Adform Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Adform
Dmitry Pankov
Last position:
Freelance Digital Marketing Analyst at Freelance
- Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
- Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
- Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
- Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.
Shahram Djafari
Last position:
IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group
- Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
- Concept and implementation of the EUDR (EU Deforestation Regulation)
- Concept and implementation of the Eco-Design Regulation
- Continued support of projects within the Corporate Responsibility strategy
- Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
- Overall project management, marketing, communication, and quality assurance for the projects
- Creation of the project plan including timeline/roadmap, budget, and resources
- Ensuring compliance with budget and deadlines
- Defining guidelines for project control, methods, and priorities
- Planning and tracking resources and effort, also together with other IT teams
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
- Development of standards and process automation
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.
Muhilan Palaniappan
Last position:
Media Consultant at Freelancer
Delivered comprehensive programmatic video advertising product strategy for Sportradar DSP, conducting competitive assessment, identifying product gaps, and developing prioritized roadmap recommendations; created KPI framework for campaign performance monitoring and sales enablement materials.
Serving as ad tech product advisor for Guidepoint and Dedale Intelligence, delivering paid consultations on current and emerging ad tech market trends, product strategies, and monetization opportunities.
Managed paid advertising campaigns on Meta for clients in both cultural events and performance marketing, optimizing audience targeting and overall campaign performance.
Slavina Vasileva
Last position:
Marketing Director at Permanent Entertainment GmbH
- Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
- Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
- Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate tests and audience segmentation
- Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS
Mandar Ambekar
Last position:
Guest Lecturer / Adjunct Lecturer at HMKW
Sonja Gottschalk
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO, and Google Ads, used by 600 customers (since 2020-10-01)
- Providing agency services for Google Ads as a certified Google Partner (since 2020-05-01)
- Advising Sidroga Pharma on online marketing, social media, Google Ads & Analytics, e-commerce partnerships, and campaign planning for the brands Sidroga, Emser, Emcur, Emsan, and Aquilea (2022-07-01 – 2022-11-30)
- Advising Shop Apotheke on retail media and project management for developing new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Advising Merkur Sportwetten GmbH on online marketing & media planning: media planning, forecasting, controlling, campaign management and optimization, especially for display, programmatic, and TV (2021-03-01 – 2021-09-30)
- Advising GALERIA Karstadt Kaufhof GmbH on SEO: developing an SEO content strategy for brands, products, and assortments; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations; cross-departmental consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting for nexum AG’s clients in FMCG and health
- Advising OBI Next on performance marketing: planning, execution, attributed analysis, and optimization of digital campaigns for acquiring new customers and reactivating existing ones; strategic analysis and identification of optimization opportunities in SEA, SEO, display, social advertising, newsletter and affiliate marketing; designing lead generation and traffic measures
- Advising REWE Digital GmbH on CRM campaign management
- Developing a marketing strategy including a business plan and resource planning for DIOPTIC GmbH
- Creating a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management for content migration, on-page optimization, and SEO during the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Advising on agency selection
Christoph Kleine
Last position:
Business Case: Customer Operations Upsell Expansion at * confidential
- Establishment of as-is baseline performance and KPI framework
- Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
- Development of measure-based improvements forecast
- Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
- Stack: Microsoft Excel
Stefan Toxby
Last position:
Freelancer for Programmatic Advertising & Ad Tech Solutions at toxby consulting
- Clients: REWE Group, Matterkind, Target Video, Payback, Saint Elmo's, Cookie Labs
Discover over 15,000 top freelancers
Statistics of experts using Adform
Aggregated from the professional profiles of matched freelancers.
Experience
21 years
Position duration
3.2 years
Positions per freelancer
12
Top business areas
Marketing, Business Intelligence, Information Technology
Top industries
Advertising, Information Technology, Media and Entertainment
Certification focus areas
Marketing, Business Intelligence, Information Technology
Bachelor's degree or higher
88%
Master's degree or higher
63%
Doctorate
25%
Certifications per freelancer
3
Most common languages
German, English, Bulgarian
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Adform
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Adform in practice
Adform is used for programmatic advertising work across the full campaign flow. Companies bring in specialists to set up media buys, manage audiences, and keep tracking and reporting aligned with business goals.
What specialists handle
- Adform DSP campaign setup and trafficking
- Audience segments, deals, and inventory planning
- Creative setup and ad tag coordination
- Reporting, attribution, and performance checks
- Consent-aware activation and delivery logic
Where it fits
Adform often sits between media strategy, creative delivery, and measurement. It is common in teams that need one place for planning, activation, and control over display, video, native, and connected TV work.
When companies hire help
Teams usually look for freelance expertise when a launch is delayed, tracking is unstable, or a new market setup needs hands-on support. In Germany, that often means collaboration with media teams, agencies, and in-house specialists who can work in English or German depending on the setup.
What strong experts know
Strong Adform professionals understand campaign structure, naming discipline, tag logic, and how to debug delivery issues without slowing down media spend. They also know how Adform relates to broader ad tech stacks, including consent tools, analytics, and other demand-side workflows.
How projects stay clean
Good delivery depends on clear ownership, QA before launch, and steady communication between media, creative, and analytics specialists. The best Adform experts keep setups tidy, spot issues early, and document what changed so future work is easier to run.
Frequently asked questions
Everything clients usually want to know about Adform, in one place.
Adform is used to plan, activate, and measure digital advertising campaigns. Companies use it for audience targeting, deal setup, creative delivery, and performance reporting across programmatic channels.
Adform is broader than a single buying tool, although many people know it first through the DSP. It also covers trafficking, audience management, creative workflows, and reporting, so specialists often work across the full campaign process.
Adform is often chosen when teams want tighter control across media activation and operations in one environment. Compared with tools that focus more narrowly on ad serving or reporting, it is usually evaluated for how well it supports programmatic buying, trafficking, and measurement together.
A strong Adform specialist usually knows tag management, consent handling, analytics, and the basics of media planning. Knowledge of DSP workflows, creative QA, and troubleshooting tracking issues is also important.
The right Adform profile depends on the task. Simple campaign trafficking may need focused platform knowledge, while complex setups with multiple audiences, markets, and reporting layers need someone who has handled end-to-end ad operations before.
Yes, most Adform work can be handled remotely if the brief, access, and approval process are clear. For Germany-based teams, remote collaboration often works well, but some projects still benefit from on-site sessions when stakeholders want faster alignment.
Look for someone who can explain the setup clearly, name the risks before launch, and show how they test tags, audiences, and reporting. A strong Adform expert leaves behind a clean structure, clear documentation, and fewer surprises after go-live.
Adform freelancers are often brought in to fix broken tracking, clean up campaign structures, support new market launches, or improve reporting consistency. They are also useful when internal teams need extra hands for peak campaign periods or platform changes.
The average hourly rate of freelancers in Germany who have used Adform in their recent projects is 111 €, which corresponds to a daily rate of about 891 € based on an 8-hour working day.
Of the freelancers in Germany who have used Adform in their recent projects, 88% hold at least a Bachelor's degree, 63% hold at least a Master's degree, and 25% hold a doctorate.
On average, freelancers in Germany who have used Adform in their recent projects have 21 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers in Germany who have used Adform in their recent projects are German (100%), English (100%), and Bulgarian (13%).
The most common industries among freelancers in Germany who have used Adform in their recent projects are Advertising (88%), Information Technology (88%), and Media and Entertainment (88%).
The most common business areas among freelancers in Germany who have used Adform in their recent projects are Marketing (100%), Business Intelligence (88%), and Information Technology (75%).
Main locations of FRATCH Experts, who have recently used Adform
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
