Rüdiger Hahn - Interim Director Digital Acquisition

Q: Where is Rüdiger based?

Rüdiger is based in Pöttmes, Germany .

Q: What languages does Rüdiger speak?

Rüdiger speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Rüdiger have?

Rüdiger has at least 28 years of experience. During this time, Rüdiger has worked in at least 11 different roles and for 14 different companies . The average length of individual experience is 2 years and 10 months . Note that Rüdiger may not have shared all experience and actually has more experience.

Q: What is Rüdiger's latest experience?

Rüdiger's most recent position is Interim Director Digital Acquisition at HABA Family Group .

Q: What companies has Rüdiger worked for in recent years?

In recent years, Rüdiger has worked for HABA Family Group , Marc o’Polo Einzelhandels GmbH , and Vertbaudet Deutschland GmbH .

Q: Which industries is Rüdiger most experienced in?

Rüdiger is most experienced in industries like Automotive , Retail , and Fashion . Rüdiger also has some experience in Manufacturing , Tourism , and Media and Entertainment .

Q: Which business areas is Rüdiger most experienced in?

Rüdiger is most experienced in business areas like Marketing , Sales , and Customer Service . Rüdiger also has some experience in Strategy , Logistics , and Production .

Q: Which industries has Rüdiger worked in recently?

Rüdiger has recently worked in industries like Retail and Fashion .

Q: Which business areas has Rüdiger worked in recently?

Rüdiger has recently worked in business areas like Marketing , Customer Service , and Strategy .

Recommended expert

Pöttmes, Germany

Check rate

Experience

Apr 2023 - Dec 2023

9 months

Bad Rodach, Germany

Interim Director Digital Acquisition

HABA Family Group

Building a B2B and B2G digital strategy
Further development of B2C performance marketing
Building and operationalizing a KPI framework
Project management for technology stack integration

Jun 2022 - Mar 2023

10 months

Stephanskirchen, Germany

Interim Director Performance Marketing

Marc o’Polo Einzelhandels GmbH

Interim leadership of the performance marketing team
Further development of the online marketing strategy
Implementation of GMP (Google Marketing Platform)
Pitch and POC for the CDP (Customer Data Platform)

Jun 2020 - Mar 2021

10 months

Mannheim, Germany

Interim Head of eCommerce and Marketing

Rixius AG

Building and driving digital transformation
Providing strategic advice to the board
Building and operationalizing a marketing strategy
Building and operationalizing an eCommerce strategy

Sep 2019 - Jun 2020

10 months

Mannheim, Germany

Digital Consultant

Rixius AG

Building and driving digital transformation
Providing strategic advice to the board
Building and operationalizing a marketing strategy
Building and operationalizing an eCommerce strategy

Jan 2019 - Sep 2023

4 years 9 months

Digital Consultant

Vertbaudet Deutschland GmbH

Digital transformation
Print to Digital Strategy
Building the digital strategy
Building performance marketing
Implementing a CRM system

Sep 2018 - Feb 2019

6 months

Hamburg, Germany

Digital Consultant

Reemtsma Zigarettenfabriken GmbH

Establishment of the digital strategy
Digital Go to Market Strategy (blue e-Cigarettes)

Mar 2018 - May 2019

1 year 3 months

Braunau am Inn, Austria

Digital Consultant

Berner GmbH

Establishment of the digital strategy
Digitization of product sales

Nov 2013 - Apr 2018

4 years 6 months

Germany

Head of Media and Digital Department

MediaMarkt Marketing GmbH

Management of online marketing for MediaMarkt Germany
Team leadership, direct reports: 10 people (80 people in total)
Management of various agencies (performance, awareness, TV, radio and OOH)
Senior Online Brand Manager: management of content and web agencies
Budget responsibility and allocation
Media mix modelling and attribution
Management of the marketing department in coordination with the executive board

Dec 2012 - Nov 2013

1 year

Member of the Management Board, Head of Marketing

SENIORBOOK AG

Management of agencies
Management of all online marketing channels
Cost center responsibility and signing authority

Dec 2007 - Dec 2012

5 years 1 month

Augsburg, Germany

Head of Online Marketing

AVAG Holding SE

Sales and placement of new products
Advising car dealers
Planning and implementation of online campaigns
CRM contact maintenance
Sales projects

Sep 2004 - Nov 2007

3 years 3 months

Head of Online Marketing

AutoScout24 Deutschland GmbH

Managed the Online Marketing department in coordination with the executive board
Led the eBusiness team
Dealer Advertising consultant: liaised with IT, marketing, controlling, and PR
Sales advisor for service products
Cost center responsibility
Trained employees on sales systems and CRM
Managed agencies
Responsible for 42 dealership websites

Mar 2003 - Sep 2004

1 year 7 months

Pfäffikon, Switzerland

Tour Guide

Thomas Cook AG

On-site guest assistance
Communication between hotels and the head office
Service and quality management
Negotiations with hotels
Sales of services on site
Vehicle rental

Sep 2001 - Jan 2003

1 year 5 months

Munich, Germany

Fleet Manager

Manpower Zeitarbeit München

Accident and company car dispatch management
BMW fleet management: customer support
BMW branch: order and appointment coordination

Jan 1998 - Sep 2001

3 years 9 months

Munich, Germany

Automotive Sales Trainee

Renault Niederlassung München

Scheduling and workshop intake
Inventory management
Vehicle sales

Sep 1994 - Jan 1997

2 years 5 months

Neunkirchen, Germany

Carpentry Apprentice

Schreinerei Kirsch

Furniture and building carpentry
Journeyman carpenter training: HWK Saarland curriculum

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Retail, Fashion, Manufacturing, Tourism, and Media and Entertainment.

Automotive

Retail

Fashion

Manufacturing

Tourism

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Customer Service, Strategy, Logistics, and Production.

Marketing

Sales

Customer Service

Strategy

Logistics

Production

Skills

Digital Business Strategy
Processes And Tools
Personnel Management
Agile Methods
Brand Management
Ai For Marketing Purposes
Performance Marketing And Tools
Budget Planning And Reporting
Lead Management And Retention
Assertiveness
Empathy
Organizational Skills
Perseverance

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 2005 - Jun 2007

IHK München

IHK Business Specialist – Bachelor · Munich, Germany

Oct 1999 - Jun 2001

IHK München

Automotive Salesperson · Munich, Germany

Oct 1994 - Jun 1998

Neunkirchen Saar

Carpenter · Neunkirchen, Germany

...and 1 more

Statistics

Experience

Total positions 15

Experience in Automotive 13.5 y

Avg length 2 y 1 m

Longest experience 5 y

Global Experience

Countries worked in 3 (Germany, Austria, Switzerland)

Primary country Germany

Expertise

Recent roles Interim Director Digital Acquisition, Interim Director Performance Marketing, Interim Head of eCommerce and Marketing

Main industries Automotive, Retail, Fashion

Main business areas Marketing, Sales, Customer Service

Qualifications

Highest degree Bachelor

Profile

Created

March 2024

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

Rüdiger is based in Pöttmes, Germany.

Rüdiger speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

Rüdiger has at least 28 years of experience. During this time, Rüdiger has worked in at least 11 different roles and for 14 different companies. The average length of individual experience is 2 years and 10 months. Note that Rüdiger may not have shared all experience and actually has more experience.

Based on recent experience, Rüdiger would be well-suited for roles such as: Interim Director Digital Acquisition, Interim Director Performance Marketing, Interim Head of eCommerce and Marketing.

Rüdiger's most recent position is Interim Director Digital Acquisition at HABA Family Group.

In recent years, Rüdiger has worked for HABA Family Group, Marc o’Polo Einzelhandels GmbH, and Vertbaudet Deutschland GmbH.

Rüdiger is most experienced in industries like Automotive, Retail, and Fashion. Rüdiger also has some experience in Manufacturing, Tourism, and Media and Entertainment.

Rüdiger is most experienced in business areas like Marketing, Sales, and Customer Service. Rüdiger also has some experience in Strategy, Logistics, and Production.

Rüdiger has recently worked in industries like Retail and Fashion.

Rüdiger has recently worked in business areas like Marketing, Customer Service, and Strategy.

Rüdiger holds a Bachelor from IHK München.

Rüdiger is immediately available full-time for suitable projects.

Rüdiger's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Rüdiger, click the Meet button on the profile to request a meeting and discuss your project needs.

Salary / Daily Rate Distribution

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<€320 €320-480 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

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Daily rate avg. 847 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 960 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.