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Susanne Meier-Steen-PO CRM

Susanne Meier-Steen - PO CRM - profile avatar
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Wörrstadt, Germany

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Experience

Jan 2025 - Present

PO CRM

Industrial Insurance

Position Summary
PO CRM at Industrial Insurance
Industries
Insurance
Business Areas
Product Development
Strategy
  • Responsible for Dynamics CRM for about 5,000 users with a SAFe team
  • Reporting to the PM
  • Global stakeholder management
  • Strategic further development of the product
Apr 2024 - Jul 2024

Senior Business Analyst / ITSM KPI Implementation

ITSM KPI Implementation

Position Summary
Senior Business Analyst / ITSM KPI Implementation at ITSM KPI Implementation
Industries
Information Technology
Business Areas
Business Intelligence
Information Technology
  • Process analysis of IT departments
  • Identifying suitable KPIs for business IT services with the teams
  • Developing audience-specific reports, including prototypes
  • Preparation for handover to technical implementation
Apr 2022 - Dec 2023

PMO Support

Mid-sized industrial company

Position Summary
PMO Support at Mid-sized industrial company
Industries
Manufacturing
Business Areas
Business Intelligence
Project Management
  • Advising the international PMO on metrics
  • Interpreting the measured project results
Jan 2022 - Dec 2024

Senior Business Analyst / Proxy PO Dynamics CRM

Industrial Insurance

Position Summary
Senior Business Analyst / Proxy PO Dynamics CRM at Industrial Insurance
Industries
Insurance
Business Areas
Information Technology
Project Management
  • Supporting the SAFe program management
  • As-is analysis and target modeling of the globally harmonized CRM process
  • Identifying and planning stakeholder requirements
  • Conceptual further development of the solution
  • Contributing to the global rollout of the solution
Oct 2021 - Apr 2022

BI Consultant / Business Analyst

Fashion Online Retailer

Position Summary
BI Consultant / Business Analyst at Fashion Online Retailer
Industries
Fashion
Retail
Business Areas
Business Intelligence
  • Documenting existing reports and metrics
  • Independently driving the conceptual development of the Analytical Data Mart
  • Coaching and sparring for sales planning management
  • Gathering requirements for required reports with example implementations
  • Coordinating with all involved departments (procurement, marketing, controlling, IT)
Apr 2021 - May 2021

BI Coach

Leasingbank

Position Summary
BI Coach at Leasingbank
Industries
Banking and Finance
Business Areas
Business Intelligence
Finance
  • Supporting implementation of sales controlling in Power BI
  • Training the controlling team
  • Developing enhancement proposals
Mar 2021 - Mar 2021

BI Consultant

Electronics Retailer

Position Summary
BI Consultant at Electronics Retailer
Industries
Retail
Business Areas
Business Intelligence
  • Implementing key management reports in Power BI
  • Supporting data base optimization
Jan 2021 - Dec 2021

Business Analyst / Requirements Manager (Agile)

Bundesbehörde

Position Summary
Business Analyst / Requirements Manager (Agile) at Bundesbehörde
Industries
Government and Administration
Business Areas
Information Technology
Project Management
  • Facilitating development of technical solutions with the business and development teams
  • Managing and executing stakeholder communication
  • Conflict management and SLA development
  • Managing and evaluating the pilot phase
  • Prioritizing and phasing into release management
  • Setting up follow-up projects
Oct 2020 - Nov 2020

Power BI Developer

Globaler Medienkonzern

Position Summary
Power BI Developer at Globaler Medienkonzern
Industries
Media and Entertainment
Business Areas
Business Intelligence
  • Migrating media usage and user behavior reports from Tableau to Power BI
  • Consulting on self-service BI (coaching on differences between Tableau and Power BI)
Jul 2020 - Sep 2020

Coach/BI Consultant

Mittelständisches Handelsunternehmen

Position Summary
Coach/BI Consultant at Mittelständisches Handelsunternehmen
Industries
Retail
Business Areas
Business Intelligence
  • Consulting and implementation for migrating the entire reporting system to Power BI (including warehouse logistics, sales, purchasing, controlling, and the online shop)
Apr 2020 - Sep 2020

Business Analyst “Retail Intelligence”

Global Automotive Manufacturer

Position Summary
Business Analyst “Retail Intelligence” at Global Automotive Manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Marketing
  • Design and implementation of live reporting for an online showroom in Power BI
  • Regular coaching of the management team (Sales & Marketing) regarding data-driven strategy development
Dec 2019 - Jan 2020

Consultant “Retail Intelligence”

Food Retail Chain

Position Summary
Consultant “Retail Intelligence” at Food Retail Chain
Industries
Retail
Business Areas
Business Intelligence
  • Design and implementation of a monthly retail dashboard with Tableau
  • Establishment and coaching of the internal BI team
  • Temporary assumption of team lead responsibilities
Jun 2019 - Sep 2020

Consultant “Call Center”

Sales Consulting

Position Summary
Consultant “Call Center” at Sales Consulting
Industries
Professional Services
Business Areas
Business Intelligence
Sales
  • Consulting on performance measurement of outbound B2B campaigns
  • Implementation of various reports (daily, weekly, monthly) for campaign analysis using Access, Excel, and Tableau
Oct 2018 - Sep 2020

Consultant “Customer Experience”

CRM Consulting

Position Summary
Consultant “Customer Experience” at CRM Consulting
Industries
Professional Services
Business Areas
Business Intelligence
Marketing
  • Conducting order analyses and visualizations for customer experience with Google Analytics and Excel
Apr 2014 - Feb 2016

BI Consultant “Retail Intelligence”

Global German Automotive Manufacturer

Position Summary
BI Consultant “Retail Intelligence” at Global German Automotive Manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Project Management
  • Define BI strategy based on company goals
  • Review and enhance the existing KPI landscape
  • Design reports and coordinate their implementation
  • Pilot reports with Qlik Sense
  • PMO project controlling
  • Lead the interdisciplinary team for organizational, procedural, and technical implementation of a KPI-based continuous improvement process (top 10 markets)
Feb 2012 - Mar 2013

BI Consultant “SAP BO Implementation for CRM”

Consumer electronics retail chain

Position Summary
BI Consultant “SAP BO Implementation for CRM” at Consumer electronics retail chain
Industries
Retail
Business Areas
Business Intelligence
Customer Service
  • Identify CRM goals
  • Review, integrate and enhance the existing KPI landscape
  • Define requirements for SAP BO from an analytical CRM perspective
Jan 2010 - Feb 2012

Project lead “CRM trade integration”

Global German automotive manufacturer

Position Summary
Project lead “CRM trade integration” at Global German automotive manufacturer
Industries
Automotive
Business Areas
Information Technology
Project Management
  • Define the role distribution across different levels (HQ, market, dealer)
  • Identify urgent and long-term actions needed at each level (change management)
  • Develop an integrated concept including change management
Jan 2010 - Jan 2012

Project lead “Aftersales BI”

Global German automotive manufacturer

Position Summary
Project lead “Aftersales BI” at Global German automotive manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Project Management
  • Define strategic goals for the Aftersales area
  • Derive suitable KPIs and integrate a KPI landscape
  • Define reports for HQ, markets and dealers
Jan 2008 - Jan 2012

Program lead “CRM Strategy 2020”

Global German automotive manufacturer

Position Summary
Program lead “CRM Strategy 2020” at Global German automotive manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Information Technology
Project Management
  • Develop the global CRM strategy
  • Derive 20 global CxO-level projects
  • Define KPIs and reports for project controlling and operations for all projects
  • Lead 5 Proof-of-Concepts with foreign markets and formulate functional requirements for SAP CRM/SAP BW
Oct 2007 - Apr 2008

Data Scientist “Retail Distribution”

Global consumer electronics manufacturer

Position Summary
Data Scientist “Retail Distribution” at Global consumer electronics manufacturer
Industries
Manufacturing
Business Areas
Business Intelligence
  • Determine geographic catchment areas of POS in France and Germany
  • Calculate customer volume and potential and rank POS accordingly using Excel
Jul 2007 - Jan 2012

Project Lead and Data Scientist “Analytical Prospect and Lead Qualification”

Global German Automotive Manufacturer

Position Summary
Project Lead and Data Scientist “Analytical Prospect and Lead Qualification” at Global German Automotive Manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Marketing
Project Management
  • Development of a concept for the analytical qualification of inbound prospects based on provided data using SPSS, SQL Server, and Excel
  • Formulation of requirements for implementation in SAP BW/SAP CRM
  • Periodic testing and revision, further development from heuristic to analytical predictive model
Jul 2007 - Jan 2008

Data Scientist “Customer Preference Based Segmentation”

Bank

Position Summary
Data Scientist “Customer Preference Based Segmentation” at Bank
Industries
Banking and Finance
Business Areas
Business Intelligence
Marketing
  • Conceptualization of customer segments based on self-expressed content and communication preferences
  • Validation and testing with SPSS, SQL Server, and Excel
Jun 2007 - Present

Data Scientist “Segmentation”

Bank

Position Summary
Data Scientist “Segmentation” at Bank
Industries
Banking and Finance
Business Areas
Business Intelligence
  • Calculation of meaningful customer value segments based on transaction data using SPSS, SQL Server, and Excel
Jan 2006 - Jul 2007

Consultant Change Management

Global Food Manufacturer

Position Summary
Consultant Change Management at Global Food Manufacturer
Industries
Food and Beverage
Business Areas
Business Intelligence
Strategy
  • Development of the stakeholder map
  • Development, implementation, and evaluation of periodic satisfaction analyses across all stakeholder groups
  • Derivation of tailored change management measures
Jun 2002 - Jun 2005

CRM Consultant “CRM Strategy and Implementation”

Global German Automotive Manufacturer

Position Summary
CRM Consultant “CRM Strategy and Implementation” at Global German Automotive Manufacturer
Industries
Automotive
Business Areas
Business Intelligence
Information Technology
Marketing
  • Contribution to the development of the CRM strategy and related subprojects
  • Subproject lead for Analytical CRM: Formulation of business requirements for SAP CRM and BW
  • Implementation of a proof of concept using SPSS, SQL Server, and Excel
Jan 2000 - Dec 2002

Account Manager

Direktmarketing

Position Summary
Account Manager at Direktmarketing
Industries
Advertising
Business Areas
Business Intelligence
Marketing
  • Planning, managing and evaluating direct marketing campaigns (offline and email/landing page) for companies in telecommunications, consumer electronics and pharmaceutical industries

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Automotive, Insurance, Advertising, Manufacturing, and Retail.

Banking and Finance
Automotive
Insurance
Advertising
Manufacturing
Retail
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, Information Technology, Project Management, Strategy, and Product Development.

Business Intelligence
Marketing
Information Technology
Project Management
Strategy
Product Development
Profile match chart

Summary

I have been working with all my heart and soul as a CRM and BI consultant since 2002 - supporting not only as a strategic sparring partner, but also in a pragmatic, hands-on way.

Skills

Methods

  • Pmbok (Pmp Certified)
  • Itil4 (Foundations Certified)
  • Safe (Certified Po/Pm)
  • Scrum (Certified Scrum Master)
  • Requirements Engineering (Agile And Waterfall, Certified)
  • Process Design (Epc + Bpmn)
  • Change Management And Stakeholder Communication
  • Training/Coaching

Soft Skills

  • Intercultural Competence
  • Stakeholder Management
  • Structuring And Preparing Complex Topics
  • Mediating Conflicting Requirements

Tools

  • Microsoft Dynamics Crm
  • Jira
  • Hp Alm
  • Octane
  • Ms Project
  • Ms Office
  • Power Bi
  • Data Management
  • Data Science (Ibm Certified)

Languages

German
Native
Spanish
Native
Catalan
Advanced
English
Advanced
French
Elementary

Certifications & licenses

Data Science

IBM

ITIL4 Foundations

PMP

Requirements Engineering

SAFe PO/PM

Scrum Master

Statistics

Experience

Total positions 26
Experience in Banking and Finance 19 y
Avg length 2 y 1 m
Longest experience 18 y 11 m

Expertise

Recent roles PO CRM, Senior Business Analyst / ITSM KPI Implementation, PMO Support
Main industries Banking and Finance, Automotive, Insurance
Main business areas Business Intelligence, Marketing, Information Technology

Qualifications

Certifications earned 6

Profile

Created
Last Update

Frequently asked questions

Have questions? Find more information here.

Susanne is based in Wörrstadt, Germany and can operate in on-site, hybrid, and remote work models.
Susanne speaks the following languages: German (Native), Spanish (Native), Catalan (Advanced), English (Advanced), French (Elementary).
Susanne has at least 26 years of experience. During this time, Susanne has worked in at least 26 different roles and for 20 different companies. The average length of individual experience is 1 year. Note that Susanne may not have shared all experience and actually has more experience.
Based on recent experience, Susanne would be well-suited for roles such as: PO CRM, Senior Business Analyst / ITSM KPI Implementation, PMO Support.
Susanne's most recent position is PO CRM at Industrial Insurance.
In recent years, Susanne has worked for Industrial Insurance, ITSM KPI Implementation, Mid-sized industrial company, Fashion Online Retailer, and Leasingbank.
Susanne is most experienced in industries like Banking and Finance, Automotive, and Insurance. Susanne also has some experience in Advertising, Manufacturing, and Professional Services.
Susanne is most experienced in business areas like Business Intelligence, Marketing, and Information Technology. Susanne also has some experience in Project Management, Strategy, and Product Development.
Susanne has recently worked in industries like Banking and Finance, Insurance, and Manufacturing.
Susanne has recently worked in business areas like Business Intelligence, Information Technology, and Project Management.
Susanne has 6 certificates. Among them, these include: Data Science, ITIL4 Foundations, and PMP.
Susanne is immediately available part-time for suitable projects.
Susanne's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Susanne, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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750
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Market avg: 760-920 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.