George B.-Partner & CCO
Check rate
Experience
Partner & CCO
Verallis
- Led commercial strategy and international expansion in Greece and Romania.
- Designed and implemented cost optimization and ESG transformation programs for listed and multinational clients.
- Built pipeline of >€2M in 12 months through consultative B2B sales.
Managing Partner
Strategize
- Advisory boutique focusing on strategic transformation, governance, and succession in family businesses.
- Advised CEOs and boards on operating models, KPI frameworks, and turnaround strategies.
- Built Legacy360° platform – a family governance tool adopted by leading chambers and clients.
COO & Head of Asset Management
Premia Properties REIC
- Managed operations, property management, HR, ESG, and digital transformation for a €500M real estate portfolio.
- Structured €100M bond issuance and led strategic repositioning of core assets.
President & Group’s General Manager
Zeritis Group
- Managed three paper manufacturing and one paper recycling operations in Egypt, Bulgaria, and Hungary.
- Executed turnaround across three countries, including debt restructuring of €80M and M&A exit strategy.
- Streamlined operations, optimized logistics, and delivered an EBITDA improvement of €40M.
Director, Management Consulting
KPMG
- Reported to the Deputy Senior Partner.
- Headed Training and People Development Services.
- Led Family Business Services in management consulting to family businesses.
- Headed business events.
- Member of the M&A and transformation team.
- Designed, implemented, and delivered over 200 projects.
General Manager – Multiple Business Units
Sfakianakis Group
- Built and operated a 45-site retail and service network across Greece, Bulgaria, and Cyprus, including flagship facilities in Sofia and Nicosia, achieving €280M annual turnover.
- Launched Chevrolet, Hummer, Corvette, and Cadillac brands in Greece, achieving a market share from 0 to 4% within three years.
- Launched Executive Lease and Enterprise Rent a Car operations and network, obtaining a leading market position within three years.
General Manager – Fleet & Rental
Toyota Hellas – Inchcape PLC
- Grew corporate fleet and rental sales to the number one market position.
- Introduced the Toyota Certified Used programme.
General Manager Commercial Activities & Network Expansion
Enterprise Rent a Car
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Professional Services, Retail, Real Estate, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Strategy, Operations, Marketing, Human Resources, and Project Management.
Summary
Senior advisor and interim executive with over 30 years of leadership in strategy, operational turnaround, and business transformation.
Proven track record in Big4 advisory, listed companies, and family business ecosystems.
Expertise in P&L leadership, market expansion, M&A integrations, ESG, and executing strategic turnarounds.
Adept at scaling businesses in new markets, leading cross-functional teams, executing complex transformations and forging high-level stakeholder partnerships while maintaining high-level client relationships.
Skills
Interim Executive Leadership (Ceo, Coo, Gm)
Strategic Transformation & Turnaround
Esg & Sustainability Strategy
M&A, Carve-Outs & Post-Merger Integration
Cost Optimization & Procurement Efficiency
Family Business Governance & Succession
Board & Advisory Roles (Reics, Industrials, Automotive)
Consultative Advisory Sales & Business Development
Cross-Border Market Expansion & Scaling
Turnaround & Cost Optimization
Team Coaching & Cultural Alignment
Advanced User Ms Office
Crm
Wordpress
Social Media
Chatgpt
Vibe Coding Using Python
Github
Streamlit
Languages
Education
Canterbury University
MBA · Marketing Management · United Kingdom
Deree College – The American College of Greece
BA · Business Administration · Athens, Greece
Hult Ashridge Business School
International Management Diploma · United Kingdom
Certifications & licenses
Certified Family Business Advisor
ESG Practitioner – CSE
Extended DISC Facilitator
Sandler Sales Coach
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
George is based in Athens, Greece.
George speaks the following languages: Greek (Native), English (Advanced), German (Elementary).
George has at least 37 years of experience. During this time, George has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 5 years and 7 months. Note that George may not have shared all experience and actually has more experience.
Based on recent experience, George would be well-suited for roles such as: Partner & CCO, Managing Partner, COO & Head of Asset Management.
George's most recent position is Partner & CCO at Verallis.
In recent years, George has worked for Verallis, Strategize, Premia Properties REIC, and Zeritis Group.
George is most experienced in industries like Automotive, Professional Services, and Retail. George also has some experience in Real Estate and Manufacturing.
George is most experienced in business areas like Sales, Strategy, and Operations. George also has some experience in Marketing, Human Resources, and Project Management.
George has recently worked in industries like Professional Services, Real Estate, and Manufacturing.
George has recently worked in business areas like Finance, Operations, and Strategy.
George holds a Master in Marketing Management from Canterbury University and a Bachelor in Business Administration from Deree College – The American College of Greece.
George has 4 certificates. Among them, these include: Certified Family Business Advisor, ESG Practitioner – CSE, and Extended DISC Facilitator.
The availability of George needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 12 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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