Holger Prange-Interim Manager Sales / Marketing / Business Development / Transformation
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Experience
Interim Manager Sales / Marketing / Business Development / Transformation
Management-Lotsen
- Preparation and review of business plans
- Restructuring / transformation
- Review of investment decisions
- Adjustments to business models
- Operational support in extraordinary business situations
- Digitalization (sales and marketing)
- Process optimization
- Support during generational transitions
- Brand management – brand reactivation
Head of Marketing and Sales, Member of the Management Board
Gies Kerzen GmbH (Blyth Inc)
- Development and launch of a new product range
- Build-up of a new specialist retail sales organization in Germany, Austria, and Switzerland
- Agreement of international industrial partnerships
- Creation of efficient structures for the sales channels grocery retail, specialist retail, department stores, and mail-order businesses
- Introduction of a goal- and performance-oriented management system
- Implementation of modern key account management
Marketing and Sales Director / International Marketing Director
Reemtsma Cigaretten GmbH
- Harmonization of country interests with the interests of headquarters (1995–1996)
- Conducting portfolio analyses and alignment; launch of new brands and relaunches; concept and introduction of brand diversification projects; market analyses and development of sales strategies as well as trade marketing concepts (1996–1998)
- Definition and closing of portfolio gaps; evaluation of socio-cultural segments; derivation of positioning and brand strategies; development of the marketing mix for BOSS and Polo; successful launch in eight countries (1998–2000)
National Key Account Manager
Bertelsmann Music Group
- Revenue generation in the high seven-figure range
Trainee / Project & Promotion Manager / Sales Manager Grocery Retail / Senior Product Manager Ice Cream
Langnese Iglo GmbH
- Trainee program and project management in the promotion area in East Germany with budget responsibility of DM 8.5 million and leadership of 20 employees (1990–1991)
- Build-up of the sales management function in grocery retail with revenue responsibility of DM 85 million and leadership of 17 employees (1991–1993)
- Relaunch of an ice cream brand as Senior Product Manager (1993–1994)
Industry experience
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Experienced in Professional Services, Manufacturing, Food and Beverage, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Strategy, Product Development, and Project Management.
Summary
Implementation-driven and crisis-tested sales manager with a focus on developing and implementing successful strategies to increase revenue, market share, or profitability, as well as opening up new markets and developing (digital) business models or (digital) marketing strategies – for growth projects and in restructuring / transformation.
Proven success in operational leadership and in building up sales and marketing departments from scratch, restructurings, process optimization, and the strategic and operational realignment of business units.
SME-oriented and hands-on, highly motivating.
Experienced in private equity (Aurelius, SVP, Allistro, Maj Invest)
Industries: B2C, B2B, MedTech, OTC, Food/Non Food, consumer goods, specialty papers, automotive, media, gift and collectible items, manufacturing, home decor, cigarettes, wholesale and retail
Languages
Education
University of Hamburg
Diplom Kaufmann · Marketing/Law/Psychology · Hamburg, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Holger is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Holger speaks the following languages: German (Native), English (Advanced).
Holger has at least 38 years of experience. During this time, Holger has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 8 years and 6 months. Note that Holger may not have shared all experience and actually has more experience.
Based on recent experience, Holger would be well-suited for roles such as: Interim Manager Sales / Marketing / Business Development / Transformation, Head of Marketing and Sales, Member of the Management Board, Marketing and Sales Director / International Marketing Director.
Holger's most recent position is Interim Manager Sales / Marketing / Business Development / Transformation at Management-Lotsen.
In recent years, Holger has worked for Management-Lotsen.
Holger is most experienced in industries like Professional Services, Manufacturing, and Food and Beverage. Holger also has some experience in Media and Entertainment.
Holger is most experienced in business areas like Marketing, Sales, and Strategy. Holger also has some experience in Product Development and Project Management.
Holger has recently worked in industries like Professional Services.
Holger has recently worked in business areas like Marketing, Sales, and Strategy.
Holger holds a Master in Marketing/Law/Psychology from University of Hamburg.
The availability of Holger needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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