HubSpot Expert in Berlin

Worked across several departments with a focus on AI implementation, change, strategic projects, and leadership development.

• Implemented AI initiatives and change management projects.
• Supported strategic analyses and prepared decision-making materials for top management.
• Prepared and facilitated leadership meetings and offsites.
• Developed controlling solutions with Excel for structured management and analysis.

• Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
• Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
• Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).

• Training LLMs with annotation to write and design content in various areas: business, financial, novel, humor, theater.
• Built + 150 campaigns on a TikTok account, reaching +50K followers and 1,2 M likes to promote the book 'Silence, Manants' through audience building and positioning.

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

Advanced AI company building comprehension and decision-making models for defense, security, and strategic intelligence environments.

• Designing GTM narrative and positioning for a technically complex product with no direct comparables
• Building institutional partnerships with defense, security, and policy stakeholders
• Validating commercial assumptions and sequencing go-to-market in a high-trust, regulated buyer environment
• Mapping the DACH enterprise and public-sector landscape for AI adoption

• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

I partnered with pre-seed / seed stage founders as a go-to-market strategy lead.

• Led ICP definition / customer discovery, established GTM playbook and implemented AI tools to improve process efficiency, growing ARR 7x in 12 months
• Translated early traction into investor narratives, KPIs, and financial models, contributing to a $5M seed raise

• Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
• Built a network of 30+ specialists across design, content, and performance marketing.
• Delivered 360° campaigns combining storytelling, digital performance, and live activations.
• Supported clients in scaling awareness and engagement through data-driven creative strategy.

CFO as a Service for a coworking space & incubator (€2 million in annual revenue, 15 employees), 1–2 days per week.

• Took over the full finance function: cash flow management, budgeting, forecasting, building an integrated financial plan
• Approval processes, C-level reporting and KPI tracking
• Communication with banks and tax advisors, C-level sparring
• Tools: Moss, re:cap; functional guidance of an assistant and accounting specialist

AI implementation for retail, DACH

• Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
• Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
• Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.

• Senior software engineer focused on React, TypeScript and AI-assisted product workflows
• Build frontend systems for complex SaaS products, internal tools and operational workflows
• Recent work includes AI evaluation tooling, support reliability analysis and developer-focused QA systems
• Available for freelance and contract engagements, especially remote-first projects

• Designed and developed AI-powered document processing solutions using Python, OCR, NLP, and Large Language Models (LLMs) to automate extraction, validation, and classification of financial documents, reducing processing time by 75%.
• Built intelligent multi-stage workflow automation pipelines integrating AI services, machine learning models, and enterprise systems to streamline financial operations and improve data quality.
• Developed reusable AI-driven transformation frameworks capable of processing structured and unstructured document formats (XML, CSV, JSON, TXT, DAT) and normalizing them into unified business schemas.
• Designed and developed Python-based REST APIs and backend services supporting enterprise finance applications and high-volume data processing workloads.
• Built scalable data synchronization pipelines between Oracle CFIN and SQL databases, incorporating machine learning models for cash-flow forecasting and AP/AR anomaly detection.
• Architected and deployed Apache Airflow workflows to orchestrate AI-powered data pipelines, automating end-to-end processing from document ingestion through financial system integration.
• Led the migration of critical enterprise integrations from MuleSoft to Python-based services, improving maintainability, performance, and operational flexibility while preserving complete data integrity.
• Managed the full API lifecycle including solution design, implementation, documentation, deployment, monitoring, and production support for mission-critical financial systems.
• Collaborated directly with finance stakeholders to identify business challenges, define solution requirements, and deliver measurable operational improvements through automation and AI-driven workflows.
• Worked closely with cross-functional engineering and business teams to rapidly iterate on features, improve processes, and drive successful adoption of AI-enabled solutions.
• Provided technical leadership through architecture reviews, technology decisions, code reviews, and engineering best practices across integration and automation initiatives.
• Mentored developers, established coding standards, and contributed to improving software quality, maintainability, and delivery effectiveness across projects.
• Provided production support during critical month-end and quarter-close financial processes, performing root-cause analysis and implementing rapid fixes to ensure system reliability and data accuracy.

• International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
• Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
• Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
• Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
• Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
• Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing