André J.-Independent Strategic Growth & Transformation Manager | AI, Automation and CRM Expert | Interim Management | Freelancer
Check rate
Experience
Founder | Head of Marketing, Brand & Concept
ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Independent Consultant - Project Management & Transformation
ok.bye conceptions
- Operating under the umbrella of ok.bye conceptions, a freelancer collective collaborating on growth, marketing, and transformation projects for leading tech and service companies.
- GetYourGuide – Sales enablement & transformation: designed and implemented global sales operations for a SaaS organization, including selection and evaluation of international sales and BPO partners, CRM architecture, BPO onboarding across three continents for approximately 250 employees, and unified sales processes, enabling 30% faster onboarding and 15% higher lead-to-close ratio.
- Solandeo – Team lead meter operations: managed and restructured tech operations team; introduced automation tools and performance KPIs, increasing process efficiency by 25% and reducing manual workload by 40%.
- Arbio – Growth management: developed and executed a digital sales and acquisition strategy leveraging SEO, paid media, and CRM automation, boosting qualified leads by 35% within six months.
- Finanzierung.com – Performance marketing: optimized paid media and funnel performance across Google and LinkedIn Ads, increasing ROI by 22% and improving CPL by 18%.
- Haufe Group – Growth advisory (ongoing): advising digital unit on cross-channel acquisition and marketing automation strategies to scale B2B SaaS growth.
- Pioneers Club – Startup mentoring (ongoing): mentoring early-stage founders on GTM strategy, leadership, and growth readiness.
- Humera – CRM transformation: audited and rebuilt a HubSpot CRM architecture, including processes, workflows, automation, permissions, and reporting.
- Kresel & Discher – Customer lifecycle transformation: analyzed and redesigned customer lifecycle processes, including BPMN process modeling and target process definition.
Managing Director / Founder
KOMPAGNON
- Founded and scaled a full-service creative and event agency recognized for community-driven brand and event experiences.
- Built and led a cross-functional team of over 15 across creative, sales, production, and PR.
- Developed a profitable B2B service portfolio from zero to €1.2 M ARR within two years.
- Designed and produced international marketing and sales campaigns for global brands, driving brand awareness and lead generation.
- Secured long-term partnerships with top startups and corporates.
- Implemented CRM and sales processes to improve lead conversion and project forecasting.
Head of Inside Sales Germany
Doctolib GmbH
- Built an inside sales team from scratch, scaling from 0 to 40 FTE and expanded national sales operations.
- Designed and implemented sales structure, compensation plans, and CRM analytics.
- Drove double-digit monthly revenue growth through data-driven processes and coaching.
- Introduced a structured KPI framework and sales training program.
Head of Sales
Rocket Internet
- Built, led, and transformed B2B sales teams across multiple ventures including Delivery Hero, Foodora, Caterwings, and Pizza.de.
- Expanded new markets in DACH, UK, and the Netherlands, leading local sales launches and operations.
- Supported the handover of Delivery Hero Germany to Lieferando during consolidation.
- Consistently outperformed sales targets with average performance above 110%.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Advertising, Food and Beverage, Energy, Banking and Finance, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Customer Service, Information Technology, Operations, and Project Management.
Summary
Strategic and hands-on Head of Sales & Growth Leader with a strong record of building high-performing teams, implementing scalable sales processes, and driving measurable revenue growth across SaaS, tech, and creative industries.
Combines leadership in Sales Enablement, CRM Architecture, and Process Automation with a proven ability to lead cross-functional transformation and accelerate go-to-market success. Known for driving operational excellence and commercial growth through data, structure, and storytelling.
Also experienced in structuring complex operational workflows, coordinating cross-functional projects, translating business requirements into actionable concepts, and creating pragmatic process documentation. Skilled in process visualization, stakeholder workshops, clear responsibility models, and bridging business, operations, product, and IT teams.
Core strengths: Sales Leadership | Sales Enablement | GTM Strategy | B2B & SaaS Sales | CRM (Salesforce, HubSpot) | Team Development | Revenue Operations | Performance Marketing | Process Optimization | Change Management
Skills
- Sales & Crm: Salesforce | Hubspot | Sap S/4hana | Apollo | Smartlead | Lemlist
- Growth & Marketing: Linkedin Ads | Google Ads | Meta Ads | Seo/Sea | Ga4 | Looker Studio
- Enablement & Ops: Monday.Com | Asana | Notion | Zapier | Airtable | Miro
- Methodologies: Bpmn 2.0 | Agile (Scrum / Kanban) | Change Management | Sales Coaching
- Process & Operations: Process Mapping & Target-State Design | Stakeholder Workshops | Requirements Engineering | Workflow Design | Implementation Planning | Operational Management | Technical Team Collaboration
Languages
Education
FernUniversität Hagen
Bachelor of Arts · Business Administration & Management
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
André is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
André speaks the following languages: German (Native), English (Native), French (Advanced).
André has at least 12 years of experience. During this time, André has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 4 months. Note that André may not have shared all experience and actually has more experience.
Based on recent experience, André would be well-suited for roles such as: Founder | Head of Marketing, Brand & Concept, Independent Consultant - Project Management & Transformation, Managing Director / Founder.
André's most recent position is Founder | Head of Marketing, Brand & Concept at ok.bye conceptions.
In recent years, André has worked for ok.bye conceptions, KOMPAGNON, and Doctolib GmbH.
André is most experienced in industries like Information Technology, Advertising, and Food and Beverage. André also has some experience in Energy, Banking and Finance, and Tourism.
André is most experienced in business areas like Sales, Marketing, and Customer Service. André also has some experience in Information Technology, Operations, and Project Management.
André has recently worked in industries like Information Technology, Advertising, and Energy.
André has recently worked in business areas like Sales, Marketing, and Information Technology.
André attended FernUniversität Hagen for Business Administration & Management.
André is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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