Slavina Vasileva - Marketing Director

Q: Where is Slavina based?

Slavina is based in Munich, Germany .

Q: What languages does Slavina speak?

Slavina speaks the following languages: Bulgarian (Native), German (Advanced), English (Advanced), Portuguese (Intermediate) .

Q: How many years of experience does Slavina have?

Slavina has at least 8 years of experience. During this time, Slavina has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 2 years and 8 months . Note that Slavina may not have shared all experience and actually has more experience.

Q: What is Slavina's latest experience?

Slavina's most recent position is Marketing Director at Permanent Entertainment GmbH .

Q: What companies has Slavina worked for in recent years?

In recent years, Slavina has worked for Permanent Entertainment GmbH , Wealthpilot GmbH , and Uptodate Ventures GmbH .

Q: Which industries is Slavina most experienced in?

Slavina is most experienced in industries like Information Technology , Retail , and Tourism . Slavina also has some experience in Advertising , Media and Entertainment , and Banking and Finance .

Q: Which business areas is Slavina most experienced in?

Slavina is most experienced in business areas like Marketing .

Q: Which industries has Slavina worked in recently?

Slavina has recently worked in industries like Information Technology , Retail , and Media and Entertainment .

Q: Which business areas has Slavina worked in recently?

Slavina has recently worked in business areas like Marketing .

Recommended expert

Munich, Germany

Experience

Oct 2023 - Nov 2024

1 year 2 months

Munich, Germany

Marketing Director

Permanent Entertainment GmbH

Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
Optimized the customer journey through conversion rate tests and audience segmentation
Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS

May 2023 - Oct 2023

6 months

Munich, Germany

Senior Marketing Manager B2B

Wealthpilot GmbH

Developed and executed a holistic B2B growth strategy for the wealth tech platform
Successfully improved lead quality: +30% MQL-to-SQL conversion rate and reduced sales cycle length by 17%

Oct 2019 - Apr 2023

3 years 7 months

Munich, Germany

Senior Marketing Manager

Uptodate Ventures GmbH

Built and temporarily led a ten-person marketing team in direct collaboration with the CEO, including full responsibility for strategy, budget allocation, and performance
Developed and scaled a data-driven full-funnel marketing strategy across all channels (influencer, SEA, affiliate, Google Shopping, paid social) to increase reach and profitability
Strategically managed an annual budget of around €4M with a focus on efficiency gains, sustainable growth, and cross-channel ROI optimization for the smart home online store
Increased ROAS by 25% and reduced CAC by 18% through cross-channel performance optimization, precise analysis, data-driven campaign management, and continuous budget optimization
Improved conversion rate and user experience (UX) of the website and app through structured A/B testing and close collaboration with product and tech teams
Developed and executed the marketing strategy for the sustainability app "Earnest" (Top #2 in Europe), successfully driving over 750,000 installs and 50,000 monthly active users (MAU)

Oct 2017 - Aug 2019

1 year 11 months

Munich, Germany

Performance Marketing Manager

Territory Media GmbH, Bertelsmann SE & Co. KGaA

Advised and managed the client SunExpress Airline: developed and implemented a data-driven digital strategy for programmatic, SEA, and social media advertising
Designed, media planned, executed, and optimized sales-focused ad campaigns
Continuously optimized programmatic campaigns in the DSP with a focus on sustainable ROAS improvement
Increased ROAS by 25% YoY through data-driven cross-channel optimization of online channels
Implemented automated tracking and attribution models for better customer journey analysis and appropriate budget allocation in top-performing channels
Collaborated closely with tech partners, agencies, and data providers to ensure smooth campaign execution

May 2016 - Sep 2017

1 year 5 months

Munich, Germany

Junior Manager Programmatic and Paid Social Media Advertising

Netzeffekt GmbH

Advised and managed the client Condor Airlines: optimized programmatic and social campaigns, achieving a 66% YoY revenue increase in 2017
Implemented brand safety, social listening tools, and performance tracking tools (Adform, Google Analytics, Atlas, Adtelligence) for data-driven campaign management

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Retail, Tourism, Advertising, Media and Entertainment, and Banking and Finance.

Information Technology

Retail

Tourism

Advertising

Media and Entertainment

Banking and Finance

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing.

Marketing

Summary

Marketing expert with 9+ years of performance experience focused on data-driven scaling.

Skills

Strengths

Strategic Thinking: I Spot Market Opportunities Early And Align All Operational And Tactical Actions Consistently To Secure Long-term Company Success.
Data-driven Decisions: I Translate Data-based Analysis Of Relevant Kpis Directly Into Effective And Measurable Actions.
Team Leadership: I Actively Encourage Ownership And Proactively Provide Clarity On Goals And Processes To Sustainably Boost Performance.
Resilience And Perseverance: I Stay Focused And Achieve Challenging Performance Goals By Overcoming Complex Obstacles.

Industry Expertise & Market Knowledge

E-commerce & Digital Retail
Smart Home & Iot
Live Events & Festivals
Fintech
Wealth Management
Aviation (Airlines)
Saas & Tech Startups

Tools

Adjust
Adobe Analytics
Awin
Hootsuite
Google Ads Sea
Google Shopping Ads
Microsoft Ads
Gtm
Google Analytics Ga4
Google Data Studio (Looker Studio)
Grafana
Hubspot
Ryte Seo
Shopify
Meta Business Manager
Tiktok Ads
Linkedin Ads
Adform
Taboola
Tableau
Mailchimp
Hotjar
Zapier
Jira
Asana
Trello
Canva Ai
Dall·e

Interests

Tennis
Strength Training
Hiking

Languages

Bulgarian

Native

German

Advanced

English

Advanced

Portuguese

Intermediate

Education

Sep 2022 - Feb 2025

FOM University of Applied Sciences for Economics & Management

Master of Business Administration, International Management · Business Administration · Munich, Germany · 1.4

Oct 2012 - Mar 2016

Ludwig Maximilian University of Munich

Bachelor in Communication Science · Communication Science · Munich, Germany

Sep 2007 - May 2012

Geo Milev Foreign Language High School

Abitur · Dobrich, Bulgaria

Certifications & licenses

Google Analytics GA4

PMI Agile Certified Practitioner (PMI- ACP)

Statistics

Experience

Total positions 5

Experience in Information Technology 3.5 y

Avg length 1 y 8 m

Longest experience 3 y 6 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Marketing Director, Senior Marketing Manager B2B, Senior Marketing Manager

Main industries Information Technology, Retail, Tourism

Main business areas Marketing

Qualifications

Highest degree Master

Certifications earned 2

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Slavina based?

Slavina is based in Munich, Germany.

What languages does Slavina speak?

Slavina speaks the following languages: Bulgarian (Native), German (Advanced), English (Advanced), Portuguese (Intermediate).

How many years of experience does Slavina have?

Slavina has at least 8 years of experience. During this time, Slavina has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Slavina may not have shared all experience and actually has more experience.

What roles would Slavina be best suited for?

Based on recent experience, Slavina would be well-suited for roles such as: Marketing Director, Senior Marketing Manager B2B, Senior Marketing Manager.

What is Slavina's latest experience?

Slavina's most recent position is Marketing Director at Permanent Entertainment GmbH.

What companies has Slavina worked for in recent years?

In recent years, Slavina has worked for Permanent Entertainment GmbH, Wealthpilot GmbH, and Uptodate Ventures GmbH.

Which industries is Slavina most experienced in?

Slavina is most experienced in industries like Information Technology, Retail, and Tourism. Slavina also has some experience in Advertising, Media and Entertainment, and Banking and Finance.

Which business areas is Slavina most experienced in?

Slavina is most experienced in business areas like Marketing.

Which industries has Slavina worked in recently?

Slavina has recently worked in industries like Information Technology, Retail, and Media and Entertainment.

Which business areas has Slavina worked in recently?

Slavina has recently worked in business areas like Marketing.

What is Slavina's education?

Slavina holds a Master in Business Administration from FOM University of Applied Sciences for Economics & Management and a Bachelor in Communication Science from Ludwig Maximilian University of Munich.

Does Slavina have any certificates?

Slavina has 2 certificates. These include: Google Analytics GA4 and PMI Agile Certified Practitioner (PMI- ACP).

What is the availability of Slavina?

Slavina is immediately available full-time for suitable projects.

What is the rate of Slavina?

Slavina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.