Susanne Meier-Steen - PO CRM Consultant in Dynamics CRM

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Wörrstadt, Germany

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Experience

Jan 2025 - Present

1 year 9 months

PO CRM

Industrial Insurance

Responsible for Dynamics CRM for about 5,000 users with a SAFe team
Reporting to the PM
Global stakeholder management
Strategic further development of the product

Apr 2024 - Jul 2024

4 months

Senior Business Analyst / ITSM KPI Implementation

ITSM KPI Implementation

Process analysis of IT departments
Identifying suitable KPIs for business IT services with the teams
Developing audience-specific reports, including prototypes
Preparation for handover to technical implementation

Apr 2022 - Dec 2023

1 year 9 months

PMO Support

Mid-sized industrial company

Advising the international PMO on metrics
Interpreting the measured project results

Jan 2022 - Dec 2024

3 years

Senior Business Analyst / Proxy PO Dynamics CRM

Industrial Insurance

Supporting the SAFe program management
As-is analysis and target modeling of the globally harmonized CRM process
Identifying and planning stakeholder requirements
Conceptual further development of the solution
Contributing to the global rollout of the solution

Oct 2021 - Apr 2022

7 months

BI Consultant / Business Analyst

Fashion Online Retailer

Documenting existing reports and metrics
Independently driving the conceptual development of the Analytical Data Mart
Coaching and sparring for sales planning management
Gathering requirements for required reports with example implementations
Coordinating with all involved departments (procurement, marketing, controlling, IT)

Apr 2021 - May 2021

2 months

BI Coach

Leasingbank

Supporting implementation of sales controlling in Power BI
Training the controlling team
Developing enhancement proposals

Mar 2021 - Mar 2021

1 month

BI Consultant

Electronics Retailer

Implementing key management reports in Power BI
Supporting data base optimization

Jan 2021 - Dec 2021

1 year

Business Analyst / Requirements Manager (Agile)

Bundesbehörde

Facilitating development of technical solutions with the business and development teams
Managing and executing stakeholder communication
Conflict management and SLA development
Managing and evaluating the pilot phase
Prioritizing and phasing into release management
Setting up follow-up projects

Oct 2020 - Nov 2020

2 months

Power BI Developer

Globaler Medienkonzern

Migrating media usage and user behavior reports from Tableau to Power BI
Consulting on self-service BI (coaching on differences between Tableau and Power BI)

Jul 2020 - Sep 2020

3 months

Coach/BI Consultant

Mittelständisches Handelsunternehmen

Consulting and implementation for migrating the entire reporting system to Power BI (including warehouse logistics, sales, purchasing, controlling, and the online shop)

Apr 2020 - Sep 2020

6 months

Business Analyst “Retail Intelligence”

Global Automotive Manufacturer

Design and implementation of live reporting for an online showroom in Power BI
Regular coaching of the management team (Sales & Marketing) regarding data-driven strategy development

Dec 2019 - Jan 2020

2 months

Consultant “Retail Intelligence”

Food Retail Chain

Design and implementation of a monthly retail dashboard with Tableau
Establishment and coaching of the internal BI team
Temporary assumption of team lead responsibilities

Jun 2019 - Sep 2020

1 year 4 months

Consultant “Call Center”

Sales Consulting

Consulting on performance measurement of outbound B2B campaigns
Implementation of various reports (daily, weekly, monthly) for campaign analysis using Access, Excel, and Tableau

Oct 2018 - Sep 2020

2 years

Consultant “Customer Experience”

CRM Consulting

Conducting order analyses and visualizations for customer experience with Google Analytics and Excel

Apr 2014 - Feb 2016

1 year 11 months

BI Consultant “Retail Intelligence”

Global German Automotive Manufacturer

Define BI strategy based on company goals
Review and enhance the existing KPI landscape
Design reports and coordinate their implementation
Pilot reports with Qlik Sense
PMO project controlling
Lead the interdisciplinary team for organizational, procedural, and technical implementation of a KPI-based continuous improvement process (top 10 markets)

Feb 2012 - Mar 2013

1 year 2 months

BI Consultant “SAP BO Implementation for CRM”

Consumer electronics retail chain

Identify CRM goals
Review, integrate and enhance the existing KPI landscape
Define requirements for SAP BO from an analytical CRM perspective

Jan 2010 - Feb 2012

2 years 2 months

Project lead “CRM trade integration”

Global German automotive manufacturer

Define the role distribution across different levels (HQ, market, dealer)
Identify urgent and long-term actions needed at each level (change management)
Develop an integrated concept including change management

Jan 2010 - Jan 2012

2 years 1 month

Project lead “Aftersales BI”

Global German automotive manufacturer

Define strategic goals for the Aftersales area
Derive suitable KPIs and integrate a KPI landscape
Define reports for HQ, markets and dealers

Jan 2008 - Jan 2012

4 years 1 month

Program lead “CRM Strategy 2020”

Global German automotive manufacturer

Develop the global CRM strategy
Derive 20 global CxO-level projects
Define KPIs and reports for project controlling and operations for all projects
Lead 5 Proof-of-Concepts with foreign markets and formulate functional requirements for SAP CRM/SAP BW

Oct 2007 - Apr 2008

7 months

Data Scientist “Retail Distribution”

Global consumer electronics manufacturer

Determine geographic catchment areas of POS in France and Germany
Calculate customer volume and potential and rank POS accordingly using Excel

Jul 2007 - Jan 2012

4 years 7 months

Project Lead and Data Scientist “Analytical Prospect and Lead Qualification”

Global German Automotive Manufacturer

Development of a concept for the analytical qualification of inbound prospects based on provided data using SPSS, SQL Server, and Excel
Formulation of requirements for implementation in SAP BW/SAP CRM
Periodic testing and revision, further development from heuristic to analytical predictive model

Jul 2007 - Jan 2008

7 months

Data Scientist “Customer Preference Based Segmentation”

Bank

Conceptualization of customer segments based on self-expressed content and communication preferences
Validation and testing with SPSS, SQL Server, and Excel

Jun 2007 - Present

19 years 4 months

Data Scientist “Segmentation”

Bank

Calculation of meaningful customer value segments based on transaction data using SPSS, SQL Server, and Excel

Jan 2006 - Jul 2007

1 year 7 months

Consultant Change Management

Global Food Manufacturer

Development of the stakeholder map
Development, implementation, and evaluation of periodic satisfaction analyses across all stakeholder groups
Derivation of tailored change management measures

Jun 2002 - Jun 2005

3 years 1 month

CRM Consultant “CRM Strategy and Implementation”

Global German Automotive Manufacturer

Contribution to the development of the CRM strategy and related subprojects
Subproject lead for Analytical CRM: Formulation of business requirements for SAP CRM and BW
Implementation of a proof of concept using SPSS, SQL Server, and Excel

Jan 2000 - Dec 2002

3 years

Account Manager

Direktmarketing

Planning, managing and evaluating direct marketing campaigns (offline and email/landing page) for companies in telecommunications, consumer electronics and pharmaceutical industries

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Automotive, Insurance, Advertising, Manufacturing, and Retail.

Banking and Finance

Automotive

Insurance

Advertising

Manufacturing

Retail

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, Information Technology, Project Management, Strategy, and Product Development.

Business Intelligence

Marketing

Information Technology

Project Management

Strategy

Product Development

Summary

I have been working with all my heart and soul as a CRM and BI consultant since 2002 - supporting not only as a strategic sparring partner, but also in a pragmatic, hands-on way.

Skills

Methods

Pmbok (Pmp Certified)
Itil4 (Foundations Certified)
Safe (Certified Po/Pm)
Scrum (Certified Scrum Master)
Requirements Engineering (Agile And Waterfall, Certified)
Process Design (Epc + Bpmn)
Change Management And Stakeholder Communication
Training/Coaching

Soft Skills

Intercultural Competence
Stakeholder Management
Structuring And Preparing Complex Topics
Mediating Conflicting Requirements

Tools

Microsoft Dynamics Crm
Jira
Hp Alm
Octane
Ms Project
Ms Office
Power Bi
Data Management
Data Science (Ibm Certified)

Languages

German

Native

Spanish

Native

Catalan

Advanced

English

Advanced

French

Elementary

Certifications & licenses

Data Science

IBM

Requirements Engineering

Statistics

Experience

Total positions 26

Experience in Banking and Finance 19.5 y

Avg length 2 y 1 m

Longest experience 19 y 3 m

Expertise

Recent roles PO CRM, Senior Business Analyst / ITSM KPI Implementation, PMO Support

Main industries Banking and Finance, Automotive, Insurance

Main business areas Business Intelligence, Marketing, Information Technology

Qualifications

Certifications earned 6

Profile

Member since

February 2025

Last update

May 2026

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Frequently asked questions

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Susanne is based in Wörrstadt, Germany and can operate in on-site, hybrid, and remote work models.

Susanne speaks the following languages: German (Native), Spanish (Native), Catalan (Advanced), English (Advanced), French (Elementary).

Susanne has at least 26 years of experience. During this time, Susanne has worked in at least 26 different roles and for 20 different companies. The average length of individual experience is 1 year. Note that Susanne may not have shared all experience and actually has more experience.

Based on recent experience, Susanne would be well-suited for roles such as: PO CRM, Senior Business Analyst / ITSM KPI Implementation, PMO Support.

Susanne's most recent position is PO CRM at Industrial Insurance.

In recent years, Susanne has worked for Industrial Insurance, ITSM KPI Implementation, Mid-sized industrial company, Fashion Online Retailer, and Bundesbehörde.

Susanne is most experienced in industries like Banking and Finance, Automotive, and Insurance. Susanne also has some experience in Advertising, Manufacturing, and Professional Services.

Susanne is most experienced in business areas like Business Intelligence, Marketing, and Information Technology. Susanne also has some experience in Project Management, Strategy, and Product Development.

Susanne has recently worked in industries like Banking and Finance, Insurance, and Manufacturing.

Susanne has recently worked in business areas like Business Intelligence, Information Technology, and Project Management.

Susanne has 6 certificates. Among them, these include: Data Science, ITIL4 Foundations, and PMP.

The availability of Susanne needs to be confirmed.

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Daily rate avg. 908 €

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Median rate 800 €

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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.