is Judith most experienced in?

Judith is most experienced in industries like Advertising , Professional Services , and Telecommunication . Judith also has some experience in Manufacturing .

Q: Which business areas is Judith most experienced in?

Judith is most experienced in business areas like Business Intelligence , Marketing , and Information Technology . Judith also has some experience in Product Development and Operations .

Q: Which industries has Judith worked in recently?

Judith has recently worked in industries like Advertising , Professional Services , and Telecommunication .

Q: Which business areas has Judith worked in recently?

Judith has recently worked in business areas like Business Intelligence , Marketing , and Information Technology .

Q: What is Judith's education?

Judith holds a Doctorate in Sociology from Zeppelin University Friedrichshafen and a Master in Sociology from University of Trier .

Recommended expert

Frankfurt am Main, Germany

Check rate

Experience

Apr 2024 - Present

2 years 2 months

Remote

BI & Analytics Consulting

Analysis of web and campaign performance to derive actionable insights for marketing and growth optimization
Implementation and maintenance of tag management solutions to ensure reliable and consistent data collection
Continuous development and optimization of reporting structures with a focus on scalability and data quality
Conducting regular deep-dive analyses and leading monthly stakeholder sessions to present findings and align on optimization measures
Designing and managing end-to-end data flows from data collection to visualization
Tools: GA4, Google Tag Manager, Looker Studio, Airbyte, BigQuery

Feb 2024 - Apr 2025

1 year 3 months

Hybrid

Senior Consultant Performance Management

Designing and automating Power BI dashboards for performance management, campaign control, and KPI-based decision-making
Translating complex business cases (e.g., project rollouts, price adjustments) into standardized, management-ready KPI systems and reports
Providing advanced analysis, forecast, and control-group views to support commercial management and short-term planning
Ensuring sustainable use through documentation, training concepts, and structured handover to operational teams
Tools: Power BI, SQL, Excel

Sep 2022 - Aug 2023

1 year

Hybrid

Senior Consultant Performance Management

Designing and automating Power BI dashboards for performance management, campaign control, and KPI-based decision-making
Translating complex business cases (e.g., project rollouts, price adjustments) into standardized, management-ready KPI systems and reports
Providing advanced analysis, forecast, and control-group views to support commercial management and short-term planning
Ensuring sustainable use through documentation, training concepts, and structured handover to operational teams
Tools: Power BI, SQL, Excel

Jan 2022 - Sep 2023

1 year 9 months

Remote

Data Analyst

Building and managing end-to-end analysis and interpretation processes for product data
Creating clear, structured product insights reports and deriving recommendations to support marketing and product strategies
Applying analytical methods to promote data-driven decisions with the goal of increasing product adoption and market impact
Conducting comprehensive data analyses using Adobe Analytics and other digital marketing tools (e.g., Vico)
Tools: Adobe Analytics, VICO, Power BI, Mouseflow, SAP

Nov 2021 - Feb 2023

1 year 4 months

Hybrid

BI & Analytics Consulting

Strategic consulting in web analytics and social media reporting, supporting stakeholders in defining relevant KPIs and decision-critical insights
Designing and optimizing reporting landscapes to depict marketing performance, social media effectiveness, and website analytics; developing framework concepts for web and campaign analyses
Tag management and ensuring data quality to guarantee reliable and scalable tracking across digital touchpoints
Tools: Data Studio, Big Query, Pipes, Adobe Analytics, Adobe Launch, Google Analytics, Power BI, Excel

Dec 2018 - Sep 2021

2 years 10 months

On-site

Data Analyst / Senior Data Analyst / Head of Analytics

Overall responsibility for analytics strategy, processes, tools, and delivery as well as leading and developing a cross-functional Data & Analytics team
Designing and implementing scalable BI frameworks across retail, ecommerce, e-shop, and campaign reporting, for example in ecommerce visibility, competitor monitoring, price comparison, and rating/review analysis
Leading complex, domain-specific analytics initiatives, e.g. category management models for >120 retail stores (store performance, potential analyses, correlations) as well as end-to-end BI solutions in web analytics, marketing, project and asset management (consumer electronics & real estate)
Responsible for data infrastructure, architecture, and governance, from data modeling and ETL processes to visualization (Tableau, Power BI) and stakeholder enablement
Delivering actionable insights for senior management and key clients
Tools: Tableau, Adverity, Excel, Adobe Analytics, Google Analytics, Google Tag Manager, Python, R, Brandwatch, Netbase, Hotjar, Contentsquare, Dexi, Amazon Redshift, PowerBi

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Professional Services, Telecommunication, and Manufacturing.

Advertising

Professional Services

Telecommunication

Manufacturing

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, Information Technology, Product Development, and Operations.

Business Intelligence

Marketing

Information Technology

Product Development

Operations

Summary

Data Analyst & BI Developer with strong focus on dashboarding, marketing analytics and data modeling.

Core stack:

Power BI, Tableau, Looker Studio SQL (MS SQL Server, BigQuery, Redshift), ELT/ETL( Alteryx, Adverity, Talend, Pipes, Airbyte) GA4, Adobe Analytics, Google Tag Manager, Adobe Launch Brandwatch, Talkwalker, Netbase, Hotjar, Contentsquare

Services:

Dashboard creation & automation KPI reporting systems Marketing & campaign analytics Data integration & reporting structures

Skills

Business Intelligence & Analytics: Kpi Definition – Dashboard Design & Implementation – Executive & Operational Reporting – Data-Driven Decision Support – Stakeholder Consulting
Data Analytics & Modeling: Data Modeling (Star Schema, Semantic Models) – Sql-Based Analysis – Data Warehouse & Data Marts – Kpi Logic & Measures (Dax) – Aggregations & Performance Optimization
Bi & Visualization Tools: Power Bi – Tableau – Looker Studio
Data Engineering & Integration: Etl/Elt Processes – Data Integration From Heterogeneous Sources – Structuring & Harmonizing Kpi Definitions – Quality Assurance & Documentation
Marketing & Digital Analytics: Affiliate & Performance Reporting – Web & Campaign Analytics – Conversion Optimization – A/B Testing – Adobe Analytics – Ga4 – Social Listening
Retail & Ecommerce Analytics: Pos Analysis – Sales & Sell-Out Statistics – Customer Behavior & Shopper Insights – Category Management – Channel Performance & Campaign Optimization – Price & Competitor Monitoring
Python, R, Sql, Spss, Power Bi, Tableau, Looker, Adobe Dynamic Tag Manager, Adobe Launch, Gtm, Adobe Analytics, Ga4, Brandwatch, Talkwalker, Netbase, Hotjar, Contentsquare, Piwik, Dexi, Amazon Redshift, S3, Boldbi, Bigquery, Adverity, Pipes

Languages

German

Native

English

Advanced

French

Intermediate

Italian

Intermediate

Spanish

Elementary

Education

Mar 2011 - Jun 2015

Zeppelin University Friedrichshafen

PhD in Sociology · Sociology · Friedrichshafen, Germany

Oct 2006 - Jul 2010

University of Trier

Master of Arts in Sociology · Sociology · Trier, Germany · very good

Oct 2004 - Jun 2011

University of Trier

Diploma in Educational Science · Educational Science · Trier, Germany · with distinction

Statistics

Experience

Total positions 6

Experience in Advertising 4 y

Avg length 1 y 8 m

Longest experience 2 y 9 m

Expertise

Recent roles BI & Analytics Consulting, Senior Consultant Performance Management, Data Analyst

Main industries Advertising, Professional Services, Telecommunication

Main business areas Business Intelligence, Marketing, Information Technology

Qualifications

Highest degree Doctorate

Profile

Created

February 2026

Last Update

May 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Judith based?

Judith is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Judith speak?

Judith speaks the following languages: German (Native), English (Advanced), French (Intermediate), Italian (Intermediate), Spanish (Elementary).

How many years of experience does Judith have?

Judith has at least 7 years of experience. During this time, Judith has worked in at least 4 different roles. The average length of individual experience is 1 year and 2 months. Note that Judith may not have shared all experience and actually has more experience.

What roles would Judith be best suited for?

Based on recent experience, Judith would be well-suited for roles such as: BI & Analytics Consulting, Senior Consultant Performance Management, Data Analyst.

What is Judith's latest experience?

Judith's most recent position is BI & Analytics Consulting.

Which industries is Judith most experienced in?

Judith is most experienced in industries like Advertising, Professional Services, and Telecommunication. Judith also has some experience in Manufacturing.

Which business areas is Judith most experienced in?

Judith is most experienced in business areas like Business Intelligence, Marketing, and Information Technology. Judith also has some experience in Product Development and Operations.

Which industries has Judith worked in recently?

Judith has recently worked in industries like Advertising, Professional Services, and Telecommunication.

Which business areas has Judith worked in recently?

Judith has recently worked in business areas like Business Intelligence, Marketing, and Information Technology.

What is Judith's education?

Judith holds a Doctorate in Sociology from Zeppelin University Friedrichshafen and a Master in Sociology from University of Trier.

What is the availability of Judith?

Judith will be available part-time from June 2026.

What is the rate of Judith?

Judith's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.