Sales Managers in Germany

• Advise B2B technology and mid-market companies on commercial strategy, sales effectiveness, operating model design, and scalable growth.
• Coach senior sales leaders and executive teams on GTM choices, leadership effectiveness, accountability, and execution.
• Support market entry and growth planning through structured assessment of customer segments, value propositions, channel options, coverage models, investment priorities, KPIs, and risks.
• Facilitate peer-level strategy sparring and translate strategic decisions into measurable commercial initiatives.
• Combine systemic coaching, sales leadership experience, and change management practice to ensure decisions are practical and adopted.

• 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
• Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
• Support in translating the business concept into a scalable sales structure and preparing for future operational implementation

TiDB, distributed open-source SQL database; sole sales responsibility, first salesperson for Southern Europe and Benelux; fixed-term contract, like the rest of the EMEA team

• Achieved 153% of a $1.2M ARR target in the first year; the only one of five EMEA AEs above 100%; built a $10M pipeline independently; won Fortune 100 customers within three months—the fastest new customer win by a new hire in PingCAP history
• Won new customers through direct outreach: global French investment bank ($800,000 ARR, five-year contract, 14-month sales cycle with business teams, IT and procurement), Orange, Veepee, Merck Group and OVHcloud; expanded existing Engie account
• Coached SDR, pre-sales and AE colleagues without formal people-management responsibility, especially on complex deals; developed an account and opportunity radar with pre-sales that was adopted company-wide

Situation:

• Decline in sales
• Need for support in identifying and developing new sales markets

TASK:

• Expansion of the B2B network and development of new strategic partnerships to access additional sales opportunities and new markets.

MEASURES:

• Identification and approach of potential B2B customers and partners
• Expansion of existing contacts in the market environment
• Development of new strategic partnerships
• Customer and market discussions mainly in the field
• Support in developing new sales opportunities

RESULTS:

• B2B network specifically expanded
• New strategic partnerships initiated
• Additional market and sales potential made visible
• Stronger customer presence through personal market development

Start-up within the VOSS Group developing and marketing e-mobility solutions for the healthcare sector.

Responsibility: Building international sales and marketing, including market analysis, sales strategy, business development and go-to-market.

Focus areas:

• Building international sales structures
• Developing performance management and compensation models
• Defining sales- and marketing-related processes
• CRM, ERP and system requirements
• International Key Account Management
• Digital and traditional marketing activities
• Recruiting key roles
• Preparing business plans and precise planning tools

Result: Successfully established international distribution and achieved all targets.

• Professional and disciplinary leadership, coaching and performance tracking of the Active Sourcing and Recruiting team
• Recruiting and Active Sourcing of specialists and managers in the tech sales sector, from Account Executive to CSO level
• Interim recruiter for various companies
• New customer acquisition by phone, email and LinkedIn Sales Navigator
• Process optimization through AI
• Optimization of the careers website and job profiles

• Managed global large customer segment
• Acquired international projects
• Conducted key account management in IT lifecycle management
• Implemented IT remarketing and end-of-life asset return processes
• Oversaw certified data erasure and media destruction
• Provided IT asset management consulting
• Managed asset recovery, IT logistics, returns management, excess inventory and brokerage

• Led cross-functional teams to drive operational efficiency and strategic alignment across projects.
• Developed and implemented process improvements to enhance productivity and reduce costs.
• Oversaw project management initiatives, ensuring timely delivery and adherence to quality standards.
• Mentored junior staff, fostering professional development and enhancing team performance.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

Overall responsibility and management (field sales, inside sales and marketing)

• Turnaround management and continuous organizational development
• Growing market share and ensuring its sustainable profitability
• Monitoring key indicators:
revenue, expenses, P&L responsibility
• Efficient management of company assets / resources and adapting them to changing requirements

• Developed automated mailing and acquisition processes.
• Built strategic partnerships.
• Managed CRM data.
• Optimized funnels and contributed to B2B growth projects.

· Initial situation and target picture – which problem does the platform solve, for which user group? · Requirements gathering and scope – from the idea through the processes to the scope, · Architecture and technology selection – stack, hosting, data storage,

• Vercel Inc. – hosting and delivery of the application.
• Supabase – database, authentication, and file storage.
• Stripe – processing payments for application and unlock fees.
• Resend – sending transactional notification emails
• Calendly – appointment booking for consultation calls; processes the data provided there (e.g. name, email address, appointment request). · AI components – which models or providers, which task does the AI take on exactly,
• Claude Opus 5 by Anthropic. · Data model and integrations – interfaces to third-party systems, import/export, APIs.

• Designed and launched a B2B sales funnel for content commerce services.
• Identified and segmented ICPs, built outbound messaging, and managed the full acquisition cycle.
• Closed initial client contracts with an average deal size of €15,000.
• Set up CRM workflows and outreach automation to scale digital sales operations.

• Acquires new B2B customers for an AI SaaS startup in the public tendering space and books product demos with IT decision-makers.
• Qualifies target customers based on a defined ideal customer profile, including discovery, needs analysis, and objection handling.
• Builds domain knowledge in public procurement (EVB-IT, German and EU procurement portals) for conversations on equal footing.