Hire the best CRM Managers in Germany matched in minutes from over 15,000 CVs with the power of AI.
Bring in CRM strategy, customer segmentation, automated journeys, and campaign orchestration across tools like Salesforce, HubSpot, or Braze. Get fast, precise matching with vetted, available freelancers.
About the role
CRM that drives action A CRM Manager keeps customer data usable and turns it into campaigns that improve retention, repeat purchase, and lifecycle communication. The work often covers CRM strategy, audience setup, campaign planning, and coordination with marketing, sales, and product teams.
Typical deliverables
- CRM segmentation and contact logic
- Automated email or in-app journeys
- Campaign briefs, setup, and QA
- Lifecycle messaging for onboarding, reactivation, and win-back
- Reporting on engagement, conversion, and list health
Tools and systems Strong CRM Managers work confidently in platforms such as Salesforce, HubSpot, Braze, Klaviyo, Microsoft Dynamics, or Adobe Campaign. They also understand tracking, consent handling, data flows, and how to connect CRM activity with analytics and e-commerce or sales systems.
When companies bring one in Freelance CRM support is useful when a team needs extra hands for a platform migration, a campaign backlog, a new lifecycle setup, or a short-term replacement for a CRM lead. Companies also use freelancers when they need specialist help for segmentation, automation cleanup, or performance reporting without adding a permanent hire.
What strong people do well
- Translate business goals into clear customer journeys
- Keep messages relevant across channels and segments
- Work closely with content, design, data, and sales teams
- Spot broken automation, weak targeting, and data issues early
- Document setups so teams can keep working after handover
Working with Germany-based teams In Germany, CRM work often sits close to e-commerce, SaaS, B2B services, and subscription businesses. A good CRM Manager can work in English, but many local teams also expect clear German communication for stakeholder alignment, internal reviews, and customer-facing copy review. Remote work is common, with on-site sessions useful for workshops, audits, or launch planning.
Meet FRATCH CRM Managers
Sebastian Zwiesler
Project Manager & Business Consultant AI & CX
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Ralf Roßkopf
Project and Interim Manager Marketing | CRM | CX
Last position:
Program and Campaign Management at PAYBACK GmbH
- Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
- Documentation of tasks and processes as well as onboarding of the future role holder
Kristina Weise
Project Management for Digitalization · Business Transformation · E-Commerce · CRM · AI
Last position:
Project Management · E-Commerce & Digitalization at ALB-GOLD
Support in restructuring the e-commerce area after the previous role holder left. Instead of just a temporary solution, this created the basis for the future organization and further development of the area.
Focus areas
- Analysis of the existing e-commerce area
- Structuring tasks and priorities
- Defining the future role profile
- Support in recruiting and onboarding
Results
- Structured handover to the new e-commerce lead
- Clear foundation for the further development of the area
Gudrun Aydt
Retail & E-Commerce Transformation | Omnichannel Growth | Program & PMO Leadership
Last position:
Project: Consulting & design of programmatic print / donor communication at Kindernothilfe e.V.
Project: Consulting & design of programmatic print / donor communication Activities:
- Analyzing existing print marketing materials and donor communication
- Developing a new thank-you letter and dialogue marketing concept
- Advising on emotional and target-group-appropriate donor messaging
- Designing an omnichannel marketing mix for online and offline
- Aligning print, email, and CRM communication as part of new marketing processes
- Supporting the introduction of new communication workflows around the future email software
- Creating briefing materials and campaign approaches for different target groups
- Researching, selecting, and managing suitable printing and production service providers
- Advising on personalization and automation options in programmatic print
Technical implementation:
- Aligning print and digital processes
- Managing external service providers and printing partners
- Supporting integration of new marketing and communication processes
Reporting:
- Analyzing existing response mechanisms
- Assessing optimization potentials in donor communication
- Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
Ebru Ataman
Business Analyst | Project & Product Manager | PMO | CRM & Salesforce | MarTech | SaaS & Rollout Management | Digital
Last position:
Product Operations Manager, Media Operations & Growth, Global Marketing at Zalando SE
- End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
- Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
- Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
- Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
- Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
- Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
- Systematic evaluation of user feedback to derive data-driven optimization measures.
- Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.
Andreas Flegel
CRM Consultant, BI Expert, Project Manager, Coach
Last position:
CRM Consultant, BI Expert, Project Manager, Coach at start-up / dermatology and wellness products
- Analyze business situation: stagnation of sales, small recurring customer rate, huge number of visitors but little conversion rate, average order value does not increase, no customer segmentation or targeting, performance marketing approach fails to acquire the right customer
- Advise on sales and marketing strategies and improve operations; agile coach advice with key business strategy using Scrum and Kanban
- Acquire key requirements and derive user stories for e-shop product owner development and customer data analysis
- Develop comprehensive 360 degree customer data model using Shopify and Amazon; implement data feeds from more than 10 systems (Klaviyo, Typeform)
- Develop meaningful ad-hoc data analysis detailing aspects of Triple Whale customer behavior using standard e-commerce KPIs such as AOV, Google Analytics, churn, conversion and abandoned checkout rates, ROAS, CPA, CPC; tools: SQL, Power Query
- Derive clear and data-driven customer segmentation and targeting; ETL processes and Power BI
- Introduce and feed new content agency with customer insights using GraphQL and Postman; improve messages, frequency, and targeted audience; Microsoft Planner
- Provide crystal clear data proof to steer new performance marketing approach
- Develop standard business operations reporting
Johann Merkel
CX/CRM/Marketing Automation Project Manager with a strong focus on business analysis, transformation, and technology
Last position:
Project Manager at Staffing services provider with a focus on Finance & Controlling
- Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
- Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
- Creation of a unified data basis for reporting and management
- Design and setup of the data structure
- Business analysis and definition of KPIs
- Coordination of data integration and alignment with business departments
- Consolidation and normalization of heterogeneous data sources
- Building an initial prototype in Excel
- Further development and implementation in Microsoft Power BI
- Central, consolidated data basis across multiple business areas
- Transparent management of CRM/ATS, marketing, HR, and finance KPIs
- Establishment of scalable BI reporting based on Power BI
Anett Kriska
CRM System Implementation Project Lead Microsoft Dynamics 365, Freelance
Last position:
CRM System Implementation Project Lead Microsoft Dynamics 365, Freelance at Ampere AG
- Agile IT project management for the CRM system implementation
- Product Owner for the replacement of two CRM systems
- Creation of the project structure plan and project team
- Managing the gathering of all requirements (requirements management)
- System selection and procurement including contract negotiations with Prodware Deutschland AG
- Managing the data migration and system implementation
- Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG
Martin Moser
Test Automation for Stock Trading Software
Last position:
Test automation for trading software at Martin Moser IT Consulting GmbH
- Set up GUI test framework for testers and developers to easily create GUI tests
- Implemented automated GUI tests with QF-Test for stock trading software and PDF file comparisons
- Created comparison runs between different versions
Used technologies: QF-Test, Java, Jython
Günther Niederhofer
Senior IT Project Manager | Business Processes | Integration & IT Harmonization | CRM & ERP | Agile PMP
Last position:
Advisor ERP & CRM Business Process & System Landscape at IDnow
Managing the harmonization and further development of an international CRM- and ERP-related system landscape across multiple product lines and markets (PMI)
- Analysis, design, and requirements management for harmonized end-to-end business processes and business logic (Customer Base & Lead to Order, Lead-to-Cash, Order-to-Cash, Billing, Accounting, Service)
- Integration of Salesforce with billing and accounting systems (JustOn, DATEV) including data model, interfaces, and billing logic together with implementation partner
- Designing a central IT operating model to improve IT project management and DevOps model between business stakeholders, E2E process owners, and IT.
Tim Knebel
Online & Performance Marketing
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Bhanu Prakash Avula
CRM and MarTech Expert
Last position:
CRM and MarTech Expert at Merkle DACH
- Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
- Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
- Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
- Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
- Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
- Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
- Provide development support for campaign setup, deployment, and monitoring
- Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
- Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
- Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
- Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
- Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
- Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
- Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
- Establish development standards, reusable templates, and best practices to ensure consistency and scalability
- Document technical designs, workflows, configurations, and troubleshooting guides
- Conduct training sessions and knowledge transfers to empower internal teams and clients
- Develop custom dashboards and performance reports to track campaign metrics and data trends
- Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
- Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization
Helgo Göring-Drewes
Migration to HANA BP
Last position:
Migration to HANA BP at Packaging Industry
- Migration to HANA BP.
- MDM-Team.
- Master-data-management.
- System landscape: SAP ECC to S4-HANA.
Melanie Siegemund
Microsoft Dynamics 365 CRM-Expert
Last position:
Microsoft Dynamics 365 CRM-Expert at VIER.AI
- Bug fixing in the CRM (Microsoft Dynamics 365)
- Creation of automation nurturings
- Creation of multi-step digital email sequences along the customer journey
- Content creation and design
- Modeling the lead generation process
Amar Sankar Kar
Prompt & Eval Playbook for CRM Conversations (Personal)
Last position:
Prompt & Eval Playbook for CRM Conversations (Personal)
- Designed a compact framework to generate prompt–response sets for CRM lifecycle scenarios (onboarding, activation, retention, reactivation).
- Included adversarial variants (ambiguous requests, conflicting instructions, policy traps).
- Created a scoring rubric for factuality, tone, and coherence.
- Developed a lightweight guideline for annotator alignment and disagreement resolution.
Discover over 15,000 top freelancers
CRM Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.5 years
Positions per freelancer
16
Top business areas
Information Technology, Project Management, Marketing
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Project Management, Information Technology, Business Intelligence
Bachelor's degree or higher
94%
Master's degree or higher
44%
Certifications per freelancer
5
Most common languages
German, English, French
Speak two or more languages
100%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for CRM Managers & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Curious about FRATCH? Find the answers you need
A CRM Manager plans and runs customer communication across the lifecycle. That usually includes segmentation, journey setup, campaign coordination, and reporting on what keeps customers engaged. In many teams, the role also covers data hygiene and close work with sales, content, and analytics.
The core skills are CRM strategy, audience logic, automation, and clear reporting. A strong CRM manager also understands customer data, consent rules, testing, and how to write briefs that creative and technical teams can use. Tool knowledge matters, but the ability to connect business goals to customer journeys matters more.
Not always, but the work overlaps a lot. In some companies, a lifecycle marketing manager focuses more on automated journeys and retention, while a CRM manager has a broader remit across data, segmentation, and channel orchestration. Searchers may also use the title CRM lead when they mean the same kind of hands-on specialist.
A freelancer makes sense when you need help fast for a migration, campaign backlog, tool setup, or interim coverage. It also works well when the need is specific, such as improving lifecycle journeys or fixing tracking and segmentation. If the scope is clear and time-bound, freelance support is often the cleaner option.
That depends on your stack, but common tools include Salesforce, HubSpot, Braze, Klaviyo, Microsoft Dynamics, and Adobe Campaign. A good CRM Manager does not just know the interface; they understand data structure, automation rules, and how the tool fits into the wider customer stack. If your setup is complex, ask for direct experience with similar systems.
Look for evidence of structured thinking, clean execution, and measurable improvements in campaign performance or process quality. A strong candidate can explain segmentation choices, automation logic, and how they would test and refine journeys. Good CRM managers also document their work clearly so the team can keep using it.
Yes, and that is common for CRM projects. Remote work usually covers strategy, setup, QA, reporting, and stakeholder calls, while workshops or launch meetings may happen on-site if needed. For German teams, it helps if the freelancer can work comfortably in English and understands when German-language review is useful.
Share the current platform, your main goals, the customer segments you care about, and any active campaigns or automations. It also helps to explain who owns content, data, design, and approvals. The clearer the brief, the faster a CRM Manager can take ownership and make a useful impact.
The average hourly rate for CRM Managers in Germany is 101 €, which corresponds to a daily rate of about 810 € based on an 8-hour working day.
Of the freelancers working as CRM Managers in Germany, 94% hold at least a Bachelor's degree and 44% hold at least a Master's degree.
On average, freelancers working as CRM Managers in Germany have 20 years of professional experience, with a single engagement typically lasting around 2.5 years.
The most common languages among freelancers working as CRM Managers in Germany are German (100%), English (100%), and French (30%).
The most common industries among freelancers working as CRM Managers in Germany are Information Technology (78%), Professional Services (70%), and Retail (65%).
The most common business areas among freelancers working as CRM Managers in Germany are Information Technology (87%), Project Management (83%), and Marketing (78%).
FRATCH CRM Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a Free Demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
