Find the right Sales and Marketing Managers in Germany matched in minutes from over 15,000 CVs with the power of AI.
Need support with go-to-market planning, pipeline generation, campaign management, or sales enablement? Work with freelancers who can align messaging, channels, and commercial goals, then move fast from brief to execution with vetted, available experts.
About the role
What they do
A Sales and Marketing Manager connects demand generation with revenue work. The role shapes positioning, plans campaigns, supports lead flow, and helps sales teams turn interest into qualified opportunities.
- Define go-to-market plans and launch messaging
- Run campaigns across email, paid media, events, and content
- Support pipeline creation, lead qualification, and handover
- Coordinate with sales, product, and external partners
- Track performance and adjust based on market feedback
Skills that matter
Strong professionals combine commercial thinking with clear execution. They know how to structure a plan, brief specialists, and keep both demand generation and sales priorities aligned.
- CRM and lead management, often in Salesforce or HubSpot
- Campaign planning, content coordination, and sales enablement
- Reporting on funnel quality, conversion, and channel performance
- Stakeholder management across marketing, sales, and leadership
- Clear copy and sharp positioning for different buyer groups
Typical focus areas
Companies often bring in a Sales and Marketing Manager for launches, repositioning, pipeline gaps, or when internal teams need extra leadership. A freelance Sales Manager, Marketing Manager, or Commercial Manager can step in when the work spans both sides of the funnel.
This is common for B2B firms, SaaS companies, agencies, and industrial businesses in Germany that need practical support in English and German. The best freelancers can work remotely, join workshops on site, and adapt to local buying cycles without slowing the team down.
What good work looks like
A strong expert does more than coordinate tasks. They connect target groups, channels, sales goals, and messaging into one plan that people can actually use.
- Clear priorities and realistic campaign focus
- Clean handover between marketing and sales
- Messaging that fits the audience and channel
- Structured reporting with useful next steps
- Fast alignment with teams already in motion
Tools and methods
The toolkit depends on the project, but the core stack is usually familiar. Good candidates know how to use common marketing and sales systems without needing long onboarding.
Typical tools include CRM systems, marketing automation, email platforms, analytics dashboards, content planning tools, and presentation software. On the method side, they work with buyer personas, funnel stages, campaign calendars, lead scoring, and sales enablement materials.
When freelance makes sense
Freelance support works well when you need someone to cover a gap, lead a project, or bring outside perspective without a long hiring process. It also helps when a team needs hands-on support for a product launch, a new market entry, or a temporary handover.
For companies in Germany, this can be especially useful when the work needs both strategic structure and local market understanding. A strong freelancer can start with little ramp-up and focus on outcomes, not process.
Meet FRATCH Sales and Marketing Managers
Franco Iaquinta
Senior Manager Sales Marketing
Last position:
Sales Manager charging solutions at MAN Truck & Bus SE
- Development and implementation of the sales strategy and selection of suitable sales models
- Definition of sales goals, target groups, USPs, and offer structure in close coordination with the product strategy
- Building and optimizing sales processes, role distribution, and organizational structure
- Development of a commission model to motivate and steer the sales organization
- Management of the internal sales network, including communication, adaptation of dealer contracts, and training sessions
- Design of a communication and branding approach to strengthen market position
- Selection and development of key marketing channels, and definition of the service promise
- Integration of the sales strategy into existing sales tools and systems
- Initiation and management of sales campaigns, and analysis of operational KPIs
- Continuous collection of feedback from the sales network and derivation of improvement measures
Dirk Rosenstock
Interim CCO, Chief Commercial Officer
Last position:
Interim CCO, Chief Commercial Officer at LADE GmbH
defining product/market fit and strategic positioning including ramp-up planning
designing, implementing & optimizing target-group-oriented marketing activities
strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)
developing new markets & partners as well as operational sales of charging solutions including key account management
tripling revenue compared to the previous year and building an AE funnel of over €4 million
increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)
introducing partner management
recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor
Sabine Haas
Interim Marketing / Sales Manager and Freelance Executive Assistant
Last position:
Interim Key Account Manager at Haleon / Glaxo Smith Kline
Holger Prange
Interim Manager Sales / Marketing / Business Development / Transformation
Last position:
Interim Manager Sales / Marketing / Business Development / Transformation at Management-Lotsen
- Preparation and review of business plans
- Restructuring / transformation
- Review of investment decisions
- Adjustments to business models
- Operational support in extraordinary business situations
- Digitalization (sales and marketing)
- Process optimization
- Support during generational transitions
- Brand management – brand reactivation
Roger Kautz
Interim Head of Marketing
Last position:
Sales & Marketing Lead (Project) at nititec vauum gripper GmbH
Responsible for building operational sales and a scalable sales structure in the early stage of a technology-driven company.
- Developed positioning, messaging, and value proposition
- Introduced CRM-based lead, funnel, and reporting processes
- Independently acquired pilot projects and clients in the robotics and automation sector
- Actively worked the market with direct sales of vacuum gripper solutions
- Set up initial demand generation activities (content, SEO, landing pages, outreach)
- Structured alignment between marketing and sales
- Operational execution of strategy, content, web, analytics, and go-to-market
Franz Schreiber
Business Development Sales & Marketing - Lead Generation
Last position:
Business Development Sales & Marketing - Lead Generation at Various software and telecom companies
- Market development for software products & services and strategy
- Designing online marketing concepts including lead and acquisition management
Hubert Kogel
Marketing & Communications Consultant
Last position:
Marketing & Communications Consultant at stadtmobil carsharing
Development and implementation of marketing and communications strategies focused on website and social media (paid, owned, earned)
Target-specific addressing of municipalities, companies and organizations with landing pages and calls to action
Development and execution of Meta and Google Ads
Building and maintaining contacts with relevant media
Writing press releases
Marc Brocato
Director Sales & Marketing | Strategic Initiatives
Last position:
Director Sales & Marketing | Strategic Initiatives at 4Nature UG
- Led strategic international projects in upcycling, real estate, startups, and solar energy
- Responsible for sales, marketing, digital lead generation, and coordinating international teams
- Key projects:
- Ramissa Upcycling, Kenya – market entry and sales strategy
- NEC Solar Energy Fund, Germany – lead generation & marketing
- CrazyHate "I Hate Racism" project – concept development & branding
- IceBreaker – multi-channel marketing campaigns
- Aream Solar Panel Agra Projects – strategic development and project execution
Norbert Füle
Strategic Procurement Manager
Last position:
Senior Category Manager, Marketing & Sales Procurement at Carlsberg Group
- Managing global spend categories for Glassware, Umbrellas, and Print, ensuring strategic sourcing and cost optimization
- Developing and executing sourcing strategies, leading supplier selection, negotiation, contracting, and implementation of new suppliers and processes to enhance efficiency
- Streamlining procurement operations by consolidating local suppliers and leveraging spend toward preferred partners
- Led global procurement of marketing materials and services, overseeing strategy development, tendering, supplier selection, and contract negotiations across Europe and Asia
Daniel Mautz
Interim Head of Sales and Marketing
Last position:
Interim Head of Sales and Marketing at The Mobility House
- Successful go-to-market for a New Energy brand as a spin off
- Developed brand positioning, marketing and communication activities including brand strategy, website, landing pages, videos, influencer cooperations, press conference, press releases, Google and Meta campaigns
- Responsible for product, marketing, sales and operations of energy tariff
Oliver Hassler
Sales Manager for a German Real Estate company
Last position:
Sales Manager for a German Real Estate company at HIS – Hassler International Sales
- Developed the sales structure for a real estate company in the field of Technical Facility Management
- Provided hands-on support throughout the sales process
Hakan Ersu
Marketing & Sales Expert
Last position:
Software Expert at Scale-Flow.io
- The first intelligent all-in-one sales, automation & marketing software across the entire DACH region
- Replaces all existing tools, saves costs and allows faster scaling
- Simplifies processes, boosts efficiency, cuts costs and maximizes progress
- Increases revenue by consolidating tool usage in one place
Vincent Werner
Head of Sales & Marketing Europe
Last position:
Head of Sales & Marketing Europe at Storm3 - Healthtech Recruitment
- Took over an underperforming Sales & Marketing recruitment team of 6 consultants in a new sector and made the team profitable
- Got two of my team members promoted within 8 months
- Created three new multi hire clients (3+ placements per client) in Europe
- Created one key account (5+ placements per client)
- Worked directly with the Brand Head and CEO of Global Markets
Isabel Petri Da Silva
Shareholder and Managing Director
Last position:
Shareholder and Managing Director at PI Partnermanagement GmbH
- Consulting for partnerships and sales department, taking care of large corporate customers and advising the sales team and management
- Setting up and running a GmbH to take over smaller consulting jobs in the startup and event management sectors for corporate clients and event organizers
Nima Motamedi
Director of Sales and Marketing
Last position:
Director of Sales and Marketing at Superlifepromo
- Avg. CAGR / revenue growth 120%
- Led a 3-person sales team (recruiting)
- 1000+ sales meetings with qualified prospects
- Sales strategy, forecasting, CRM management
- Developed marketing strategies with campaign planning & budgeting
- Onboarded 12 new employees
- Created content for 100+ TikTok and Instagram posts
Discover over 15,000 top freelancers
Sales and Marketing Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
27 years
Position duration
3.6 years
Positions per freelancer
12
Top business areas
Marketing, Sales, Project Management
Top industries
Professional Services, Information Technology, Manufacturing
Certification focus areas
Marketing, Sales, Human Resources
Bachelor's degree or higher
74%
Master's degree or higher
37%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
95%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Sales and Marketing Managers & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Have questions? See our quick guide to FRATCH
A Sales and Marketing Manager plans how a company attracts attention and turns it into qualified demand. The work usually covers positioning, campaigns, lead flow, sales support, and performance tracking. In many companies, the same person also keeps marketing and sales aligned on priorities and handover rules.
Look for someone who can connect commercial goals with day-to-day execution. They should understand campaign planning, CRM use, lead management, sales enablement, and clear reporting. Just as important is the ability to work with stakeholders who have different views on what matters most.
Not always. A Sales and Marketing Manager sits between both areas and needs to understand how demand generation supports revenue, not just brand activity. A Marketing Manager may focus more on campaigns and communication, while a Sales Manager may focus more on deals, team targets, and account work.
Freelance support makes sense when you need speed, a temporary handover, or specialist input for a defined project. It is a good fit for launches, market entry, pipeline rebuilds, or when internal teams need extra leadership without adding fixed headcount. It also works well when you want a fresh outside view on the current setup.
Yes, many can work remotely and still stay close to the team through structured check-ins and clear reporting. For a Sales and Marketing Manager in Germany, it can also help if the freelancer can join key meetings on site when strategy, workshops, or sales alignment need direct discussion. Language fit matters, especially when buyer communication is both German and English.
The exact stack depends on the company, but CRM systems are central. Many projects also rely on marketing automation, analytics, email tools, content planning systems, and presentation software. A good freelancer should be comfortable learning your setup quickly instead of forcing their own way of working.
Ask for concrete examples of how they improved pipeline quality, campaign execution, or sales-marketing handover. A strong sales manager or marketing manager in this combined role should be able to explain their decisions, not just name tools they have used. Look for clear thinking, realistic planning, and evidence that they can work with both commercial and creative teams.
Freelancers should expect a mix of strategy, coordination, and hands-on execution. A commercial manager style assignment often means working across teams, shaping priorities, and keeping communication direct. The best projects give clear goals, access to stakeholders, and room to improve the commercial process instead of only producing isolated tasks.
The average hourly rate for Sales and Marketing Managers in Germany is 116 €, which corresponds to a daily rate of about 929 € based on an 8-hour working day.
Of the freelancers working as Sales and Marketing Managers in Germany, 74% hold at least a Bachelor's degree and 37% hold at least a Master's degree.
On average, freelancers working as Sales and Marketing Managers in Germany have 27 years of professional experience, with a single engagement typically lasting around 3.6 years.
The most common languages among freelancers working as Sales and Marketing Managers in Germany are German (100%), English (95%), and French (23%).
The most common industries among freelancers working as Sales and Marketing Managers in Germany are Professional Services (55%), Information Technology (50%), and Manufacturing (45%).
The most common business areas among freelancers working as Sales and Marketing Managers in Germany are Marketing (95%), Sales (95%), and Project Management (68%).
FRATCH Sales and Marketing Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a Free Demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
