Marketing Directors in Germany

• Led integrated marketing and communications projects for global brands – from strategy to hands-on execution
• Managed budgets and directed agencies and internal teams in international settings
• Trusted by brands such as BMW, Bosch, Giesecke+Devrient, McDonald’s and Lufthansa, as well as agencies such as Jung von Matt, Ogilvy, Ogilvy Social Lab, Saatchi & Saatchi and The Marcom Engine

• Strategic leadership of 360° and social-first campaigns as part of brand modernization.
• Managing cross-functional teams and agencies within transformation projects.
• Driving AI & Tech innovation for modern content production.

• Development and implementation of marketing and communications strategies focused on website and social media (paid, owned, earned)

• Target-specific addressing of municipalities, companies and organizations with landing pages and calls to action

• Development and execution of Meta and Google Ads

• Building and maintaining contacts with relevant media

• Writing press releases

• Led strategic international projects in upcycling, real estate, startups, and solar energy
• Responsible for sales, marketing, digital lead generation, and coordinating international teams
• Key projects:
• Ramissa Upcycling, Kenya – market entry and sales strategy
• NEC Solar Energy Fund, Germany – lead generation & marketing
• CrazyHate "I Hate Racism" project – concept development & branding
• IceBreaker – multi-channel marketing campaigns
• Aream Solar Panel Agra Projects – strategic development and project execution

• Co-built the brand and oversaw marketing, communication strategy, and community expansion
• Developed proprietary coaching methodologies and co-facilitated programs for high-profile corporate clients and teams, including Miss South Africa Organisation and Gautrain

• Management of cross-functional and independent KPI-based digital marketing campaigns and strategic collaborations between brands and Sony Music artists.
• Established and maintained relationships with key clients such as Sony Electronics, Porsche and many more, resulting in increased customer loyalty.
• Apache207 x Sony Electronics
• Tate McRae x MCM
• Anfisa x Gentle Monster
• Liaising with the Vice President of Brand Partnerships to craft, execute, and monitor strategic plans and actions to achieve continuous improvement and drive sustainable business development.

• Globally relaunched the global brand and strategy in direct collaboration with C-suite

• Partnered directly with regional executive leadership to launch Bayer’s innovation incubator from the ground up.
• Designed operational strategy, managed time-sensitive programs, and coordinated internal and external stakeholders to ensure alignment.
• Established and optimized workflows, marketing plans, and communications cadence to support team integration and strategic clarity.

• Full P&L responsibility for pricing strategy, sales, and marketing, with a focus on growth and efficiency
• Led and scaled a high-performance team (5 FTE): built clear KPI frameworks, data-driven decision-making processes, and agile sprint setups to maximize team efficiency and output
• Developed and implemented a performance marketing architecture across all channels (SEA, Paid Social, Programmatic, SEO, CRM, PR) to maximize revenue growth
• Increased ROAS by 32%, reduced CAC by 11%, and achieved +23% YoY revenue growth through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
• Optimized the customer journey through conversion rate testing and audience segmentation
• Successfully integrated Brand & Performance Marketing (SEO, organic, Paid Media, Retention) to significantly improve brand awareness and sustainably increase ROAS

• Development of a marketing strategy and implementation of the recommended actions in order to reach the objectives
• Close collaboration with the product team to increase the conversion rate
• Recommendation of a team structure and support on hiring of the needed talents
• Accomplishments: CAC -60%; CR 2x; Awareness +11pts; Consideration +7pts; Bookings +5pts over the 6 months period

• Abu Dhabi aimed to optimize and digitize all government services to improve speed, comfort, efficiency and macroeconomic value by saving citizen and employee time, measured against Estonia and UK benchmarks.

• "TAMM" consolidates all government services into intuitive user journeys by 2028, enabling fully digital interactions from applications to Formula 1 event organization.

• Created a value-effort matrix to prioritize high-value, quickly implementable journeys.

• Led a steering committee as Head of Strategy, balancing economic impact with user-friendly journey mapping and design.

• Coordinated four consultancies (Publicis Sapient, KPMG, IBM, PwC) to establish an agile organization, ensure quality standards and minimize time to deployment.

• Delivered:

• Prioritized service offerings by value/effort

• Rapid prototyping and testing

• Developed a "Lifetime Education Account" digital safe linked to UAE Citizen Pass for continuous education support

• Agile development and deployment for "Work & Education" and "Culture" journeys

• Synchronized progress within an agile release train structure

• Achieved by 2023:

• One of the top 3 government service portals worldwide

• 108 user journeys across 10 application domains, delivering over 60% of the roadmap

• Team-generated economic value exceeding USD 3 million per month by 2021

• Led Field Marketing and BDR teams across EMEA and APAC, partnering with sales leaders to drive pipeline growth and market penetration.
• Developed and executed strategic marketing programs—including integrated campaigns, demand generation initiatives, field events, and PR—that elevated brand visibility and delivered measurable impact on qualified lead volume.
• Actively contributed to global marketing leadership, ensuring regional alignment with corporate GTM strategy and adapting initiatives for local relevance.

Job description Job title: Head of Marketing and Sales Job purpose: This role is responsible for the strategic and operational development and implementation of all marketing and sales activities. The goal is to maximize revenue through targeted sales and marketing strategies, drive subscriber and new customer acquisition, and successfully position products in the market – as well as optimize structures, sales channels, and conversion rates. Work closely with executive management and Profit Center leads to make a significant contribution to achieving the company’s goals. Responsibilities: Strategic planning and implementation

• Develop and implement marketing and sales strategies that drive sustainable revenue growth and support the goals of the specialist publisher – with a focus on subscriptions and repeat purchases per customer
• Be responsible for the strategic use and allocation of the marketing and sales budget across different channels to achieve the established sales targets
• Analyze market trends, the competitive landscape, and target audiences to identify new market and sales opportunities
• Develop successful product testing strategies and effective market research methods Campaign management
• Manage target audience- and product-specific campaigns across digital and traditional channels, including performance tracking and optimization
• Manage the content lead strategy and position publications across different media channels Sales management and development
• Be responsible for planning, monitoring, and optimizing sales processes and structures
• Make decisions related to the further development of projects
• Maintain and grow relationships with existing customers, and expand the active contact pool with new customers People management and development
• Provide professional and disciplinary leadership to department heads in marketing and sales
• Support employee development and establish a performance-oriented team culture focused on sales targets
• Set, track, and measure goals
• Conduct feedback and annual review meetings, including evaluations and setting any necessary actions
• Set salary adjustments and bonuses within the budget approved by executive management
• Hire new employees within the planned or approved roles and budgets Business management, analysis, and reporting
• Prepare regular reports and KPI analyses to measure the performance of marketing and sales activities and identify specific actions and recommendations
• Make decisions related to product tests (test results and the resulting sales forecasts)
• Manage revenue and cost planning (UKE) in relation to sales figures and marketing/sales budgets, and ensure these are achieved and maintained
• Prepare a monthly forecast of all relevant figures Authority: Independently carry out all measures required to achieve targets within company policies and plans that lead to or are necessary for positive development in sales figures and revenue. The job holder represents the specialist publisher and its brands externally to service providers, suppliers, and customers in line with its vision, mission, and values. Reports to: Executive management Direct reports: All department heads in sales and marketing

Qualifications: Requirements for the role:

• A completed degree in business administration, marketing, communications, or a comparable qualification
• Proven success in strategic and operational (performance) marketing and sales
• In-depth understanding of B2B marketing and sales strategies and the relevant channels and tools
• Analytical thinking and a strong ability to make data-driven decisions
• Excellent communication skills, including when supporting change processes
• Extensive leadership experience
• Good knowledge of MS Office365 Job holder: Rüdiger Hahn Merching, 04.11.2024