CRM Managers in Germany
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Meet FRATCH CRM Managers in Germany
Sebastian Zwiesler
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Ralf Roßkopf
Last position:
Program and Campaign Management at PAYBACK GmbH
- Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
- Documentation of tasks and processes as well as onboarding of the future role holder
Kristina Weise
Last position:
Project Management · E-Commerce & Digitalization at ALB-GOLD
Support in restructuring the e-commerce area after the previous role holder left. Instead of just a temporary solution, this created the basis for the future organization and further development of the area.
Focus areas
- Analysis of the existing e-commerce area
- Structuring tasks and priorities
- Defining the future role profile
- Support in recruiting and onboarding
Results
- Structured handover to the new e-commerce lead
- Clear foundation for the further development of the area
Ebru Ataman
Last position:
Product Operations Manager, Media Operations & Growth, Global Marketing at Zalando SE
- End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
- Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
- Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
- Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
- Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
- Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
- Systematic evaluation of user feedback to derive data-driven optimization measures.
- Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.
Julia Weinmann
Last position:
External Campaign Manager CRM & Email Marketing Natüür at Natüür
- Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
- Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
- Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
- Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
- Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
- Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
- Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
- Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
- Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
- Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
- Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
- Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
- Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
- CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
- Technical setup and structuring of data instances as well as coordination and support of data migrations
- Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
- Internal and external stakeholder management as well as coordination of interfaces and external agencies
- Technical project management from strategic concept development through implementation to analysis and continuous optimization
Andreas Flegel
Last position:
CRM Consultant, BI Expert, Project Manager, Coach at start-up / dermatology and wellness products
- Analyze business situation: stagnation of sales, small recurring customer rate, huge number of visitors but little conversion rate, average order value does not increase, no customer segmentation or targeting, performance marketing approach fails to acquire the right customer
- Advise on sales and marketing strategies and improve operations; agile coach advice with key business strategy using Scrum and Kanban
- Acquire key requirements and derive user stories for e-shop product owner development and customer data analysis
- Develop comprehensive 360 degree customer data model using Shopify and Amazon; implement data feeds from more than 10 systems (Klaviyo, Typeform)
- Develop meaningful ad-hoc data analysis detailing aspects of Triple Whale customer behavior using standard e-commerce KPIs such as AOV, Google Analytics, churn, conversion and abandoned checkout rates, ROAS, CPA, CPC; tools: SQL, Power Query
- Derive clear and data-driven customer segmentation and targeting; ETL processes and Power BI
- Introduce and feed new content agency with customer insights using GraphQL and Postman; improve messages, frequency, and targeted audience; Microsoft Planner
- Provide crystal clear data proof to steer new performance marketing approach
- Develop standard business operations reporting
Johann Merkel
Last position:
Project Manager at Staffing services provider with a focus on Finance & Controlling
- Building a central data model to consolidate data from CRM (ATS), online marketing, HR, and finance
- Integration of various data sources (including Sistrix, eTracker, HR Works, finance systems)
- Creation of a unified data basis for reporting and management
- Design and setup of the data structure
- Business analysis and definition of KPIs
- Coordination of data integration and alignment with business departments
- Consolidation and normalization of heterogeneous data sources
- Building an initial prototype in Excel
- Further development and implementation in Microsoft Power BI
- Central, consolidated data basis across multiple business areas
- Transparent management of CRM/ATS, marketing, HR, and finance KPIs
- Establishment of scalable BI reporting based on Power BI
Yahya Vall
Last position:
BTP Integration Engineer at SAP
(Technology)
- Design and implementation of an SAP BTP CAP microservice to consolidate cross-system transactional checks between SAP Sales Cloud (C4C) and On-Premise SAP CRM (05/2024– 06/2025)
- Bi-directional Cloud-to-On-Premise integration enabling real-time validation of Contact lifecycle and open document dependencies prior to record updates (05/2024– 06/2025)
Responsibilities / Deliverables
- development of custom CAP (Cloud Application Programming) services on SAP BTP
- API design, data mapping, and end-to-end integration across C4C (Cloud Runway) and legacy CRM (Traditional Runway)
Anett Kriska
Last position:
CRM System Implementation Project Lead Microsoft Dynamics 365, Freelance at Ampere AG
- Agile IT project management for the CRM system implementation
- Product Owner for the replacement of two CRM systems
- Creation of the project structure plan and project team
- Managing the gathering of all requirements (requirements management)
- System selection and procurement including contract negotiations with Prodware Deutschland AG
- Managing the data migration and system implementation
- Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG
Martin Moser
Last position:
Test automation for trading software at Martin Moser IT Consulting GmbH
- Set up GUI test framework for testers and developers to easily create GUI tests
- Implemented automated GUI tests with QF-Test for stock trading software and PDF file comparisons
- Created comparison runs between different versions
Used technologies: QF-Test, Java, Jython
Gudrun Aydt
Last position:
Project: Consulting & design of programmatic print / donor communication at Kindernothilfe e.V.
Project: Consulting & design of programmatic print / donor communication Activities:
- Analyzing existing print marketing materials and donor communication
- Developing a new thank-you letter and dialogue marketing concept
- Advising on emotional and target-group-appropriate donor messaging
- Designing an omnichannel marketing mix for online and offline
- Aligning print, email, and CRM communication as part of new marketing processes
- Supporting the introduction of new communication workflows around the future email software
- Creating briefing materials and campaign approaches for different target groups
- Researching, selecting, and managing suitable printing and production service providers
- Advising on personalization and automation options in programmatic print
Technical implementation:
- Aligning print and digital processes
- Managing external service providers and printing partners
- Supporting integration of new marketing and communication processes
Reporting:
- Analyzing existing response mechanisms
- Assessing optimization potentials in donor communication
- Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
Günther Niederhofer
Last position:
Advisor ERP & CRM Business Process & System Landscape at IDnow
Managing the harmonization and further development of an international CRM- and ERP-related system landscape across multiple product lines and markets (PMI)
- Analysis, design, and requirements management for harmonized end-to-end business processes and business logic (Customer Base & Lead to Order, Lead-to-Cash, Order-to-Cash, Billing, Accounting, Service)
- Integration of Salesforce with billing and accounting systems (JustOn, DATEV) including data model, interfaces, and billing logic together with implementation partner
- Designing a central IT operating model to improve IT project management and DevOps model between business stakeholders, E2E process owners, and IT.
Tim Knebel
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Bhanu Prakash Avula
Last position:
CRM and MarTech Expert at Merkle DACH
- Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
- Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
- Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
- Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
- Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
- Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
- Provide development support for campaign setup, deployment, and monitoring
- Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
- Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
- Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
- Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
- Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
- Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
- Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
- Establish development standards, reusable templates, and best practices to ensure consistency and scalability
- Document technical designs, workflows, configurations, and troubleshooting guides
- Conduct training sessions and knowledge transfers to empower internal teams and clients
- Develop custom dashboards and performance reports to track campaign metrics and data trends
- Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
- Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization
Isabel Rad
Last position:
CRM Project Manager at Markant International Services GmbH
Project: Introduction & further development of CRM system PISA / Microsoft Dynamics 365 (01/2023 – present)
- Project management of the migration from PISA CRM to Dynamics 365 for 14 country companies and about 600 users
- Coordination of CRM changes across Europe, including management of 4 developers (2 internal, 2 external) and maintenance of the interface to Microsoft Dynamics
- Central contact person between business, development, architecture, and external partners
- Requirements analysis, creation of epics & user stories, and maintenance of the product backlog
- Responsibility for technical support (1st–3rd level), training, and first-level customizing in PISA CRM
- Responsibility for the digital delivery of rollouts and further development of PISA CRM across Europe - including customer-focused modules such as login processes and data management
- End-to-end responsibility for the interface architecture between PISA CRM and Microsoft Dynamics - from technical concept to live implementation
- Creation and prioritization of epics and user stories based on business requirements
- Carrying out technical configurations (first-level customizing) in PISA CRM and maintaining the XML-based document generator
Discover over 15,000 top freelancers
CRM Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
2.4 years
Positions per freelancer
15
Top business areas
Information Technology, Project Management, Marketing
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Project Management, Information Technology, Business Intelligence
Bachelor's degree or higher
95%
Master's degree or higher
50%
Certifications per freelancer
5
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 31 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for CRM Managers in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 31 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
CRM that drives action A CRM Manager keeps customer data usable and turns it into campaigns that improve retention, repeat purchase, and lifecycle communication. The work often covers CRM strategy, audience setup, campaign planning, and coordination with marketing, sales, and product teams.
Typical deliverables
- CRM segmentation and contact logic
- Automated email or in-app journeys
- Campaign briefs, setup, and QA
- Lifecycle messaging for onboarding, reactivation, and win-back
- Reporting on engagement, conversion, and list health
Tools and systems Strong CRM Managers work confidently in platforms such as Salesforce, HubSpot, Braze, Klaviyo, Microsoft Dynamics, or Adobe Campaign. They also understand tracking, consent handling, data flows, and how to connect CRM activity with analytics and e-commerce or sales systems.
When companies bring one in Freelance CRM support is useful when a team needs extra hands for a platform migration, a campaign backlog, a new lifecycle setup, or a short-term replacement for a CRM lead. Companies also use freelancers when they need specialist help for segmentation, automation cleanup, or performance reporting without adding a permanent hire.
What strong people do well
- Translate business goals into clear customer journeys
- Keep messages relevant across channels and segments
- Work closely with content, design, data, and sales teams
- Spot broken automation, weak targeting, and data issues early
- Document setups so teams can keep working after handover
Working with Germany-based teams In Germany, CRM work often sits close to e-commerce, SaaS, B2B services, and subscription businesses. A good CRM Manager can work in English, but many local teams also expect clear German communication for stakeholder alignment, internal reviews, and customer-facing copy review. Remote work is common, with on-site sessions useful for workshops, audits, or launch planning.
Frequently asked questions
Before you brief your next project: the most common questions about CRM Managers.
A CRM Manager plans and runs customer communication across the lifecycle. That usually includes segmentation, journey setup, campaign coordination, and reporting on what keeps customers engaged. In many teams, the role also covers data hygiene and close work with sales, content, and analytics.
The core skills are CRM strategy, audience logic, automation, and clear reporting. A strong CRM manager also understands customer data, consent rules, testing, and how to write briefs that creative and technical teams can use. Tool knowledge matters, but the ability to connect business goals to customer journeys matters more.
Not always, but the work overlaps a lot. In some companies, a lifecycle marketing manager focuses more on automated journeys and retention, while a CRM manager has a broader remit across data, segmentation, and channel orchestration. Searchers may also use the title CRM lead when they mean the same kind of hands-on specialist.
A freelancer makes sense when you need help fast for a migration, campaign backlog, tool setup, or interim coverage. It also works well when the need is specific, such as improving lifecycle journeys or fixing tracking and segmentation. If the scope is clear and time-bound, freelance support is often the cleaner option.
That depends on your stack, but common tools include Salesforce, HubSpot, Braze, Klaviyo, Microsoft Dynamics, and Adobe Campaign. A good CRM Manager does not just know the interface; they understand data structure, automation rules, and how the tool fits into the wider customer stack. If your setup is complex, ask for direct experience with similar systems.
Look for evidence of structured thinking, clean execution, and measurable improvements in campaign performance or process quality. A strong candidate can explain segmentation choices, automation logic, and how they would test and refine journeys. Good CRM managers also document their work clearly so the team can keep using it.
Yes, and that is common for CRM projects. Remote work usually covers strategy, setup, QA, reporting, and stakeholder calls, while workshops or launch meetings may happen on-site if needed. For German teams, it helps if the freelancer can work comfortably in English and understands when German-language review is useful.
Share the current platform, your main goals, the customer segments you care about, and any active campaigns or automations. It also helps to explain who owns content, data, design, and approvals. The clearer the brief, the faster a CRM Manager can take ownership and make a useful impact.
The average hourly rate for CRM Managers in Germany is 101 €, which corresponds to a daily rate of about 811 € based on an 8-hour working day.
Of the freelancers working as CRM Managers in Germany, 95% hold at least a Bachelor's degree and 50% hold at least a Master's degree.
On average, freelancers working as CRM Managers in Germany have 19 years of professional experience, with a single engagement typically lasting around 2.4 years.
The most common languages among freelancers working as CRM Managers in Germany are German (100%), English (100%), and French (27%).
The most common industries among freelancers working as CRM Managers in Germany are Information Technology (81%), Professional Services (73%), and Retail (65%).
The most common business areas among freelancers working as CRM Managers in Germany are Information Technology (88%), Project Management (85%), and Marketing (77%).
FRATCH CRM Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Munich Request a free demo
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Philipp Thomaschewski
FRATCH CEO
