Performance Marketing Consultant in Germany
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Meet FRATCH Performance Marketing Consultants in Germany
Janis A.
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Jens S.
Last position:
Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
- Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners
Social Media Marketing:
- Target categorization, definition and recommendation for action
- Review and selection of channels
- Concept for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Created, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competition analysis
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain changes
- Keyword research and recommendations for action
Eva P.
Last position:
SEO Consultant at Coaching
SEO optimization of a coaching website based on WordPress, with a focus on keyword research, on-page optimization, and lead generation.
Responsibilities:
- Development of an SEO strategy based on keyword research
- Creation and optimization of landing pages
- Optimization of site structure, internal linking, and on-page factors
- Optimization of the Google Business Profile to improve local visibility
- Consulting and prioritization of further SEO measures
Alexander U.
Last position:
Agency & Digital Consultant at JANUS DIE WERBEMANUFAKTUR
- Digital Marketing
- E-Commerce Consulting
- LinkedIn Marketing
- Google Marketing
- Search Engine Optimization (SEO)
- Web Project Management
Robert K.
Last position:
Mailing & Paid Ads Manager (Mautic & Meta) at Imagetown GmbH
- Mailing & Paid Ads Manager (Mautic & Meta)
- MailChimp to Mautic migration including technical setup for newsletter/email marketing
- Website adjustments: WordPress (Elementor)
- Strategic & operational management for ads
Beate M.
Last position:
Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media
- Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
- Planning and execution of Q3 activities with a focus on Black Friday preparation
- Management and development of existing partner programs through EasyMarketing
- Expansion and activation of publisher and partner networks
- Project and account management, as well as campaign control and reporting
- Analysis and optimization of performance to increase revenue and efficiency
- Ensuring a smooth handover to internal teams
Tim T.
Last position:
Paid Social Lead at AdStrat GmbH
- Lead for Paid Social campaigns (Meta, TikTok)
- Campaign strategy, UGC direction, audience scaling
- Tracking setup (Pixel, Events), coordination with dev teams
- Client consulting and team training
- Key contributor to annual ad spend growth of +500K€
- Industries: Health (7Mind), E-commerce, SaaS (awork), Tourism (Hamburg Tourismus), Real Estate (Evernest)
Roxana B.
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Tim H.
Last position:
External Attribution & Paid Media Auditor & Consultant at P&C
- Identified attribution and media opportunities with seven-figure potential
- Conducted audits of MMM, MTA, ROPO
- Developed full funnel omnichannel media strategy
- Managed channels: SEA, Social Paid, Display, Online Video, Affiliate, TV, OOH, Print, Radio, CRM
Khalid A.
Last position:
PPC Specialist at BestComp Group
Conducted market and keyword research targeting enterprise buyers and procurement managers
Built and managed Google Search campaigns focused on high-intent keywords such as “network infrastructure Baku” and “enterprise IT procurement”
Wrote high-performing ad copy that emphasized BestComp’s vendor partnerships and reliability
Developed dedicated landing pages aligned with search intent to boost Quality Score and conversions
Set up conversion tracking using Google Tag Manager and GA4
Continuously optimized CPC bidding, ad extensions, and negative keyword filtering
Decreased cost per lead by 38%
Improved conversion rate by 157%
Increased click-through rate by 42%
Dropped cost-per-click by 22%
Achieved top-of-page rate exceeding 85% for strategic keywords
Marie H.
Last position:
Social Ads Expert at MeinSpiel
Communication strategy and implementation, campaign management and optimization, weekly reporting, testing, ad design, and consulting in influencer collaborations
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO, and Google Ads, used by 600 customers (since 2020-10-01)
- Providing agency services for Google Ads as a certified Google Partner (since 2020-05-01)
- Advising Sidroga Pharma on online marketing, social media, Google Ads & Analytics, e-commerce partnerships, and campaign planning for the brands Sidroga, Emser, Emcur, Emsan, and Aquilea (2022-07-01 – 2022-11-30)
- Advising Shop Apotheke on retail media and project management for developing new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Advising Merkur Sportwetten GmbH on online marketing & media planning: media planning, forecasting, controlling, campaign management and optimization, especially for display, programmatic, and TV (2021-03-01 – 2021-09-30)
- Advising GALERIA Karstadt Kaufhof GmbH on SEO: developing an SEO content strategy for brands, products, and assortments; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations; cross-departmental consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting for nexum AG’s clients in FMCG and health
- Advising OBI Next on performance marketing: planning, execution, attributed analysis, and optimization of digital campaigns for acquiring new customers and reactivating existing ones; strategic analysis and identification of optimization opportunities in SEA, SEO, display, social advertising, newsletter and affiliate marketing; designing lead generation and traffic measures
- Advising REWE Digital GmbH on CRM campaign management
- Developing a marketing strategy including a business plan and resource planning for DIOPTIC GmbH
- Creating a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management for content migration, on-page optimization, and SEO during the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Advising on agency selection
Phillip J.
Last position:
Facebook (Meta) Ads Campaign Manager and Shop Optimization at Daily Exclusiv GmbH
René R.
Last position:
SEO Consultant & Performance Marketing Manager at Interlink Marketing GmbH
Product launch – Content Marketing as a Service
Leading a team of 4 employees
Advising clients on SEO strategy and user journey
Denis T.
Last position:
HEAD OF E-COMMERCE & GROWTH at HANS Brainfood GmbH GmbH
- Built and managed the entire e-commerce strategy: funnel, CRO, and revenue goals.
- Scaled organic and paid channels (SEO, Meta, Google) based on ROAS and CAC.
- Drove marketplace growth on Amazon.
- Built the team and implemented scalable processes, tools, and reporting structures.
Discover over 15,000 top freelancers
Performance Marketing Consultants statistics
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
2.4 years
Positions per freelancer
13
Top business areas
Marketing, Sales, Project Management
Top industries
Retail, Advertising, Information Technology
Certification focus areas
Marketing, Information Technology, Sales
Bachelor's degree or higher
80%
Master's degree or higher
30%
Certifications per freelancer
1
Most common languages
German, English, Spanish
Speak two or more languages
94%
Based on our profile pool as of 12 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Performance Marketing Consultants in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 12 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Performance Marketing Consultants experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Retail (82%)
- Advertising (76%)
- Information Technology (71%)
- Media and Entertainment (59%)
- Manufacturing (53%)
- Professional Services (53%)
- Education (35%)
- Fashion (35%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
Strategic Paid Acquisition Management
A freelance performance marketing consultant designs and executes data-driven acquisition strategies across multiple digital channels. They analyze your target audience, set up tracking systems, and allocate budgets to maximize your return on ad spend. By aligning paid media campaigns with your business objectives, they drive high-quality traffic and scale conversions efficiently.
Core Skills and Tools
- Setting up and optimizing Google Search, Display, and Shopping campaigns
- Managing paid social media advertising on Meta, LinkedIn, and TikTok
- Designing robust tracking frameworks with Google Tag Manager and GA4
- Executing A/B tests for ad creatives, landing pages, and copy
- Budget allocation and forecasting to ensure efficient scale
- Technical audit of existing ad accounts to eliminate wasted spend
Navigating the German Market
When targeting the German market, campaigns must address specific local preferences and strict regulatory environments. A professional operating in Germany ensures your tracking setups comply with GDPR and local e-privacy laws. They adapt ad copy to local cultural nuances and handle German-language campaigns to build trust with local consumers and B2B buyers.
When to Hire a Freelancer
Companies bring in freelance performance marketing specialists to cover critical growth phases, product launches, or seasonal peaks without hiring full-time. A freelancer is also ideal when your in-house team lacks deep expertise in a specific channel, like programmatic advertising, or needs an objective audit of underperforming ad accounts to stop budget leakage.
Frequently asked questions
Everything clients usually want to know about Performance Marketing Consultants, in one place.
A performance marketing consultant designs, manages, and optimizes paid digital advertising campaigns to drive measurable results. They analyze data, manage ad budgets, run A/B tests on creatives, and continuously refine targeting to maximize return on investment.
While a brand marketer focuses on long-term awareness and brand perception, a performance marketing specialist prioritizes immediate, trackable actions like clicks, leads, and sales. Their work is highly quantitative, relying on real-time data to justify every cent spent on paid acquisition.
Hiring a freelance growth marketer gives you direct access to an expert without the overhead costs and communication layers of an agency. Freelancers integrate closely with your team, offer faster pivot times, and provide dedicated attention to your specific campaign performance.
A versatile paid acquisition manager typically manages Google Ads, Meta Ads, LinkedIn Campaign Manager, and programmatic platforms. The choice of channels depends entirely on whether your business targets B2B leads or B2C e-commerce sales.
Yes, a paid media consultant working in the German market will set up privacy-compliant tracking systems. They ensure your cookie consent banners, Google Consent Mode v2, and server-side tracking align with GDPR guidelines to protect user privacy while gathering essential attribution data.
A top-tier performance marketing expert must have deep expertise in Google Analytics 4, Google Tag Manager, ad platforms like Meta Ads Manager, and visualization tools like Looker Studio. They also use competitive analysis tools to monitor market trends and competitor ad strategies.
Evaluate a freelance marketing consultant by reviewing their past campaign case studies and their approach to data attribution. Ask them how they handle budget scaling and how they troubleshoot ad fatigue or rising customer acquisition costs.
Absolutely, remote collaboration is highly effective for a paid media specialist as all tools and ad managers are cloud-based. Regular video syncs and shared Looker Studio dashboards ensure full transparency on campaign metrics regardless of where the consultant is located.
The average hourly rate for Performance Marketing Consultants in Germany is 89 €, which corresponds to a daily rate of about 713 € based on an 8-hour working day.
Of the freelancers working as Performance Marketing Consultants in Germany, 80% hold at least a Bachelor's degree and 30% hold at least a Master's degree.
On average, freelancers working as Performance Marketing Consultants in Germany have 16 years of professional experience, with a single engagement typically lasting around 2.4 years.
The most common languages among freelancers working as Performance Marketing Consultants in Germany are German (94%), English (94%), and Spanish (18%).
The most common industries among freelancers working as Performance Marketing Consultants in Germany are Retail (82%), Advertising (76%), and Information Technology (71%).
The most common business areas among freelancers working as Performance Marketing Consultants in Germany are Marketing (100%), Sales (71%), and Project Management (65%).
FRATCH Performance Marketing Consultants main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
