Timo Daedrich - E-Commerce Consultant for Marketplaces

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Hamburg, Germany

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Experience

Dec 2024 - Apr 2025

5 months

Reutlingen, Germany

External Consultant for E-Commerce and Online Shops

Wörner Medizinprodukte und Logistik GmbH

Project leadership for the relaunch of the B2B online shop based on SAP Commerce (previously Shopware 5)
Coordination of internal and external resources
Stakeholder management and requirements management
Support with the functional design of features
Preparation of project reports and execution of SteerCo meetings
Leadership and moderation of regular meetings and coordination sessions
Consulting on the company’s E-Commerce strategy
Sparring partner for the Head of E-Commerce

Oct 2024 - Jan 2025

4 months

Hamburg, Germany

External Consultant for E-Commerce and Online Payments

Star Finanz (Sparkassen Finanzgruppe)

Vendor selection for a new E-Commerce platform and checkout solution for selling software licenses
Analysis of the existing system and process landscape in E-Commerce for product data, subscription management and checkout
Requirements analysis and validation
Target process design and analysis of possible target architectures
Conducting vendor interviews and product demos
Evaluation and comparison of possible solutions
Developing recommendations for action for management

Sep 2024 - Jan 2025

5 months

Hamburg, Germany

External Consultant for E-Commerce and Online Shops

Hugendubel Digital GmbH & Co. KG

Make-or-buy analysis for the Hugendubel online shop
Analysis of the existing system and process landscape in E-Commerce
Conducting stakeholder interviews and requirements analysis
Analysis of possible future architecture options for the shop
Analysis and selection of possible software providers for the shop
Developing recommendations for action for management

Feb 2023 - May 2024

1 year 4 months

Norderstedt, Germany

External E-Commerce Consultant, Product Owner, Business Analyst and Project Manager

tesa SE

Part of a project team implementing a new process landscape and IT infrastructure for the E-Commerce D2C business based on a composable commerce architecture
Project leadership of the PIM (Contentserv), Order Management and APIs (Actindo), and Marketplaces (Channeladvisor, Amazon, OTTO, ManoMano, eBay) workstreams
Consulting for other workstreams such as ERP (SAP Business One) and online shop (Shopware 6)
Business analysis for end-to-end processes such as Order-to-Cash, Item-to-Catalogue and Return-to-Refund
Requirements analysis, process modeling and creation of functional and technical solution concepts, as well as coordination of implementation
Stakeholder management and coordination of external agencies

Jul 2022 - Jan 2023

7 months

Hamburg, Germany

External E-Commerce Project Manager and Business Analyst

About You SE & Co. KG, SCAYLE

Assignment to the "New Horizon" project team for developing a D2C online shop based on SCAYLE with middleware and an event-based composable commerce architecture
Project leadership of the Product & Taxonomy, Add-on Services, Business Intelligence and API Layer workstreams
Requirements analysis, process modeling and creation of functional solution concepts
Stakeholder management and coordination of internal development resources

Jan 2022 - Jun 2022

6 months

Stuttgart, Germany

External Consultant for Amazon, Marketplaces, E-Commerce, D2C and Online Marketing

RECARO Gaming GmbH & Co. KG

Audit and strategic development of sales activities in Amazon Vendor and Amazon Seller
Management of an Amazon agency
Consulting and project management for affiliate marketing and the integration of AWIN
Consulting on the development and implementation of a D2C strategy to differentiate B2B and B2C sales channels
Strategic consulting on opening up additional digital sales and marketing channels
Concept development, project management and agency management for the online shop (WooCommerce)

May 2021 - Dec 2021

8 months

Hamburg, Germany

External Product Owner for Shopping Center Websites and Apps

ECE Marketplaces GmbH & Co. KG

Planning the ongoing development of shopping center websites and apps (Android and iOS)
Management of the implementing agencies
Project management for special projects such as the introduction of a single user account across all touchpoints
Technical concept development and consulting in the areas of web, E-Commerce, app and online marketing
Stakeholder management and reporting

Nov 2020 - Mar 2021

5 months

Hamburg, Germany

External Consultant for E-Commerce and Content Commerce

Bauer Xcel Media Deutschland KG, Bauer Media Group

Professional consulting for an online shop relaunch
Project management for the development of a content commerce BI dashboard
Strategic consulting on the future direction and scaling of E-Commerce activities

Jul 2020 - Nov 2020

5 months

Hamburg, Germany

External Consultant for E-Commerce and Online Shops

Bauer Xcel Media Deutschland KG, Bauer Media Group

Planning a project for an online shop relaunch
Requirements management and selection of suitable technologies for the online shop and enterprise resource planning system
Strategic consulting on the future direction and scaling of E-Commerce activities
Project management and professional sparring for further E-Commerce projects

May 2020 - Dec 2022

2 years 8 months

Gottmadingen, Germany

External Consultant for Digitalization, Amazon, Marketplaces and E-Commerce

Osann GmbH

Strategic development of sales activities in Amazon Seller and Amazon Vendor
Project management and consulting for an online shop relaunch (Shopware 6) and ongoing development of the online shop
Strategic management of online marketing activities (performance marketing, SEO, affiliate marketing and others)
Project management and consulting for the integration of additional B2C sales channels and marketplaces (on a business and technical level)
Project management and consulting for the introduction of the multichannel software Channeladvisor
Consulting on the digitalization of the entire company (D2C strategy, B2B sales digitalization, tool implementation)

Oct 2019 - Jan 2020

4 months

Hamburg, Germany

Consultant for Content Commerce, Amazon, Affiliate Marketing, Performance Marketing and Conversion Optimization

Bauer Xcel Media Deutschland KG, Bauer Media Group

Monetization of content articles on Bauer's portals (including lecker.de, maennersache.de, tvmovie.de) through partner programs (including Amazon Affiliate)
Implementation of Amazon Onsite Publishing (Amazon OSP)
Product management, conversion optimization and A/B testing (including cosmopolitan.de and wunderweib.de)
Development of a performance marketing strategy (Facebook, Instagram, Google Ads and Taboola)
Business intelligence: definition of KPIs, creation of dashboards in Power BI and data-driven optimization

Sep 2019 - Dec 2022

3 years 4 months

Hamburg, Germany

Lecturer in E-Commerce and Social Media Marketing

International School of Management

Teaching E-Commerce as a lecturer in the winter semester across various Bachelor's degree programs
Teaching Social Media Marketing as a lecturer in the summer semester across various Bachelor's degree programs
Giving lectures in German and English

Aug 2019 - Present

7 years 3 months

Freelance Consultant for E-Commerce, Marketplaces & D2C

Roles as consultant, project manager, product manager, product owner, head of E-Commerce, business analyst and E-Commerce manager
Participation in larger projects on a freelance basis
Advising clients in the areas of E-Commerce business models, E-Commerce processes and E-Commerce IT system landscapes
Consulting on D2C, marketplaces, online shops and agile software development

Nov 2018 - Mar 2019

5 months

Munich, Germany

External Consultant Amazon & E-Commerce

nyani - Baby KingKong GmbH

Managing the Amazon seller account with a focus on Amazon SEO, paid advertising, Amazon marketing and marketplace analytics
Consulting on strategic topics in the areas of Amazon, online shops and online marketing
Significant increase in Amazon revenue in the high double-digit percentage range

Jun 2018 - Aug 2019

1 year 3 months

Hamburg, Germany

Co-Founder / COO / Amazon Consultant

Market Pioneers

Building and managing a marketplace agency with a focus on Amazon
Comprehensive support for companies in the seller and vendor areas, including all sales channels
Data-driven Amazon marketing with the aim of sustainably scaling sales and revenue
Services: Amazon strategy, Amazon SEO, Amazon advertising (PPC campaigns / Sponsored Products, Amazon DSP), marketplace analytics, online marketing, online shop optimization
Product owner for in-house developed software tools
Supporting various large and medium-sized clients

Mar 2018 - Mar 2019

1 year 1 month

Berlin, Germany

External Project Manager / Product Owner

Sparkassen-Finanzportal GmbH

Project management and Product Owner role in the project to make the LBS.de website responsive based on the FirstSpirit CMS
Briefing, management and monitoring of the technical service provider in the agile Scrum process
Requirements management and stakeholder management
Preparation of business and technical concepts as well as user stories
Contributing to the product vision, roadmap and implementation strategy of the overall project

Oct 2017 - Aug 2019

1 year 11 months

Hamburg, Germany

Co-Founder / CTO / Managing Director

Elbpioneers eSolutions GmbH

Consulting and agency services in the areas of E-Commerce, digitalization, online marketing, analytics and conversion optimization
Responsibility for software development and website development
Project Manager and Product Owner for website, online shop and app projects
Supporting clients, including markenfilm.de, kiezkomparsen.de and boxhotel.de

Aug 2013 - Mar 2017

3 years 8 months

Hamburg, Germany

Dual Student E-Commerce (Focus on Computer Science)

Otto (GmbH & Co KG)

Independent work in various departments and subsidiaries (including baumarkt direkt / hagebau, schlafwelt.de, cnouch.de, Otto Office, OTTO B.V. Netherlands, LASCANA)
Supporting E-Commerce projects as Product Owner, Product Manager, Project Manager, Online Marketing Manager, Web Analyst and Web Developer
Final project: Planning and prototypical development of an Android app for in-store navigation in a DIY store

Consultant for a toy manufacturer in the areas of Amazon and D2C

Consulting on the optimization of the Amazon Seller business
Consulting on the optimization of the Shopify shop
Consulting on the D2C business model
Coordination of service providers

Amazon Seller Consultant

Augmentum

Consulting on the Amazon Seller business

Consultant for Marketplace Activities (Amazon and OTTO Market)

Bodenglück

Conducted an Amazon and OTTO Market audit
Developed a strategy to scale marketplace activities
Planned the implementation for further scaling

Consultant and Trainer for Amazon Performance Marketing Services

Brandpfeil Agentur

Advised on establishing an Amazon performance marketing service
Trained the team in Amazon performance marketing

Project Manager for Custom Software Development

Coins AG

Managed custom software development projects
Conducted workshops for requirements and process analysis

Amazon Seller and E-Commerce Consultant

Cosyworld

Advised on the Amazon Seller business
Advised on general e-commerce topics

Amazon Seller and D2C Process Consultant

Cyclotest

Conducted workshops and provided consulting to optimize the Amazon Seller business
Advised on D2C processes
Provided comprehensive consulting on e-commerce topics

Consultant for D2C E-Commerce Strategy and Online Store Relaunch

Fritz Kola

Consulting on D2C E-Commerce strategy
Consulting on bringing the D2C online store and D2C processes in-house
Consulting on and supporting an online store relaunch

Consultant for D2C E-Commerce and Marketplace Processes

Helmut Lingen Verlag

Consulting on the introduction of D2C E-Commerce processes
Consulting on the online store relaunch
Consulting on marketplace processes

Consultant for OTTO Marketplace and Marketplace Optimization

Juskys Gruppe GmbH

Audit of OTTO Marketplace activities
Conducting workshops and providing consulting to optimize the marketplace business
Developing a roadmap for further scaling

Consultant for D2C E-Commerce Scaling and Processes

Morotai

Developing a strategy to scale D2C E-Commerce activities
Consulting on E-Commerce processes

Consultant for D2C Business Model, D2C Processes and D2C System Landscape

Original LÖWE

Consulting on the introduction of a D2C business model
Consulting on D2C processes and a D2C system landscape
Supporting the selection of systems and service providers
Optimizing existing E-Commerce activities
Advising the management

Consultant and Project Manager for Website Relaunch

Pintsch GmbH

Consulting and project management for a website relaunch
Agency management as part of the website relaunch

Consultant for D2C and E-Commerce Processes and IT System Landscape

Rich & Royal

Consulting on the optimization of D2C and e-commerce processes
Analysis and optimization of the IT system landscape
Conducting analysis and consulting workshops

OTTO Market Consultant

SOAR Advisory

Consulting on OTTO Market for Chinese companies
Conducting OTTO Market account audits
Producing training content for OTTO Market

Consultant for D2C E-Commerce Strategy, D2C Processes and D2C Target Architecture

STABILO

Consulting on D2C e-commerce strategy
Consulting on D2C processes
Consulting on D2C target architecture

Technical Consultant and Interim CTO

TCC GmbH

Technical consulting as Interim CTO
Analysis of business processes and IT processes
Design of the IT system landscape
Project management for custom software development projects

Consultant for D2C E-Commerce Processes and Marketplaces

Valuezon

Consulting on the introduction of D2C e-commerce processes for a broker model
Consulting on marketplaces such as OTTO, Kaufland, eBay, Etsy, Zalando, About You, ManoMano and others
Consulting on e-commerce business models

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Education, Information Technology, Professional Services, Banking and Finance, and Manufacturing.

Retail

Education

Information Technology

Professional Services

Banking and Finance

Manufacturing

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Marketing, Product Development, Business Intelligence, and Strategy.

Information Technology

Project Management

Marketing

Product Development

Business Intelligence

Strategy

Skills

Hard Skills

Project Management: Agile Project Management (Scrum & Kanban), Requirements Management, Stakeholder Management, Coordination Of External Agencies, Jira, Confluence, Monday, User Stories & Backlog Management, Project Leadership, Account Management, Customer Support
E-Commerce: D2c Strategy, Multichannel Strategy, Online Shop Relaunch, Shop Management, Content Commerce, Woocommerce, Shopware 5, Shopware 6, Sap Commerce, Novomind Ishop, Gambio, Enterprise Resource Planning Systems, Xentral, Odoo Product Data Management, Pim Systems, Scayle, Actindo, Contentserv, Composable Commerce, Event-Based Architecture, Subscription Management
Amazon + Marketplaces: Amazon Strategy, Amazon Seller Central, Amazon Vendor Central, Amazon Seo, Amazon Advertising (Ppc Campaigns, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon Dsp), Marketplace Intelligence, Amazon Osp, Amazon Partner Program, Amazon Brand Management, Bidx, Amalytix, Sellics, Helium 10, Kaufland Marketplace, Limango, Otto Market, Dropshipping, Channeladvisor / Rithum, Channelengine, Tradebyte, Plentymarkets, Channable, Ebay, Manomano
Analytics & Bi: Google Analytics, Google Tag Manager, A/B Testing, Google Optimize, Google Data Studio, Conversion Optimization, Power Bi, Dashboards
Online Marketing: Google Ads, Google Search Console, Paid Social Media, Facebook Advertising, Instagram, Pinterest, Taboola, Sistrix, Seo (On-Page & Off-Page), Content Marketing, Omni-Channel, Affiliate Marketing, Awin, Performance Marketing, Display Advertising, Retargeting
Cms, Websites And Interfaces: Wordpress, Firstspirit, Typo3, Drupal, Responsive Web Design, Laravel Nova, Api Interfaces, Xml, Edi, Middleware, Headless

Soft Skills

Solution-Oriented Approach
Leadership
Motivation And Resilience
Communication And Presentation Skills
Innovative Mindset And Agile Approach
Creative Problem-Solving
Understanding Complex Tasks
Cooperation And Organizational Skills
Project Leadership And Management Skills

Languages

German

Native

English

Advanced

Spanish

Elementary

Dutch

Elementary

Education

May 2019 - Feb 2022

IU Internationale Hochschule

Master of Science · Business Informatics · Bad Honnef, Germany · 1,6

Aug 2013 - Mar 2017

Fachhochschule Wedel

Bachelor of Science, specialization in Computer Science · E-Commerce · Wedel, Germany · 1,4

Aug 2010 - Jun 2013

G18 Gewerbeschule für Informations- und Elektrotechnik

IHK-Abschluss · IT Specialist for System Integration · Hamburg, Germany · Sehr gut

Certifications & licenses

scrum.org

Statistics

Experience

Total positions 36

Experience in Retail 12 y

Avg length 9 m

Longest experience 7 y 2 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles External Consultant for E-Commerce and Online Shops, External Consultant for E-Commerce and Online Payments, External E-Commerce Consultant, Product Owner, Business Analyst and Project Manager

Main industries Retail, Education, Information Technology

Main business areas Information Technology, Project Management, Marketing

Qualifications

Highest degree Master

Certifications earned 2

Profile

Member since

July 2024

Last update

October 2026

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Frequently asked questions

Have questions? Find more information here.

Timo is based in Hamburg, Germany.

Timo speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Dutch (Elementary).

Timo has at least 13 years of experience. During this time, Timo has worked in at least 16 different roles and for 15 different companies. The average length of individual experience is 1 year and 8 months. Note that Timo may not have shared all experience and actually has more experience.

Based on recent experience, Timo would be well-suited for roles such as: External Consultant for E-Commerce and Online Shops, External Consultant for E-Commerce and Online Payments, External E-Commerce Consultant, Product Owner, Business Analyst and Project Manager.

Timo's most recent position is External Consultant for E-Commerce and Online Shops at Wörner Medizinprodukte und Logistik GmbH.

In recent years, Timo has worked for Wörner Medizinprodukte und Logistik GmbH, Star Finanz (Sparkassen Finanzgruppe), Hugendubel Digital GmbH & Co. KG, tesa SE, About You SE & Co. KG, and SCAYLE.

Timo is most experienced in industries like Retail, Education, and Information Technology. Timo also has some experience in Professional Services, Manufacturing, and Banking and Finance.

Timo is most experienced in business areas like Information Technology, Project Management, and Marketing. Timo also has some experience in Product Development, Business Intelligence, and Strategy.

Timo has recently worked in industries like Retail, Education, and Manufacturing.

Timo has recently worked in business areas like Information Technology, Project Management, and Product Development.

Timo holds a Master in Business Informatics from IU Internationale Hochschule and a Bachelor in E-Commerce from Fachhochschule Wedel.

Timo has 2 certificates. These include: PSM I (Professional Scrum Master) and PSPO I (Professional Scrum Product Owner).

Timo is immediately available full-time for suitable projects.

Daily rate distribution

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<€640 €640-800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 855 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 880 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.