Heads of Sales in Berlin
matched in minutes from 15,000 CVs with the power of AI.Bring in a Head of Sales for pipeline recovery, team leadership, CRM discipline, and go-to-market execution. Whether you need a sales director, commercial lead, or interim revenue lead, get fast, precise matching with vetted, available freelancers.
Meet FRATCH Heads of Sales in Berlin
Silvia Bürmann
Last position:
Fractional VP Sales, Executive Sales Coach & GTM Advisor, AI Transformation Management at Self-employed
- Advise B2B technology and mid-market companies on commercial strategy, sales effectiveness, operating model design, and scalable growth.
- Coach senior sales leaders and executive teams on GTM choices, leadership effectiveness, accountability, and execution.
- Support market entry and growth planning through structured assessment of customer segments, value propositions, channel options, coverage models, investment priorities, KPIs, and risks.
- Facilitate peer-level strategy sparring and translate strategic decisions into measurable commercial initiatives.
- Combine systemic coaching, sales leadership experience, and change management practice to ensure decisions are practical and adopted.
Ralf-Kurt Koberschinski
Last position:
Interim Executive Director Sales and Country Manager Germany at KARL STORZ SE & Co. KG
Overall responsibility and management (field sales, inside sales and marketing)
- Turnaround management and continuous organizational development
- Growth of market share and its sustainable profitability
- Monitoring key indicators: revenue, expenses, P&L responsibility
- Efficient management of the company's assets/resources and their adjustment to changing requirements
Henry Baase
Last position:
Interim Head of Leads at Provider of a digital learning platform for apprentices (SaaS)
- Developed and implemented a scalable sales strategy
- Conducted demo sessions to win large customers
- Generated leads by expanding digital sales channels
- Secured larger customers and associations
- Achieved sustainable improvement of key performance indicators (KPIs)
- Drove continuous company growth
Julius Schafmeister
Last position:
Vice President Sales Central Europe & Nordics at Devicenow GmbH
- Responsible for operational sales scaling in Central Europe and establishing the sales organisation and go-to-market strategy in Scandinavia, particularly Sweden and Norway.
- Establishing strategic partnerships and indirect sales channels alongside direct sales.
- Management of the second and third levels of leadership, control of over 90% of sales and interim management of international sales, with a focus on France, the UK and the USA.
- Expansion and professionalisation of sales operations and sales analytics.
- Significant increase in company revenue of more than 1100% since joining the company.
- Establishment of strategic partnerships and indirect sales channels in Scandinavia (including with Apple and TechStep).
- Implementation of two sales software solutions to improve forecasting and intent.
- Redesign and optimisation of cross-functional sales processes to shorten the sales cycle and increase efficiency in other departments.
André Jokic
Last position:
Founder | Head of Marketing, Brand & Concept at ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Uwe Mayer
Last position:
Sales Director Neuroscience Germany at Jazz Pharmaceuticals
- Responsible for Epidyolex® (orphan drug) sales strategy in Germany
- Leading/coaching field sales team Germany (6 FTE)
- Part of the business unit lead team to create and execute sales and marketing strategy in a competitive and highly specialised market
- Creating and executing cross-functional strategic projects with medical, marketing and market access
- Close cross-collaboration and exchange with EU affiliates and EU hub in UK to create and implement national and international strategies
- Best practice and market insight sharing with EU 5 countries
- Financial budget planning, LE and OPEX
- KPI planning and monitoring
- Coaching and developing national KAM field team
- Restructuring German sales territories from 4 to 6 and implementing 4 new KAMs from Jazz after Jazz/GW merger and Jazz BU Sleep shutdown in 2022
- Sales vs. target: 2021: 104%, 2022: 99%, 2023: 100%, 2024: 99%
Dan Wucherpfennig
Last position:
Chief Operating Officer (COO) / Chief Revenue Officer (CRO) at samedi
- Unified and optimized organizational structures across sales, delivery, and support; standardized handoffs and workflows to reduce friction.
- Designed and rolled out digitized, harmonized operational processes to improve efficiency and quality.
- Built and scaled the KHZG patient portal unit with integrated governance, making samedi a lead provider in Germany.
- Aligned revenue and fulfillment under coherent frameworks, delivering 25%+ YoY growth in 2024 and projected ~30%+ in 2025.
- Established cross-functional KPI oversight with process-driven improvement initiatives.
Franc Partzsch
Last position:
Sales Director at eGovCD GmbH
- Developed and implemented sales strategies for eGovCD products
- New customer acquisition and key account management
- Sales in EMEA for the partner Cloud Security Alliance (CSA, Seattle/USA) in the CRM/ERP area
- Over 40 new memberships, multiple membership renewals, and more than 100 cloud security trainings
Dominik Dittmann-Rösner
Last position:
Director of Sales - B2C Inbound Telesales at Enter
- Took over and restructured a team of 24 employees
- Strategic direction and scaling of sales: developed and implemented a long-term sales strategy, adapted to market and regulatory conditions, and led and structured the sales team
- Sales communication and presentation: redesigned the core sales pitch and effectively communicated the value proposition
- Controlling and reporting: created a KPI setup, monitored revenue forecasts, and provided regular reports to senior management
Daniel Snisar
Last position:
Co-Founder & Marketing, Distribution & Revenue Lead at TRB Hostels GmbH (Wandery Hostels)
- Automated 81% of operations and built an AI analytics product
- Achieved 98% digital check-in completion rate, boosting guest satisfaction
- Led a 6-person team and partners, generating six-figure yearly revenue
Johannes Weicksel
Last position:
Head of Sales and Business Development at CampusGenius GmbH
Skills: Private5G, Strategy&Execution, Sales, PartnerManagement, NewLogos, BrandAwareness
Lars Arnold
Last position:
Interim Head of Sales / VP Sales at Lars C. Arnold
- Full responsibility for sales
- Building and leading sales teams
- Developing sales strategies
- CRM implementation and optimization
- Defining and monitoring KPIs
Silvio Plechata
Last position:
Sales Manager at Toi Toi & Dixi
Discover over 15,000 top freelancers
Heads of Sales statistics
Aggregated from the professional profiles of matched freelancers.
Experience
23 years (Germany: 24 years)
Position duration
2.7 years (Germany: 3 years)
Positions per freelancer
8 (Germany: 10)
Top business areas
Sales, Marketing, Strategy
Top industries
Information Technology, Professional Services, Banking and Finance
Certification focus areas
Human Resources, Project Management, Information Technology
Bachelor's degree or higher
90% (Germany: 84%)
Master's degree or higher
30% (Germany: 40%)
Certifications per freelancer
3 (Germany: 2)
Most common languages
German, English, French
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 27 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Heads of Sales in Berlin
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
Revenue leadership A Head of Sales sets the sales plan and turns it into daily execution. They align targets, segments, pricing, and channel focus. They also keep the team accountable and make sure forecasting reflects reality.
What they deliver
- Sales strategy and go-to-market plans
- Team structure, hiring input, and coaching
- Pipeline reviews and forecast discipline
- CRM process, reporting, and handover rules
- Key account plans and expansion work
- Support for board decks and revenue updates
Core skills A strong Head of Sales understands enterprise and mid-market selling, long deal cycles, and negotiation. They know how to build repeatable outreach, qualify opportunities, and remove friction between sales, marketing, and customer success. They should also be comfortable leading sales managers, account executives, and business development teams.
Tools and methods Most companies expect solid work in CRM systems such as Salesforce or HubSpot, plus clean forecasting, pipeline hygiene, and KPI reviews. Good candidates use clear sales stages, objection handling, territory design, and coaching routines. In Berlin, this often matters for scale-ups, SaaS firms, agencies, and international companies that need a leader who can work in English and, when needed, with German-speaking stakeholders.
When to hire freelance Freelance sales leadership makes sense when growth stalls, a sales team needs structure, or a new market must be opened quickly. Companies also bring in interim commercial leads during hiring gaps, restructures, founder transitions, or after weak pipeline months. A freelance sales director can start fast and focus on the one thing the business needs most.
What strong people look like
- They can diagnose pipeline problems quickly
- They lead with numbers, but coach with context
- They build repeatable sales motions, not one-off wins
- They communicate well with founders and other departments
- They know when to tighten process and when to remove it
- They leave behind a team that can keep performing
Frequently asked questions
Before you brief your next project: the most common questions about Heads of Sales.
A Head of Sales owns the sales motion, from target setting to pipeline management and forecast control. They often step in to fix weak conversion, improve sales team performance, or prepare a business for scale. In practice, they work as both strategist and operator.
A Head of Sales is the better fit when the business needs senior commercial leadership, not just team supervision. That usually means setting the sales structure, coaching managers or reps, and aligning sales with marketing, finance, and product. A sales manager is more focused on day-to-day execution.
A strong Head of Sales should understand pipeline creation, forecasting, negotiation, and team coaching. They also need a clear grip on CRM discipline, sales process design, and deal qualification. Good judgment matters as much as selling skill.
Most Heads of Sales work in CRM systems such as Salesforce, HubSpot, or similar tools used by the company. They also rely on reporting dashboards, call notes, pipeline stages, and sales playbooks. The exact stack matters less than clean habits and reliable data.
A freelancer is often the right choice when you need leadership now, but are not ready to make a long-term hire. That can happen during growth, a management gap, a turnaround, or a market entry. A freelance Head of Sales can bring structure without slowing the team down.
Yes, many Head of Sales projects can be handled remotely, especially for SaaS, consulting, and cross-border sales teams. On-site time in Berlin can still help when the role involves workshop facilitation, team reset meetings, or founder alignment. The right setup depends on how much change needs to happen inside the team.
Look for clear examples of how the sales director improved pipeline quality, team rhythm, or forecast reliability. Strong candidates speak in concrete terms about actions, trade-offs, and results, not vague growth claims. Ask how they would diagnose your current sales process in the first weeks.
These titles often overlap, but the scope can differ by company size and structure. A Head of Sales usually leads the sales team directly, while a commercial director may also cover pricing, partnerships, or broader revenue work. VP Sales is often used in international or scale-up settings for a similar senior leadership role.
The average hourly rate for Heads of Sales in Berlin is 143 €, which corresponds to a daily rate of about 1,143 € based on an 8-hour working day.
Of the freelancers working as Heads of Sales in Berlin, 90% hold at least a Bachelor's degree and 30% hold at least a Master's degree.
On average, freelancers working as Heads of Sales in Berlin have 23 years of professional experience, with a single engagement typically lasting around 2.7 years.
The most common languages among freelancers working as Heads of Sales in Berlin are German (100%), English (100%), and French (38%).
The most common industries among freelancers working as Heads of Sales in Berlin are Information Technology (69%), Professional Services (54%), and Banking and Finance (38%).
The most common business areas among freelancers working as Heads of Sales in Berlin are Sales (100%), Marketing (69%), and Strategy (62%).
FRATCH Heads of Sales main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Munich Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
