Silvia Bürmann-Fractional VP Sales & RevOps | Executive Coach | B2B SaaS & Enterprise Software | DACH & EMEA | North America
Check rate
Experience
Fractional VP Sales, Executive Sales Coach & GTM Advisor, AI Transformation Management
Self-employed
- Advise B2B technology and mid-market companies on commercial strategy, sales effectiveness, operating model design, and scalable growth.
- Coach senior sales leaders and executive teams on GTM choices, leadership effectiveness, accountability, and execution.
- Support market entry and growth planning through structured assessment of customer segments, value propositions, channel options, coverage models, investment priorities, KPIs, and risks.
- Facilitate peer-level strategy sparring and translate strategic decisions into measurable commercial initiatives.
- Combine systemic coaching, sales leadership experience, and change management practice to ensure decisions are practical and adopted.
Regional Senior Vice President DACH
Nextlane GmbH
- Appointed to transform and scale the DACH business after initially joining in a consulting capacity.
- Served as a member of the extended Executive Team, legal representative, and authorised signatory.
- Managed a multi-million-euro DACH business and delivered 5% growth through the successful commercialisation of new SaaS offerings.
- Restructured a 120+ employee organisation and coached leadership teams through scaling and performance optimisation.
- Defined and executed the DACH go-to-market strategy in alignment with Group objectives.
- Drove growth across existing and new product sales while supporting the transition toward a SaaS-focused offering.
- Redesigned the organisation into a matrix structure to improve collaboration, efficiency, and execution.
VP Global Revenue Operations
Adjust GmbH
- Led sales operations strategy, streamlining processes across the global sales organisation.
- Drove operational excellence by setting KPIs and designing a new compensation structure.
- Transitioned the company from MRR to the ACV model, improving cash flow.
- Managed projects including a new pricing structure and sanctions and compensation tool selection and implementation.
- Coached Force Management to implement value selling, increasing closing conversion worldwide by 5% after 3 months.
- Coached global sales leaders and managed stakeholders across sales and marketing.
Regional Managing Director CEE, Nordics, Russia & CIS
App Annie
- Served as regional GM across CEE, the Nordics, Russia and CIS, integrating Sales and Customer Success and directing regional GTM planning, growth priorities, and customer development strategy.
- Led and managed the region, including sales and customer success.
- Surpassed a yearly ACV target of $5M++ for new business, upsell and renewals YoY.
- Planned go-to-market activities across sales-related functions (marketing and acquisition).
- Served as member of the Worldwide Leadership Circle.
- Acted as public speaker for the company in Europe.
Senior Manager Sales
Adobe Systems GmbH
- Led a sales team of 8+ people selling on-premises SaaS-based Adobe Marketing Cloud (Analytics, Target, Campaign, CMS, DMP, etc.) to customers of all sizes.
- Managed a yearly target of $15+ million.
- Attended all go-to-market, business planning, and sales engagement activities.
- Led both customer acquisition and the development of the existing customer portfolio.
- Recruited across all departments to support double-digit growth.
- Achieved 30% YoY growth in new business.
- Closed strategic deals with Cyberport, Burda Digital, Axel Springer Verlag, and EON.
Co-Founder and General Manager
Scopevisio Sales & Consulting GmbH
- Managed all aspects of company creation, including business planning, financing, recruiting, marketing, sales, purchasing, and technology.
- Sold ERP, CRM, ECM, and project management SaaS solutions to SMB clients.
- Collaborated with product development to define and refine the product roadmap.
- Developed and implemented a comprehensive partner management strategy.
Head of Sales & Marketing DACH
BIG Social Media GmbH
- Led all sales and marketing, reporting directly to the CEO, carrying full revenue responsibility.
- Sold SaaS social media analytics and consulting to strategic accounts (DPDHL, Audi, BMW, O2, Deutsche Bank).
- Managed go-to-market planning, customer acquisition and growth, and demand generation.
- Developed partner management strategy.
Sales Director - SMB DACH
Salesforce
- Led a high-performing sales team driving a SaaS-based CRM solution to SMB customers.
- Managed an annual sales target of $4.6M, consistently exceeding goals.
- Oversaw go-to-market strategy, business planning, and sales engagement initiatives.
- Directed new customer acquisition and growth of existing client portfolios.
- Recruited and developed multilingual account executives to support double-digit revenue growth.
- Achieved 25% YoY growth in new business and 105% of annual sales targets.
- Closed strategic deals with Fish Asset Management (CH), MyTaxi, Vayen, and Tipp24.
Senior Manager Business Development Northern Europe
Oracle Corporation
- Achieved 100% after 8 months and 25% closed in the same fiscal year while recruiting 50% of the team.
- Managed a team of 60+ Oracle CoreTech and HW managers and BDM consultants.
- Collaborated with marketing to develop demand generation and go-to-market strategies.
- Led talent recruitment for Oracle Direct in Dublin for all European teams.
Senior Sales Manager HW DACH
Oracle Corporation
Built and led a new hardware business unit and managed commercial operations across Dublin and Málaga, including hiring, GTM strategy, demand generation, and leadership development across EMEA.
- Achieved 101% of a $60M sales target.
- Built and led a new hardware business unit with 16+ team members specialising in former SUN products.
- Identified market opportunities and developed effective go-to-market strategies.
- Managed operations across Dublin and Malaga sites.
- Recruited 25 sales professionals and supported cross-LOB hiring across EMEA.
- Served on the EMEA Demand Generation Board.
- Coached and developed new sales managers for the Nordics, Germany, and the UK.
Co-founder and Managing Director
Lea’s tea
- Founded and managed a luxury tea and tea-ware import and retail business.
- Oversaw company creation and operations, including business planning, financing, importing, purchasing, logistics, sales, marketing, and technology.
Senior Sales Manager, Strategic Accounts, ISVs
Oracle Corporation
- Carried annual targets between $35M and $60M, overachieving each year by 110%.
- Managed and coached go-to-market teams.
- Led talent recruitment for Oracle Direct, hiring approximately 100 people.
- Restructured teams entirely and managed cross-functional activities.
- Sponsored demand generation representing Germany at the European level.
- Participated in project to restructure the demand generation process in Europe.
- Served on the Oracle Germany Innovation Board and managed business development activities.
Strategic Account Executive
Hewlett-Packard GmbH
Account Manager Channel and Installed Base
J.D. Edwards Central Europe
Accountant and Order Processing Specialist
The ASK Group / INGRES®
Sales Assistant
Digital Equipment
Fitness Centre Manager
Unknown
Freelancer in the Fitness and Health Industry
Unknown
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Sport, Automotive, Food and Beverage, Retail, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Operations, Marketing, Strategy, Human Resources, and Customer Service.
Summary
I drive revenue growth, market expansion, and commercial transformation for B2B SaaS, enterprise software, and technology businesses. I help organisations turn complex commercial challenges into clear priorities, actionable go-to-market plans, and measurable results.
My expertise combines strategic planning, executive coaching, and hands-on execution. I design scalable commercial operating models, lead and develop cross-regional teams, and strengthen sales performance through effective go-to-market strategy, revenue operations, and organisational alignment.
I focus on sustainable growth: building the structures, leadership capability, and commercial discipline that enable organisations to improve performance today while scaling successfully over time.
Skills
Executive Sales Coaching & Vp-Level Sparring
International Go-To-Market Strategy
- Market Entry Strategy Validation
- Commercial Due Diligence & Assumption Testing
- Sales Leadership & Organization Design
- B2b Saas And Enterprise Technology Sales
- Route-To-Market And Partner Strategy
- Market Segmentation, Icp & Value Proposition
- Sales Operating Model, Pipeline Governance & Forecasting
- Revenue Operations, Pricing & Compensation
- Cross-Functional Alignment: Sales, Marketing, Customer Success
- Change Leadership & Systemic Coaching
- International Team Leadership
- Manufacturing / Enterprise Software Context
- English And German Executive Communication
Languages
Education
University of Hagen
Health Management – Distance Learning
Gymnastics School Bielefeld
State Certified Gymnastics Teacher · Teaching, Health Management, Sport
BIIS
Systemic Coaching - Interdynamic Coaching, Organisational & Individual Development
Systemic Coaching BII (Modules 1-3: Interdynamic Coaching, Organisational & Individual Development, Supervision), 2010–2025
Certifications & licenses
Mesh Academy
5D Leadership
Competence-Based Recruiting
Force Management – Value Selling Training
Stage Coaching – Cochange Karin Kuschik
Women’s Leadership Circle@Adobe
Adobe
Systemic Coaching BII
Digital Equipment - Economics Training
Keith Rosen – Coaching Professionals
NLP Fresh Academy – NLP Courses
Systemic Coaching BI - Module 1-3
State Certified Gymnastics Teacher
Gymnastik-Schule – Bielefeld
Become an AI-Powered Manager
Master Change Management for Success
Using Generative AI Ethically at Work
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Silvia is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Silvia speaks the following languages: German (Native), English (Advanced), French (Elementary).
Silvia has at least 41 years of experience. During this time, Silvia has worked in at least 18 different roles and for 15 different companies. The average length of individual experience is 2 years and 3 months. Note that Silvia may not have shared all experience and actually has more experience.
Based on recent experience, Silvia would be well-suited for roles such as: Fractional VP Sales, Executive Sales Coach & GTM Advisor, AI Transformation Management, Regional Senior Vice President DACH, VP Global Revenue Operations.
Silvia's most recent position is Fractional VP Sales, Executive Sales Coach & GTM Advisor, AI Transformation Management at Self-employed.
In recent years, Silvia has worked for Self-employed, Nextlane GmbH, and Adjust GmbH.
Silvia is most experienced in industries like Information Technology, Sport, and Automotive. Silvia also has some experience in Food and Beverage, Retail, and Healthcare.
Silvia is most experienced in business areas like Sales, Operations, and Marketing. Silvia also has some experience in Strategy, Human Resources, and Customer Service.
Silvia has recently worked in industries like Information Technology, Automotive, and Advertising.
Silvia has recently worked in business areas like Operations, Sales, and Strategy.
Silvia attended University of Hagen for Health Management – Distance Learning.
Silvia has 15 certificates. Among them, these include: Certified Digital Transformation and AI Manager, 5D Leadership, and Competence-Based Recruiting.
Silvia will be available part-time from September 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 3 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Thomas Höfer
Corinna Picker
Sahra Hainke
Christian Hildebrandt
Katrin Mohr
Birgit Baier
Dominic Multerer
Dirk Rosenstock
Tobias Bobka
Jakob Hess
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Fractional VP Sales, Executive Sales Coach & GTM Advisor, AI Transformation Management
Jens Sander
Ron Meyknecht
Lilli Sauer
Felix Bauchspiess
Wulf Schlachter
Reinhard Schroers
Martin Zielinski
Christoph Mörl
Christian Walter
Daniel Schaller
Nearby freelancers
Professionals working in or nearby Berlin, Germany
Andreas Rühl
Stefan Ojanen
Sascha Bach
Chris Wolf
Dmitry Pankov
Erik Waldenmaier
Jörg Kopitzke
Björn Stark
Kenan Šabić
Nune Isabekyan
