Anusha B.-Digital Marketing Expert with a Focus on Performance Marketing, Campaign Optimization, and Analytics
Check rate
Experience
Performance Marketing Analyst
Alavya Homes
eCommerce platform for home décor and furnishings, serving European customers.
- Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
- Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.
Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing
Digital Marketing Consultant
Freelance
Xemsis - Healthcare e-commerce platform used by 100k+ customers.
- Managed end-to-end Google Ads and Meta campaigns for healthcare products, increasing sales and visibility while ensuring compliance.
- Reduced ad disapprovals by 80% through policy-aligned content audits and revisions.
- Improved CTR by 35% with trust-focused ad creatives and messaging.
- Boosted conversion rates by 25% using audience segmentation and dynamic remarketing.
Technologies used: Meta Ads Manager, Google Ads, Google Analytics, Figma, Google Tag Manager, SEO tools (SEMRush), Canva, Excel
Further client references are available upon request.
Performance Marketing Analyst
Performance Marketing Analyst
O3M Directional Marketing
Premium Partner Agency of Google and Amazon - managing 50+ clients globally.
- Managed $100K+ monthly ad budgets across Google Search, Display & YouTube, achieving a 20% average ROI improvement.
- Developed multi-channel media plans (Google, Meta, LinkedIn, Email), increasing lead generation by 40%.
- Implemented UTM tracking and managed campaign performance via Google Tag Manager for 100+ campaigns.
- Boosted CTR by 25% and reduced CPA by 15% through strategic audience segmentation and remarketing.
Technologies used: Google Ads, Google Tag Manager, Meta Ads, LinkedIn Ads, SEMrush, Analytics, Email Campaigns, UTM Tracking
Digital Marketing Analyst
Infosys
Global Campaign Management for Sensis - marketing agency developing data-driven campaigns across all media.
- Launched SEA campaigns with 95% activation success rate, driving a 40% CTR improvement and 25% ROI uplift within 60 days.
- Conducted performance reviews and campaign audits, improving Quality Scores by 35% and reducing client churn by 20%.
- Supported acquisition of large-budget clients, contributing to 15% YoY revenue growth through strategic campaign planning.
Technologies used: Google Ads, Google Display Network, Google Analytics, Looker Studio, Salesforce, Excel, CRM & QA Systems
Digital Marketing Analyst
Contus Technology
Led SaaS marketing for B2B clients in APAC, boosting traffic by 40% and generating 300+ leads through Google Ads and social media, while increasing organic reach by 35% via SEO and content optimization.
Technologies used: Google Ads, SEO, Facebook Ads
SEO Analyst
REMS Technology
Optimized site structure and performance, increasing organic traffic by 40% and improving load times by 20%.
Technologies used: SEO, Google Search Console, SEMrush, Analytics
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Retail, Healthcare, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing.
Summary
- Google Ads Certification (Search, Display & Measurement)
- Rising Star of the Year – Infosys
- HubSpot Email Marketing Certification
- GA4 Advanced Analytics Certification
Skills
- Digital Marketing (7 Years Of Project Experience)
- Google Ads (7)
- Meta Ads Manager (6)
- Ga4 (2)
- Google Tag Manager (6)
- Google Analytics (7)
- Looker Studio (2)
- Seo & Sem (7)
- Ppc Campaigns (7)
- Shopify Marketing (2)
- Email Marketing (6)
- Klaviyo (2)
- Sms & Push Campaigns (4)
- Hubspot (2)
- Adcreative.Ai (1)
- Canva Ai (1)
- Mailchimp (2)
- Jasper Ai (1)
- Surfer Seo (1)
- Hootsuite (1)
- A/B Testing (5)
- Content Strategy (6)
- Wordpress (5)
- Magento (3)
- Tiktok Ads (1)
- Influencer Marketing (2)
- Market Research (5)
- Team Management (3)
- Asana (1)
Languages
Education
Anna University
Bachelor of Engineering · Electronics & Communication Engineering · Chennai, India
Certifications & licenses
HubSpot Email Marketing Certification
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Anusha is based in Berlin, Germany.
Anusha speaks the following languages: Tamil (Native), English (Advanced), German (Intermediate), Hindi (Intermediate).
Anusha has at least 15 years of experience. During this time, Anusha has worked in at least 4 different roles and for 6 different companies. The average length of individual experience is 2 years and 2 months. Note that Anusha may not have shared all experience and actually has more experience.
Based on recent experience, Anusha would be well-suited for roles such as: Performance Marketing Analyst, Digital Marketing Consultant, Digital Marketing Analyst.
Anusha's most recent position is Performance Marketing Analyst at Alavya Homes.
In recent years, Anusha has worked for Alavya Homes, Freelance, and O3M Directional Marketing.
Anusha is most experienced in industries like Advertising, Information Technology, and Retail. Anusha also has some experience in Healthcare.
Anusha is most experienced in business areas like Marketing.
Anusha has recently worked in industries like Advertising, Retail, and Healthcare.
Anusha has recently worked in business areas like Marketing.
Anusha holds a Bachelor in Electronics & Communication Engineering from Anna University.
Anusha has 3 certificates. These include: GA4 Advanced Analytics Certification, Google Ads Certification (Search, Display & Measurement), and HubSpot Email Marketing Certification.
Anusha will be available full-time from October 2026.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 3 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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