Google Marketing Platform Experts in Germany
with precise AI matching from over 15,000 CVsHire experts who plan measurement frameworks, configure Campaign Manager 360 and Display & Video 360, and connect BigQuery with Google Analytics 4. FRATCH matches you quickly with vetted, available freelancers suited to your project.
Meet FRATCH Experts in Germany, who have recently used Google Marketing Platform
Dr Daniel S.
Last position:
Director of Partner & Alliances, AI Use Cases, EMEA at Teradata Deutschland GmbH / Teradata Corporation EMEA
- Define EMEA ISV Go-to-Market strategy to push indirect SaaS sales
- Solve customer problems with AI embedding into new use cases and solutions
- Build partner ecosystem and sell partner solutions to drive platform consumption
- Enable cross-functional teams on AI use cases implementation
- Manage a cross-functional team of 7 FTE
- Built EMEA partner originated pipeline from scratch with 70 mn€ TCV and 20 mn€ ARR growth sales with cloud-based and hybrid solutions
- Increased co-sell rate from 20% to 40% and co-delivery rate from 25% to over 50%
Shahram D.
Last position:
IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group
- Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
- Concept and implementation of the EUDR (EU Deforestation Regulation)
- Concept and implementation of the Eco-Design Regulation
- Continued support of projects within the Corporate Responsibility strategy
- Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
- Overall project management, marketing, communication, and quality assurance for the projects
- Creation of the project plan including timeline/roadmap, budget, and resources
- Ensuring compliance with budget and deadlines
- Defining guidelines for project control, methods, and priorities
- Planning and tracking resources and effort, also together with other IT teams
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
- Development of standards and process automation
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.
Patrick H.
Last position:
Sales Experience Management Consultant at Gebrüder Heinemann
- Consulting a lab-like team on the intersection of sales, architecture and marketing regarding inspirations, innovations and experience-driven retail in travel retail and consumer experiences
- Initiating strategic recalibration of objectives and KPIs, namings, processes and accountabilities within the organisation
- Conceptualising, planning and driving PoS-relevant pilot projects with integration into category and marketing planning
- Supporting various new business (airport) pitches and initial planning
Maxime P.
Last position:
Analytics & Marketing Consultant at Data Strategy Consulting - Péricat
As a freelancer, I help companies build and use online marketing and analytics strategically.
Together, we develop a sustainable strategy to reach your target audience, use data sensibly and in compliance with data protection, and set up your website optimally.
I rely on close, long-term collaboration – transparent, pragmatic, and without unnecessary jargon.
My goal is to make your company strong digitally and give you the tools to make informed decisions.
I work at a senior level in my role.
Skills:
Digital (Web) Analytics
Marketing Technology
Web Data Protection (GDPR & TDDDSG)
Cookies & Cookie Banners
Data Strategy
Google Analytics
Google Tag Manager
Google Ads
Digital Project Management
Gunter H.
Last position:
Managing Director at DermaKids e.V.
- Developed the association strategically, content-wise and organizationally and represented it internally and externally
- Digitalized and expanded fundraising (traffic fine marketing & digital donation marketing) and marketing areas: strategic and operational digital/analog marketing and communication planning, social media, PR including budgeting and mailings
- Took full responsibility for member communication and administration, and for creating activity reports, grant and donation confirmations
- Conducted market analyses and implemented software for management, fundraising and CRM, including AI integration/use
- Actively maintained, expanded and acquired new partners, sponsors and supporters
Stefan M.
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Rüdiger H.
Last position:
Interim Director Digital Acquisition at HABA Family Group
- Building a B2B and B2G digital strategy
- Further development of B2C performance marketing
- Building and operationalizing a KPI framework
- Project management for technology stack integration
Boray H.
Last position:
Web Analyst & Tracking Specialist at Freelancer
- Tracking
- Analytics
- Data Engineer
- Server-side Tracking
- Reporting
- Dashboarding
- A/B Testing
Discover over 15,000 top freelancers
Statistics of experts using Google Marketing Platform
Aggregated from the professional profiles of matched freelancers.
Experience
25 years
Position duration
2 years
Positions per freelancer
12
Top business areas
Marketing, Information Technology, Business Intelligence
Top industries
Retail, Information Technology, Advertising
Certification focus areas
Marketing, Business Intelligence, Information Technology
Bachelor's degree or higher
100%
Master's degree or higher
57%
Doctorate
29%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Discover detailed Google Marketing Platform rate benchmarks:
Explore rate insightsAverage rates of experts in Germany using Google Marketing Platform
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Marketing Platform experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Retail (88%)
- Information Technology (75%)
- Advertising (63%)
- Media and Entertainment (63%)
- Automotive (50%)
- Healthcare (38%)
- Professional Services (38%)
- Tourism (38%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What it covers
Google Marketing Platform is Google’s enterprise suite for digital advertising, campaign management, analytics and measurement. It brings together Campaign Manager 360, Display & Video 360, Search Ads 360, Campaign Manager components, Looker Studio and related data workflows. Companies use it to plan media, deliver ads, manage audiences and connect campaign activity with business outcomes.
Core products
Campaign Manager 360 supports ad serving, trafficking, verification and conversion tracking across channels. Display & Video 360 handles programmatic buying, audience activation, inventory and campaign optimisation, while Search Ads 360 coordinates paid search activity across supported engines. Google Analytics 4, BigQuery and Looker Studio often complete the measurement and reporting layer.
Typical work
- Create measurement plans, naming conventions and conversion taxonomies
- Configure Floodlight activities, tags, audiences and consent-aware tracking
- Set up campaign structures, creatives, placements and trafficking workflows
- Build reporting models with Google Analytics 4, BigQuery and Looker Studio
- Audit delivery, attribution, data quality and media operations
Strong specialists understand how settings in one product affect reporting and activation elsewhere. They can translate marketing goals into clean data structures, reusable processes and reports that media, analytics and leadership teams can trust.
When expertise matters
Companies bring in freelance expertise during platform migrations, agency transitions, global campaign rollouts and measurement redesigns. Specialist support is also valuable when teams face inconsistent Floodlight data, broken integrations, unclear attribution or complex consent requirements. In Germany, collaboration may involve local marketing teams, international stakeholders and German- or English-language documentation.
Skills around GMP
Useful adjacent skills include Google Analytics 4, Google Tag Manager, BigQuery SQL, Looker Studio, consent management and marketing data engineering. Experience with data warehouses, APIs, CRM audiences and cloud security helps when the platform must connect with wider customer-data systems. Familiarity with media operations and privacy-aware measurement is equally important.
What good looks like
A strong Google Marketing Platform professional starts with business objectives and documents assumptions before changing configuration. They test tags and conversions across real user journeys, separate platform defects from data-model problems, and explain trade-offs clearly. Look for evidence of disciplined QA, clean handover documentation, access control and reporting that remains useful after the engagement ends.
Frequently asked questions
Key details about Google Marketing Platform, drawn from the questions we get asked most.
Google Marketing Platform is used to manage digital advertising, ad serving, audience activation, campaign measurement and reporting. Its products help companies connect media delivery with conversion and analytics data across websites, apps and other channels.
Google Marketing Platform is a closely connected suite for media buying, ad serving, analytics and reporting, with strong links to Google Analytics 4, BigQuery and Google Cloud. Adobe Advertising Cloud and other suites may fit organisations built around different data, media or workflow ecosystems, so the best choice depends on existing integrations, operating model and measurement needs.
A strong Google Marketing Platform specialist often also works with Google Analytics 4, Google Tag Manager, BigQuery SQL, Looker Studio, consent management and APIs. Knowledge of CRM audiences, data warehouses, media operations and privacy-aware measurement is useful for broader implementations.
The right level of Google Marketing Platform experience depends on the scope, product mix and quality of the existing setup. A focused tagging or reporting task may need a specialist with narrow platform expertise, while a migration, global rollout or complex data integration calls for someone who can own architecture, testing and stakeholder coordination.
Google Marketing Platform work is often well suited to remote collaboration because configuration, documentation, testing and reporting can be handled securely online. On-site sessions may still help with discovery or stakeholder workshops, while German- and English-language communication can matter when local and international teams are involved.
Ask a Google Marketing Platform freelancer to explain how they would validate Floodlight activities, conversion data, consent signals and reporting outputs. Review examples of test plans, documentation and handover practices, and check whether they can explain platform limitations without hiding behind product terminology.
Before engaging a Google Marketing Platform specialist, clarify business goals, current products, account access, conversion definitions, consent requirements and reporting users. Existing campaign structures, tag inventories, data flows and known quality issues will make the initial assessment more precise.
A typical Google Marketing Platform project may combine Campaign Manager 360, Display & Video 360, Search Ads 360, Google Analytics 4, BigQuery and Looker Studio. The exact combination depends on whether the priority is media buying, ad serving, measurement, audience activation or executive reporting.
The average hourly rate of freelancers in Germany who have used Google Marketing Platform in their recent projects is 97 €, which corresponds to a daily rate of about 773 € based on an 8-hour working day.
Of the freelancers in Germany who have used Google Marketing Platform in their recent projects, 100% hold at least a Bachelor's degree, 57% hold at least a Master's degree, and 29% hold a doctorate.
On average, freelancers in Germany who have used Google Marketing Platform in their recent projects have 25 years of professional experience, with a single engagement typically lasting around 2 years.
The most common languages among freelancers in Germany who have used Google Marketing Platform in their recent projects are German (100%), English (100%), and French (38%).
The most common industries among freelancers in Germany who have used Google Marketing Platform in their recent projects are Retail (88%), Information Technology (75%), and Advertising (63%).
The most common business areas among freelancers in Germany who have used Google Marketing Platform in their recent projects are Marketing (100%), Information Technology (88%), and Business Intelligence (75%).
Main locations of FRATCH Experts, who have recently used Google Marketing Platform
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
