Change Managers in Germany

Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

• Analysis of crisis potential as a new market entrant and its internet-based communication activities
• Planning and developing crisis communication with targeted measures
• Developing a crisis plan to minimize reputation risks in an emergency
• Conducting training and information sessions

Success:

• What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
• The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
• Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign

AI Strategy & Enablement for SMEs Management consulting – SMEs (e.g. marketing boutique, IT & office services)

Concept and delivery of structured AI introduction and strategy workshops for small and medium-sized businesses. Result: Practical AI status assessment, prioritized use case list, and management decision template as the basis for the next steps in the company’s AI development.

Activities

• Needs analysis and individual preparation of the consulting formats
• Facilitation of a structured AI status assessment including vision, mission, and target picture
• Identification and prioritization of relevant AI use cases and action fields
• Creation of management decision templates and roadmaps
• Raising awareness for opportunities, risks, and success factors of AI introduction
• Support for first customers with AI-supported automation scenarios
• Supporting people and teams through the change process of AI introduction (CM)

Methods / Tools / Technologies

Methods:

• AI status assessment & use case analysis
• Workshop moderation / facilitation
• Requirement Management
• Change Management (PROSCI)

Tools:

• Generative AI tools (e.g. ChatGPT, Claude)
• Automation/AI coding tools (e.g. n8n, Claude Code, Visual Studio, Antigravity)

Technologies:

• Prompt engineering
• AI workflow automation

• Development and operational implementation of effective pre-sales activities for new customer acquisition
• Operational development and implementation of best-practice conversation strategies
• Process development and process optimization
• KPI measurement, regular communication
• Coaching of the sales employees and managers involved
• On-the-job telephone training with "demonstrating" in customer conversations
• On-the-job sales coaching for sales with "demonstrating" in customer conversations
• Change management of pre-sales activities

• Industries: Energy, Telecommunications, Manufacturing
• Transformation & Change: Supported complex IT and digital transformation programs as Scrum Master, Agile Coach, Change Manager and RTE Consultant at Siemens Energy (global SAFe rollout), E.ON (sales technology platform), Schneider Electric (S/4HANA transformation DACH) and Vodafone (Operational Excellence)
• Agile Roles: Scrum Master, Agile Coach, Product Owner, Business Analyst, RTE Consultant in cross-functional and scaled teams (SAFe, Scrum, Spotify Model)
• Procurement Excellence: Strategic purchasing consulting with a focus on cost optimization, supplier management, digitalization and organizational development, including building supplier scorecard models, AI-supported procurement approaches and process automation in purchasing
• Managed functional leadership of interdisciplinary project teams of up to 12 people in national and international settings
• Successful launch of several global ARTs at Siemens Energy with improved coordination across sites
• Increased change acceptance and established communication structures in the S/4HANA program at Schneider Electric
• Introduced agile methods, OKR frameworks and KPI dashboards at E.ON, increasing velocity and transparency
• Reduced purchasing costs through strategic sourcing and supplier optimization
• Implemented process innovations in close cooperation with IT and business teams

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Negotiation and conclusion of company agreements on Workday & other topics I Consulting and implementation of labor law projects in the HR context I Translating complex labor and co-determination law issues into practical solutions I Workday

• Developing global ACM Copilot services and shaping their evolution on a global scale
• Evangelizing the benefits and capabilities of Copilot to internal and external audiences
• Onboarding, mentoring, and training new ACM colleagues in services and methodologies
• Acting as point of contact for internal Copilot proof of concept adoption and change management
• Leading Copilot adoption strategy, communicating benefits, usage and ethical considerations
• Organizing events and workshops and fostering an interactive community to share updates, findings and best practices

• Building company-wide change methodologies
• Designing an overarching transformation project
• Transformation coaching for managers and employees (to this day)

• Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
• Innovation project for market entry into a completely new segment
• Development of brand content: UGC, visual brand story for hair care
• Implementation of AI tools, consumer insight systems, and a customer centricity mindset

The combined experience from recent project years shows that two hearts beat in my chest: on the one hand, working in and for organizations to develop new, innovative products, ideally as part of a digitization strategy or business development – and the closely related change and transformation process expertise as part of holistic organizational consulting. For this, I have established the Change Bakery and Product Validators offerings.

On the other hand, my heart and mind are fired up to find my own products, evaluate markets and potentials, and test ideas. Currently, I am proactively and part-time, in addition to ongoing projects, working on a product idea in the mental health area and have founded Therapymate.

Overall responsibility and management (field sales, inside sales and marketing)

• Turnaround management and continuous organizational development
• Growth of market share and its sustainable profitability
• Monitoring key indicators: revenue, expenses, P&L responsibility
• Efficient management of the company's assets/resources and their adjustment to changing requirements

• Led and executed complex change and transformation projects, focusing on HR transformation and cultural change in public sector organisations (e.g., BAMF, bpb, DAkkS).
• Designed and facilitated change workshops and leadership development programs to drive adoption and successful implementation of change initiatives.
• Collaborated with executives and stakeholders to analyse requirements, define objectives, and develop tailored transformation roadmaps, including communication strategies and performance monitoring.
• Supported business development by identifying and developing new opportunities in digital transformation initiatives.

• Developed an IT governance and oversight framework aligned with DORA requirements
• Coordinated and trained external service providers
• Optimized financial processes and performance