Mailchimp Experts in Germany

• Project manager for the analysis, implementation, and optimization of digital processes
• Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
• Concept and implementation of content production and marketing activities
• Project management in omnichannel marketing and process automation
• Implementation of digital tools to improve customer acquisition and support
• Internal stakeholder management and coordination of external service providers

Excerpt:

• Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
• Project responsibility for the website/content area and management of external agencies and service providers
• Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
• Setting up data tracking and reporting for the SEO area

• IT consulting
• Power Platform & Databricks
• AI software development (custom software)
• Commercial responsibility for the company

Conventional Paradigm Test (CPT) – AI Evaluation & LLM Research

Development of an experimental evaluation approach to examine “paradigmatic closure” in Large Language Models — that is, the question of how far LLMs can recognize the basic assumptions, values, and limits of the paradigms within which they generate answers.

Design and testing of an additional approach to classic AI benchmarks that does not primarily measure factual correctness or task performance, but instead examines a model’s ability to recognize alternative perspectives, make implicit assumptions visible, and reflect on the limits of its own answer or interpretation framework.

Focus areas: development of evaluation criteria and test questions · LLM evaluation and comparative model analysis · prompt and response analysis · qualitative classification of model answers · study of epistemic compression and value leakage · benchmark and literature research · development of structured assessment and analysis methods

As part of CPT, existing AI evaluation approaches and benchmarks were analyzed, and a minimalist test protocol was developed that classifies model answers by response patterns such as DIRECT, CLARIFY, PLURALIST, REFUSE, and META-AWARE. TruthfulQA was used as the basis for experimental application and comparison with existing reference answers.

Technologies & Methods: Large Language Models (LLMs) · Generative AI · Prompt Engineering · AI Evaluation · TruthfulQA · Benchmark Analysis · Human-in-the-Loop Evaluation · Qualitative Content Analysis · Research & Literature Review

• Developed a first communication framework for the Wholesale division, significantly improving both internal and external interactions
• Created essential internal onboarding materials to facilitate smoother team integration
• Developed and maintained partner-facing enablement materials to strengthen external partnerships
• Implemented effective tooling and processes to support ongoing communication efforts
• Drove product adoption through strategic positioning, multi-channel communication plans and enablement materials
• Served as the primary liaison between topic specialists and brands, ensuring clarity in partner updates
• Enhanced copy and content strategy by leveraging analytical insights and optimizing brand guidelines

• Introduction to AI and Automation
• The Automation Project
• Make.com Foundations
• Automation Basics: Data Management
• Document Workflows, Troubleshoot, and Automate Reports
• Digression: Data as the Foundation of AI Systems
• Implementing AI Solutions in Practice
• Digression: Large Language Models (LLMs)

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

• Modeling customer journeys and touchpoints for indirect sales partners
• Modeling and optimizing clearing processes
• Prioritizing and cleaning up the backlog of existing applications for sales partners
• Optimizing billing and service processes for sales partners
• Requirements management for replacing and rebuilding the system based on a no/low-code platform
• Supporting the implementation of a group-wide customer experience management system
• Managing external service and implementation partners

• Mailing & Paid Ads Manager (Mautic & Meta)
• MailChimp to Mautic migration including technical setup for newsletter/email marketing
• Website adjustments: WordPress (Elementor)
• Strategic & operational management for ads

• Consulting, service & coaching

• Migrated the Billomat API integration to InvoiceNinja API, boosting system reliability by 33% for 1300 users.
• Established an ESLint configuration with Husky and lint-staged, resulting in a 23% decrease in code review issues and refined code consistency across 5 repositories.
• Improved team processes by refining the Kanban workflow.
• Optimized frontend performance, built a new CI/CD pipeline, and implemented AWS resource monitoring to strengthen deployment reliability and system observability.

• defining the agency's business strategy & long-term goals
• building & maintaining client relationships
• preparing offers & negotiations
• monitoring finances, budget planning & control
• selecting, leading & developing employees
• ensuring the quality of the marketing services delivered
• contract management & compliance with legal requirements
• market monitoring & adapting the service offering
• building & maintaining relationships with relevant stakeholders
• active involvement in client projects

• Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
• Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
• Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
• Project management and leadership
• Monitoring & reporting of the respective measures
• Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
• Management of external service providers and agencies
• Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales

• Atlassian & Business expert
• Lead of 1st, 2nd and 3rd level support, process mapping, process optimization, introduction of a project standard (global user management and documentation) and development of a collaboration platform to optimize teamwork, data management, reporting, ERP transformation
• The client is a sustainability-focused chemical park and offers its employees a full service for the Atlassian product suite. In addition, the adoption of the ERP software by employees, the improvement of data quality and internal exchange or collaboration should be promoted by sharing knowledge and best practices
• Process and standards development
• Project configuration and creation of technical concepts
• Workshops with employees
• Development of scalable solutions and processes and their optimization/automation
• Coordination with department process owners and management
• Process mapping and further development
• Data migration and data mining
• Lead as Scrum Master
• Dashboard for project management with project overview / development of reporting structures