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A Head of Sales owns the sales motion, from target setting to pipeline management and forecast control. They often step in to fix weak conversion, improve sales team performance, or prepare a business for scale. In practice, they work as both strategist and operator.

A Head of Sales is the better fit when the business needs senior commercial leadership, not just team supervision. That usually means setting the sales structure, coaching managers or reps, and aligning sales with marketing, finance, and product. A sales manager is more focused on day-to-day execution.

A strong Head of Sales should understand pipeline creation, forecasting, negotiation, and team coaching. They also need a clear grip on CRM discipline, sales process design, and deal qualification. Good judgment matters as much as selling skill.

Most Heads of Sales work in CRM systems such as Salesforce, HubSpot, or similar tools used by the company. They also rely on reporting dashboards, call notes, pipeline stages, and sales playbooks. The exact stack matters less than clean habits and reliable data.

A freelancer is often the right choice when you need leadership now, but are not ready to make a long-term hire. That can happen during growth, a management gap, a turnaround, or a market entry. A freelance Head of Sales can bring structure without slowing the team down.

Yes, many Head of Sales projects can be handled remotely, especially for SaaS, consulting, and cross-border sales teams. On-site time in Berlin can still help when the role involves workshop facilitation, team reset meetings, or founder alignment. The right setup depends on how much change needs to happen inside the team.

Look for clear examples of how the sales director improved pipeline quality, team rhythm, or forecast reliability. Strong candidates speak in concrete terms about actions, trade-offs, and results, not vague growth claims. Ask how they would diagnose your current sales process in the first weeks.

These titles often overlap, but the scope can differ by company size and structure. A Head of Sales usually leads the sales team directly, while a commercial director may also cover pricing, partnerships, or broader revenue work. VP Sales is often used in international or scale-up settings for a similar senior leadership role.

The average hourly rate for Heads of Sales in Berlin is 132 €, which corresponds to a daily rate of about 1,053 € based on an 8-hour working day.

Of the freelancers working as Heads of Sales in Berlin, 67% hold at least a Bachelor's degree and 67% hold at least a Master's degree.

On average, freelancers working as Heads of Sales in Berlin have 22 years of professional experience, with a single engagement typically lasting around 2.9 years.

The most common languages among freelancers working as Heads of Sales in Berlin are German (100%), English (100%), and French (33%).

The most common industries among freelancers working as Heads of Sales in Berlin are Professional Services (100%), Information Technology (67%), and Telecommunication (50%).

The most common business areas among freelancers working as Heads of Sales in Berlin are Sales (100%), Human Resources (50%), and Information Technology (50%).