Google Marketing Platform Experts in Germany
matched in minutes from over 15,000 CVs with the power of AIHire experts who work with Campaign Manager 360, Display & Video 360, Search Ads 360 and Tag Manager 360 to set up tracking, manage media and clean up reporting. Fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Germany, who have recently used Google Marketing Platform
Dr Daniel Steinberg
Last position:
Director of Partner & Alliances, AI Use Cases, EMEA at Teradata Deutschland GmbH / Teradata Corporation EMEA
- Define EMEA ISV Go-to-Market strategy to push indirect SaaS sales
- Solve customer problems with AI embedding into new use cases and solutions
- Build partner ecosystem and sell partner solutions to drive platform consumption
- Enable cross-functional teams on AI use cases implementation
- Manage a cross-functional team of 7 FTE
- Built EMEA partner originated pipeline from scratch with 70 mn€ TCV and 20 mn€ ARR growth sales with cloud-based and hybrid solutions
- Increased co-sell rate from 20% to 40% and co-delivery rate from 25% to over 50%
Michael Henze
Last position:
Agile Coach at BMW AG (Freelance)
Workshop preparation and facilitation for the BMW digital team to plan the Matko Cockpit product delivery for the second half of the year.
Team building and preparation of the Matko Cockpit product delivery roadmap.
Stakeholder alignment and workshop design.
Managing the workshop agenda, identifying focus topics, and topic prioritization.
Review of team sentiment and capturing impressions.
Identification, summary, and documentation of action items.
Methodologies used: Ice Breaker, Brain Storming, Story Points, Magic Estimation, Hypothesis Statement, Problem Statement, Dot Voting, and Parking Lot.
Shahram Djafari
Last position:
IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group
- Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
- Concept and implementation of the EUDR (EU Deforestation Regulation)
- Concept and implementation of the Eco-Design Regulation
- Continued support of projects within the Corporate Responsibility strategy
- Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
- Overall project management, marketing, communication, and quality assurance for the projects
- Creation of the project plan including timeline/roadmap, budget, and resources
- Ensuring compliance with budget and deadlines
- Defining guidelines for project control, methods, and priorities
- Planning and tracking resources and effort, also together with other IT teams
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
- Development of standards and process automation
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.
Patrick Hill
Last position:
Sales Experience Management Consultant at Gebrüder Heinemann
- Consulting a lab-like team on the intersection of sales, architecture and marketing regarding inspirations, innovations and experience-driven retail in travel retail and consumer experiences
- Initiating strategic recalibration of objectives and KPIs, namings, processes and accountabilities within the organisation
- Conceptualising, planning and driving PoS-relevant pilot projects with integration into category and marketing planning
- Supporting various new business (airport) pitches and initial planning
Maxime Péricat
Last position:
Analytics & Marketing Consultant at Data Strategy Consulting - Péricat
As a freelancer, I help companies build and use online marketing and analytics strategically.
Together, we develop a sustainable strategy to reach your target audience, use data sensibly and in compliance with data protection, and set up your website optimally.
I rely on close, long-term collaboration – transparent, pragmatic, and without unnecessary jargon.
My goal is to make your company strong digitally and give you the tools to make informed decisions.
I work at a senior level in my role.
Skills:
Digital (Web) Analytics
Marketing Technology
Web Data Protection (GDPR & TDDDSG)
Cookies & Cookie Banners
Data Strategy
Google Analytics
Google Tag Manager
Google Ads
Digital Project Management
Gunter Hardt
Last position:
Managing Director at DermaKids e.V.
- Developed the association strategically, content-wise and organizationally and represented it internally and externally
- Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
- Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
- Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
- Actively maintained, expanded and acquired new partners, sponsors and supporters
Stefan Mironczyk
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Rüdiger Hahn
Last position:
Interim Director Digital Acquisition at HABA Family Group
- Building a B2B and B2G digital strategy
- Further development of B2C performance marketing
- Building and operationalizing a KPI framework
- Project management for technology stack integration
Boray Haag
Last position:
Web Analyst & Tracking Specialist at Freelancer
- Tracking
- Analytics
- Data Engineer
- Server-side Tracking
- Reporting
- Dashboarding
- A/B Testing
Discover over 15,000 top freelancers
Statistics of experts using Google Marketing Platform
Aggregated from the professional profiles of matched freelancers.
Experience
25 years
Position duration
1.9 years
Positions per freelancer
13
Top business areas
Marketing, Information Technology, Project Management
Top industries
Retail, Information Technology, Advertising
Certification focus areas
Marketing, Information Technology, Business Intelligence
Bachelor's degree or higher
100%
Master's degree or higher
57%
Doctorate
29%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Google Marketing Platform
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Overview
Google Marketing Platform, often shortened to GMP, brings together tools for media, measurement and audience work. It is used to plan campaigns, track conversions and keep reporting consistent across channels. Strong experts know how the pieces connect, not just how one product works in isolation.
Core tools
- Campaign Manager 360 for ad serving, tracking and floodlight setup
- Display & Video 360 for programmatic media buying and audience activation
- Search Ads 360 for cross-engine search campaign management
- Google Tag Manager 360 for scalable tagging and release control
These tools sit close to Google Analytics 4, Google Ads and BigQuery in many stacks. The best specialists can move between tracking, media operations and reporting without breaking data flow.
Typical work
Companies bring in freelance experts when tracking is messy, campaigns need a cleaner setup or teams need better visibility across channels. In Germany, this often comes up in e-commerce, travel, finance and B2B marketing teams that run complex paid media.
- Audit tags, floodlights and conversion paths
- Set up or repair campaign reporting
- Structure media accounts and naming rules
- Align analytics, consent and attribution logic
What good experts do
Strong Google Marketing Platform professionals are methodical. They understand how data moves from tags to reports and how media decisions depend on that data. They also document changes clearly so marketing, analytics and legal teams can work together without confusion.
Skills that matter
A solid profile usually includes hands-on work with tag management, campaign setup, reporting QA and platform governance. Familiarity with GA4, Looker Studio, BigQuery, consent handling and ad operations is a plus. The best experts can explain trade-offs in plain language and keep the setup maintainable.
When to hire
Bring in freelance help when you are migrating from older setups, launching in a new market, or untangling inconsistent conversion tracking. Remote collaboration works well for most GMP tasks, while workshops or on-site sessions in Germany can help with stakeholder alignment and access to internal systems. Clear access and clean briefs make the work faster.
Frequently asked questions
Key details about Google Marketing Platform, drawn from the questions we get asked most.
Google Marketing Platform is used to manage digital advertising, measurement and reporting in one connected setup. Teams use it for campaign tracking, media operations, audience activation and conversion analysis. It is most useful when several channels need the same source of truth.
GMP sits above the basic day-to-day tools many teams already know. Google Ads is focused on buying and managing ads in the Google ecosystem, while GA4 is centered on analytics and user behavior. GMP adds more control for large-scale media, tagging and cross-channel operations.
A Google Marketing Platform setup often includes Campaign Manager 360, Display & Video 360, Search Ads 360 and Tag Manager 360. Many teams also connect GA4, Google Ads, Looker Studio and BigQuery. The right mix depends on how the company buys media and how it reports results.
A strong Google Marketing Platform expert should be able to audit the current setup, explain issues clearly and implement changes without creating new tracking gaps. Look for practical work with tag governance, conversion logic, reporting quality and media operations. Good documentation is a strong sign of quality.
Most Google Marketing Platform projects need more than tool knowledge. If the work touches tagging, consent, attribution or multi-channel reporting, you want someone who has handled similar setups before. Smaller tasks may need only a focused specialist, while migrations and governance work need broader platform experience.
Yes, many Google Marketing Platform tasks can be done remotely, especially reporting cleanup, account structure, tagging review and documentation. In Germany, on-site time is mainly useful for access-heavy projects, stakeholder workshops or sensitive launches. Good communication in English is usually enough, while German can help in local teams.
A Google Marketing Platform specialist is stronger when they also know GA4, BigQuery, consent management, SQL and ad operations. For media-heavy work, experience with campaign naming, audience logic and dashboard design helps a lot. These skills make the setup easier to maintain after the freelancer leaves.
A Google Marketing Platform setup should be easy to understand, stable under change and consistent across reports. Check whether conversions fire correctly, tags follow a clear structure and attribution decisions are documented. If different teams can explain the same numbers the same way, the setup is probably in good shape.
The average hourly rate of freelancers in Germany who have used Google Marketing Platform in their recent projects is 101 €, which corresponds to a daily rate of about 806 € based on an 8-hour working day.
Of the freelancers in Germany who have used Google Marketing Platform in their recent projects, 100% hold at least a Bachelor's degree, 57% hold at least a Master's degree, and 29% hold a doctorate.
On average, freelancers in Germany who have used Google Marketing Platform in their recent projects have 25 years of professional experience, with a single engagement typically lasting around 1.9 years.
The most common languages among freelancers in Germany who have used Google Marketing Platform in their recent projects are German (100%), English (100%), and French (44%).
The most common industries among freelancers in Germany who have used Google Marketing Platform in their recent projects are Retail (89%), Information Technology (78%), and Advertising (67%).
The most common business areas among freelancers in Germany who have used Google Marketing Platform in their recent projects are Marketing (100%), Information Technology (89%), and Project Management (78%).
Main locations of FRATCH Experts, who have recently used Google Marketing Platform
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
