Susanne Meier-Steen-PO CRM
Check rate
Experience
PO CRM
Industrial Insurance
- Responsible for Dynamics CRM for about 5,000 users with a SAFe team
- Reporting to the PM
- Global stakeholder management
- Strategic further development of the product
Senior Business Analyst / ITSM KPI Implementation
ITSM KPI Implementation
- Process analysis of IT departments
- Identifying suitable KPIs for business IT services with the teams
- Developing audience-specific reports, including prototypes
- Preparation for handover to technical implementation
PMO Support
Mid-sized industrial company
- Advising the international PMO on metrics
- Interpreting the measured project results
Senior Business Analyst / Proxy PO Dynamics CRM
Industrial Insurance
- Supporting the SAFe program management
- As-is analysis and target modeling of the globally harmonized CRM process
- Identifying and planning stakeholder requirements
- Conceptual further development of the solution
- Contributing to the global rollout of the solution
BI Consultant / Business Analyst
Fashion Online Retailer
- Documenting existing reports and metrics
- Independently driving the conceptual development of the Analytical Data Mart
- Coaching and sparring for sales planning management
- Gathering requirements for required reports with example implementations
- Coordinating with all involved departments (procurement, marketing, controlling, IT)
BI Coach
Leasingbank
- Supporting implementation of sales controlling in Power BI
- Training the controlling team
- Developing enhancement proposals
BI Consultant
Electronics Retailer
- Implementing key management reports in Power BI
- Supporting data base optimization
Business Analyst / Requirements Manager (Agile)
Bundesbehörde
- Facilitating development of technical solutions with the business and development teams
- Managing and executing stakeholder communication
- Conflict management and SLA development
- Managing and evaluating the pilot phase
- Prioritizing and phasing into release management
- Setting up follow-up projects
Power BI Developer
Globaler Medienkonzern
- Migrating media usage and user behavior reports from Tableau to Power BI
- Consulting on self-service BI (coaching on differences between Tableau and Power BI)
Coach/BI Consultant
Mittelständisches Handelsunternehmen
- Consulting and implementation for migrating the entire reporting system to Power BI (including warehouse logistics, sales, purchasing, controlling, and the online shop)
Business Analyst “Retail Intelligence”
Global Automotive Manufacturer
- Design and implementation of live reporting for an online showroom in Power BI
- Regular coaching of the management team (Sales & Marketing) regarding data-driven strategy development
Consultant “Retail Intelligence”
Food Retail Chain
- Design and implementation of a monthly retail dashboard with Tableau
- Establishment and coaching of the internal BI team
- Temporary assumption of team lead responsibilities
Consultant “Call Center”
Sales Consulting
- Consulting on performance measurement of outbound B2B campaigns
- Implementation of various reports (daily, weekly, monthly) for campaign analysis using Access, Excel, and Tableau
Consultant “Customer Experience”
CRM Consulting
- Conducting order analyses and visualizations for customer experience with Google Analytics and Excel
BI Consultant “Retail Intelligence”
Global German Automotive Manufacturer
- Define BI strategy based on company goals
- Review and enhance the existing KPI landscape
- Design reports and coordinate their implementation
- Pilot reports with Qlik Sense
- PMO project controlling
- Lead the interdisciplinary team for organizational, procedural, and technical implementation of a KPI-based continuous improvement process (top 10 markets)
BI Consultant “SAP BO Implementation for CRM”
Consumer electronics retail chain
- Identify CRM goals
- Review, integrate and enhance the existing KPI landscape
- Define requirements for SAP BO from an analytical CRM perspective
Project lead “CRM trade integration”
Global German automotive manufacturer
- Define the role distribution across different levels (HQ, market, dealer)
- Identify urgent and long-term actions needed at each level (change management)
- Develop an integrated concept including change management
Project lead “Aftersales BI”
Global German automotive manufacturer
- Define strategic goals for the Aftersales area
- Derive suitable KPIs and integrate a KPI landscape
- Define reports for HQ, markets and dealers
Program lead “CRM Strategy 2020”
Global German automotive manufacturer
- Develop the global CRM strategy
- Derive 20 global CxO-level projects
- Define KPIs and reports for project controlling and operations for all projects
- Lead 5 Proof-of-Concepts with foreign markets and formulate functional requirements for SAP CRM/SAP BW
Data Scientist “Retail Distribution”
Global consumer electronics manufacturer
- Determine geographic catchment areas of POS in France and Germany
- Calculate customer volume and potential and rank POS accordingly using Excel
Project Lead and Data Scientist “Analytical Prospect and Lead Qualification”
Global German Automotive Manufacturer
- Development of a concept for the analytical qualification of inbound prospects based on provided data using SPSS, SQL Server, and Excel
- Formulation of requirements for implementation in SAP BW/SAP CRM
- Periodic testing and revision, further development from heuristic to analytical predictive model
Data Scientist “Customer Preference Based Segmentation”
Bank
- Conceptualization of customer segments based on self-expressed content and communication preferences
- Validation and testing with SPSS, SQL Server, and Excel
Data Scientist “Segmentation”
Bank
- Calculation of meaningful customer value segments based on transaction data using SPSS, SQL Server, and Excel
Consultant Change Management
Global Food Manufacturer
- Development of the stakeholder map
- Development, implementation, and evaluation of periodic satisfaction analyses across all stakeholder groups
- Derivation of tailored change management measures
CRM Consultant “CRM Strategy and Implementation”
Global German Automotive Manufacturer
- Contribution to the development of the CRM strategy and related subprojects
- Subproject lead for Analytical CRM: Formulation of business requirements for SAP CRM and BW
- Implementation of a proof of concept using SPSS, SQL Server, and Excel
Account Manager
Direktmarketing
- Planning, managing and evaluating direct marketing campaigns (offline and email/landing page) for companies in telecommunications, consumer electronics and pharmaceutical industries
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Automotive, Insurance, Advertising, Manufacturing, and Retail.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, Information Technology, Project Management, Strategy, and Product Development.
Summary
I have been working with all my heart and soul as a CRM and BI consultant since 2002 - supporting not only as a strategic sparring partner, but also in a pragmatic, hands-on way.
Skills
Methods
- Pmbok (Pmp Certified)
- Itil4 (Foundations Certified)
- Safe (Certified Po/Pm)
- Scrum (Certified Scrum Master)
- Requirements Engineering (Agile And Waterfall, Certified)
- Process Design (Epc + Bpmn)
- Change Management And Stakeholder Communication
- Training/Coaching
Soft Skills
- Intercultural Competence
- Stakeholder Management
- Structuring And Preparing Complex Topics
- Mediating Conflicting Requirements
Tools
- Microsoft Dynamics Crm
- Jira
- Hp Alm
- Octane
- Ms Project
- Ms Office
- Power Bi
- Data Management
- Data Science (Ibm Certified)
Languages
Certifications & licenses
Data Science
IBM
ITIL4 Foundations
PMP
Requirements Engineering
SAFe PO/PM
Scrum Master
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
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