Sabrina A.-New Business & Commercial Growth Interim Lead – from idea to revenue
Check rate
Experience
Consultant Commercial Excellence
Brand Trust
- Developed new business areas and service packages for international major clients
- Advised on expansion and market positioning
- Designed sales strategies in coordination with marketing
- Created sales scripts, training materials and go-to-market strategies
- Ran workshops and supported new team sales structures
International Key Account & Business Development Manager
APRICOT Beauty
- Designed new business areas and built retail and e-commerce partnerships
- Managed and grew international key accounts, including in Australia and Germany
- Acquired new customers and led international sales strategies and market launches
- Planned and delivered promotions and POS concepts
- Developed training materials and workshops for the sales team
- Provided functional leadership to 3–4 employees
- Achieved a shared team target of €1.9 million in revenue in 12 months
Sales Development & Market Expansion
International Software Company
- Built the international sales outreach strategy from scratch
- Identified target customers and built customer lists across Europe, America and Asia
- Contacted over 3,000 people by phone and in writing in 5 months
- Structured the entire sales process
Co-Founder, CEO (Managing Director), Shareholder
KOHO go to nature
- Built the brand from idea to market entry 08/2023, including the business model, brand strategy, product development and international supply chain
- Built B2B and B2C sales and expanded into international retail, including developing retail opportunities in the USA
- Negotiated with retail partners, including Globetrotter and Intersport
- Secured investors and handed over operational leadership to my co-founder
- Led a team of 5 employees and freelancers
- 4 awards, partnerships with partner brands
Head of Engagement & Experience
nushu GmbH
- Built new business areas for B2B and B2C customers
- Secured and developed cooperation partners
- Created strategies and campaigns to build brand awareness and reach
- Optimized processes and coordinated operations
- Led 3 employees
Key Account Manager
United Labels AG
- Negotiations with major clients in the food industry
- Responsible for sales volume of over 10 Mio. €
- New customer acquisition
- Development of new licensed products and trend research
- Initially solely responsible, later managed 7 employees (some with disciplinary responsibility, some with functional responsibility)
- Working with the merchandise management system
- Training for "Multi-Label" partners
National Account Manager
Indeed Deutschland GmbH
- Managed and grew relationships with over 30 DAX companies
- Sales to Fortune-1000 companies
- Campaign optimization, as well as data and campaign analysis
- Webinars and product training for customers
- Staff training for "Multi-Label" partners
International Sales Manager
AUDES Group
- Full sales responsibility for Germany, Austria, France, Benelux, Great Britain, Scandinavia and Poland
- Disciplinary management of 5 employees, including job interviews and salary discussions
- Around 20 new customers in 6 months, including Volkswagen and Dom Pérignon
- Brand building across the entire territory, trade fair appearances and events
- Close collaboration with the CEO, Marketing, Design, Production and Logistics
Sales Representative Manager North/East/West
Guess Deutschland GmbH
- Managed existing and new customers
- Sales and negotiations with e-commerce customers, including Zalando
- Planned and organized four main and three interim collections per year
- Active bestseller management, daily use of the merchandise management system
- Training for "Multi-Label" partners
Office Intern Berlin
Freeman T.Porter
- Full sales responsibility and budget planning
- Sales of four main collections
- Scheduling customer appointments
- Support and bestseller management for existing customers (key accounts)
- New customer acquisition
- Staff training for "Multi-Label" partners
Sales Representative Southern Germany and Austria
Freeman T. Porter
- Full revenue responsibility and budget planning
- Sales of four main collections
- Scheduling customer appointments
- Managing and driving sales of existing customers (key accounts)
- Acquiring new customers
- Training staff at "Multi-Label" partners
Club Manager Karlsruhe
Easy Fitness
- Supporting and advising members
- Training members to use strength and cardio equipment
- Presenting products, services, and offerings
- Generating customer leads and actively selling
- Planning and leading classes, as well as scheduling classes
- Managing merchandise inventory
- Commission settlements
- Conducting interviews, planning staffing, and holding salary discussions
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Sport, Retail, Information Technology, Fashion, Cosmetics, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Customer Service, Product Development, Strategy, and Supply Chain Management.
Summary
Entrepreneur and commercial leader who takes new business areas from idea to revenue. Around 15 years of experience in international sales, key account management and business development, including four years as founder and managing director of my own brand, KOHO.
Builds business models, sales channels and partnerships and puts them into practice, from market analysis and negotiations with retail partners to the first sale. Backed by experience in key account business with over €10 million in revenue under management and continuous leadership responsibility since 2015.
Areas of focus: new business areas, market entry in DACH, the UK and the USA, and new sales channels for consumer goods, brand and retail companies.
- Built KOHO from idea to specialist retail: market entry 08/2023, over 40 B2B customers (as of early 2026), listing at Globetrotter, partnership with Intersport from 01/2027, secured investors
- Built international sales outreach from scratch for an AI software product: over 3,000 contacts across Europe, America and Asia in 5 months
- Managed seven European markets (AUDES Group): around 20 new customers in 6 months, including Volkswagen and Dom Pérignon
- Managed over €10 million in revenue with major food industry customers (United Labels AG)
- Achieved a team target of €1.9 million in revenue in 12 months (APRICOT Beauty)
Skills
- Building New Business Areas And Business Models
- Go-To-Market And Market Entry
- Business Development And Partnerships
- Key Account Management And Retail Negotiations
- Commercial Excellence And Sales Structures
- Company Building, Executive Management, Financing
- Leading Internal And External Teams
- Negotiation Using The Schranner Concept®
Languages
Education
SGK Karlsruhe
Sports and Gymnastics Instructor · Sports and Gymnastics Instructor
Realschule Neureut
Secondary School Certificate · Business
Certifications & licenses
Schranner Concept® Onsite
Leadership Coaching
10 more in Academy
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Sabrina is based in Warendorf, Germany and can operate in on-site, hybrid, and remote work models.
Sabrina speaks the following languages: German (Native), English (Advanced).
Sabrina has at least 16 years of experience. During this time, Sabrina has worked in at least 12 different roles and for 12 different companies. The average length of individual experience is 1 year and 4 months. Note that Sabrina may not have shared all experience and actually has more experience.
Based on recent experience, Sabrina would be well-suited for roles such as: Consultant Commercial Excellence, International Key Account & Business Development Manager, Sales Development & Market Expansion.
Sabrina's most recent position is Consultant Commercial Excellence at Brand Trust.
In recent years, Sabrina has worked for Brand Trust, APRICOT Beauty, International Software Company, KOHO go to nature, and nushu GmbH.
Sabrina is most experienced in industries like Sport, Retail, and Fashion. Sabrina also has some experience in Information Technology, Advertising, and Cosmetics.
Sabrina is most experienced in business areas like Sales, Marketing, and Customer Service. Sabrina also has some experience in Product Development, Strategy, and Supply Chain Management.
Sabrina has recently worked in industries like Retail, Sport, and Cosmetics.
Sabrina has recently worked in business areas like Marketing, Sales, and Product Development.
Sabrina attended SGK Karlsruhe for Sports and Gymnastics Instructor.
Sabrina has 2 certificates. These include: Schranner Concept® Onsite and Leadership Coaching.
Sabrina is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Christian B.
Hans F.
Silvia B.
Jörg S.
Thomas W.
Sahra H.
Isabel P.
Peter H.
Carsten R.
Christian H.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Consultant Commercial Excellence
Ron M.
Lilli S.
Bernhard S.
Marcel K.
Corinna P.
Christian S.
Jacqueline S.
Jelena K.
Wendelin M.
Alexander K.
Nearby freelancers
Professionals working in or nearby Warendorf, Germany
Nico B.
Loic N.
Mariia D.
Hannah K.
Sumalatha B.
Thorsten H.
Bernd H.
Claudio M.
Dany-Armand D.
Michael T.
