Holger Prange - Interim Manager Sales / Marketing / Business Development / Transformation

Q: Where is Holger based?

Holger is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Holger speak?

Holger speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Holger have?

Holger has at least 38 years of experience. During this time, Holger has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 8 years and 6 months . Note that Holger may not have shared all experience and actually has more experience.

Q: What is Holger's latest experience?

Holger's most recent position is Interim Manager Sales / Marketing / Business Development / Transformation at Management-Lotsen .

Q: What companies has Holger worked for in recent years?

In recent years, Holger has worked for Management-Lotsen .

Q: Which industries is Holger most experienced in?

Holger is most experienced in industries like Professional Services , Manufacturing , and Food and Beverage . Holger also has some experience in Media and Entertainment .

Q: Which business areas is Holger most experienced in?

Holger is most experienced in business areas like Marketing , Sales , and Strategy . Holger also has some experience in Product Development and Project Management .

Q: Which industries has Holger worked in recently?

Holger has recently worked in industries like Professional Services .

Q: Which business areas has Holger worked in recently?

Holger has recently worked in business areas like Marketing , Sales , and Strategy .

Recommended expert

Hamburg, Germany

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Experience

Jan 2003 - Present

23 years 8 months

Hamburg, Germany

Interim Manager Sales / Marketing / Business Development / Transformation

Management-Lotsen

Preparation and review of business plans
Restructuring / transformation
Review of investment decisions
Adjustments to business models
Operational support in extraordinary business situations
Digitalization (sales and marketing)
Process optimization
Support during generational transitions
Brand management – brand reactivation

Jan 2000 - Dec 2003

4 years

Hamburg, Germany

Head of Marketing and Sales, Member of the Management Board

Gies Kerzen GmbH (Blyth Inc)

Development and launch of a new product range
Build-up of a new specialist retail sales organization in Germany, Austria, and Switzerland
Agreement of international industrial partnerships
Creation of efficient structures for the sales channels grocery retail, specialist retail, department stores, and mail-order businesses
Introduction of a goal- and performance-oriented management system
Implementation of modern key account management

Jan 1995 - Dec 2000

6 years

Hamburg, Germany

Marketing and Sales Director / International Marketing Director

Reemtsma Cigaretten GmbH

Harmonization of country interests with the interests of headquarters (1995–1996)
Conducting portfolio analyses and alignment; launch of new brands and relaunches; concept and introduction of brand diversification projects; market analyses and development of sales strategies as well as trade marketing concepts (1996–1998)
Definition and closing of portfolio gaps; evaluation of socio-cultural segments; derivation of positioning and brand strategies; development of the marketing mix for BOSS and Polo; successful launch in eight countries (1998–2000)

Jan 1994 - Dec 1995

2 years

Munich, Germany

National Key Account Manager

Bertelsmann Music Group

Revenue generation in the high seven-figure range

Jan 1989 - Dec 1994

6 years

Hamburg, Germany

Trainee / Project & Promotion Manager / Sales Manager Grocery Retail / Senior Product Manager Ice Cream

Langnese Iglo GmbH

Trainee program and project management in the promotion area in East Germany with budget responsibility of DM 8.5 million and leadership of 20 employees (1990–1991)
Build-up of the sales management function in grocery retail with revenue responsibility of DM 85 million and leadership of 17 employees (1991–1993)
Relaunch of an ice cream brand as Senior Product Manager (1993–1994)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Manufacturing, Food and Beverage, and Media and Entertainment.

Professional Services

Manufacturing

Food and Beverage

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Strategy, Product Development, and Project Management.

Marketing

Sales

Strategy

Product Development

Project Management

Summary

Implementation-driven and crisis-tested sales manager with a focus on developing and implementing successful strategies to increase revenue, market share, or profitability, as well as opening up new markets and developing (digital) business models or (digital) marketing strategies – for growth projects and in restructuring / transformation.

Proven success in operational leadership and in building up sales and marketing departments from scratch, restructurings, process optimization, and the strategic and operational realignment of business units.

SME-oriented and hands-on, highly motivating.

Experienced in private equity (Aurelius, SVP, Allistro, Maj Invest)

Industries: B2C, B2B, MedTech, OTC, Food/Non Food, consumer goods, specialty papers, automotive, media, gift and collectible items, manufacturing, home decor, cigarettes, wholesale and retail

Languages

German

Native

English

Advanced

Education

University of Hamburg

Diplom Kaufmann · Marketing/Law/Psychology · Hamburg, Germany

Statistics

Experience

Total positions 5

Experience in Professional Services 23.5 y

Avg length 8 y 3 m

Longest experience 23 y 7 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Manager Sales / Marketing / Business Development / Transformation, Head of Marketing and Sales, Member of the Management Board, Marketing and Sales Director / International Marketing Director

Main industries Professional Services, Manufacturing, Food and Beverage

Main business areas Marketing, Sales, Strategy

Qualifications

Highest degree Master

Profile

Created

September 2022

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Holger is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

Holger speaks the following languages: German (Native), English (Advanced).

Holger has at least 38 years of experience. During this time, Holger has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 8 years and 6 months. Note that Holger may not have shared all experience and actually has more experience.

Based on recent experience, Holger would be well-suited for roles such as: Interim Manager Sales / Marketing / Business Development / Transformation, Head of Marketing and Sales, Member of the Management Board, Marketing and Sales Director / International Marketing Director.

Holger's most recent position is Interim Manager Sales / Marketing / Business Development / Transformation at Management-Lotsen.

In recent years, Holger has worked for Management-Lotsen.

Holger is most experienced in industries like Professional Services, Manufacturing, and Food and Beverage. Holger also has some experience in Media and Entertainment.

Holger is most experienced in business areas like Marketing, Sales, and Strategy. Holger also has some experience in Product Development and Project Management.

Holger has recently worked in industries like Professional Services.

Holger has recently worked in business areas like Marketing, Sales, and Strategy.

Holger holds a Master in Marketing/Law/Psychology from University of Hamburg.

Holger is immediately available full-time for suitable projects.

Holger's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Holger, click the Meet button on the profile to request a meeting and discuss your project needs.

Salary / Daily Rate Distribution

0 2 4 6 8

<€800 €800-960 €960-1120 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 885 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 860 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.