Alexander B.-Interim Sales Director · Sales Restructuring · Turnaround & Growth · P&L Responsibility
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Experience
Global Sales Director
BidX
AI-powered marketplace advertising platform (Amazon Ads Advanced Partner) for brands, retailers, and agencies.
- Global commercial responsibility: revenue architecture, market prioritization, and capital-efficient growth.
- Built the sales organization, KPI framework, operating cadence, and pipeline governance.
- Worked with the board on growth strategy and investor performance reporting.
- +83% revenue in the first year through US market entry; +45% global customer base in 12 months.
Sales Director Europe
GB Group plc (Loqate)
Europe P&L for Loqate, a SaaS product line of listed GB Group (FTSE).
- Full P&L responsibility for Europe—from new business to multi-year enterprise contracts.
- Led 8 Sales Managers, plus the SDR function and external agency partners.
- Entered 3 new markets on budget and ahead of plan; forecast reporting for the EMEA Executive Leadership Team.
- +27% year-over-year revenue.
Sales Director
BidX
- Built the international sales organization from scratch; prepared and launched US market entry.
- Introduced quota systems, regional forecast models, and investor reporting.
General Manager Germany
Smunch
- Overall P&L (revenue, margin, EBITDA) for Germany; cross-functional leadership, including Supply Chain.
- Reached operating break-even in Frankfurt and Hamburg within 18 months.
Sales Director DACH / Italy
Atlantic Grupa (Multipower)
- Full EBIT and P&L responsibility, reporting to the European Executive Leadership Team; 39 employees.
- Reorganized sales structures and developed a new distributor strategy for Italy.
- Double-digit revenue growth in the first 12 months.
Country Manager Germany
Under Armour
- Country P&L; member of the European Sales Leadership Team; integration of all commercial functions.
- Doubled the German business every eight months over three years.
Global Business Unit Manager
Cratoni Helmets
- Global responsibility, including subsidiaries in CH, AT, CN, USA, for product, sales, marketing, and logistics.
- Double-digit revenue growth in two consecutive years.
Head of Sales & Marketing
Amer Sports (Suunto, Precor)
Sales Director DACH / Italy 08/2016 – 12/2018 Atlantic Grupa (Multipower) · Frankfurt
- Full EBIT and P&L responsibility, reporting to the European Executive Leadership Team; 39 employees.
- Reorganized the sales structures and developed a new distributor strategy for Italy.
- Double-digit revenue growth in the first 12 months.
Sales & Marketing Director DE/AT
Cervélo Cycles
Repositioned as a premium brand.
Key Account Manager
adidas
Karstadt & mail order (Otto, Quelle, Neckermann); participant in the adidas Academy High-Potential Program.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Sport, Food and Beverage, Fashion, Retail, Information Technology, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Strategy, Customer Service, Finance, and Operations.
Summary
Sales leader with 25+ years of revenue and P&L responsibility in B2B SaaS/platform businesses and branded consumer goods (including adidas, Under Armour, Amer Sports, Atlantic Grupa, GB Group). I take over sales organizations during periods of change—vacancies, realignment, integration, or stalled growth—and quickly put them on a reliable path to control and results.
My approach: diagnose the business in the first 30 days (pipeline, forecast quality, customer and channel profitability, team structure), agree on a clear action roadmap with owners and executive management, then deliver consistently and ensure a smooth handover to the permanent team. Experienced in investor, board, and corporate reporting, and in leading up to 39 employees across multiple countries.
Skills
- Sales Restructuring & Reorganization
- Interim Sales Leadership / Vacancy Cover
- Turnaround & Improved Results
- Go-To-Market & Market Entry (Eu / Usa)
- Pipeline, Forecast & Kpi Management
- Key Account & Channel Strategy
- Organizational & Functional Integration
- Team Restructuring & Leadership Development
- Board & Investor Reporting
- Salesforce
- Hubspot
- Tableau
- Sap
- Ms Office
Languages
Education
Universität Bayreuth
Diplom-Kaufmann · BWL · Bayreuth, Germany · 1.4
Business Adm.
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Alexander is based in Seeheim-Jugenheim, Germany.
Alexander speaks the following languages: German (Native), English (Advanced), French (Intermediate).
Alexander has at least 29 years of experience. During this time, Alexander has worked in at least 10 different roles and for 9 different companies. The average length of individual experience is 3 years and 11 months. Note that Alexander may not have shared all experience and actually has more experience.
Based on recent experience, Alexander would be well-suited for roles such as: Global Sales Director, Sales Director Europe, Sales Director.
Alexander's most recent position is Global Sales Director at BidX.
In recent years, Alexander has worked for BidX and GB Group plc (Loqate).
Alexander is most experienced in industries like Sport, Food and Beverage, and Fashion. Alexander also has some experience in Retail, Information Technology, and Advertising.
Alexander is most experienced in business areas like Sales, Marketing, and Strategy. Alexander also has some experience in Customer Service, Finance, and Operations.
Alexander has recently worked in industries like Information Technology and Advertising.
Alexander has recently worked in business areas like Sales and Finance.
Alexander holds a Master in BWL from Universität Bayreuth.
Alexander is immediately available for suitable projects.
Daily rate distribution
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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