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Susanne Meier-Steen

PO CRM

Susanne Meier-Steen
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Wörrstadt, Germany

Experience

Jan 2025 - Present
1 year 3 months

PO CRM

Industrial Insurance

Expertise details
Position Summary
PO CRM at Industrial Insurance
Industries
Insurance
Business Areas
Product Development
Strategy
  • Responsibility for Dynamics CRM for approx. 5,000 users with a SAFe team
  • Reporting to the PM
  • Global stakeholder management
  • Strategic further development of the product
Apr 2024 - Jul 2024
4 months

Senior Business Analyst / ITSM KPI Implementation

ITSM KPI Implementation

Expertise details
Position Summary
Senior Business Analyst / ITSM KPI Implementation at ITSM KPI Implementation
Industries
Information Technology
Business Areas
Business Intelligence
Information Technology
  • Process analysis of the IT departments
  • Identification of suitable KPIs along the business IT services with the teams
  • Development of audience-specific reports including prototypes
  • Preparation for handover to the technical implementation
Apr 2022 - Dec 2023
1 year 9 months

PMO Support

Medium-sized Industrial Company

Expertise details
Position Summary
PMO Support at Medium-sized Industrial Company
Industries
Manufacturing
Business Areas
Business Intelligence
Project Management
  • Advising the international PMO on metrics
  • Interpretation of measured project results
Jan 2022 - Dec 2024
3 years

Senior Business Analyst / Proxy PO Dynamics CRM

Industrial Insurance

Expertise details
Position Summary
Senior Business Analyst / Proxy PO Dynamics CRM at Industrial Insurance
Industries
Insurance
Business Areas
Information Technology
Project Management
  • Supporting the SAFe program management
  • As-is analysis and target modeling of the globally harmonized CRM process
  • Identification and scheduling of stakeholder requirements
  • Conceptual further development of the solution
  • Participation in the global rollout of the solution
Oct 2021 - Apr 2022
7 months

BI Consultant / Business Analyst

Fashion Online Retailer

Expertise details
Position Summary
BI Consultant / Business Analyst at Fashion Online Retailer
Industries
Fashion
Retail
Business Areas
Business Intelligence
  • Capturing existing reports and metrics
  • Independent conceptual further development of the Analytical Data Mart
  • Coaching and sparring for the sales planning management
  • Requirements gathering for needed reports including example implementation
  • Coordination with all involved departments (purchasing, marketing, controlling, IT)
Apr 2021 - May 2021
2 months

BI Coach

Leasing Bank

Expertise details
Position Summary
BI Coach at Leasing Bank
Industries
Banking and Finance
Business Areas
Business Intelligence
Finance
  • Supporting the implementation of sales controlling in Power BI
  • Training the controlling team
  • Developing suggestions for improvements
Mar 2021 - Mar 2021
1 month

BI Consultant

Electronics Retailer

Expertise details
Position Summary
BI Consultant at Electronics Retailer
Industries
Retail
Business Areas
Business Intelligence
  • Implementing key management reports in Power BI
  • Supporting the optimization of the data base
Jan 2021 - Dec 2021
1 year

Business Analyst / Requirements Manager (Agile)

Federal Agency

Expertise details
Position Summary
Business Analyst / Requirements Manager (Agile) at Federal Agency
Industries
Government and Administration
Business Areas
Information Technology
Project Management
  • Facilitating the development of technical solutions with the business department and development team
  • Managing and executing stakeholder communication
  • Handling conflict management and developing SLAs
  • Overseeing and evaluating the pilot phase
  • Prioritizing tasks and integrating them into release management
  • Setting up follow-up projects
Oct 2020 - Nov 2020
2 months

Power BI Developer

Global Media Group

Expertise details
Position Summary
Power BI Developer at Global Media Group
Industries
Media and Entertainment
Business Areas
Business Intelligence
  • Migrating media usage/user behavior reports from Tableau to Power BI
  • Advising on self-service BI (coaching on the differences between Tableau and Power BI)
Jul 2020 - Sep 2020
3 months

Coach/BI Consultant

Medium-Sized Trading Company

Expertise details
Position Summary
Coach/BI Consultant at Medium-Sized Trading Company
Industries
Retail
Business Areas
Business Intelligence
  • Advising and implementing the migration of the entire reporting system to Power BI (including warehouse logistics, sales, purchasing, controlling, and the online shop)
Apr 2020 - Sep 2020
6 months

Business Analyst “Retail Intelligence”

Global Automotive Manufacturer

Expertise details
Position Summary
Business Analyst “Retail Intelligence” at Global Automotive Manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Marketing
  • Design and implementation of live reporting for an online showroom in Power BI
  • Regular coaching of the management team (Sales & Marketing) regarding data-driven strategy development
Dec 2019 - Jan 2020
2 months

Consultant “Retail Intelligence”

Food Retail Chain

Expertise details
Position Summary
Consultant “Retail Intelligence” at Food Retail Chain
Industries
Retail
Business Areas
Business Intelligence
  • Design and implementation of a monthly trade dashboard with Tableau
  • Building and coaching the internal BI team
  • Temporary assumption of the team lead role
Jun 2019 - Sep 2020
1 year 4 months

Consultant “Call Center”

Sales Consultancy

Expertise details
Position Summary
Consultant “Call Center” at Sales Consultancy
Industries
Professional Services
Business Areas
Business Intelligence
Sales
  • Consulting on performance measurement of outbound B2B campaigns
  • Development of various reports (daily, weekly, monthly intervals) for campaign analysis with Access, Excel, and Tableau
Oct 2018 - Sep 2020
2 years

Consultant “Customer Experience”

CRM Consultancy

Expertise details
Position Summary
Consultant “Customer Experience” at CRM Consultancy
Industries
Professional Services
Business Areas
Business Intelligence
Marketing
  • Conducting order analyses and visualizations for customer experience with Google Analytics and Excel
Apr 2014 - Feb 2016
1 year 11 months

BI Consultant “Retail Intelligence”

Global German Automotive Manufacturer

Expertise details
Position Summary
BI Consultant “Retail Intelligence” at Global German Automotive Manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Project Management
  • Defining BI strategy based on company goals
  • Reviewing and extending the existing KPI framework
  • Designing reports and coordinating implementation
  • Piloting reports with Qlik Sense
  • PMO project controlling
  • Leading the interdisciplinary team for the organizational, process, and technical implementation of a KPI-based permanent improvement process (Top 10 markets)
Feb 2012 - Mar 2013
1 year 2 months

BI Consultant “SAP BO Implementation for CRM”

Consumer electronics retail chain

Expertise details
Position Summary
BI Consultant “SAP BO Implementation for CRM” at Consumer electronics retail chain
Industries
Retail
Business Areas
Business Intelligence
Customer Service
  • Identify CRM goals
  • Review, integrate and expand the existing KPI landscape
  • Define SAP BO requirements from an analytical CRM perspective
Jan 2010 - Feb 2012
2 years 2 months

Project lead “CRM trade integration”

Global German car manufacturer

Expertise details
Position Summary
Project lead “CRM trade integration” at Global German car manufacturer
Industries
Automotive
Business Areas
Information Technology
Project Management
  • Define role distribution across different levels (HQ, market, retail)
  • Gather urgent and long-term action needs at these levels (change management)
  • Develop an integrated concept including change management
Jan 2010 - Jan 2012
2 years 1 month

Project lead “Aftersales BI”

Global German car manufacturer

Expertise details
Position Summary
Project lead “Aftersales BI” at Global German car manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Project Management
  • Define strategic goals for the aftersales area
  • Derive relevant KPIs and integrate them into a KPI landscape
  • Define reports for HQ, markets and dealers
Jan 2008 - Jan 2012
4 years 1 month

Program lead “CRM Strategy 2020”

Global German car manufacturer

Expertise details
Position Summary
Program lead “CRM Strategy 2020” at Global German car manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Information Technology
Project Management
  • Develop the global CRM strategy
  • Identify 20 global CxO-level projects
  • Define KPIs and create reports for project monitoring and operations for all projects
  • Lead 5 proofs of concept with international markets and specify business requirements for SAP CRM/SAP BW
Oct 2007 - Apr 2008
7 months

Data Scientist “Retail Distribution”

Global consumer electronics manufacturer

Expertise details
Position Summary
Data Scientist “Retail Distribution” at Global consumer electronics manufacturer
Industries
Manufacturing
Business Areas
Business Intelligence
  • Determine geographic catchment areas for POS in France and Germany
  • Calculate customer volume and potential and rank POS accordingly using Excel
Jul 2007 - Jan 2012
4 years 7 months

Project lead and Data Scientist "Analytical Prospect and Lead Qualification"

Global German car manufacturer

Expertise details
Position Summary
Project lead and Data Scientist "Analytical Prospect and Lead Qualification" at Global German car manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Marketing
Project Management
  • Developed a concept for analytically qualifying inbound prospects based on provided data using SPSS, SQL Server, and Excel
  • Defined requirements for implementation in SAP BW/SAP CRM
  • Periodically tested, revised, and advanced from a heuristic to an analytical predictive model
Jul 2007 - Jan 2008
7 months

Data Scientist "Customer Preference Based Segmentation"

Bank

Expertise details
Position Summary
Data Scientist "Customer Preference Based Segmentation" at Bank
Industries
Banking and Finance
Business Areas
Business Intelligence
Marketing
  • Designed customer segments based on self-expressed content and communication preferences
  • Validated and tested with SPSS, SQL Server, and Excel
Jun 2007 - Present
18 years 10 months

Data Scientist Segmentation

Bank

Expertise details
Position Summary
Data Scientist Segmentation at Bank
Industries
Banking and Finance
Business Areas
Business Intelligence
  • Calculated meaningful customer value segments based on transaction data using SPSS, SQL Server, and Excel
Jan 2006 - Jul 2007
1 year 7 months

Consultant Change Management

Global food manufacturer

Expertise details
Position Summary
Consultant Change Management at Global food manufacturer
Industries
Food and Beverage
Business Areas
Business Intelligence
Strategy
  • Developed the stakeholder map
  • Created, implemented, and evaluated periodic satisfaction surveys across all stakeholder groups
  • Derived tailored change management measures
Jun 2002 - Jun 2005
3 years 1 month

CRM Consultant "CRM Strategy and Implementation"

Global German car manufacturer

Expertise details
Position Summary
CRM Consultant "CRM Strategy and Implementation" at Global German car manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Information Technology
Marketing
  • Assisted in developing the CRM strategy and related subprojects
  • Subproject lead for analytical CRM: defined functional requirements for SAP CRM and BW
  • Implemented a proof of concept with SPSS, SQL Server, and Excel
Jan 2000 - Dec 2002
3 years

Account Manager

Direct Marketing

Expertise details
Position Summary
Account Manager at Direct Marketing
Industries
Advertising
Business Areas
Business Intelligence
Marketing
  • Planning, managing and evaluating direct marketing campaigns (offline and email/landing page) for companies in telecommunications, consumer electronics and the pharmaceutical industry

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Automotive, Insurance, Advertising, Manufacturing, and Retail.

Banking and Finance
Automotive
Insurance
Advertising
Manufacturing
Retail
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, Information Technology, Project Management, Strategy, and Sales.

Business Intelligence
Marketing
Information Technology
Project Management
Strategy
Sales
Profile match chart

Summary

Since 2002, I have been a consultant in CRM and BI with heart and soul – supporting as a strategic sparring partner as well as pragmatically and "hands-on".

Skills

Methods

  • Pmbok (Pmp Certified)
  • Itil4 (Foundations Certified)
  • Safe (Certified Po/pm)
  • Scrum (Certified Scrum Master)
  • Requirements Engineering (Agile And "Waterfall", Certified)
  • Process Design (Epk + Bpmn)
  • Change Management And Stakeholder Communication
  • Training/coaching

Soft Skills

  • Intercultural Competence
  • Stakeholder Management
  • Structuring And Processing Complex Topics
  • Mediating Conflicting Requirements

Tools

  • Microsoft Dynamics Crm
  • Jira
  • Hp Alm
  • Octane
  • Ms Project
  • Ms Office
  • Power Bi
  • Data Management
  • Data Science (Ibm Certified)

Languages

German
Native
Spanish
Native
Catalan
Advanced
English
Advanced
French
Elementary

Certifications & licenses

Data Science

IBM

ITIL4 Foundations

PMP

Requirements Engineering

SAFe PO/PM

Scrum Master

Statistics

Experience

Total positions 26
Experience in Banking and Finance 19 y
Avg length 2 y 1 m
Longest experience 18 y 9 m

Expertise

Recent roles PO CRM, Senior Business Analyst / ITSM KPI Implementation, PMO Support
Main industries Banking and Finance, Automotive, Insurance
Main business areas Business Intelligence, Marketing, Information Technology

Qualifications

Certifications earned 6

Profile

Created
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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Susanne based?

Susanne is based in Wörrstadt, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Susanne speak?

Susanne speaks the following languages: German (Native), Spanish (Native), Catalan/Valencian (Advanced), English (Advanced), French (Elementary).

How many years of experience does Susanne have?

Susanne has at least 26 years of experience. During this time, Susanne has worked in at least 26 different roles and for 20 different companies. The average length of individual experience is 1 year. Note that Susanne may not have shared all experience and actually has more experience.

What roles would Susanne be best suited for?

Based on recent experience, Susanne would be well-suited for roles such as: PO CRM, Senior Business Analyst / ITSM KPI Implementation, PMO Support.

What is Susanne's latest experience?

Susanne's most recent position is PO CRM at Industrial Insurance.

What companies has Susanne worked for in recent years?

In recent years, Susanne has worked for Industrial Insurance, ITSM KPI Implementation, Medium-sized Industrial Company, Fashion Online Retailer, and Leasing Bank.

Which industries is Susanne most experienced in?

Susanne is most experienced in industries like Banking and Finance, Automotive, and Insurance. Susanne also has some experience in Advertising, Manufacturing, and Professional Services.

Which business areas is Susanne most experienced in?

Susanne is most experienced in business areas like Business Intelligence, Marketing, and Information Technology. Susanne also has some experience in Project Management, Strategy, and Sales.

Which industries has Susanne worked in recently?

Susanne has recently worked in industries like Banking and Finance, Insurance, and Manufacturing.

Which business areas has Susanne worked in recently?

Susanne has recently worked in business areas like Business Intelligence, Information Technology, and Project Management.

Does Susanne have any certificates?

Susanne has 6 certificates. Among them, these include: Data Science, ITIL4 Foundations, and PMP.

What is the availability of Susanne?

Susanne is immediately available part-time for suitable projects.

What is the rate of Susanne?

Susanne's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Susanne?

To hire Susanne, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Market avg: 830-990 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.