Rüdiger H.-Interim Director Digital Acquisition

Job description Job title: Head of Marketing and Sales Job purpose: This role is responsible for the strategic and operational development and implementation of all marketing and sales activities. The goal is to maximize revenue through targeted sales and marketing strategies, drive subscriber and new customer acquisition, and successfully position products in the market – as well as optimize structures, sales channels, and conversion rates. Work closely with executive management and Profit Center leads to make a significant contribution to achieving the company’s goals. Responsibilities: Strategic planning and implementation

• Develop and implement marketing and sales strategies that drive sustainable revenue growth and support the goals of the specialist publisher – with a focus on subscriptions and repeat purchases per customer
• Be responsible for the strategic use and allocation of the marketing and sales budget across different channels to achieve the established sales targets
• Analyze market trends, the competitive landscape, and target audiences to identify new market and sales opportunities
• Develop successful product testing strategies and effective market research methods Campaign management
• Manage target audience- and product-specific campaigns across digital and traditional channels, including performance tracking and optimization
• Manage the content lead strategy and position publications across different media channels Sales management and development
• Be responsible for planning, monitoring, and optimizing sales processes and structures
• Make decisions related to the further development of projects
• Maintain and grow relationships with existing customers, and expand the active contact pool with new customers People management and development
• Provide professional and disciplinary leadership to department heads in marketing and sales
• Support employee development and establish a performance-oriented team culture focused on sales targets
• Set, track, and measure goals
• Conduct feedback and annual review meetings, including evaluations and setting any necessary actions
• Set salary adjustments and bonuses within the budget approved by executive management
• Hire new employees within the planned or approved roles and budgets Business management, analysis, and reporting
• Prepare regular reports and KPI analyses to measure the performance of marketing and sales activities and identify specific actions and recommendations
• Make decisions related to product tests (test results and the resulting sales forecasts)
• Manage revenue and cost planning (UKE) in relation to sales figures and marketing/sales budgets, and ensure these are achieved and maintained
• Prepare a monthly forecast of all relevant figures Authority: Independently carry out all measures required to achieve targets within company policies and plans that lead to or are necessary for positive development in sales figures and revenue. The job holder represents the specialist publisher and its brands externally to service providers, suppliers, and customers in line with its vision, mission, and values. Reports to: Executive management Direct reports: All department heads in sales and marketing

Qualifications: Requirements for the role:

• A completed degree in business administration, marketing, communications, or a comparable qualification
• Proven success in strategic and operational (performance) marketing and sales
• In-depth understanding of B2B marketing and sales strategies and the relevant channels and tools
• Analytical thinking and a strong ability to make data-driven decisions
• Excellent communication skills, including when supporting change processes
• Extensive leadership experience
• Good knowledge of MS Office365 Job holder: Rüdiger Hahn Merching, 04.11.2024

• Provided interim leadership for the performance marketing team
• Further developed the online marketing strategy
• Introduced GMP (Google Marketing Platform)
• Led the pitch and POC for the CDP (Customer Data Platform)

• Built and drove the digital transformation
• Provided strategic advice to the executive board
• Built and operationalized a marketing strategy
• Built and operationalized an eCommerce strategy

• Development of the digital strategy
• Digital go-to-market strategy (blue e-Cigarettes)

• Led online marketing for MediaMarkt Germany
• Team leadership, direct reports: 10 people (80 people in total)
• Managed various agencies (performance, awareness, TV, radio, and OOH)
• Senior Online Brand Manager: Managed content and web agencies
• Budget responsibility and budget allocation
• Media mix modeling and attribution
• Led the marketing department in coordination with the executive board

• Sales and marketplace placement of new products
• Advising car dealers
• Planning and implementing online campaigns
• Maintaining CRM contacts
• Sales projects

• On-site guest support
• Communication between hotels and head office
• Service and quality management
• Negotiations with hotels
• Selling services on site
• Vehicle rentals

• Vehicle allocation and workshop reception
• Warehouse operations
• Vehicle sales