Find the perfect Online Marketing Consultants in Germany in minutes from over 15,000 CVs with the power of AI.
Support your next campaign with expertise in SEO, Google Ads, paid social, email automation, analytics, and landing page optimization. Get fast, precise matching with vetted, available freelancers.
About the role
What they do
Online marketing consultants help companies plan, run, and improve digital campaigns across search, social, email, and web analytics. They turn business goals into a clear marketing setup and focus on what drives leads, traffic, and conversions.
- Audit existing channels and campaigns
- Build a channel strategy for SEO, SEA, paid social, email, and content
- Improve landing pages, tracking, and conversion paths
- Set up dashboards and report on performance
- Support launches, relaunches, and seasonal campaigns
Core skills
A strong online marketing consultant combines strategic thinking with hands-on execution. They understand how content, targeting, bidding, tracking, and CRO work together, and they can explain trade-offs in plain language.
- Performance marketing and budget allocation
- Search engine optimization and keyword research
- Google Ads, Meta Ads, and campaign structure
- Web analytics, tagging, and attribution basics
- A/B testing, landing page optimization, and funnel analysis
Typical projects
Companies bring in an online marketing consultant for a channel reset, a launch, a reporting problem, or a drop in lead quality. In Germany, this often means working with B2B firms, e-commerce teams, industrial suppliers, and service businesses that need clear digital demand generation.
Freelance support is useful when internal teams lack capacity, need a second opinion, or want specialist help for a short, focused project. An independent digital marketing consultant can work remotely, join workshops on site, or support a hybrid setup with marketing, sales, and product teams.
Tools and methods
Online marketing work is tool-heavy, but the tools only matter if they support good decisions. The best consultants use data to spot where traffic is weak, where spend is wasted, and where messaging needs to change.
- Google Analytics, Tag Manager, and Search Console
- Google Ads and social ad managers
- SEO tools for keyword and site analysis
- CRM and email automation systems
- Reporting templates that keep stakeholders aligned
What good looks like
A good consultant does not just optimize clicks. They connect marketing activity to business outcomes, ask sharp questions, and challenge weak assumptions early.
They write clear recommendations, work well with internal teams, and keep priorities realistic. Whether the role is called online marketing consultant, digital marketing consultant, or performance marketing consultant, the key sign of quality is the same: structured thinking, clean execution, and measurable improvement.
When to hire
Bring in an online marketing consultant when you need speed, expertise, or a fresh view without hiring permanently. This is often the right choice for campaign audits, website migrations, lead generation improvements, and cross-channel planning.
It also makes sense when your team has enough ideas but lacks someone who can translate them into setup, tracking, and execution. A freelancer can step in quickly, work with your existing stack, and leave your team with a better process than they found.
Meet FRATCH Online Marketing Consultants
Janis Antwerpen
Analytics - Paid Media - CRM
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Markus Kümpel
Online Marketing Expert
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Robert Koch
Online Marketing Specialist (Content & Performance Marketing)
Last position:
Mailing & Paid Ads Manager (Mautic & Meta) at Imagetown GmbH
- Mailing & Paid Ads Manager (Mautic & Meta)
- MailChimp to Mautic migration including technical setup for newsletter/email marketing
- Website adjustments: WordPress (Elementor)
- Strategic & operational management for ads
Paul Scheuber
Senior Online Marketing Manager Amazon Services & Platforms
Last position:
Freelance Amazon Consultant at AMZ Jungle Guide
Amazon FBA Seller and Amazon Freelancer for Strategic Consulting and Operative Support for Amazon Sellers
I offer the following services as an all-inclusive package, that can be tailored to your needs.
Strategy Consulting: Potential Analysis Market/Competition Analysis Margin Calculation Reporting Optimisation of Logistics Coaching+Knowledge Transfer
Product Detail Page Optimisation: Listing Optimisation Image Optimisation Keyword Research (SEO+SEA) Product Launch A+Content Creation (EBC) Product Description Bullet Points Variations & Review Management A/B Testing
Scaling: PPC Campaign Setup PPC Campaign Optimisation Keyword Research Bid Optimisation Brand Store Setup/Optimisation PanEU Expansion BuyBox Optimisation Inventory Optimisation
Tim Knebel
Online & Performance Marketing
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Benno Siegrist
Online marketing consulting, business and marketing concept, technical implementation
Last position:
Online marketing consulting, business and marketing concept, technical implementation at Self-employed
- Design and implementation of websites and funnel pages on WordPress / ThriveThemes
- Website maintenance and basic SEO optimization (Yoast)
- Tracking and analysis of user behavior (Heatclix, Google) to optimize pages and funnels
- Content marketing including content recycling as well as video and social media marketing
- Email marketing: setup and maintenance of email sequences and campaigns
- Use of AI (artificial intelligence) to support marketing and content processes
Rupender Kaur
Digital Marketing & Content Strategy Consultant
Last position:
Digital Marketing & Content Strategy Consultant at Self-employed
- Partnered with consumer brands to drive sales growth through targeted affiliate and content marketing campaigns
- Built and monetized a content-to-commerce funnel, converting digital audiences into measurable revenue within the first five months of launch
- Conceptualized, scripted, filmed, and edited SEO-optimized product review videos, reaching 56K+ views and 4K+ watch hours in the first year
- Applied SEO, keyword targeting, and audience analytics to enhance conversion rates, click-throughs, and retention
- Collaborated with brands to design discount campaigns and optimize messaging for performance marketing outcomes
- Utilized YouTube Studio, Google Analytics, and AI tools (ChatGPT, Gemini, Claude) to refine strategy, identify trends, and improve campaign ROI
Alexander Karl
PMO Marketing & E-Commerce
Last position:
PMO Marketing & E-Commerce at DICTUM GmbH
- Led the marketing project management office focusing on e-commerce projects and coordinated all marketing activities for the Shopware store
- Managed SEM agencies for optimized campaign execution and efficient budget allocation
- Implemented traditional project management with clear work packages and milestone planning
- Carried out SEO optimization measures that led to significant improvements in organic traffic
- Created targeted copywriting for landing pages with high conversion rates
- Established structured processes for landing page creation and content distribution
- Linked marketing activities to e-commerce goals to boost overall performance
Vera Gretzke
Project management with strategy, structure & impact
Last position:
Event and Sustainability Manager at Chiesi
Sustainability concept in event management
Flexible support in the event management team in different roles, including during short-term capacity bottlenecks, and delivery of a wide range of event formats from seminar series and roundtables with patients to congresses, symposia, and trade fair appearances. Development and implementation of a complete sustainability concept – stand construction, storytelling, logistics –, team training and partner pitches, as well as support during the website relaunch including content production.
Ines Stenzel
Freelancer Online Marketing & Data Strategy
Last position:
Freelancer Online Marketing & Data Strategy at Datenkomplize
- Uncover data treasures and gain fantastic insights
- As a Datenkomplize I optimize my clients' marketing mix
Dirk Laudan
Consultant, PMO, Project Lead, Project Manager, Organization and Coordination, Rollout Coordinator-Manager, Migration Manager,
Last position:
Project management; Coordinator
- Renovation, refurbishment and construction of two houses in Southern Europe.
- Organization and management of the trades, including hands-on tasks.
- Project management, coordination, documentation and execution.
- Preparation and execution of the sale of the land and buildings.
Philipp Jungblut
Online Marketing Consultant
Last position:
Online Marketing Consultant at PIA Media MUC GmbH
- Development of strategic social concepts in performance marketing
- Creation of media plans
- Briefings for the Data & Creative and project management teams
- Preparation and control of forecasts and budgets
Larissa Lammering
Marketing Manager
Last position:
Marketing Manager at Artefact Germany GmbH
- Designing the marketing presence across various online & offline touchpoints (organic & paid social media, events, PR, employer branding, website maintenance)
Stephanie Graf
Online Marketing Consultant
Last position:
Online Marketing Consultant at Self employed
- Supporting brands in the digital and e-commerce sector building up their brand by developing and implementing full-funnel Online Marketing strategies
- Strategic consultancy regarding running campaigns and channel extensions
- Leveraging personal network to develop new business partnerships
- Setup of reporting structures
- Responsibility of handling seven-figure online media budgets
- Setup of visual brand campaigns by briefing visual concepts to stakeholders
- Taking over responsibility for the design and content creation of social ads
- Development of tracking concepts and general technical support
- Leading customer workshops and teaching Online Marketing know how
Customers I worked with: GUD.berlin, ärzte-markt.de, Rosekick GmbH, Newman Agency, Alliance for a sustainable agriculture e.V., K-New Media, myToys, Mirapodo, Glambou, Klenico Health AG
Bernd Maisenbacher
Senior Digital Marketing Advisor and eCommerce Consultant
Last position:
Senior Digital Marketing Advisor and eCommerce Consultant
- More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.
- Developed a unique perspective across various industries and their challenges by working in multiple roles throughout the career.
- Service portfolio includes strategic alignment of all marketing disciplines (digital and analogue) to target groups, goals and KPIs.
- Analysis and optimization of all existing marketing channels, including SEA, SEO, TV, social media, display and affiliate.
- CRM focus on identification of cross-selling potential, expansion of customer lifetime value and strategies to minimize churn.
- Data-based marketing: tracking and analyzing all possible data across the user journey.
- Setup and implementation of new technologies such as advanced tracking methods (Server2Server), BI/web controlling and AI tools.
- Operational and strategic know-how in all marketing disciplines.
- Strong team player, developing new marketing potential collaboratively and sharing know-how at any time.
- Troubleshooting complex marketing and business problems in a structured and efficient manner.
- Coaching and development of employees, including onboarding, offboarding and recruitment of new team members.
- Experience across industries such as retail/eCommerce, telecommunication, entertainment, insurance, industrial manufacturing and digital agencies.
- Worked with or for customers and employers including Kind, Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, PosterXXL, Sky, Klickparts.com and Ration1.de.
- Experience in B2C, B2B and B2B2C projects.
Discover over 15,000 top freelancers
Online Marketing Consultants statistics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
3.2 years
Positions per freelancer
12
Top business areas
Marketing, Project Management, Sales
Top industries
Advertising, Media and Entertainment, Retail
Certification focus areas
Marketing, Human Resources, Business Intelligence
Bachelor's degree or higher
84%
Master's degree or higher
32%
Certifications per freelancer
1
Most common languages
German, English, French
Speak two or more languages
89%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Online Marketing Consultants & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Need more info? We have all the details about FRATCH
An online marketing consultant helps shape and improve digital marketing activity across channels such as SEO, paid search, paid social, email, and analytics. The work usually includes audits, strategy, campaign setup, tracking, reporting, and conversion improvements. Good consultants focus on business goals, not just traffic or clicks.
A strong consultant should understand performance marketing, SEO basics, campaign structure, analytics, and conversion optimization. They should also be able to read data, explain priorities clearly, and work with content, sales, or product teams. In practice, the best people combine strategy with hands-on execution.
Not always. A performance marketing consultant is usually narrower and focuses more on paid channels, bidding, and conversion results. An online marketing consultant often covers a broader mix, including SEO, email, web tracking, and channel strategy.
Freelance online marketing consultants are a strong choice when you need specialist help fast, have a temporary gap, or want an external view on your setup. They are also useful for launches, audits, migrations, and short optimization projects. If the need is ongoing and deeply embedded in daily operations, a permanent hire may fit better.
Most online marketing work can be done remotely because the key inputs are data, campaign access, and regular communication. On-site time can help for workshops, stakeholder alignment, or complex launches. Many companies in Germany choose a hybrid setup for that reason.
Look for clear thinking, concrete recommendations, and evidence that they can connect channels to results. A good digital marketing consultant asks about goals, tracking, audience, and constraints before making changes. They should also be able to explain what they will measure and why.
They should be comfortable with analytics and tracking tools, ad platforms, SEO tools, and common CRM or email systems. For many projects, Google Analytics, Tag Manager, Search Console, and Google Ads are part of the baseline. Exact tools depend on your stack and the channels you use.
Share your goals, current channels, access to data, and any past campaign results you have. It also helps to explain your target audiences, margins, sales cycle, and internal responsibilities. The better the brief, the faster the consultant can identify what to fix first.
The average hourly rate for Online Marketing Consultants in Germany is 95 €, which corresponds to a daily rate of about 761 € based on an 8-hour working day.
Of the freelancers working as Online Marketing Consultants in Germany, 84% hold at least a Bachelor's degree and 32% hold at least a Master's degree.
On average, freelancers working as Online Marketing Consultants in Germany have 19 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers working as Online Marketing Consultants in Germany are German (96%), English (93%), and French (26%).
The most common industries among freelancers working as Online Marketing Consultants in Germany are Advertising (78%), Media and Entertainment (63%), and Retail (63%).
The most common business areas among freelancers working as Online Marketing Consultants in Germany are Marketing (100%), Project Management (67%), and Sales (67%).
FRATCH Online Marketing Consultants main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a Free Demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
