Marketing Automation Experts in Berlin
for smarter campaigns, matched in minutes with vetted freelancersHire experts who connect customer data, design automated journeys and improve lead nurturing across tools such as HubSpot, Salesforce Marketing Cloud and Marketo. FRATCH matches you quickly and precisely with vetted, available freelancers.
Meet FRATCH Experts in Berlin, who have recently used Marketing Automation
Abdulla A.
Last position:
Principal AI Product Consultant at Recare
- Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
- Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
- Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).
Pauline K.
Last position:
Founder & Principal Consultant at The Insight Architect
- Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
- Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
- Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.
Christian D.
Last position:
Fractional & Interim CMO at Growth Engine Architect (Independent)
- Marketing audits and growth engine mandates: from lead generation setup to full marketing operations including hiring
- Designing AI-ready marketing organisations: which functions stay human, which move to agents and what that does to the operating model
- Building the infrastructure hands-on: CRM, marketing automation, first-party data and attribution, LLM-based workflows
- Engagements from a 2 to 4 week marketing audit to interim or fractional CMO mandates of 6 to 18 months
Oliver H.
Last position:
Head of Partnerships at Berlinale
Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported
Setup and process design in CRM and customer journey
Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses
Stakeholder management with internal/external interfaces and agencies
Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns
Creation of the product value proposition as well as further development of the UX/UI of website and print materials
Selection, leadership and development of teams (up to 17 staff)
Participation in conferences and trade fairs as speaker and moderator
Tripled lead numbers through digitization of marketing and sales processes
Significant increase in profitability through optimization of the customer journey and marketing automation
New customer acquisition and business development through product extension and funnel optimization
Martina R.
Last position:
Communication Consultant at Freelance
- Workshop/Training concepts and facilitation
- Team and capability building
- (Digital) strategy, innovation, process, marketing, content
- Consumer research
- Content strategy and partnerships
Christoph P.
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
André J.
Last position:
Founder | Head of Marketing, Brand & Concept at ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Ece B.
Last position:
Immigration & Career Consultant at Berrak & Co.
- Providing consulting services for Turkish clients planning to move to Germany (work, study, and family reunification visas).
- Preparing personalized immigration strategies, document checklists, and digital handbooks.
- Supporting clients with CV and motivation letter preparation in line with German standards.
- Managing email marketing automation, newsletter workflows, and audience segmentation to increase client engagement.
- Designing and maintaining CRM integrations between Wix, HubSpot, and Zapier for automated client onboarding and follow-up.
- Handling sales operations, including deal and support pipelines, workflow automation, and client relationship tracking within HubSpot.
- Managing invoicing and budget tracking via Lexoffice, ensuring accurate reporting and financial transparency.
- Developing and optimizing digital funnels, landing pages, and online courses for lead generation and conversion.
- Overseeing content creation and performance marketing campaigns on Instagram, YouTube, and Google Ads.
Daniel S.
Last position:
Founder & Consultant (freelance) at ELEVIRA Healthcare Consulting
- Strategic consulting for pharmaceutical and healthcare companies in business strategy, transformation, and organizational development
- Guiding companies in realigning their commercial organizations, building modern leadership structures, and optimizing processes, roles, and responsibilities across the value chain
- Designing and implementing change programs that drive cultural change, efficiency, and entrepreneurial thinking at all levels
- Acting as a sparring partner for executive boards and leadership teams on branding, go-to-market strategies, omnichannel excellence, and embedding customer-centric sales/marketing models
Utku E.
Last position:
AI Strategy Consultant at Freelance
- Developed YourBestChance.io, an AI-powered career resilience platform that leverages advanced machine learning to provide personalized guidance and resources for users.
- Architected and implemented a Retrieval-Augmented Generation (RAG) system supporting three languages, utilizing GPT-based large language models (including OpenAI and Grok variants) integrated with specialized vector databases for efficient semantic search and similarity matching.
- Built an interactive AI chatbot powered by generative AI and RAG pipelines to deliver real-time, context-aware responses and enhance user engagement.
- Optimized data pipelines and AI infrastructure for scalability, ensuring robust performance under increasing loads and reducing latency by 50%.
- Developed comprehensive AI strategies using ML and Gen AI to create customized growth plans; analyzed company data to identify strengths, weaknesses, risks, and opportunities for AI integration.
- Defined ethical frameworks for AI deployment, assessed workforce and leadership upskilling needs, and built phased action plans (short-, mid-, and long-term) with targeted AI integration recommendations.
Mark R.
Last position:
Marketing Check at Janina Lücke – Schreibcoaching
Analyzing existing strategy and marketing activities
Reviewing LinkedIn, newsletter, Google Analytics, blog, and landing pages
Identifying weaknesses and opportunities
Developing a strategic approach
Developing a data-driven performance tracking approach
Creating a comprehensive report on strategic direction, target audience, customer journey, marketing goals, and performance measurement
Conducting a workshop to review the report
Deriving a roadmap for optimization, including relevant KPIs
Gunter H.
Last position:
Managing Director at DermaKids e.V.
- Developed the association strategically, content-wise and organizationally and represented it internally and externally
- Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
- Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
- Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
- Actively maintained, expanded and acquired new partners, sponsors and supporters
Rabih A.
Last position:
Senior Consultant / Founder at VisionRelic (LTD)
Florian M.
Last position:
Country Manager DACH at Fiverr
- Developed and executed localized marketing campaigns tailored to DACH market nuances
- Boosted regional brand visibility and customer acquisition through paid media and influencer marketing
- Collaborated with cross-functional teams and global leadership to align messaging and growth KPIs
- Played key role in regional partnerships, media outreach, and market research
Majid M.
Last position:
Senior Technical Product Manager - Platform & Automation at U.S. Legal Tech Platform
- Owned product delivery for document automation and workflow platform used across multiple legal jurisdictions
- Led integration across 6+ systems using API-based data exchange and structured data mapping
- Partnered with engineering on data models, document generation workflows, and system orchestration
- Evaluated LLM-assisted document automation opportunities to reduce manual drafting
- Built functional prototypes to validate workflow and product concepts
- ~2x increase in case processing throughput
- Enabled multi-state rollout of platform capabilities
- Reduced manual document generation and operational bottlenecks by 80%
Discover over 15,000 top freelancers
Statistics of experts using Marketing Automation
Aggregated from the professional profiles of matched freelancers.
Experience
18 years (Germany: 19 years)
Position duration
2.6 years
Positions per freelancer
9 (Germany: 10)
Top business areas
Marketing, Strategy, Information Technology
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Marketing, Information Technology, Project Management
Bachelor's degree or higher
100% (Germany: 91%)
Master's degree or higher
58% (Germany: 54%)
Certifications per freelancer
2 (Germany: 3)
Most common languages
English, German, Spanish
Speak two or more languages
100% (Germany: 97%)
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using Marketing Automation
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Marketing Automation experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (71%)
- Professional Services (67%)
- Retail (54%)
- Advertising (50%)
- Media and Entertainment (50%)
- Healthcare (38%)
- Education (33%)
- Banking and Finance (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Marketing Automation does
Marketing Automation uses software, customer data and defined workflows to deliver relevant communication at the right stage of a customer journey. It supports lead capture, segmentation, nurturing, campaign execution and lifecycle communication across email, websites, advertising and CRM systems.
Typical campaign work
Marketing Automation experts turn marketing goals into measurable customer journeys and reliable operating processes.
- Map lifecycle stages, personas and lead qualification rules
- Build email sequences, landing pages and form-driven campaigns
- Connect CRM data with consent, scoring and routing logic
- Create reporting for funnel movement, engagement and revenue influence
Platforms and integrations
The ecosystem includes HubSpot, Salesforce Marketing Cloud, Account Engagement, Marketo and tools for email delivery, customer data and analytics. Strong specialists understand APIs, webhooks, CRM objects, data models, template systems and automation limits. They also work with tracking, attribution, consent management and testing workflows.
When companies need experts
Companies often bring in freelance expertise when campaigns have outgrown manual work, data is fragmented or a platform migration is underway. Berlin teams may also need support that fits distributed collaboration, local stakeholders and multilingual customer communication.
- Audit an existing automation setup and remove broken journeys
- Migrate workflows, lists, templates or scoring models between systems
- Establish governance for naming, permissions, testing and documentation
What strong specialists deliver
Good professionals combine campaign thinking with technical precision. They define clear triggers, exclusions and fallback paths instead of building fragile sequences. They can explain how a change affects CRM records, consent status, reporting and the customer experience, then document the result for internal teams.
Choosing the right support
Start with the business process, source systems and desired outcome rather than the platform name alone. Ask for examples of comparable journeys, integration decisions and reporting delivered. For remote or on-site work in Berlin, clarify access, meeting language, stakeholder availability and who will own the setup after handover.
Frequently asked questions
Not sure where to start with Marketing Automation? These answers cover the essentials.
Marketing Automation is used to manage recurring customer communication through rules, data and triggered workflows. Typical applications include lead nurturing, onboarding, event follow-up, abandoned-form recovery, customer retention and sales handover.
Marketing Automation goes beyond sending newsletters by connecting email with CRM data, audience rules, scoring, forms and multi-step journeys. Email marketing may be sufficient for broadcast campaigns, while automation is better suited to behavior-based communication and coordinated lifecycle processes.
A strong Marketing Automation specialist usually understands CRM administration, lifecycle strategy, copy and template production, analytics, APIs and data quality. Knowledge of consent management, tracking, attribution and sales processes is also valuable because automation depends on reliable customer data.
The required Marketing Automation experience depends on the scope and risk of the work. A simple campaign setup needs workflow and platform fluency, while a migration or CRM integration calls for proven data modeling, testing, documentation and change management.
Yes, Marketing Automation work is often suitable for remote collaboration because platforms, documentation and review processes are online. On-site sessions in Berlin can still help with stakeholder workshops, process mapping and alignment between marketing, sales and data teams.
Common Marketing Automation platforms include HubSpot, Marketo, Salesforce Marketing Cloud and Account Engagement. The right choice depends on CRM alignment, data complexity, campaign channels, reporting needs, team capability and existing contracts.
Review whether the Marketing Automation setup has clear ownership, documented logic, tested edge cases and trustworthy reporting. A quality specialist can explain data flows, consent handling, failure scenarios and how internal teams will maintain the journeys.
Before starting, a Marketing Automation freelancer should clarify the target audiences, lifecycle definitions, source-of-truth systems, permissions and success criteria. They should also confirm the platform configuration, data access, approval process, language expectations and whether the work is remote or on-site in Berlin.
The average hourly rate of freelancers in Berlin, Germany who have used Marketing Automation in their recent projects is 110 €, which corresponds to a daily rate of about 878 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Marketing Automation in their recent projects, 100% hold at least a Bachelor's degree and 58% hold at least a Master's degree.
On average, freelancers in Berlin, Germany who have used Marketing Automation in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Berlin, Germany who have used Marketing Automation in their recent projects are English (100%), German (92%), and Spanish (33%).
The most common industries among freelancers in Berlin, Germany who have used Marketing Automation in their recent projects are Information Technology (71%), Professional Services (67%), and Retail (54%).
The most common business areas among freelancers in Berlin, Germany who have used Marketing Automation in their recent projects are Marketing (96%), Strategy (71%), and Information Technology (67%).
Main locations of FRATCH Experts, who have recently used Marketing Automation
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Hamburg 
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Frankfurt 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
