Slavina V.-Marketing Director
Check rate
Experience
Marketing Director
Permanent Entertainment GmbH
- Full P&L responsibility for pricing strategy, sales, and marketing, with a focus on growth and efficiency
- Led and scaled a high-performance team (5 FTE): built clear KPI frameworks, data-driven decision-making processes, and agile sprint setups to maximize team efficiency and output
- Developed and implemented a performance marketing architecture across all channels (SEA, Paid Social, Programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved +23% YoY revenue growth through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate testing and audience segmentation
- Successfully integrated Brand & Performance Marketing (SEO, organic, Paid Media, Retention) to significantly improve brand awareness and sustainably increase ROAS
Senior Marketing Manager B2B
Wealthpilot GmbH
- Developed and implemented a comprehensive B2B growth strategy for the wealth-tech platform
- Successfully improved lead quality: increased the MQL-to-SQL conversion rate by +30% and shortened the sales cycle by 17%
Senior Marketing Manager
Uptodate Ventures GmbH
- Built and served as interim lead of a ten-person marketing team, working directly with the CEO and taking overall responsibility for strategy, budget allocation, and performance
- Developed and scaled a data-driven full-funnel marketing strategy across all channels (Influencer, SEA, Affiliate, Google Shopping, Paid Social) to increase reach and profitability
- Strategically managed an annual budget of approx. 4 Mio. € with a focus on improving efficiency, sustainable growth, and cross-channel ROI optimization for the smart home online store
- Increased ROAS by 25% and reduced CAC by 18% through cross-channel performance optimization, precise analysis, data-driven campaign management, and continuous budget optimization
- Improved the conversion rate and user experience (UX) of the website and app through structured A/B tests and close collaboration with product and tech teams
- Developed and implemented the marketing strategy for the sustainability app “Earnest (Top #2 in Europe)” and successfully grew it to over 750.000 installations and 50.000 Monthly Active Users (MAU)
Performance Marketing Manager
Territory Media GmbH, Bertelsmann SE & Co. KGaA
- Advised and managed the SunExpress Airline account: developed and implemented a data-driven digital strategy for Programmatic, SEA, and SMA
- Planned, developed, implemented, and optimized advertising campaigns focused on sales
- Continuously optimized Programmatic campaigns in the DSP, focusing on sustainable ROAS growth
- Increased ROAS by 25% YoY through data-driven, cross-channel optimization of online channels
- Introduced automated tracking and attribution models for better customer journey analysis and budget allocation to the best-performing channels
- Coordinated closely with tech partners, agencies, and data providers to ensure smooth campaign implementation
Junior Manager Programmatic and Paid Social Media Advertising
Netzeffekt GmbH
- Advised and managed the Condor Airlines account: optimized Programmatic and Social campaigns, achieving a 66% year-over-year (YoY) increase in revenue in 2017
- Implemented brand safety, social listening, and performance tracking tools (Adform, Google Analytics, Atlas, Adtelligence) to enable data-driven campaign management
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Retail, Tourism, Advertising, Media and Entertainment, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing.
Summary
Marketing expert with 9+ years of performance experience, focusing on data-driven scaling.
Skills
Strengths
- Strategic Thinking: I Spot Market Opportunities Early And Consistently Align All Operational And Tactical Measures With The Long-Term Success Of The Company.
- Data-Driven Decisions: I Develop Effective, Measurable Initiatives Directly From Data-Driven Analysis Of Relevant Kpis.
- Team Leadership: I Actively Encourage Ownership And Proactively Provide Clarity On Goals And Processes To Sustainably Improve Performance.
- Resilience And Perseverance: I Stay Focused And Achieve Challenging Performance Goals By Overcoming Complex Challenges.
Industry Expertise & Market Knowledge
- E-Commerce & Digital Retail
- Smart Home & Iot
- Live Events & Festivals
- Fintech
- Wealth Management
- Aviation (Airlines)
- Saas & Tech Startups
Tools
- Adjust
- Adobe Analytics
- Awin
- Hootsuite
- Google Ads Sea
- Google Shopping Ads
- Microsoft Ads
- Gtm
- Google Analytics Ga4
- Google Data Studio (Looker Studio)
- Grafana
- Hubspot
- Ryte Seo
- Shopify
- Meta Business Manager
- Tiktok Ads
- Linkedin Ads
- Adform
- Taboola
- Tableau
- Mailchimp
- Hotjar
- Zapier
- Jira
- Asana
- Trello
- Canva Ai
- Dall·E
Interests
- Tennis
- Strength Training
- Hiking
Languages
Education
FOM Hochschule für Oekonomie & Management
Master of Business Administration, International Management · Business Administration · Munich, Germany · 1,4
Ludwig-Maximilians-Universität
Bachelor of Communication Studies · Communication Studies · Munich, Germany
Fremdsprachen Gymnasium "Geo Milev"
Abitur · Dobrich, Bulgaria
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Slavina is based in Munich, Germany.
Slavina speaks the following languages: Bulgarian (Native), German (Advanced), English (Advanced), Portuguese (Intermediate).
Slavina has at least 8 years of experience. During this time, Slavina has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Slavina may not have shared all experience and actually has more experience.
Based on recent experience, Slavina would be well-suited for roles such as: Marketing Director, Senior Marketing Manager B2B, Senior Marketing Manager.
Slavina's most recent position is Marketing Director at Permanent Entertainment GmbH.
In recent years, Slavina has worked for Permanent Entertainment GmbH, Wealthpilot GmbH, and Uptodate Ventures GmbH.
Slavina is most experienced in industries like Information Technology, Retail, and Tourism. Slavina also has some experience in Advertising, Media and Entertainment, and Banking and Finance.
Slavina is most experienced in business areas like Marketing.
Slavina has recently worked in industries like Information Technology, Retail, and Media and Entertainment.
Slavina has recently worked in business areas like Marketing.
Slavina holds a Master in Business Administration from FOM Hochschule für Oekonomie & Management and a Bachelor in Communication Studies from Ludwig-Maximilians-Universität.
Slavina has 2 certificates. These include: Google Analytics GA4 and PMI Agile Certified Practitioner (PMI- ACP).
The availability of Slavina needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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