Thomas Donath - Product & Business Consultant for SaaS

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Hamburg, Germany

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Experience

Jun 2026 - Aug 2026

3 months

Rostock, Germany

Business Analyst / Digital Transformation Consultant

Stadtwerke Rostock

End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
Development of automated contract management and transformation scenarios, including software selection and integration
Analysis of ERP, chat, RCS messaging, consent management and tracking
Preparation of recommendations, decision proposals and presentations for the executive board
Use of AI for process optimization
Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

Jan 2026 - Present

9 months

Hamburg, Germany

Business Development Manager

NN Werbeagentur Hamburg

Development of a B2B marketing strategy for film and trade fairs
Identification of suitable companies and contacts, initial outreach and customer consulting
Preparation of sales materials and support for management with scheduling meetings, presentations and proposals
Tools: Apple Office, Claude, ChatGPT
in progress

May 2025 - Nov 2025

7 months

Germany

Marketing and Sales Consultant

vums Verlag und Medienhaus GmbH

Development of a B2B marketing strategy, definition of new target groups and business areas, and repositioning of a magazine
Development of KPIs, communication and marketing plans, and recommendations
Analysis of the market, competition and potential initial customers, including RCS integration into customer journeys and sales funnels
Preparation of technical product requirements and design of a B2B campaign for digital media
Tools: Adobe CS, ZOHO ONE, ChatGPT, Gamma, Hi Gen, Google Colaborate/Python, Microsoft 365, Miro, Zoom

Aug 2024 - Present

2 years 2 months

Marketing and Sales Consultant

Link Mobility Austria GmbH

Development of a B2B marketing strategy, market and product analysis, and definition of USPs and competitive advantages
Design and implementation of sales funnels, customer journeys and B2B campaigns for digital media
Identification of companies, reference customers and business opportunities, including RCS integration into customer journeys
Preparation of marketing plans, sales materials and technical product documentation
Tools: Microsoft 365, Calendly, WordPress, Apple Office

Nov 2023 - Jun 2024

8 months

Product Owner / Business Analyst

Condor Flugdienst GmbH

8 months | Aviation / Tourism
End-to-end support for the digital booking platform: seatmap, search and conversion journeys (CRO focus)
Management and prioritization of the component backlog based on KPI analyses and user behavior
Input for sprint planning, reviews and backlog refinement; management of interdisciplinary teams (UX, Dev, Analytics)
Definition of KPIs, business cases, acceptance criteria and sprint goals in agile setups
Functional test management, A/B testing, hypothesis management and performance tracking (Contentsquare, Looker Studio)
Acceptance of partial results; stakeholder reporting at specialist and management levels

Aug 2023 - Oct 2023

3 months

Product Manager

Otto Bock HealthCare Deutschland GmbH

Analysis of the product, target markets and competitive landscape, including North America, Brazil/Latin America, Australia, Germany and the UK
Definition of USPs, marketing plan and recommendations for action
Preparation of technical documentation, sales materials and market analyses
Stakeholder management, coordination of external service providers and quality management
Tools: Word, Excel, PowerPoint, Apple Office

May 2023 - Feb 2024

10 months

Consultant Marketing and Sales, Sales Management

Finanzverlag KLM

Identification of revenue and market potential, customer acquisition and analysis of existing customer segments
Design of communication materials, shop, website and B2B direct marketing
Preparation of offers and media plans as well as acquisition of sales partners and advertisers
Advising management and developing recommendations for action to stabilize revenue
Tools: Word, Excel, PowerPoint, Apple Office

Nov 2022 - Apr 2023

6 months

Germany

Product Owner Commerce (Webshop)

Gerhard D. Wempe GmbH & Co. KG

Definition of epics, features and user stories as well as coordination of UI/UX, CRM, payment and configurator work packages
Requirements engineering and release planning for Shopware 5.5
Optimization of checkout and product detail pages, implementation of live chat, video player, address verification, PayPal International and Emarsys
Review of WCAG 2.1 compliance for the US shop
Stakeholder management, coordination of vendors and subcontractors, backlog harmonization
Tools: Confluence, Jira, Teams, Miro, mind mapping

Jun 2022 - Sep 2022

4 months

Project Manager/Business Analyst in cooperation with Carl Zeiss

Fielmann AG & Co. Service KG

Definition of epics, features and user stories for the customer journey and workflows
Coordination of UI/UX, CRM, vision science, legal requirements, governance, consent management and cookie policy
Requirements engineering for Category 2b medical devices, including documentation
Introduction of Confluence and Jira for requirements management and preparation of the MVP testing phase
Stakeholder management and coordination of vendors and subcontractors
Tools: Apple Office, Confluence, Jira, Teams, Miro, BPMN, mind mapping

Mar 2022 - May 2022

3 months

Project Manager Media Cooperations

Omniga GmbH

Identification and initiation of media cooperations and suitable media partners with a focus on the Ukraine crisis
Analysis of the requirements of various stakeholders and planning of technical requirements for automated content transfer
Stakeholder management as well as professional and methodological consulting for internal departments
Establishment of Confluence and Jira for requirements management
Tools: Apple Office, Confluence, Jira, Teams, Miro

Nov 2021 - Feb 2022

4 months

Program Manager / Business Analyst Digital Transformation

ams OSRAM AG

4 months | Semiconductors / Industry
Analysis and structuring of complex system landscapes after a merger (web platforms, PIM/Stibo, DAM/Bynder, Salesforce / Datorama)
Requirements analysis for various stakeholders; translation into actionable specifications for SaaS system landscapes
Establishment and structuring of requirements management, including user stories and agile implementation (Jira / Confluence)
Coordination of the migration of 4 websites to the Liferay CMS and integration of marketing automation (Salesforce / SF Interaction Studio)
International stakeholder alignment; management-level reporting

Jun 2021 - Oct 2021

5 months

Business Analyst / Product Owner

Contentserv Group AG

6 months | Media / IT Services / SaaS
Further development of product strategy and product roadmap for a SaaS platform (Marketing Experience Management / MXM) through to MVP
Design and validation of pricing and licensing logic for B2B enterprise segments; development of value proposition arguments for sales and evaluation situations
Gathering and prioritization of business and technical requirements from various stakeholders (business units, customers, partners)
Coordination and prioritization of feature concepts; creation of user stories and support of agile implementation
Requirements analysis, prototyping, wireframing, and usability testing for quality assurance
Coordination with software development and software architects (AWS-based platform infrastructure)

Nov 2020 - May 2021

7 months

Business Analyst / Requirements Engineer (SAFe)

C&A

7 months | Fashion / Retail / eCommerce (International)
Gathering and definition of use cases and requirements for the introduction of the marketing planning platform
Analysis of application options along the process chain; review of processes for consistency and gaps
Design and delivery of company-wide workshops for requirements gathering, followed by training sessions with business units
Requirements alignment with business units and stakeholders from C-level to store management – including international rollout
Process modeling with Signavio, solution documentation, and implementation in Confluence and Jira

Jun 2020 - Feb 2021

9 months

Business Consultant, Project Manager

Isermann Buffet

Conceptualization and design of a webshop as well as project management for implementation in WordPress/WooCommerce through to go-live
Target group and competitor analysis, UI/UX design, and preparation of text and image content
Conceptualization of social media campaigns as well as planning of print and online marketing activities
End-to-end responsibility through to rollout
Tools: WordPress, WooCommerce, Photoshop, Apple Office, MS Office, Mindjet

Mar 2020 - Jun 2020

4 months

Consulting, Project Management, UI/UX Design

Kaldewei

Conceptualization and implementation of a mobile app, registration, and booking system as well as digital dialogue processes
Process modeling, requirements engineering, and UI/UX design of templates, media, and processes
Usability testing, monitoring, data analysis, and process optimization
Tools: zoommail profiler, Adobe CS, Office programs; HTML, CSS, Javascript

Mar 2020 - Jun 2020

4 months

Business Consultant / Business Analyst

virbac HPM

Conceptualization of online marketing activities for the launch of a pet food range for dogs and cats
Market and competitor analysis as well as development of a B2B2C launch strategy
Conceptualization of multi-stage campaigns and processes for social media, dialogue, SEM, and influencers/blogs
Consulting on B2B and B2C systems, data analysis, and process modeling
Tools: Office programs, Mindjet, Signavio BPMN

Feb 2019 - Feb 2020

1 year 1 month

Business Owner (SAFe) in Solutions Management

Sivantos / WS Audiology – (formerly Siemens business division)

13 months | Medical technology / audiology
Service portfolio management for 9 apps and brands: lifecycle management from concept through launch to EOL and deprecation – including portfolio consolidation (reducing app complexity) and bundling decisions
Prioritization based on value vs. effort and strategic fit at program level (SAFe / Lean Portfolio Management)
Participation in the Change Control Board: coordination of release, deployment, and bug-fixing processes
Structured requirements engineering: definition of epics, user stories, and technical requirements for regulated target markets (WCAG 2 / BITV 2)
Development of market-specific value propositions and competitor analyses; aligning products with the ideal customer profiles of international key markets
Integration of remote services (Azure-based); adapting apps to market- and segment-specific customer journeys
Coordination of subject matter experts, solution architects, and international stakeholders (product management, IT, sales, marketing)

Jan 2018 - Present

8 years 9 months

Business, Marketing & Product Consulting

acht95 GmbH

Consulting and implementation of digitalization and transformation projects in international corporate environments.
Focus on PLM, structured requirements analysis, backlog management, and end-to-end support for digital product initiatives in agile and hybrid setups

Jan 2008 - Dec 2018

11 years

Founder / Business Owner / SaaS Platform

zoommail GmbH

Built, developed, and marketed an own dialogue marketing SaaS platform for data-driven email, SMS, and messaging marketing.
Full product responsibility: strategy, roadmap, subscription pricing, go-to-market, and customer success for more than 30 B2B customers from retail, media, tourism, and industry.
Exit in 2018.
Definition and iterative development of subscription and licensing models; pricing logic for SME and enterprise segments
Building and managing a B2B customer base with sustainable recurring revenue (ARPU-oriented management)
Go-to-market: ideal customer profile, competitive positioning, sales playbook, and channel concept
Product development: requirements engineering, feature prioritization, CRM integrations, additional channels (SMS, WhatsApp)
Selected customers: Butlers, Portal Möbel, VWFS, Kaldewei, SB Möbel Boss, Erotops, Island ProTravel, Berlin Tourism, Dodenhof

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Retail, Tourism, Manufacturing, Information Technology, and Automotive.

Media and Entertainment

Retail

Tourism

Manufacturing

Information Technology

Automotive

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Product Development, Information Technology, Sales, and Customer Service.

Marketing

Strategy

Product Development

Information Technology

Sales

Customer Service

Summary

Experienced Senior Product & Business Manager with over 20 years of proven experience in developing, managing and marketing digital products and SaaS platforms – in international B2B environments with renowned clients and significant project successes in healthcare, software, e-commerce and media (including Siemens/Sivantos, Condor, C&A, ams OSRAM, Fielmann).

Available as Business Owner, Business Analyst, Product Owner, Product and Program Manager – with additional strength in Business Development and Go-to-Market based on many years of entrepreneurial experience as a founder and managing director, with experience in SMEs and international matrix organizations.

Additionally: Founder and Business Owner of my own SaaS platform (zoommail, 2008–2018), with full responsibility for product strategy, subscription model, sales and Customer Success.

Skills

Business Development & Go-To-Market

Development And Validation Of Value Propositions For B2b Target Groups; Derivation Of Rational Business Benefits (Roi, Time To Value, Cost Reduction)
Development Of Ideal Customer Profiles (Icp), Competitor Analyses And Positioning Concepts – Based On Entrepreneurial Experience As A Saas Founder (Zoommail)
Gtm Deliverables: Launch Plans, Sales Enablement, Pricing And Offer Logic, Partner/Channel Concepts
Business Case Development And Monetization Strategies For Digital Products

Service Portfolio & Lifecycle Management

Business Owner Responsibility For Portfolios Of Digital Services And Apps Across Complete Lifecycle Phases: Conception, Launch, Operations, Platform Migration, Eol
Portfolio Consolidation And Prioritization Based On Value/Effort; Bundling And Depreciation Decisions At Program Level
Participation In The Change Control Board; Coordination Of Release And Deployment Processes In Regulated And International Environments
Management Of Pricing And Licensing Models For Saas And Subscription Offerings

Stakeholder Management & Program Coordination

Coordination And Moderation Of Interdisciplinary Teams At Specialist And Management Levels – Nationally And Internationally (Including Sivantos/Ws Audiology, Ams Osram, C&A)
Translation Of Complex Requirements Between Business, It, Ux And External Partners; Stakeholder Reporting And Decision Proposals For Management
Support For Change Management And User Adoption During System And Process Implementations, Including The Design And Delivery Of Training Sessions And Workshops
Coordination Of Dependencies Between Streams, Teams And Cross-Product-Line Stakeholders In Safe Program Structures

Business Analysis & Requirements Engineering

Structured Gathering, Documentation And Prioritization Of Business And Technical Requirements – From Stakeholder Analysis To Sprint-Ready User Stories
Translation Of Business Requirements Into Actionable Technical Specifications, Epics And Sprint Goals – Proven In Regulated Environments (Healthcare, Wcag 2)
Process Modeling (Bpmn), System Documentation And Interface Analysis Of Complex System Landscapes (Cms, Pim/Stibo, Dam/Bynder, Crm: Salesforce, Zoho And Others)
Quality Assurance Including Functional Test Support, Acceptance Processes And Structured Defect Management

Product Ownership & Backlog Management

Independent Management And Prioritization Of Product Backlogs In Alm Tools (Jira, Confluence, Devops)
Management Of Sprint Planning, Reviews And Backlog Refinement; Coordination Of Interdisciplinary Teams From Ux, Development And Analytics
Experience With Agile Scaling Frameworks (Safe, Scrum, Kanban) As Well As Lean Portfolio Management (Lpm); Certified Po/Pm Safe 4.6
Prototyping And Wireframing As Discovery Support; A/B Testing And Hypothesis Management For Data-Driven Feature Prioritization

Additional Competencies

Requirements Engineering (Epics, Features, User Stories, Acceptance Criteria)
Process Modeling (Bpmn) And Interface Analysis
Backlog Management & Requirements Prioritization
Agile Project Methods (Scrum, Kanban, Safe) As Well As Traditional Project Management
Stakeholder Interviews And Workshop Moderation/Facilitation
Kpi Definition, Hypothesis Management And A/B Testing
Business Case Development And Performance Tracking

Software / Tools

Jira, Confluence, Azure Devops, Miro, Microsoft 365
Google Analytics, Looker Studio, Power Bi, Contentsquare
Salesforce, Zoho Crm, Emarsys
Signavio (Process Modeling), Figma, Adobe Cs
Ai Tools (Chatgpt, Google Colab And Others)

Languages

German

Native

English

Advanced

Education

Oct 2001 - Sep 2003

Hochschule Bremen

MBA · Economics/Marketing

Oct 1989 - Feb 1994

FH Düsseldorf

Diploma in Design · Visual Communication

Certifications & licenses

Statistics

Experience

Total positions 19

Experience in Media and Entertainment 13.5 y

Avg length 1 y 6 m

Longest experience 10 y 11 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Business Analyst / Digital Transformation Consultant, Business Development Manager, Marketing and Sales Consultant

Main industries Media and Entertainment, Retail, Tourism

Main business areas Marketing, Strategy, Product Development

Qualifications

Highest degree Master

Certifications earned 2

Profile

Member since

September 2026

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Frequently asked questions

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Thomas is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

Thomas speaks the following languages: German (Native), English (Advanced).

Thomas has at least 19 years of experience. During this time, Thomas has worked in at least 18 different roles and for 19 different companies. The average length of individual experience is 1 year. Note that Thomas may not have shared all experience and actually has more experience.

Based on recent experience, Thomas would be well-suited for roles such as: Business Analyst / Digital Transformation Consultant, Business Development Manager, Marketing and Sales Consultant.

Thomas's most recent position is Business Analyst / Digital Transformation Consultant at Stadtwerke Rostock.

In recent years, Thomas has worked for Stadtwerke Rostock, NN Werbeagentur Hamburg, vums Verlag und Medienhaus GmbH, Link Mobility Austria GmbH, and Condor Flugdienst GmbH.

Thomas is most experienced in industries like Media and Entertainment, Retail, and Manufacturing. Thomas also has some experience in Tourism, Information Technology, and Automotive.

Thomas is most experienced in business areas like Marketing, Strategy, and Product Development. Thomas also has some experience in Information Technology, Sales, and Customer Service.

Thomas has recently worked in industries like Professional Services, Media and Entertainment, and Telecommunication.

Thomas has recently worked in business areas like Marketing, Strategy, and Product Development.

Thomas holds a Master in Economics/Marketing from Hochschule Bremen and a Bachelor in Visual Communication from FH Düsseldorf.

Thomas has 2 certificates. These include: IHK Trainer Qualification and PO/PM SAFe (4.6).

Thomas is immediately available full-time for suitable projects.

Daily rate distribution

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Average rates for similar positions

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Daily rate avg. 909 €

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Median rate 940 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 10 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.