Jörg Stermann-Managing Director

• Interim management and management consulting with a focus on sales, brand management, internationalization, business development, and market entry strategies for international consumer goods and trading companies.

• Overall responsibility for the strategic and operational management of the group of companies with the traditional brands Siku and WIKING, including brand management, product management, international sales control, license management, supply chain, procurement, as well as the further development of national and international trading and sales partners

Managing director for the following companies:

• Sieper GmbH, Lüdenscheid
• Wiking Modellbau GmbH & Co. KG, Lüdenscheid
• Sicom GmbH, Lüdenscheid
• Tim Toys Ltd., Hong Kong
• Sieper France SARL, France

Operational areas of responsibility within the group of companies

• Overall responsibility for the national and international sales organizations
• Leadership of the marketing, product management, and category management areas of the international brands Siku and WIKING
• Responsibility for the international licensing business and license-based product portfolios
• Management of e-commerce and multichannel sales activities
• Managing director responsibility for Sicom GmbH (creative and communications agency)

Strategic leadership and focus areas

• Development and implementation of international growth, sales, and market development strategies with full responsibility for results
• Strategic and operational leadership of international sales organizations as well as complex retail and key account structures
• Expansion and further development of global distribution and sales channels in established and new markets
• International brand, category, and portfolio management with a focus on sustainable sales and profit growth
• Management of profitability, trade investments, pricing strategies, and commercial performance
• Negotiations at managing director and board level with international retail organizations, distributors, and strategic partners
• Identification and development of new business areas, market potential, and international growth opportunities
• Securing the achievement of sales, margin, and result targets as well as sustainable company value growth

Spokesperson of the management board of Sieper GmbH (2021–2025)

• Coordination of the group-wide strategic direction as well as representation of the group of companies to shareholders, advisory boards, and external partners

• Responsibility for national and international sales and marketing activities in the DIY, specialist retail, and wholesale environment, including product range development, brand management, trade marketing, category management, and cooperation with buying groups and leading retail organizations

Leadership and supervision of:

• Sales managers of various sales groups, key account managers, field sales staff, sales managers for contract business, sales management assistants, external service staff (disposition / merchandisers)

Technical leadership of the marketing team.

Strategic direction of the brand, country marketing, and product marketing.

Revenue volume >85 million €

• Technical and disciplinary responsibility for group purchasing in Germany, China, and IPO Vietnam
• Realization and coordination of purchasing targets for the sales departments in the DIY retail and discount sectors
• Volume >500 million USD

Projects:

• Founding of IPO Vietnam
• Revision of framework agreements, bonus agreements, and cost saving programs

• Focus: service purchasing in the areas of sales, marketing, and advertising
• Member of the Global Purchasing Management Team (Sales)
• Volume >50 million euros

Projects:

• Introduction of the "Shop in Shop" system in the DIY sector in Europe
• Setup of external call centers in Germany
• Member of the central GPMT team (Sales)
• Introduction of the internal workflow IT system (E-Works)