Jelena K.-Interim Commercial & Sales Leader | Strategic Advisory & Coaching
Check rate
Experience
B2B Sales Coaching and Strategic Sparring Partner
HR Impact Partners
- 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
- Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
- Support in translating the business concept into a scalable sales structure and preparing for future operational implementation
Interim Senior Sales Acquisition Consultant & Advisor
Takeaway.com (Lieferando)
- Handover Process from Sales Acquisition to Account Management: Review the status quo of how partners are being handed over from Sales ACQ to AME and identify gaps
- Interview stakeholders on AME and Sales ACQ side to identify crucial information that needs to be captured in the handover process
- Suggest a new streamlined process on how newly acquired partners are being handed over to AME
- Develop a clear framework outlining the core tasks and responsibilities of each stakeholder involved in the process and provide an easily digestible slide deck with all bundled information
Interim Senior Strategic Account Consultant & Advisor
Takeaway.com (Lieferando)
Act as a consultant for senior stakeholders on best practices and strategic alignment
Support and provide actionable insights for decision-making based on market trends, customer & partner needs and competitor analysis
Identify and optimize processes within the Strategic Account Department and across cross-functional interfaces
Implement tools and frameworks for improved account management
Train team members on updated processes and strategies
Develop and support growth strategies tailored to the needs of each VIP chain
Conduct data-driven analysis to identify opportunities for increased sales and customer satisfaction
Collaborate on marketing initiatives and promotional campaigns
Facilitate communication between internal teams, different functions (esp. Logistics and Marketing) and specific VIP partners
Ensure adherence to service-level agreements and quality standards
Interim Head of Key Cities
Takeaway.com (Lieferando)
- Serving as a mini General Manager for selected Key Cities by leading the Global Key Initiative for selected Cities
- Developing and driving the implementation of the city growth strategy, supported by an agile city squad from across all functions: sales, marketing, logistics, customer service, analytics etc.
- Managing all aspects of city operations end-to-end at the local level
- Working closely with a cross-functional country team
- Working closely and reporting directly to the German Country Director
Sales Advisor/B2B-Sales-/Business Coach
Reverse.Supply
- Exec Coaching: individual on-the-job coaching for sales force and Sales Director for B2B sales outbound activities to improve quantitative sales performance, especially for new client acquisition
- Operational Excellence: set up and operational implementation of B2B sales outbound function and sales processes in cooperation with CEO, establishing KPIs and KPI tracking process for outbound sales team
- Optimization of KPIs, sales materials and pitches, objection handling, new pricing-model etc.
- Process optimization: set up and optimize the current technical B2B sales process in the CRM-system (Hubspot)
- Strategic initiative: implementation of short strategic measures to win new partnerships and increase revenue (eg. development and roll-out of an acquisition campaign)
Consulting and Project Lead in Finance Department
Alteos GmbH – an AXA Company
- Leading company-wide project to create full cost transparency for all teams as the foundation of continuous ROI calculations/tracking, with focus on marketing and sales teams
- End-to-end management from conceptualization to implementation in the company
- Knowledge transfer to newly hired finance lead
Interim CMO
Alteos GmbH – an AXA Company
- Interim Leadership: leading a marketing team of 5 (3 permanent & 2 freelance employees) and reporting directly to the CEO
- Part of hiring team for full-time CMO role, set up team structure and aligned roles and responsibilities across team
- Created budget plan for 2023
- Change Management: enable a smooth transition between interim and permanent leadership, prepare clear status quo and handover for new CMO
- Operational Excellence: developing marketing and communication strategy to support new revenue stream for sales department (broker business), optimisation of current processes with focus on cross-team processes with sales
Sales Leadership Consulting, Coaching and Sales Project Management
Alteos GmbH – an AXA Company
- Exec Coaching: set up and development of a new B2B/B2C structure and technical processes in the CRM-system in sales, including implementation of automated processes along the customer journey
- Assessment and support in management of team performance
- Job Coaching: individual on-the-job coaching for sales force as well as specific trainings and workshops to improve quantitative sales performance, especially for new client acquisition
- Operational Excellence: optimization of KPIs, provision models, forecasts, sales pitches; implementation of short and long-term strategic measures to increase revenues (eg. development and roll-out of reactivation and Core Derivate campaigns); optimizing KPI tracking process for outbound sales team
Senior Sales & Product Advisor
UcmAgeny
- Interim Leadership: set up of a sales team as well as onboarding employees to the newly established sales function
- Implementation of short-term measures to increase revenues in H2.2020 (eg. development and roll-out of reactivation campaign for existing clients using Salesforce, development of new business areas)
- Job Coaching: individual on-the-job coaching for sales force and specific trainings and workshops to improve quantitative sales performance
- Operational Excellence: set up and operational implementation of B2B sales outbound function and sales processes in cooperation with CEO, establishing KPIs and KPI tracking process for outbound sales team
Interim Head of Sales
Travelcircus GmbH
- Interim Leadership: leading a 13-person sales team, direct report to the CEO; assessment and management of team performance; building team through owning the hiring process of additional sales employees
- Job Coaching: individual on-the-job coaching for sales force and specific trainings and workshops to improve qualitative sales performance
- Operational Excellence: optimisation and alignment of existing processes (including implementation of automated processes) in sales along the customer journey; optimisation of KPIs, provision models, forecasts, sales pitches
B2B Sales Consulting and Coach
Zenjob GmbH
- Job coaching: individual on-the-job coaching for sales and customer success teams (23 members) and leadership training for sales leads; implemented Task Force teams and training formats to increase sales performance (customer objections, complaint management, forecasting, documentation, onboarding)
- Interim Leadership: assessment and management of team performance for Sales and Account Management
- Change Management: leading transition of roles from customer support to account management; conducted transition trainings
- Operational Excellence: supported integration of new CRM system (Salesforce) and establishing KPIs for sales teams; development and implementation of campaigns, optimizing sales pitches and client materials
- Exec Coaching: consulting for leadership team and managing directors on sales and client relationship processes, sales strategies, resource management, automation and alignment of sales processes
- Project Outcome: increased outbound calls by 430%, revenue by 32% in H2.2019
B2B Sales Consultant and Coach
Schulbulli GmbH
- Sales coaching and consultancy of co-founder and head of sales on German sales strategy
- Consultancy focus: acquisition of new clients and building client relations with public and private schools
Director Business Development
HeyJobs GmbH
- Enterprise sales and account expansion of large clients including annual framework agreements; strategic development of the German market (e.g. Douglas, Allianz, VW, Wisag, Dussmann, DB Schenker, Securitas, Sana Kliniken, Deutsche Bank)
- Recruitment and technical leadership of employees
- Achieved turnover Q1–Q3 over EUR 500,000, increase from Q1 to Q2: 95%
Senior Key Account Manager Residential
Scout AG/ImmobilienScout24.de
- Functional lead of key account managers in Berlin; nationwide KAM coaching by request of company CEO
- Worked across teams (IT, product, pricing) to inform other department strategies through sales inputs
- Presented market insights and proposed strategies to board members, informing strategic development of the sales function
- Sales responsibility in 2016: ca. EUR 1.7 million; target performance in Q1 2017: 106%
Key Account Manager Residential
Scout AG/ImmobilienScout24.de
- Key account development (expansion and re-activation) working with new client portfolio after restructuring measures within the sales organization
- Winner of the nationwide “Dreamlist-Challenge”
- Sales responsibility in 2016: approx. EUR 1.5–2 million; average quarterly target performance: approx. 105%
Senior Account Manager (Cooperations)
Scout AG/ImmobilienScout24.de
- Customer advice and care for franchise partners and headquarters of the biggest franchise customers in estate business in Germany
- Supported AdSales campaigns for estate agents; relationship and escalation management
- Sales responsibility in 2015: approx. EUR 2 million; average quarterly target performance: approx. 105%
Senior Sales Consultant
emagine GmbH
- Sales management for IT contracting
- Customer acquisition and relationship management; managing client portfolio
- Achieved margin in 2013: approx. EUR 140,000
New Business Consultant
Kontor eins digital GmbH und Co. KG
- Implementation and establishment of a distribution structure
- Development and implementation of relevant sales measures and sales strategy in collaboration with founders
Key Account Manager
BGPM – Berliner Gesellschaft für Personal und Management
- Acquisition of new clients nationwide and across all sectors for HR services, headhunting and interim management
- Pre- and post-sales activities for highly qualified experts and executives
- Achieved annual turnover: EUR 300,000
Junior Sales Manager/Project Lead
in mind GmbH
- Managed communications and event projects exclusively for Mercedes-Benz
- Sales and project leadership within the agency for Daimler AG Mercedes-Benz
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Information Technology, Real Estate, Food and Beverage, Insurance, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Strategy, Marketing, Human Resources, Customer Service, and Project Management.
Summary
Senior commercial leader, strategic advisor and coach with 20+ years of experience across B2B sales, key account management, commercial leadership and organizational development, including 7+ years in freelance and interim roles. Combines a strong operational background with strategic advisory and hands-on implementation, supporting companies in improving commercial performance, structures, processes and team effectiveness. Experienced in interim and cross-functional leadership, sales and commercial excellence, process optimization, stakeholder management, leadership development and on-the-job coaching. Known for a pragmatic, tailor-made approach rather than one-size-fits-all frameworks, with a strong focus on turning strategy into practical implementation and measurable results.
Skills
- B2b Sales
- Key Account Management
- Commercial Leadership
- Commercial Transformation
- Sales Excellence
- Commercial Excellence
- Process Optimization
- Organizational Development
- Strategic Advisory
- Commercial Advisory
- Executive Advisory
- Interim Leadership
- Interim Management
- Sales Leadership
- Cross-Functional Leadership
- Matrix Leadership
- Stakeholder Management
- General Management
- Leadership Development
- Team Development
- Team & Leadership Development
- Executive Coaching
- Leadership Coaching
- Sales Coaching
- Sales Coaching & Enablement
- Change Management
- Project Management
- Commercial Strategy
- Commercial & Sales Strategy
- Sales Strategy
- B2b Sales Strategy
- Commercial Performance Optimization
- Kpi & Performance Optimization
- Kpi Tracking & Optimization
- Kpi Design
- Sales Process Optimization
- Business Process Optimization
- Sales Operations
- Sales Operations & Crm
- Crm Optimization
- Customer Relationship Management
- Value Proposition Development
- Target Customer Segmentation
- Pricing Strategy
- Objection Handling
- Sales Forecasting
- Commission Models
- Market Trend Analysis
- Competitor Analysis
- Enterprise Sales
- Customer Acquisition
- Outbound Sales
- Outbound Sales Setup
- Account Management
- Sales Training & Onboarding
- Recruitment
- Revenue Growth
- Go-To-Market Strategy
- Commercial Operations
- Organizational Transformation
- Commercial Strategy & Execution
- Salesforce
- Hubspot
- Pipedrive
- Jira
- Slack
- Microsoft Office
- English
- German
Languages
Education
Universität Potsdam
B.A. · German and English/American Studies · Potsdam, Germany · 2.0
Albert-Einstein-Gymnasium
General qualification for university entrance (Abitur/Hochschulreife) · General qualification for university entrance (Abitur/Hochschulreife) · Berlin, Germany
Certifications & licenses
Train The Trainer
IHK – Industrie- und Handelskammer zu Berlin
Die Essenz Des Coaching
act – Advanced Coaching & Training, Berlin
Certificate in Communications Management (depak)
depak – Deutsche Presseakademie, Berlin
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Jelena is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Jelena speaks the following languages: German (Native), English (Advanced), sh (Elementary).
Jelena has at least 14 years of experience. During this time, Jelena has worked in at least 20 different roles and for 14 different companies. The average length of individual experience is 1 year and 9 months. Note that Jelena may not have shared all experience and actually has more experience.
Based on recent experience, Jelena would be well-suited for roles such as: B2B Sales Coaching and Strategic Sparring Partner, Interim Senior Sales Acquisition Consultant & Advisor, Interim Senior Strategic Account Consultant & Advisor.
Jelena's most recent position is B2B Sales Coaching and Strategic Sparring Partner at HR Impact Partners.
In recent years, Jelena has worked for HR Impact Partners, Takeaway.com (Lieferando), Reverse.Supply, and Alteos GmbH – an AXA Company.
Jelena is most experienced in industries like Professional Services, Information Technology, and Real Estate. Jelena also has some experience in Advertising, Automotive, and Food and Beverage.
Jelena is most experienced in business areas like Sales, Strategy, and Marketing. Jelena also has some experience in Human Resources, Project Management, and Customer Service.
Jelena has recently worked in industries like Food and Beverage, Insurance, and Professional Services.
Jelena has recently worked in business areas like Sales, Strategy, and Operations.
Jelena holds a Bachelor in German and English/American Studies from Universität Potsdam.
Jelena has 3 certificates. These include: Train The Trainer, Die Essenz Des Coaching, and Certificate in Communications Management (depak).
Jelena will be available full-time from October 2026.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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