Google Marketing Platform Experts in Germany

Job description Job title: Head of Marketing and Sales Job purpose: This role is responsible for the strategic and operational development and implementation of all marketing and sales activities. The goal is to maximize revenue through targeted sales and marketing strategies, drive subscriber and new customer acquisition, and successfully position products in the market – as well as optimize structures, sales channels, and conversion rates. Work closely with executive management and Profit Center leads to make a significant contribution to achieving the company’s goals. Responsibilities: Strategic planning and implementation

• Develop and implement marketing and sales strategies that drive sustainable revenue growth and support the goals of the specialist publisher – with a focus on subscriptions and repeat purchases per customer
• Be responsible for the strategic use and allocation of the marketing and sales budget across different channels to achieve the established sales targets
• Analyze market trends, the competitive landscape, and target audiences to identify new market and sales opportunities
• Develop successful product testing strategies and effective market research methods Campaign management
• Manage target audience- and product-specific campaigns across digital and traditional channels, including performance tracking and optimization
• Manage the content lead strategy and position publications across different media channels Sales management and development
• Be responsible for planning, monitoring, and optimizing sales processes and structures
• Make decisions related to the further development of projects
• Maintain and grow relationships with existing customers, and expand the active contact pool with new customers People management and development
• Provide professional and disciplinary leadership to department heads in marketing and sales
• Support employee development and establish a performance-oriented team culture focused on sales targets
• Set, track, and measure goals
• Conduct feedback and annual review meetings, including evaluations and setting any necessary actions
• Set salary adjustments and bonuses within the budget approved by executive management
• Hire new employees within the planned or approved roles and budgets Business management, analysis, and reporting
• Prepare regular reports and KPI analyses to measure the performance of marketing and sales activities and identify specific actions and recommendations
• Make decisions related to product tests (test results and the resulting sales forecasts)
• Manage revenue and cost planning (UKE) in relation to sales figures and marketing/sales budgets, and ensure these are achieved and maintained
• Prepare a monthly forecast of all relevant figures Authority: Independently carry out all measures required to achieve targets within company policies and plans that lead to or are necessary for positive development in sales figures and revenue. The job holder represents the specialist publisher and its brands externally to service providers, suppliers, and customers in line with its vision, mission, and values. Reports to: Executive management Direct reports: All department heads in sales and marketing

Qualifications: Requirements for the role:

• A completed degree in business administration, marketing, communications, or a comparable qualification
• Proven success in strategic and operational (performance) marketing and sales
• In-depth understanding of B2B marketing and sales strategies and the relevant channels and tools
• Analytical thinking and a strong ability to make data-driven decisions
• Excellent communication skills, including when supporting change processes
• Extensive leadership experience
• Good knowledge of MS Office365 Job holder: Rüdiger Hahn Merching, 04.11.2024

• Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
• Design and implementation of the EUDR (EU Deforestation Regulation)
• Design and implementation of the Eco-Design Regulation
• Continuation of projects as part of the Corporate Responsibility strategy
• Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
• Overall management, marketing, communication and quality assurance of the projects
• Creation of the project plan including timeline/roadmap, budget and resources
• Ensuring compliance with budget and deadlines
• Defining project management guidelines, methods and priorities
• Planning and tracking resources & efforts, also in cooperation with other IT departments
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
• Development of standards and automation of processes
• Technical design and documentation of the Digital Product Passport
• Selection and evaluation of potential software providers
• Training and workshops on Osapiens

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.

• Define EMEA ISV Go-to-Market strategy to push indirect SaaS sales
• Solve customer problems with AI embedding into new use cases and solutions
• Build partner ecosystem and sell partner solutions to drive platform consumption
• Enable cross-functional teams on AI use cases implementation
• Manage a cross-functional team of 7 FTE
• Built EMEA partner originated pipeline from scratch with 70 mn€ TCV and 20 mn€ ARR growth sales with cloud-based and hybrid solutions
• Increased co-sell rate from 20% to 40% and co-delivery rate from 25% to over 50%

• Consulting a lab-like team on the intersection of sales, architecture and marketing regarding inspirations, innovations and experience-driven retail in travel retail and consumer experiences
• Initiating strategic recalibration of objectives and KPIs, namings, processes and accountabilities within the organisation
• Conceptualising, planning and driving PoS-relevant pilot projects with integration into category and marketing planning
• Supporting various new business (airport) pitches and initial planning

• As a freelancer, I help companies build and use online marketing and analytics strategically.

• Together, we develop a sustainable strategy to reach your target audience, use data sensibly and in compliance with data protection, and set up your website optimally.

• I rely on close, long-term collaboration – transparent, pragmatic, and without unnecessary jargon.

• My goal is to make your company strong digitally and give you the tools to make informed decisions.

• I work at a senior level in my role.

• Skills:

• Digital (Web) Analytics

• Marketing Technology

• Web Data Protection (GDPR & TDDDSG)

• Cookies & Cookie Banners

• Data Strategy

• Google Analytics

• Google Tag Manager

• Google Ads

• Digital Project Management

• Developed the association strategically, content-wise and organizationally and represented it internally and externally
• Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
• Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
• Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
• Actively maintained, expanded and acquired new partners, sponsors and supporters