Sales and Marketing Managers in Germany
matched in minutes from over 15,000 CVs with the power of AI.Need support with go-to-market planning, pipeline generation, campaign management, or sales enablement? Work with freelancers who can align messaging, channels, and commercial goals, then move fast from brief to execution with vetted, available experts.
Meet FRATCH Sales and Marketing Managers in Germany
Franco Iaquinta
Last position:
Sales Manager charging solutions at MAN Truck & Bus SE
Development and implementation of the sales strategy as well as selection of suitable sales models Definition of sales targets, target groups, USPs and offer structure in close coordination with the product strategy Building and optimizing sales processes, role distribution and organizational structure Development of a commission model to motivate and steer the sales organization Management of the internal sales network incl. communication, adaptation of dealer contracts and conducting trainings Conception of a communication and branding approach to strengthen market position Selection and development of key marketing channels as well as definition of the service promise Integration of the sales strategy into existing sales tools and systems Initiation and management of sales campaigns as well as analysis of operational KPIs Continuous collection of feedback from the sales network and derivation of improvement measures
Jantien Von Eisenhart-Rothe
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Dirk Rosenstock
Last position:
Interim CCO, Chief Commercial Officer at LADE GmbH
defining product/market fit and strategic positioning including ramp-up planning
designing, implementing & optimizing target-group-oriented marketing activities
strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)
developing new markets & partners as well as operational sales of charging solutions including key account management
tripling revenue compared to the previous year and building an AE funnel of over €4 million
increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)
introducing partner management
recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor
Sabine Haas
Last position:
Interim Key Account Manager at Haleon / Glaxo Smith Kline
Holger Prange
Last position:
Interim Manager Sales / Marketing / Business Development / Transformation at Management-Lotsen
- Preparation and review of business plans
- Restructuring / transformation
- Review of investment decisions
- Adjustments to business models
- Operational support in extraordinary business situations
- Digitalization (sales and marketing)
- Process optimization
- Support during generational transitions
- Brand management – brand reactivation
Roger Kautz
Last position:
Sales & Marketing Lead (Project) at nititec vauum gripper GmbH
Responsible for building operational sales and a scalable sales structure in the early stage of a technology-driven company.
- Developed positioning, messaging, and value proposition
- Introduced CRM-based lead, funnel, and reporting processes
- Independently acquired pilot projects and clients in the robotics and automation sector
- Actively worked the market with direct sales of vacuum gripper solutions
- Set up initial demand generation activities (content, SEO, landing pages, outreach)
- Structured alignment between marketing and sales
- Operational execution of strategy, content, web, analytics, and go-to-market
Franz Schreiber
Last position:
Business Development Sales & Marketing - Lead Generation at Various software and telecom companies
- Market development for software products & services and strategy
- Designing online marketing concepts including lead and acquisition management
Dong Dang
Last position:
Marketing Intern at Epapa
- Developed strategic marketing campaigns for AI learning platforms.
- Managed Epapa's social media content and user engagement.
- Collaborated cross-functionally to improve product positioning.
Hubert Kogel
Last position:
Marketing & Communications Consultant at stadtmobil carsharing
Development and implementation of marketing and communications strategies focused on website and social media (paid, owned, earned)
Target-specific addressing of municipalities, companies and organizations with landing pages and calls to action
Development and execution of Meta and Google Ads
Building and maintaining contacts with relevant media
Writing press releases
Marc Brocato
Last position:
Director Sales & Marketing | Strategic Initiatives at 4Nature UG
- Led strategic international projects in upcycling, real estate, startups, and solar energy
- Responsible for sales, marketing, digital lead generation, and coordinating international teams
- Key projects:
- Ramissa Upcycling, Kenya – market entry and sales strategy
- NEC Solar Energy Fund, Germany – lead generation & marketing
- CrazyHate "I Hate Racism" project – concept development & branding
- IceBreaker – multi-channel marketing campaigns
- Aream Solar Panel Agra Projects – strategic development and project execution
Norbert Füle
Last position:
Senior Category Manager, Marketing & Sales Procurement at Carlsberg Group
- Managing global spend categories for Glassware, Umbrellas, and Print, ensuring strategic sourcing and cost optimization
- Developing and executing sourcing strategies, leading supplier selection, negotiation, contracting, and implementation of new suppliers and processes to enhance efficiency
- Streamlining procurement operations by consolidating local suppliers and leveraging spend toward preferred partners
- Led global procurement of marketing materials and services, overseeing strategy development, tendering, supplier selection, and contract negotiations across Europe and Asia
Daniel Mautz
Last position:
Interim Head of Sales and Marketing at The Mobility House
- Successful go-to-market for a New Energy brand as a spin off
- Developed brand positioning, marketing and communication activities including brand strategy, website, landing pages, videos, influencer cooperations, press conference, press releases, Google and Meta campaigns
- Responsible for product, marketing, sales and operations of energy tariff
Oliver Hassler
Last position:
Sales Manager for a German Real Estate company at HIS – Hassler International Sales
- Developed the sales structure for a real estate company in the field of Technical Facility Management
- Provided hands-on support throughout the sales process
Hakan Ersu
Last position:
Software Expert at Scale-Flow.io
- The first intelligent all-in-one sales, automation & marketing software across the entire DACH region
- Replaces all existing tools, saves costs and allows faster scaling
- Simplifies processes, boosts efficiency, cuts costs and maximizes progress
- Increases revenue by consolidating tool usage in one place
Vincent Werner
Last position:
Head of Sales & Marketing Europe at Storm3 - Healthtech Recruitment
- Took over an underperforming Sales & Marketing recruitment team of 6 consultants in a new sector and made the team profitable
- Got two of my team members promoted within 8 months
- Created three new multi hire clients (3+ placements per client) in Europe
- Created one key account (5+ placements per client)
- Worked directly with the Brand Head and CEO of Global Markets
Discover over 15,000 top freelancers
Sales and Marketing Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
26 years
Position duration
3.3 years
Positions per freelancer
11
Top business areas
Marketing, Sales, Project Management
Top industries
Information Technology, Manufacturing, Professional Services
Certification focus areas
Marketing, Sales, Project Management
Bachelor's degree or higher
75%
Master's degree or higher
40%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
96%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Sales and Marketing Managers in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they do
A Sales and Marketing Manager connects demand generation with revenue work. The role shapes positioning, plans campaigns, supports lead flow, and helps sales teams turn interest into qualified opportunities.
- Define go-to-market plans and launch messaging
- Run campaigns across email, paid media, events, and content
- Support pipeline creation, lead qualification, and handover
- Coordinate with sales, product, and external partners
- Track performance and adjust based on market feedback
Skills that matter
Strong professionals combine commercial thinking with clear execution. They know how to structure a plan, brief specialists, and keep both demand generation and sales priorities aligned.
- CRM and lead management, often in Salesforce or HubSpot
- Campaign planning, content coordination, and sales enablement
- Reporting on funnel quality, conversion, and channel performance
- Stakeholder management across marketing, sales, and leadership
- Clear copy and sharp positioning for different buyer groups
Typical focus areas
Companies often bring in a Sales and Marketing Manager for launches, repositioning, pipeline gaps, or when internal teams need extra leadership. A freelance Sales Manager, Marketing Manager, or Commercial Manager can step in when the work spans both sides of the funnel.
This is common for B2B firms, SaaS companies, agencies, and industrial businesses in Germany that need practical support in English and German. The best freelancers can work remotely, join workshops on site, and adapt to local buying cycles without slowing the team down.
What good work looks like
A strong expert does more than coordinate tasks. They connect target groups, channels, sales goals, and messaging into one plan that people can actually use.
- Clear priorities and realistic campaign focus
- Clean handover between marketing and sales
- Messaging that fits the audience and channel
- Structured reporting with useful next steps
- Fast alignment with teams already in motion
Tools and methods
The toolkit depends on the project, but the core stack is usually familiar. Good candidates know how to use common marketing and sales systems without needing long onboarding.
Typical tools include CRM systems, marketing automation, email platforms, analytics dashboards, content planning tools, and presentation software. On the method side, they work with buyer personas, funnel stages, campaign calendars, lead scoring, and sales enablement materials.
When freelance makes sense
Freelance support works well when you need someone to cover a gap, lead a project, or bring outside perspective without a long hiring process. It also helps when a team needs hands-on support for a product launch, a new market entry, or a temporary handover.
For companies in Germany, this can be especially useful when the work needs both strategic structure and local market understanding. A strong freelancer can start with little ramp-up and focus on outcomes, not process.
Frequently asked questions
Curious about Sales and Marketing Managers? Here are the answers that come up again and again.
A Sales and Marketing Manager plans how a company attracts attention and turns it into qualified demand. The work usually covers positioning, campaigns, lead flow, sales support, and performance tracking. In many companies, the same person also keeps marketing and sales aligned on priorities and handover rules.
Look for someone who can connect commercial goals with day-to-day execution. They should understand campaign planning, CRM use, lead management, sales enablement, and clear reporting. Just as important is the ability to work with stakeholders who have different views on what matters most.
Not always. A Sales and Marketing Manager sits between both areas and needs to understand how demand generation supports revenue, not just brand activity. A Marketing Manager may focus more on campaigns and communication, while a Sales Manager may focus more on deals, team targets, and account work.
Freelance support makes sense when you need speed, a temporary handover, or specialist input for a defined project. It is a good fit for launches, market entry, pipeline rebuilds, or when internal teams need extra leadership without adding fixed headcount. It also works well when you want a fresh outside view on the current setup.
Yes, many can work remotely and still stay close to the team through structured check-ins and clear reporting. For a Sales and Marketing Manager in Germany, it can also help if the freelancer can join key meetings on site when strategy, workshops, or sales alignment need direct discussion. Language fit matters, especially when buyer communication is both German and English.
The exact stack depends on the company, but CRM systems are central. Many projects also rely on marketing automation, analytics, email tools, content planning systems, and presentation software. A good freelancer should be comfortable learning your setup quickly instead of forcing their own way of working.
Ask for concrete examples of how they improved pipeline quality, campaign execution, or sales-marketing handover. A strong sales manager or marketing manager in this combined role should be able to explain their decisions, not just name tools they have used. Look for clear thinking, realistic planning, and evidence that they can work with both commercial and creative teams.
Freelancers should expect a mix of strategy, coordination, and hands-on execution. A commercial manager style assignment often means working across teams, shaping priorities, and keeping communication direct. The best projects give clear goals, access to stakeholders, and room to improve the commercial process instead of only producing isolated tasks.
The average hourly rate for Sales and Marketing Managers in Germany is 114 €, which corresponds to a daily rate of about 910 € based on an 8-hour working day.
Of the freelancers working as Sales and Marketing Managers in Germany, 75% hold at least a Bachelor's degree and 40% hold at least a Master's degree.
On average, freelancers working as Sales and Marketing Managers in Germany have 26 years of professional experience, with a single engagement typically lasting around 3.3 years.
The most common languages among freelancers working as Sales and Marketing Managers in Germany are German (100%), English (96%), and French (22%).
The most common industries among freelancers working as Sales and Marketing Managers in Germany are Information Technology (52%), Manufacturing (48%), and Professional Services (48%).
The most common business areas among freelancers working as Sales and Marketing Managers in Germany are Marketing (96%), Sales (96%), and Project Management (65%).
FRATCH Sales and Marketing Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
