Susanne Meier-Steen - CRM Product Owner and BI Consultant

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Wörrstadt, Germany

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Experience

Jan 2025 - Present

1 year 11 months

PO CRM

Industrial Insurance

Responsibility for Dynamics CRM for approx. 5000 users with a SAFe team
Reporting to the PM
Global stakeholder management
Strategic further development of the product

Apr 2024 - Jul 2024

4 months

Senior Business Analyst / ITSM KPI Introduction

ITSM KPI Introduction

Analysis of IT department processes
Identification of suitable KPIs along the business IT services with the teams
Development of target-group-specific reports including prototypes
Preparation for handover to the technical implementation

Apr 2022 - Dec 2023

1 year 9 months

PMO Support

Mid-sized Industrial Company

Advising the international PMO on KPIs
Interpretation of the measured project results

Jan 2022 - Dec 2024

3 years

Senior Business Analyst / Proxy PO Dynamics CRM

Industrial Insurance

Supporting SAFe program management
As-is analysis and to-be modeling of the globally harmonized CRM process
Identification and planning of stakeholder requirements
Conceptual further development of the solution
Supporting the global rollout of the solution

Oct 2021 - Apr 2022

7 months

BI Consultant / Business Analyst

Fashion Online Retailer

Capturing existing reports and KPIs
Independent conceptual further development of the Analytical Data Mart
Coaching and sparring with the sales planning manager
Gathering requirements for needed reports including example implementation
Coordination with all departments involved (Purchasing, Marketing, Controlling, IT)

Apr 2021 - May 2021

2 months

BI Coach

Leasingbank

Support with implementing sales controlling in Power BI
Training the controlling team
Developing suggestions for improvements

Mar 2021 - Mar 2021

1 month

BI Consultant

Electronics Retailer

Implementing the most important management reports in Power BI
Supporting the optimization of the data foundation

Jan 2021 - Dec 2021

1 year

Business Analyst / Requirements Manager (Agile)

Federal Authority

Facilitating the development of technical solutions with the business department and development team
Managing and implementing stakeholder communication
Conflict management and SLA development
Supporting and evaluating the pilot phase
Prioritizing and integrating into release management
Setting up follow-up projects

Oct 2020 - Nov 2020

2 months

Power BI Developer

Global Media Group

Migrating reports on media usage/user behavior from Tableau to Power BI
Consulting as part of self-service BI (coaching on the differences between Tableau and Power BI)

Jul 2020 - Sep 2020

3 months

Coach/BI Consultant

Medium-sized Trading Company

Consulting and implementing the migration of the entire reporting system to Power BI (including warehouse logistics, sales, purchasing, controlling, and online shop)

Apr 2020 - Sep 2020

6 months

Business Analyst “Retail Intelligence”

Global automotive manufacturer

Designed and implemented live reporting for an online showroom in Power BI
Regularly coached the management team (Sales & Marketing) on Data Driven Strategy Development

Dec 2019 - Jan 2020

2 months

Consultant “Retail Intelligence”

Grocery retail chain

Designed and implemented a monthly retail dashboard with Tableau
Built and coached the internal BI team
Temporarily assumed the team lead role

Jun 2019 - Sep 2020

1 year 4 months

Consultant “Call Center”

Sales consulting firm

Advised on performance measurement for outbound B2B campaigns
Implemented various reports (daily, weekly, and monthly) for campaign evaluation using Access, Excel, and Tableau

Oct 2018 - Sep 2020

2 years

Consultant “Customer Experience”

CRM consultancy

Conducted order analyses and created visualizations for Customer Experience using Google Analytics and Excel

Apr 2014 - Feb 2016

1 year 11 months

BI Consultant “Retail Intelligence”

Global German automotive manufacturer

Defined the BI strategy based on the company’s objectives
Reviewed and enhanced the existing KPI landscape
Designed reports and coordinated implementation
Piloted reports with Qlik Sense
PMO project controlling
Led the interdisciplinary team for the organizational, process-related, and technical implementation of a KPI-based Permanent Improvement process (Top 10 markets)

Feb 2012 - Mar 2013

1 year 2 months

BI Consultant “SAP BO Implementation for CRM”

Consumer Electronics Retail Chain

Identify CRM objectives
Review, integrate and supplement the existing KPI landscape
Formulate requirements for SAP BO from an analytical CRM perspective

Jan 2010 - Feb 2012

2 years 2 months

Project Manager “CRM Retail Integration”

Global German Automotive Manufacturer

Define the distribution of roles across the different levels (HQ, market, retail)
Identify urgent and long-term needs for action at the different levels (change management)
Develop an integrated concept including change management

Jan 2010 - Jan 2012

2 years 1 month

Project Manager “Aftersales BI”

Global German Automotive Manufacturer

Define strategic objectives for the Aftersales area
Derive suitable KPIs and integrate a KPI landscape
Define reports for HQ, markets and dealers

Jan 2008 - Jan 2012

4 years 1 month

Program Manager “CRM Strategy 2020”

Global German Automotive Manufacturer

Develop the global CRM strategy
Derive 20 global CxO-level projects
Define KPIs and reports for project controlling and operations for all projects
Manage 5 proof-of-concepts with international markets and formulate the business requirements for SAP CRM/SAP BW

Oct 2007 - Apr 2008

7 months

Data Scientist “Retail Distribution”

Global Consumer Electronics Manufacturer

Determine the geographic catchment areas of POS in France and Germany
Calculate customer volume and potential and rank the POS accordingly using Excel

Jul 2007 - Jan 2012

4 years 7 months

Project Lead and Data Scientist “Analytical Prospect and Lead Qualification”

Global German Automotive Manufacturer

Developed a concept for the analytical qualification of inbound prospects based on provided data using SPSS, SQL Server and Excel
Formulated requirements for implementation in SAP BW/SAP CRM
Conducted periodic testing and revisions, developing the model from a heuristic to an analytical predictive model

Jul 2007 - Jan 2008

7 months

Data Scientist “Customer Preference Based Segmentation”

Bank

Designed customer segments based on self-expressed content and communication preferences
Validated and tested them using SPSS, SQL Server and Excel

Jun 2007 - Present

19 years 6 months

Data Scientist Segmentation

Bank

Calculated meaningful customer value segments based on transaction data using SPSS, SQL Server and Excel

Jan 2006 - Jul 2007

1 year 7 months

Change Management Consultant

Global Food Manufacturer

Developed the stakeholder map
Developed, implemented and evaluated periodic satisfaction analyses across all stakeholder groups
Derived tailored change management measures

Jun 2002 - Jun 2005

3 years 1 month

CRM Consultant “CRM Strategy and Implementation”

Global German Automotive Manufacturer

Contributed to developing the CRM strategy and related sub-projects
Managed the Analytical CRM sub-project: formulated business requirements for SAP CRM and BW
Implemented a proof of concept using SPSS, SQL Server and Excel

Jan 2000 - Dec 2002

3 years

Account Manager

Direktmarketing

Planning, managing and evaluating direct marketing campaigns (offline and email/landing page) for companies in the telecommunications, consumer electronics and pharmaceutical industries

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Automotive, Insurance, Advertising, Manufacturing, and Retail.

Banking and Finance

Automotive

Insurance

Advertising

Manufacturing

Retail

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, Information Technology, Project Management, Strategy, and Product Development.

Business Intelligence

Marketing

Information Technology

Project Management

Strategy

Product Development

Summary

Since 2002, I have been a passionate CRM and BI consultant – supporting clients as a strategic sparring partner as well as in a pragmatic and „hands-on“ way.

Skills

Methods

Pmbok (Pmp Certified)
Itil4 (Foundations Certified)
Safe (Certified Po/Pm)
Scrum (Certified Scrum Master)
Requirements Engineering (Agile And “Waterfall”, Certified)
Process Design (Epk + Bpmn)
Change Management And Stakeholder Communication
Training/Coaching

Soft Skills

Intercultural Competence
Stakeholder Management
Structuring And Preparing Complex Topics
Mediating Between Conflicting Requirements

Tools

Microsoft Dynamics Crm
Jira
Hp Alm
Octane
Ms Project
Ms Office
Power Bi
Data Management
Data Science (Ibm Certified)

Languages

German

Native

Spanish

Native

Catalan

Advanced

English

Advanced

French

Elementary

Certifications & licenses

Data Science

IBM

Requirements Engineering

Statistics

Experience

Total positions 26

Experience in Banking and Finance 19.5 y

Avg length 2 y 2 m

Longest experience 19 y 5 m

Expertise

Recent roles PO CRM, Senior Business Analyst / ITSM KPI Introduction, PMO Support

Main industries Banking and Finance, Automotive, Insurance

Main business areas Business Intelligence, Marketing, Information Technology

Qualifications

Certifications earned 6

Member since

February 2025

Last update

October 2026

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Frequently asked questions

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Susanne is based in Wörrstadt, Germany and can operate in on-site, hybrid, and remote work models.

Susanne speaks the following languages: German (Native), Spanish (Native), Catalan (Advanced), English (Advanced), French (Elementary).

Susanne has at least 26 years of experience. During this time, Susanne has worked in at least 26 different roles and for 20 different companies. The average length of individual experience is 1 year. Note that Susanne may not have shared all experience and actually has more experience.

Based on recent experience, Susanne would be well-suited for roles such as: PO CRM, Senior Business Analyst / ITSM KPI Introduction, PMO Support.

Susanne's most recent position is PO CRM at Industrial Insurance.

In recent years, Susanne has worked for Industrial Insurance, ITSM KPI Introduction, Mid-sized Industrial Company, Fashion Online Retailer, and Federal Authority.

Susanne is most experienced in industries like Banking and Finance, Automotive, and Insurance. Susanne also has some experience in Advertising, Manufacturing, and Professional Services.

Susanne is most experienced in business areas like Business Intelligence, Marketing, and Information Technology. Susanne also has some experience in Project Management, Strategy, and Product Development.

Susanne has recently worked in industries like Banking and Finance, Insurance, and Manufacturing.

Susanne has recently worked in business areas like Business Intelligence, Information Technology, and Project Management.

Susanne has 6 certificates. Among them, these include: Data Science, ITIL4 Foundations, and PMP.

Susanne is immediately available part-time for suitable projects.

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Daily rate avg. 817 €

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Median rate 760 €

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Calculated based on our freelancers’ daily rates as of 9 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.