Mailchimp Expert in Berlin
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Meet FRATCH Experts in Berlin, who have recently used Mailchimp
Anastasia Stokes
Last position:
Marketing Project Management & Content (Freelance) at Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Setting up data tracking and reporting for the SEO area
David Pillon
Last position:
Senior Product Marketing & Communications Manager at Zalando SE
- Developed a first communication framework for the Wholesale division, significantly improving both internal and external interactions
- Created essential internal onboarding materials to facilitate smoother team integration
- Developed and maintained partner-facing enablement materials to strengthen external partnerships
- Implemented effective tooling and processes to support ongoing communication efforts
- Drove product adoption through strategic positioning, multi-channel communication plans and enablement materials
- Served as the primary liaison between topic specialists and brands, ensuring clarity in partner updates
- Enhanced copy and content strategy by leveraging analytical insights and optimizing brand guidelines
Janina Peters
Last position:
AI and Automation at A-Leecon GmbH
- Introduction to AI and Automation
- The Automation Project
- Make.com Foundations
- Automation Basics: Data Management
- Document Workflows, Troubleshoot, and Automate Reports
- Digression: Data as the Foundation of AI Systems
- Implementing AI Solutions in Practice
- Digression: Large Language Models (LLMs)
Christoph Plamper
Last position:
Head of Marketing & Comms at Caspar Health (GOREHA GmbH)
- Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance
Bertrand Rothen
Last position:
Interim IAM Product Owner (Identity Management) at REWE digital GmbH
- Establishing Identity & Directory Management as a new (split-off) team & product within the IAM cluster.
- Leading the “Identity & Directory Management” product (8 people) as Product Owner.
- Concept for ‘Digital Identities’, i.e. IDs with n users/accounts and strategy for a modernized product offering.
- Upgrading APIs, migrating to a containerized infrastructure, rolling out international markets & standardized solutions across the REWE enterprise group.
- Tech: OpenText™ (NetIQ) eDirectory & Identity Manager, LDAP, SAP HR/HCM, Docker/Kubernetes/Podman, REST APIs, Microsoft Active Directory & Entra ID, postgresDB, Keycloak, Ansible, Cyberark (PAM), Apache Kafka, Jira, Confluence, Miro.
Roxana Bieber
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Markus Michnik
Last position:
Zoho One Low Code Software Architect at IFH Köln GmbH
- Low code development (Zoho One)
- RPA
- Software architecture
- Requirement management
- Process analysis and optimization
- APIs
Darren Chia
Last position:
Global Communications Senior Manager at Beckers Group
- Collaborated with the marketing team on highlighting sustainable innovation, such as EcoVadis Gold rating, Science Based Targets initiative and sustainability report, increasing LinkedIn engagement by over 150% and customer interest within two months
- Developed and maintained the news publication process, including the introduction of AI and specification of its use
- Coordinated with colleagues across 18 countries in the EU, USA and China markets
Elaine Holl
Last position:
Marketing Consultant at Self-employed
- Developing tailored marketing strategies and short-term marketing solutions
- Leading digital campaigns and content initiatives that drive engagement, visibility and sales
- Managing social media and brand storytelling with measurable impact
- Producing and speaking at events to connect brands with their audiences in meaningful ways
Diego Brinner
Last position:
Senior Marketing Manager at CheckCars24 GmbH
- Further development of the CheckCars24 brand and its online business to increase reach, sales, and brand image.
- Structural and content expansion of the online presence.
- Conversion-oriented development to increase leads.
- Conceptual support in the graphic and technical redesign.
- Model-specific conception of cross-channel advertising campaigns.
- Managing a six-figure monthly budget in Google Ads.
- Creation of campaign-specific landing pages and newsletters.
- Opening new channels for lead generation.
- Establishing and expanding the partnership with Hertha BSC.
- Designing and planning online and offline PR activities.
- Designing and producing print and digital marketing materials.
- Organizing and executing brand presentations at trade shows and other events.
Jan Marc Effler
Last position:
Project management in Project HORIZON at Mercedes-Benz AG
- Consulting on project control
- Designing and implementing project control with Atlassian Confluence and Jira
- Designing and implementing the cutover plan and managing the cutover process with Atlassian Confluence and Jira
- Leading the work package for transitioning systems and data to the buyers
- Ensuring operational readiness and handover to the buyers
- Reporting to overall project management using Smartsheet
Nathanaël Boy
Last position:
Development of Progressive Web Apps at Independent
- Glide certified expert and ambassador. Development of MVPs and prototypes.
- Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.
Stefan Bakos
Last position:
Head of Performance Marketing at Adviqo AG
Tim Grandjean
Last position:
Digital Marketing Freelancer at portNeo AG
- Consulting on marketing automation and strategy
- Implementing HubSpot Marketing for a German vehicle manufacturer
Discover over 15,000 top freelancers
Statistics of experts using Mailchimp
Aggregated from the professional profiles of matched freelancers.
Experience
15 years
Position duration
2.9 years (Germany: 2.4 years)
Positions per freelancer
10 (Germany: 12)
Top business areas
Marketing, Project Management, Information Technology
Top industries
Information Technology, Retail, Automotive
Certification focus areas
Project Management, Information Technology, Marketing
Bachelor's degree or higher
100% (Germany: 87%)
Master's degree or higher
57% (Germany: 41%)
Certifications per freelancer
1 (Germany: 2)
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using Mailchimp
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Marketing Automation and Campaign Management
Companies use this email marketing platform to engage audiences, nurture leads, and drive e-commerce sales. Specialists configure audience segmentation, design responsive newsletter templates, and build behavioral triggers. These tools turn basic lists into structured communication channels.
Core Features and Implementation Tasks
- Custom HTML template coding and visual email builder configuration
- Customer Journey Builder setup for automated welcome paths and abandoned cart sequences
- Audience segmentation using custom merge tags, groups, and contact tags
- A/B testing setup for subject lines, send times, and content layouts
Ecosystem and Technical Integrations
The software connects deeply with CRM systems, e-commerce stores, and web analytics tools. Freelance professionals connect the platform to Shopify, WooCommerce, Salesforce, and Google Analytics. This ensures clean data flow for tracking conversions, syncing customer profiles, and automating post-purchase messaging.
Maximizing Return on Campaign Spend
Many businesses underutilize their marketing suites, treating them as basic blast tools. Certified professionals clean outdated subscriber lists to improve inbox deliverability and lower subscription tiers. They set up advanced tracking and custom preference centers to comply with local privacy regulations.
E-commerce and Startup Growth in Berlin
Berlin-based scale-ups and direct-to-consumer brands rely on fast execution to stay competitive. Local experts help businesses scale their digital marketing efforts while aligning with European data protection standards. They collaborate closely with local product and design teams, offering both remote and on-site alignment.
Key Skills of Leading Specialists
Strong candidates combine design sensibilities with analytical skills. They understand email deliverability, IP warming, and domain authentication like DKIM and SPF. Excellent communication skills allow them to translate marketing requirements into automated triggers that run reliably in the background.
Frequently asked questions
Everything clients usually want to know about Mailchimp, in one place.
A Mailchimp specialist handles the end-to-end setup of your email marketing operations. They design on-brand templates, build automated customer journeys, segment subscriber lists, and clean data to maintain healthy deliverability. They also set up integrations with your main website or online store.
While enterprise systems focus on heavy developer customization, Intuit Mailchimp offers a balanced mix of user-friendly drag-and-drop building and deep marketing automation. It is ideal for businesses that need fast campaign deployment. For teams looking for simpler setups, it remains more cost-effective and faster to implement than massive enterprise suites.
Yes, compliance is critical for any campaign targeting users in Germany. A Mailchimp professional in Berlin will set up double opt-in processes, configure GDPR-compliant signup forms, and manage clean consent records. This ensures your marketing operations respect local European regulations.
E-commerce businesses in Berlin frequently integrate Mailchimp with Shopify, WooCommerce, and Shopware. Specialists use these connections to sync purchase history, trigger abandoned cart emails, and segment audiences based on buying behavior. They can also connect your database to localized CRM platforms.
Most email marketing setup and campaign management can be handled perfectly remote. However, hiring a Mailchimp freelancer located in Berlin is highly beneficial when you need close alignment with your local marketing and product teams during strategy workshops. It also makes real-time communication much easier within the same timezone.
Beyond basic content entry, a skilled Mailchimp expert should understand HTML and CSS for custom template adjustments. They must also know how to configure DNS records for SPF, DKIM, and DMARC to guarantee high deliverability rates. Analytical skills for evaluating campaign performance reports are also essential.
A basic automated welcome series can be designed and launched by a Mailchimp specialist in just a few days. Complex multi-branch customer journeys that sync data across your CRM and e-commerce store typically require one to two weeks of planning, building, and testing.
Yes, many companies hire a Mailchimp consultant to build their initial template library and automation workflows, then hand over the daily operations to internal staff. The expert can document the setup and run training sessions so your team can confidently manage future newsletters independently.
The average hourly rate of freelancers in Berlin, Germany who have used Mailchimp in their recent projects is 94 €, which corresponds to a daily rate of about 755 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Mailchimp in their recent projects, 100% hold at least a Bachelor's degree and 57% hold at least a Master's degree.
On average, freelancers in Berlin, Germany who have used Mailchimp in their recent projects have 15 years of professional experience, with a single engagement typically lasting around 2.9 years.
The most common languages among freelancers in Berlin, Germany who have used Mailchimp in their recent projects are German (100%), English (100%), and French (57%).
The most common industries among freelancers in Berlin, Germany who have used Mailchimp in their recent projects are Information Technology (71%), Retail (71%), and Automotive (57%).
The most common business areas among freelancers in Berlin, Germany who have used Mailchimp in their recent projects are Marketing (93%), Project Management (64%), and Information Technology (57%).
Main locations of FRATCH Experts, who have recently used Mailchimp
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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