Slavina Vasileva-Marketing Director
Check rate
Experience
Marketing Director
Permanent Entertainment GmbH
- Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
- Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
- Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate tests and audience segmentation
- Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS
Senior Marketing Manager B2B
Wealthpilot GmbH
- Developed and executed a holistic B2B growth strategy for the wealth tech platform
- Successfully improved lead quality: +30% MQL-to-SQL conversion rate and reduced sales cycle length by 17%
Senior Marketing Manager
Uptodate Ventures GmbH
- Built and temporarily led a ten-person marketing team in direct collaboration with the CEO, including full responsibility for strategy, budget allocation, and performance
- Developed and scaled a data-driven full-funnel marketing strategy across all channels (influencer, SEA, affiliate, Google Shopping, paid social) to increase reach and profitability
- Strategically managed an annual budget of around €4M with a focus on efficiency gains, sustainable growth, and cross-channel ROI optimization for the smart home online store
- Increased ROAS by 25% and reduced CAC by 18% through cross-channel performance optimization, precise analysis, data-driven campaign management, and continuous budget optimization
- Improved conversion rate and user experience (UX) of the website and app through structured A/B testing and close collaboration with product and tech teams
- Developed and executed the marketing strategy for the sustainability app "Earnest" (Top #2 in Europe), successfully driving over 750,000 installs and 50,000 monthly active users (MAU)
Performance Marketing Manager
Territory Media GmbH, Bertelsmann SE & Co. KGaA
- Advised and managed the client SunExpress Airline: developed and implemented a data-driven digital strategy for programmatic, SEA, and social media advertising
- Designed, media planned, executed, and optimized sales-focused ad campaigns
- Continuously optimized programmatic campaigns in the DSP with a focus on sustainable ROAS improvement
- Increased ROAS by 25% YoY through data-driven cross-channel optimization of online channels
- Implemented automated tracking and attribution models for better customer journey analysis and appropriate budget allocation in top-performing channels
- Collaborated closely with tech partners, agencies, and data providers to ensure smooth campaign execution
Junior Manager Programmatic and Paid Social Media Advertising
Netzeffekt GmbH
- Advised and managed the client Condor Airlines: optimized programmatic and social campaigns, achieving a 66% YoY revenue increase in 2017
- Implemented brand safety, social listening tools, and performance tracking tools (Adform, Google Analytics, Atlas, Adtelligence) for data-driven campaign management
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Retail, Tourism, Advertising, Media and Entertainment, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing.
Summary
Marketing expert with 9+ years of performance experience focused on data-driven scaling.
Skills
Strengths
- Strategic Thinking: I Spot Market Opportunities Early And Align All Operational And Tactical Actions Consistently To Secure Long-Term Company Success.
- Data-Driven Decisions: I Translate Data-Based Analysis Of Relevant Kpis Directly Into Effective And Measurable Actions.
- Team Leadership: I Actively Encourage Ownership And Proactively Provide Clarity On Goals And Processes To Sustainably Boost Performance.
- Resilience And Perseverance: I Stay Focused And Achieve Challenging Performance Goals By Overcoming Complex Obstacles.
Industry Expertise & Market Knowledge
- E-Commerce & Digital Retail
- Smart Home & Iot
- Live Events & Festivals
- Fintech
- Wealth Management
- Aviation (Airlines)
- Saas & Tech Startups
Tools
- Adjust
- Adobe Analytics
- Awin
- Hootsuite
- Google Ads Sea
- Google Shopping Ads
- Microsoft Ads
- Gtm
- Google Analytics Ga4
- Google Data Studio (Looker Studio)
- Grafana
- Hubspot
- Ryte Seo
- Shopify
- Meta Business Manager
- Tiktok Ads
- Linkedin Ads
- Adform
- Taboola
- Tableau
- Mailchimp
- Hotjar
- Zapier
- Jira
- Asana
- Trello
- Canva Ai
- Dall·E
Interests
- Tennis
- Strength Training
- Hiking
Languages
Education
FOM University of Applied Sciences for Economics & Management
Master of Business Administration, International Management · Business Administration · Munich, Germany · 1.4
Ludwig Maximilian University of Munich
Bachelor in Communication Science · Communication Science · Munich, Germany
Geo Milev Foreign Language High School
Abitur · Dobrich, Bulgaria
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Slavina is based in Munich, Germany.
Slavina speaks the following languages: Bulgarian (Native), German (Advanced), English (Advanced), Portuguese (Intermediate).
Slavina has at least 8 years of experience. During this time, Slavina has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Slavina may not have shared all experience and actually has more experience.
Based on recent experience, Slavina would be well-suited for roles such as: Marketing Director, Senior Marketing Manager B2B, Senior Marketing Manager.
Slavina's most recent position is Marketing Director at Permanent Entertainment GmbH.
In recent years, Slavina has worked for Permanent Entertainment GmbH, Wealthpilot GmbH, and Uptodate Ventures GmbH.
Slavina is most experienced in industries like Information Technology, Retail, and Tourism. Slavina also has some experience in Advertising, Media and Entertainment, and Banking and Finance.
Slavina is most experienced in business areas like Marketing.
Slavina has recently worked in industries like Information Technology, Retail, and Media and Entertainment.
Slavina has recently worked in business areas like Marketing.
Slavina holds a Master in Business Administration from FOM University of Applied Sciences for Economics & Management and a Bachelor in Communication Science from Ludwig Maximilian University of Munich.
Slavina has 2 certificates. These include: Google Analytics GA4 and PMI Agile Certified Practitioner (PMI- ACP).
The availability of Slavina needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 25 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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