Recommended expert
Greg Varner-Advisor
Check rate
Experience
Jan 2024 - Present
2 years 5 monthsAdvisor
SpaceOf.foundation GmbH
Position Summary
Advisor at SpaceOf.foundation GmbH
Industries
Space Exploration
Business Areas
Strategy
Apr 2021 - Apr 2025
4 years 1 monthMunich, Germany
EVP, Head of Commercial Transformation and Excellence
Sportradar
Position Summary
EVP, Head of Commercial Transformation and Excellence at Sportradar
Industries
Sport
Business Areas
Operations
Sales
Strategy
- Championed change management initiatives for a €1B global leader in AI-powered sports data, analytics and integrity solutions.
- Managed a geographically dispersed staff of 200.
- Proposed and implemented a new value-based pricing model that delivered 17% YoY business growth.
- Optimised sales effectiveness and fuelled an 80% sell-in increase, fostering a “Client 1st” culture.
- Elevated customer experience with an AI-driven service platform, reducing operating costs by 27%.
- Mitigated operations and financial risk through improved forecasting, enterprise compliance and shared operating models, reducing risk incidents by 12%.
Jan 2017 - Present
9 years 5 monthsBoard Member and Former Chairman
Together School Ltd.
Position Summary
Board Member and Former Chairman at Together School Ltd.
Industries
Education
Business Areas
Strategy
Jan 2013 - Present
13 years 5 monthsFounder & Principal | Interim C-Suite Roles
Vector Velocity Consulting
Position Summary
Founder & Principal | Interim C-Suite Roles at Vector Velocity Consulting
Industries
Information Technology
Media and Entertainment
Retail
Business Areas
Marketing
Operations
Strategy
- Delivering growth acceleration, operating model transformation, and turnaround mandates for consumer, digital, and tech businesses up to €500M in revenue.
- Hands-on executive roles with full P&L ownership, leadership accountability, and direct responsibility for execution and results.
- Restructured a Series B–funded Italian shoe manufacturer, coached founders and secured €10M in funding, doubling revenue to €11M in 8 months (COO, Scarosso, Berlin).
- Repositioned an online deal portal, reversed a sales decline and increased sales by 20% in 3 months, streamlined processes, established new revenue streams and opened distribution channels (CEO, Preis24, Dusseldorf).
- Led digital growth of an early-stage SaaS API business, secured more than €1.2M in funding and achieved operational break-even within two years (CEO, Educe Mobile, Munich).
- Propelled an e-commerce expansion for HTC in London, scaling an emerging product category and generating a 240% uptick within three months.
- Launched an event-based subscription model for Sky in Munich, improving cross-functional execution and GTM efficiency, boosting sales by 10% in the first month.
Sep 2010 - Sep 2012
2 years 1 monthMunich, Germany
Head of Global Lifestyle Business Division
Sony Mobile
Position Summary
Head of Global Lifestyle Business Division at Sony Mobile
Industries
Information Technology
Manufacturing
Business Areas
Operations
Product Development
Supply Chain Management
- Led a €2B business unit representing 30% of Sony Mobile’s revenue.
- Managed a global team of 200+ members.
- Transformed operations, reengineered product development and established leadership in a new market.
- Tripled sales within one year and set a sales record of 7.1M units sold for a newly released smartphone.
- Reduced costs by 20% through efficient sourcing, manufacturing and distribution.
- Added incremental profit of €200M.
Jan 2010 - Present
16 years 5 monthsBoard Member
Play2Learn GmbH
Position Summary
Board Member at Play2Learn GmbH
Industries
Education
Business Areas
Strategy
Jan 2010 - Present
16 years 5 monthsAdvisor
Wearable Technologies AG
Position Summary
Advisor at Wearable Technologies AG
Industries
Information Technology
Business Areas
Strategy
Aug 2009 - Sep 2010
1 year 2 monthsMunich, Germany
VP, Global Customer Unit
Sony Mobile
Position Summary
VP, Global Customer Unit at Sony Mobile
Industries
Telecommunication
Business Areas
Marketing
Sales
- Managed Sony Mobile’s largest global account, Vodafone, overseeing €1B+ in revenue across 16 countries.
- Rebuilt commercial relationships, restored profitability and improved GTM execution.
- Secured a record 67% global product sell-in, restoring trust through operational reliability and execution excellence.
- Increased gross margin YoY from -15% to 20%.
Sep 2005 - Aug 2009
4 yearsMunich, Germany
VP, CEEMEA Sales and Marketing
Sony Mobile
Position Summary
VP, CEEMEA Sales and Marketing at Sony Mobile
Industries
Telecommunication
Business Areas
Marketing
Sales
Strategy
- Led marketing and commercial expansion across 104 countries with a €350M budget.
- Steered strategy execution and delivered operational efficiencies to drive profitable growth and market share.
- Scaled revenue by more than 70% to €3.4B and doubled market share to 14%.
- Launched breakthrough campaigns and events; recognised by Guinness World Records for the live concert “Gig in the Sky”.
May 2004 - Sep 2005
1 year 5 monthsHerzogenaurach, Germany
VP, General Manager, Finland
adidas
Position Summary
VP, General Manager, Finland at adidas
Industries
Retail
Sport
Business Areas
Operations
Strategy
Supply Chain Management
- Owned the €36M P&L and realigned the Finnish business with global lifestyle and sports strategies.
- Produced 8% revenue growth and increased profits by 10% within one year.
- Integrated SAP, rationalised warehouses and cut overhead costs by 33%.
- Reversed a five-year revenue decline while integrating a JV into the Nordic region.
May 2001 - May 2004
3 years 1 monthHerzogenaurach, Germany
VP, Nordic Marketing and Sales
adidas
Position Summary
VP, Nordic Marketing and Sales at adidas
Industries
Fashion
Retail
Sport
Business Areas
Marketing
Sales
Strategy
- Acted as Nordic Deputy Head, managing a €150M P&L and €13M marketing budget.
- Restructured sales and marketing organisations to improve alignment.
- Directed strategic repositioning, commercial execution and operations optimisation.
- Reversed a four-year revenue decline, achieving 5% revenue growth and doubling profits.
- Pioneered adidas’ first Concept Store, a retail model successful for over 20 years.
Mar 2000 - May 2001
1 year 3 monthsHerzogenaurach, Germany
Director of Strategy, Market Research and Licensing
adidas
Position Summary
Director of Strategy, Market Research and Licensing at adidas
Industries
Fashion
Business Areas
Business Intelligence
Product Development
Strategy
- Refocused competitive intelligence and redefined target markets.
- Amplified business development with licensed partners for fragrances, watches and eyewear.
- Authored the company’s strategic plans for its three primary businesses.
- Boosted licensed business by 13% and surpassed the annual goal of €250M.
May 1999 - Mar 2000
11 monthsHerzogenaurach, Germany
European Business Development Manager, Apparel Division
adidas
Position Summary
European Business Development Manager, Apparel Division at adidas
Industries
Sport
Business Areas
Operations
Product Development
Strategy
- Designed and implemented operational improvements for the clothing business line representing 38% of regional revenues.
- Led European integration of the Salomon acquisition for procedures, products, pricing and merchandising.
- Achieved revenue growth in line with the market and reduced models/SKUs by 18%, saving €6M through an operating model redesign.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Education, Information Technology, Media and Entertainment, Sport, and Telecommunication.
Retail
Education
Information Technology
Media and Entertainment
Sport
Telecommunication
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Marketing, Operations, Sales, Product Development, and Supply Chain Management.
Strategy
Marketing
Operations
Sales
Product Development
Supply Chain Management
Summary
Accomplished multi-disciplined executive with extensive experience in profitable growth strategies, operational excellence, e-commerce, marketing, sales and product development across high-growth ventures and global iconic brands in the CPG, Sports, Retail, Telecom and Media industries. Deep appreciation for data-driven, actionable insights that underpin differentiated customer experiences, notable market share gains and a step change in EBITDA in 20 countries across 4 continents.
Skills
- Global 1000
- Fortune 100
- Pe
- Smb
- Startups
- Saas Solutions
- Business Strategy
- Ai
- Data Analytics
- Abm
- Strategic Alliances
- Partner Engagement
- Customer Acquisition
- New Business Development
- Crm
- P&L
- Scaling
- Turnarounds
- Change Management
- Gtm Strategy
- Stakeholder Engagement
- Kpis
- Leadership Development
- Post-Merger Integration
- Product Licensing
- Supply Chain
- New Market Entry
- Operational Excellence
- Product Development
- Compliance
- Risk Management
- Customer Retention
Languages
German
NativeEnglish
NativeEducation
University of Michigan
BS · Actuarial Science · Ann Arbor, United States
London Business School
MBA · Strategy and Marketing · London, United Kingdom
Statistics
Experience
Total positions 13
Experience in Retail 17.5 y
Avg length 5 y 9 m
Longest experience 16 y 4 m
Global Experience
Countries worked in 1 (Germany)
Primary country Germany
Expertise
Recent roles Advisor, EVP, Head of Commercial Transformation and Excellence, Board Member and Former Chairman
Main industries Retail, Education, Information Technology
Main business areas Strategy, Marketing, Operations
Qualifications
Highest degree Master
Profile
Created
Frequently asked questions
Have questions? Find more information here.
Greg is based in Unterschleißheim, Germany.
Greg speaks the following languages: German (Native), English (Native).
Greg has at least 27 years of experience. During this time, Greg has worked in at least 12 different roles and for 8 different companies. The average length of individual experience is 2 years and 1 month. Note that Greg may not have shared all experience and actually has more experience.
Based on recent experience, Greg would be well-suited for roles such as: Advisor, EVP, Head of Commercial Transformation and Excellence, Board Member and Former Chairman.
Greg's most recent position is Advisor at SpaceOf.foundation GmbH.
In recent years, Greg has worked for SpaceOf.foundation GmbH, Sportradar, Together School Ltd., Vector Velocity Consulting, and Play2Learn GmbH.
Greg is most experienced in industries like Retail, Education, and Information Technology. Greg also has some experience in Media and Entertainment, Sport, and Telecommunication.
Greg is most experienced in business areas like Strategy, Marketing, and Operations. Greg also has some experience in Sales, Product Development, and Supply Chain Management.
Greg has recently worked in industries like Education, Information Technology, and Media and Entertainment.
Greg has recently worked in business areas like Strategy, Operations, and Marketing.
Greg holds a Master in Strategy and Marketing from London Business School and a Bachelor in Actuarial Science from University of Michigan.
Greg is immediately available for suitable projects.
Greg's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Greg, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1400
1050
700
350
Market avg: 1080-1240 €
Market avg: 1080-1240 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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