Sales and Marketing Managers in Germany
matched in minutes from over 15,000 CVs with the power of AI.Need support with go-to-market planning, pipeline generation, campaign management, or sales enablement? Work with freelancers who can align messaging, channels, and commercial goals, then move fast from brief to execution with vetted, available experts.
Meet FRATCH Sales and Marketing Managers in Germany
Thomas D.
Last position:
Business Analyst / Digital Transformation Consultant at Stadtwerke Rostock
- End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
- Development of automated contract management and transformation scenarios, including software selection and integration
- Analysis of ERP, chat, RCS messaging, consent management and tracking
- Preparation of recommendations, decision proposals and presentations for the executive board
- Use of AI for process optimization
- Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT
Roger K.
Last position:
Sales & Marketing Lead (Project) at nititec vauum gripper GmbH
Responsible for building operational sales and a scalable sales structure in the early stages of a technology-driven company.
- Developed positioning, messaging and value proposition
- Introduced CRM-based lead, funnel and reporting processes
- Independently secured pilot projects and customers in robotics and automation
- Actively developed the market through direct sales of vacuum gripper solutions.
- Launched initial demand generation activities (content, SEO, landing pages, outreach)
- Established a structured connection between marketing and sales
- Hands-on delivery across strategy, content, web, analytics and go-to-market
Joachim L.
Last position:
Marketing / Sales / Communications Consultant at Self-employed Business Consultant
Client: STROTH Telecom GmbH (formerly Tele2 Comm. Services GmbH), Business Development B2B / B2C
Development of Growth & GoToMarket strategy for new products
Content strategy for brand relaunch
Selection and set-up of Marketing Automation Solution
Conceptualization and marketing of whitelabel mobile communications solution
Project management for partnerships with WEtell and ENTEGA Mobilfunk
Client: S-Communication Services GmbH (Sparkassen Finanzgruppe), Project Management IAM (Integrated Communication Management)
Analysis of current product portfolio
Market analysis Banking & Finance
Identification of adjustment needs for medium-term planning
Formulation of IAM vision
Client: ERGO Group AG, Sales Promotion
Activation of sponsorship partnership with Deutscher Fußball Bund (DFB)
Media partnerships
Social media communication
Support for sales partner network
Client: E.ON SE, Innovation Domains / Strategy & Innovation
Coaching on business case development (individual / teams)
Training in Key Financials (NPV Calculation) / Scenario Planning
Development of sales strategies for innovations
Teaching storytelling skills
Development of templates
Target KPI Alignment / Metrics (Portfolio Performance)
Rüdiger H.
Last position:
Marketing and Sales Director at FVHG GmbH
Job description Job title: Head of Marketing and Sales Job purpose: This role is responsible for the strategic and operational development and implementation of all marketing and sales activities. The goal is to maximize revenue through targeted sales and marketing strategies, drive subscriber and new customer acquisition, and successfully position products in the market – as well as optimize structures, sales channels, and conversion rates. Work closely with executive management and Profit Center leads to make a significant contribution to achieving the company’s goals. Responsibilities: Strategic planning and implementation
- Develop and implement marketing and sales strategies that drive sustainable revenue growth and support the goals of the specialist publisher – with a focus on subscriptions and repeat purchases per customer
- Be responsible for the strategic use and allocation of the marketing and sales budget across different channels to achieve the established sales targets
- Analyze market trends, the competitive landscape, and target audiences to identify new market and sales opportunities
- Develop successful product testing strategies and effective market research methods Campaign management
- Manage target audience- and product-specific campaigns across digital and traditional channels, including performance tracking and optimization
- Manage the content lead strategy and position publications across different media channels Sales management and development
- Be responsible for planning, monitoring, and optimizing sales processes and structures
- Make decisions related to the further development of projects
- Maintain and grow relationships with existing customers, and expand the active contact pool with new customers People management and development
- Provide professional and disciplinary leadership to department heads in marketing and sales
- Support employee development and establish a performance-oriented team culture focused on sales targets
- Set, track, and measure goals
- Conduct feedback and annual review meetings, including evaluations and setting any necessary actions
- Set salary adjustments and bonuses within the budget approved by executive management
- Hire new employees within the planned or approved roles and budgets Business management, analysis, and reporting
- Prepare regular reports and KPI analyses to measure the performance of marketing and sales activities and identify specific actions and recommendations
- Make decisions related to product tests (test results and the resulting sales forecasts)
- Manage revenue and cost planning (UKE) in relation to sales figures and marketing/sales budgets, and ensure these are achieved and maintained
- Prepare a monthly forecast of all relevant figures Authority: Independently carry out all measures required to achieve targets within company policies and plans that lead to or are necessary for positive development in sales figures and revenue. The job holder represents the specialist publisher and its brands externally to service providers, suppliers, and customers in line with its vision, mission, and values. Reports to: Executive management Direct reports: All department heads in sales and marketing
Qualifications: Requirements for the role:
- A completed degree in business administration, marketing, communications, or a comparable qualification
- Proven success in strategic and operational (performance) marketing and sales
- In-depth understanding of B2B marketing and sales strategies and the relevant channels and tools
- Analytical thinking and a strong ability to make data-driven decisions
- Excellent communication skills, including when supporting change processes
- Extensive leadership experience
- Good knowledge of MS Office365 Job holder: Rüdiger Hahn Merching, 04.11.2024
Jantien V.
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Nadin T.
Last position:
Sales Employee at OMH Vermarktung GmbH
- Development of the B2B and B2G sales structure, agreements with aggregators and sales partners
- Initiation and support of collaborations and media partnerships (HOPE-Gala, Jedermann-Ensamble)
Dirk R.
Last position:
Interim CCO, Chief Commercial Officer at LADE GmbH
defining product/market fit and strategic positioning including ramp-up planning
designing, implementing & optimizing target-group-oriented marketing activities
strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)
developing new markets & partners as well as operational sales of charging solutions including key account management
tripling revenue compared to the previous year and building an AE funnel of over €4 million
increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)
introducing partner management
recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor
Sabine H.
Last position:
Interim Key Account Manager at Haleon / Glaxo Smith Kline
Holger P.
Last position:
Interim Manager Sales / Marketing / Business Development / Transformation at Management-Lotsen
- Preparation and review of business plans
- Restructuring / transformation
- Review of investment decisions
- Adjustments to business models
- Operational support in extraordinary business situations
- Digitalization (sales and marketing)
- Process optimization
- Support during generational transitions
- Brand management – brand reactivation
Franz S.
Last position:
Business Development Sales & Marketing - Lead Generation at Various software and telecom companies
- Market development for software products & services and strategy
- Designing online marketing concepts including lead and acquisition management
Franco I.
Last position:
Sales Manager charging solutions at MAN Truck & Bus SE
Development and implementation of the sales strategy as well as selection of suitable sales models Definition of sales targets, target groups, USPs and offer structure in close coordination with the product strategy Building and optimizing sales processes, role distribution and organizational structure Development of a commission model to motivate and steer the sales organization Management of the internal sales network incl. communication, adaptation of dealer contracts and conducting trainings Conception of a communication and branding approach to strengthen market position Selection and development of key marketing channels as well as definition of the service promise Integration of the sales strategy into existing sales tools and systems Initiation and management of sales campaigns as well as analysis of operational KPIs Continuous collection of feedback from the sales network and derivation of improvement measures
Dong D.
Last position:
Marketing Intern at Epapa
- Developed strategic marketing campaigns for AI learning platforms.
- Managed Epapa's social media content and user engagement.
- Collaborated cross-functionally to improve product positioning.
Hubert K.
Last position:
Marketing & Communications Consultant at stadtmobil carsharing
Development and implementation of marketing and communications strategies focused on website and social media (paid, owned, earned)
Target-specific addressing of municipalities, companies and organizations with landing pages and calls to action
Development and execution of Meta and Google Ads
Building and maintaining contacts with relevant media
Writing press releases
Marc B.
Last position:
Director Sales & Marketing | Strategic Initiatives at 4Nature UG
- Led strategic international projects in upcycling, real estate, startups, and solar energy
- Responsible for sales, marketing, digital lead generation, and coordinating international teams
- Key projects:
- Ramissa Upcycling, Kenya – market entry and sales strategy
- NEC Solar Energy Fund, Germany – lead generation & marketing
- CrazyHate "I Hate Racism" project – concept development & branding
- IceBreaker – multi-channel marketing campaigns
- Aream Solar Panel Agra Projects – strategic development and project execution
Norbert F.
Last position:
Senior Category Manager, Marketing & Sales Procurement at Carlsberg Group
- Managing global spend categories for Glassware, Umbrellas, and Print, ensuring strategic sourcing and cost optimization
- Developing and executing sourcing strategies, leading supplier selection, negotiation, contracting, and implementation of new suppliers and processes to enhance efficiency
- Streamlining procurement operations by consolidating local suppliers and leveraging spend toward preferred partners
- Led global procurement of marketing materials and services, overseeing strategy development, tendering, supplier selection, and contract negotiations across Europe and Asia
Discover over 15,000 top freelancers
Sales and Marketing Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
26 years
Position duration
3.2 years
Positions per freelancer
11
Top business areas
Marketing, Sales, Project Management
Top industries
Information Technology, Manufacturing, Professional Services
Certification focus areas
Marketing, Project Management, Human Resources
Bachelor's degree or higher
74%
Master's degree or higher
43%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
96%
Based on our profile pool as of 30 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates for Sales and Marketing Managers in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Sales and Marketing Managers experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (50%)
- Manufacturing (50%)
- Professional Services (50%)
- Advertising (42%)
- Media and Entertainment (38%)
- Energy (31%)
- Telecommunication (27%)
- Automotive (23%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
What they do
A Sales and Marketing Manager connects demand generation with revenue work. The role shapes positioning, plans campaigns, supports lead flow, and helps sales teams turn interest into qualified opportunities.
- Define go-to-market plans and launch messaging
- Run campaigns across email, paid media, events, and content
- Support pipeline creation, lead qualification, and handover
- Coordinate with sales, product, and external partners
- Track performance and adjust based on market feedback
Skills that matter
Strong professionals combine commercial thinking with clear execution. They know how to structure a plan, brief specialists, and keep both demand generation and sales priorities aligned.
- CRM and lead management, often in Salesforce or HubSpot
- Campaign planning, content coordination, and sales enablement
- Reporting on funnel quality, conversion, and channel performance
- Stakeholder management across marketing, sales, and leadership
- Clear copy and sharp positioning for different buyer groups
Typical focus areas
Companies often bring in a Sales and Marketing Manager for launches, repositioning, pipeline gaps, or when internal teams need extra leadership. A freelance Sales Manager, Marketing Manager, or Commercial Manager can step in when the work spans both sides of the funnel.
This is common for B2B firms, SaaS companies, agencies, and industrial businesses in Germany that need practical support in English and German. The best freelancers can work remotely, join workshops on site, and adapt to local buying cycles without slowing the team down.
What good work looks like
A strong expert does more than coordinate tasks. They connect target groups, channels, sales goals, and messaging into one plan that people can actually use.
- Clear priorities and realistic campaign focus
- Clean handover between marketing and sales
- Messaging that fits the audience and channel
- Structured reporting with useful next steps
- Fast alignment with teams already in motion
Tools and methods
The toolkit depends on the project, but the core stack is usually familiar. Good candidates know how to use common marketing and sales systems without needing long onboarding.
Typical tools include CRM systems, marketing automation, email platforms, analytics dashboards, content planning tools, and presentation software. On the method side, they work with buyer personas, funnel stages, campaign calendars, lead scoring, and sales enablement materials.
When freelance makes sense
Freelance support works well when you need someone to cover a gap, lead a project, or bring outside perspective without a long hiring process. It also helps when a team needs hands-on support for a product launch, a new market entry, or a temporary handover.
For companies in Germany, this can be especially useful when the work needs both strategic structure and local market understanding. A strong freelancer can start with little ramp-up and focus on outcomes, not process.
Frequently asked questions
Curious about Sales and Marketing Managers? Here are the answers that come up again and again.
A Sales and Marketing Manager plans how a company attracts attention and turns it into qualified demand. The work usually covers positioning, campaigns, lead flow, sales support, and performance tracking. In many companies, the same person also keeps marketing and sales aligned on priorities and handover rules.
Look for someone who can connect commercial goals with day-to-day execution. They should understand campaign planning, CRM use, lead management, sales enablement, and clear reporting. Just as important is the ability to work with stakeholders who have different views on what matters most.
Not always. A Sales and Marketing Manager sits between both areas and needs to understand how demand generation supports revenue, not just brand activity. A Marketing Manager may focus more on campaigns and communication, while a Sales Manager may focus more on deals, team targets, and account work.
Freelance support makes sense when you need speed, a temporary handover, or specialist input for a defined project. It is a good fit for launches, market entry, pipeline rebuilds, or when internal teams need extra leadership without adding fixed headcount. It also works well when you want a fresh outside view on the current setup.
Yes, many can work remotely and still stay close to the team through structured check-ins and clear reporting. For a Sales and Marketing Manager in Germany, it can also help if the freelancer can join key meetings on site when strategy, workshops, or sales alignment need direct discussion. Language fit matters, especially when buyer communication is both German and English.
The exact stack depends on the company, but CRM systems are central. Many projects also rely on marketing automation, analytics, email tools, content planning systems, and presentation software. A good freelancer should be comfortable learning your setup quickly instead of forcing their own way of working.
Ask for concrete examples of how they improved pipeline quality, campaign execution, or sales-marketing handover. A strong sales manager or marketing manager in this combined role should be able to explain their decisions, not just name tools they have used. Look for clear thinking, realistic planning, and evidence that they can work with both commercial and creative teams.
Freelancers should expect a mix of strategy, coordination, and hands-on execution. A commercial manager style assignment often means working across teams, shaping priorities, and keeping communication direct. The best projects give clear goals, access to stakeholders, and room to improve the commercial process instead of only producing isolated tasks.
The average hourly rate for Sales and Marketing Managers in Germany is 111 €, which corresponds to a daily rate of about 889 € based on an 8-hour working day.
Of the freelancers working as Sales and Marketing Managers in Germany, 74% hold at least a Bachelor's degree and 43% hold at least a Master's degree.
On average, freelancers working as Sales and Marketing Managers in Germany have 26 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers working as Sales and Marketing Managers in Germany are German (100%), English (96%), and French (19%).
The most common industries among freelancers working as Sales and Marketing Managers in Germany are Information Technology (50%), Manufacturing (50%), and Professional Services (50%).
The most common business areas among freelancers working as Sales and Marketing Managers in Germany are Marketing (96%), Sales (96%), and Project Management (65%).
FRATCH Sales and Marketing Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Philipp Thomaschewski
FRATCH CEO
