Google Ad Manager Experts in Germany

• Launched and leading a new venture in consulting & digital transformation.
• Supporting clients in transforming their organisations, scaling growth strategies, building digital operating models, and creating future proof organisations.

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

• Driving app monetization and growth initiatives for Bundesliga products.
• Moderation of cross-team ideation workshops for idea generation.
• Amplitude Product Analytics, Google Ad Manager, Firebase.

• Led marketing and e-commerce for an early-stage start-up in organic skincare

• E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process

• Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)

• Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting

• Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling

• Fractional marketing leader, conducting audits and leading projects while advising C-level stakeholders on infrastructure, performance, and operations.
• Developing performance management frameworks including CAC/LTV analysis, target setting, OKRs, and KPI alignment across regional segments and acquisition channels.
• Developing segmentation strategies, ICP profiles, and full-funnel structures in collaboration with marketing and sales teams.
• Supporting CRM (HubSpot) implementation and developing the marketing framework for lead scoring, attribution, lifecycle journeys, reporting, and cross-team processes.
• Coaching cross-functional stakeholders through complex strategic processes, driving alignment across marketing, sales, product, and business analytics.
• Developed executive-level reports and presentations with project outcomes and actionable insights to support business decisions.
• Supporting GTM activities including new market launches and agency procurement.
• Hiring, onboarding, and coaching digital marketing teams.

• Create a product and service portfolio delivering a 360 degree approach to digital corporate sustainability covering KPI management, CSRD reporting and sustainable strategy
• Create vision and business case
• Onboard and align business partners, negotiate contracts
• Set up partner network as self-organized agile team
• Co-develop product and service portfolio
• Coordinate sales and marketing, go-to-market strategy and roadmap

• SEO analysis of the German website and derivation of action areas to improve page ranking and crawl budget
• Concept development for B2B email marketing and lead qualification
• Project management for social media (Meta Business Suite and LinkedIn)
• Marketing (general), social media, keyword research, consulting, online marketing and campaign management

• Tech stack: VueJS / NuxtJS, React / NextJS, AWS, TypeScript, PostgreSQL, MySQL, NoSQL databases, Headless CMS (Contentful, Strapi, Storyblok), Scrum

• As an experienced software developer, I offer a wide range of services across various tech areas to meet the needs of modern businesses.

• In addition to frontend work, I bring extensive knowledge and experience in using various backend technologies. Using AWS services allows me to design and implement scalable, reliable, and secure infrastructures for web applications.

• My expertise also includes using TypeScript to make your application code safer and easier to maintain.

• Integrating a headless CMS into modern web architectures is now essential for companies that need a flexible content strategy. With platforms like Contentful, Strapi, and Storyblok, I can help you publish and manage content seamlessly across multiple channels.

• My portfolio also includes many other modern tools and practices beyond the ones mentioned.

• Extended responsibilities from 2021 assignment: global marketing and project planning department
• Project management: end-to-end project management for projects such as:
• Agency front desk set-up (IT implementation)
• Global tactical marketing plans for 2023 in EU7
• Project consulting and PMO set-up: roll-out of 2021 project management framework across all commercial departments within the EU7 product launch (including key priority projects, reporting etc.)

• Broad industry experience since 12/2013 in agencies and client companies, also internationally (e.g., Zum goldenen Hirschen, dentsu, Accenture, achtung!, Schmidhuber)
• Proactive consulting, support and development of various agencies
• Identifying potentials for clients and agencies
• Idea development and strategic concept planning
• Budget responsibility and controlling also on the client side
• Influencer relations
• Developing and conducting client workshops
• Client onboarding and setting up processes