Growth Consultants in Germany

• Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
• End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
• Built a B2B marketing & sales funnel incl. CRM for structured lead generation
• Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
• Built a partner network for co-delivery
• Acquired, onboarded, and delivered consulting engagements

• International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
• Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
• Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
• Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
• Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
• Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation

Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).

Key responsibilities:

• Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
• Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
• Developing and implementing a data-driven approach to manage and optimize brand communication.
• Managing internal communication on strategic topics, including internal events.
• Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
• Budget responsibility and managing and integrating external agencies and service providers.
• Driving the integration of AI into brand management and communication.
• Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.

• Extensive SKU portfolio review and optimisation within the “cold cuts / vegan” business pillar (subsequent project extension into "ready meals / vegan" and translation into annual brand & sales plan 2027 (Rügenwalder Mühle 04/2025 - 06/2026)

• Business strategy development for a future-proof meat-based portfolio pillar (legacy business) (Rügenwalder Mühle 04/2025 - 06/2026)

• Review and development of a coherent brand portfolio architecture across meat- and plant-based products for an upcoming brand identity and packaging refresh (Rügenwalder Mühle 04/2025 - 06/2026)

• Development of a global brand platform for “Möller’s” (Omega-3 supplementation) to empower growth from portfolio extensions and untapped / underdeveloped geographies (Orkla “Möller’s” 11/2024 - 05/2025)

• Translating the global positioning into portfolio architecture and coherent creative (Orkla “Möller’s” 11/2024 - 05/2025)

• Developing the cornerstones for a long-term brand rejuvenation that appeals to modern fashion shoppers without alienating legacy customers (ETERNA Mode 08/2024 - 10/2024)

• Developing first pathways to simplify a highly complex product range architecture (ETERNA Mode 08/2024 - 10/2024)

• Supporting the company owner (Mindful Capital Partners) at evolving and streamlining a compelling corporate story to address prospective distribution partners and investors (KLAPP Skin Care 06/2024 - 07/2024)

• Development of a new brand platform for European markets to elevate brand relevance, audience engagement and distinctiveness (Mazda Motor Europe 05/2022 - 01/2024)

• Assessment and recalibration of creative agency collaboration for efficient deployment (Mazda Motor Europe 05/2022 - 01/2024)

• Numerous projects across risk reduced products and innovations, such as “tobacco heating”, “vaping” and “modern oral” (British American Tobacco 02/2018 - 03/2024)

• Development of master playbooks for the CEN region as well as go-to-market approaches and supporting local markets with toolkits for launch (British American Tobacco 02/2018 - 03/2024)

• Strategic lead for a campaign development in the context of Shell’s transformation into a net zero integrated energy provider (Shell International 03/2021 - 06/2022)

• Development of a change & communications strategy to facilitate all corporate relations messaging in the context of the energy transition into renewables (Shell DE 03/2021 - 06/2022)

• Rejuvenating the biggest and most long-standing portfolio brand “Rama” in a challenging and highly competitive market environment (Upfield 07/2021 - 01/2022)

• International brand footprint development and translation into creative/packaging guidelines (Upfield 07/2021 - 01/2022)

• Facilitation of a brand redesign process inside-out to support the growing global presence in a meaningful and distinctive way (Welthungerhilfe 02/2021 - 11/2021)

• Supporting a cross-functional client & agency team (PIA) to redesign the communication organisation and its workflows in line with content requirements (formats and touchpoints) to streamline the creative asset production process and its deployment (Porsche / PIA Group 09/2020 - 12/2020)

• Leading the process to carve out UNICEF Germany’s brand footprint for enhanced comprehension and emotional engagement with the private donor base (UNICEF 11/2018 - 07/2020)

• Guiding implementation through development of campaigning framework & tools (UNICEF 11/2018 - 07/2020)

• Numerous projects with Lidl “Non-Food” international across diverse topics including development of a new campaigning model (asset development), sustainability communications, portfolio architecture, product innovation (Lidl International 01/2018 - 03/2020)

• Strategic agency lead for Vodafone Germany covering Brand Strategy & Insights across mobile, broadband, TV etc. (Vodafone 12/2014 - 04/2017)

• Strategic agency lead for Mercedes-Benz Greater China on brand campaign development and launch / relaunch of AMG GT, S-Class Maybach, E-Class and SMART (Mercedes Benz China 01/2014 - 12/2014)

• Driving app monetization and growth initiatives for Bundesliga products.
• Moderation of cross-team ideation workshops for idea generation.
• Amplitude Product Analytics, Google Ad Manager, Firebase.

• Consulting and advising startups in Product-Led-Growth strategies.
• After working on countless products, Alexandros has learned first hand how important growth is for longterm success of products and how user onboarding & activation can make or break a startup.
• Positioning
• User Onboarding & Activation
• Product Analytics
• User Retention & Engagement
• User Psychology

• Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
• Built a network of 30+ specialists across design, content, and performance marketing.
• Delivered 360° campaigns combining storytelling, digital performance, and live activations.
• Supported clients in scaling awareness and engagement through data-driven creative strategy.

• Advising a highly profitable and fast-growing bootstrapped HR tech startup since inception in regular sessions on strategic, operational, and leadership topics

• Focusing on business model, product-market fit, UX/UI, fundraising, hiring strategy, and team setup

• Led 0→1 launch of a small D2C product, including website and CRM flows.
• Used AI and no-code tools to rapidly prototype, iterate, and operate with minimal overhead.
• Owned end-to-end product decisions across UX, content, analytics, and operations.

• Developed a strategy for product-led growth in the B2C business for the AI-assistant Brian
• Led the self-serve business and developed a stellar customer journey

• Developed and implemented customer success frameworks to optimize onboarding, customer retention, and upsell opportunities.
• Achieved measurable results, including 0% churn, an NRR increase to 132%, and accelerated ARR growth.
• Standardized customer-focused processes, including playbooks, segmentation, and customer journey mapping.
• Built and scaled customer success teams with a focus on cross-functional collaboration and operational efficiency.
• Aligned companies to customer-centric, value-based business models by optimizing pricing, go-to-market strategies, and operational structures.
• Introduced customer training and development programs, including customer academies to drive adoption and satisfaction.
• Integrated CRM and analytics tools to optimize retention, expansion, and reporting processes.

• Optimization of inbound and outbound processes for lead generation for B2B sales with a focus on prospect data for the software and IT target group

• Setting up a structured cold e-mail marketing program for B2B lead generation in the German mid-sized market

• Derivation of various optimization measures for inbound growth processes (website, SEO)

• Generation of a double-digit number of leads from mid-sized companies through cold e-mail campaigns

• Optimization of the CRM system Pipedrive for structured growth campaigns

• A proven track record of leveraging market intelligence to shape divisional strategy, optimize multi-million euro product portfolios, and spearhead digital transformation programs.
• Led cross functional teams to turn strategic vision into operational reality.
• Architected and implemented 5-year divisional strategic plan, resulting in >10% increase in top line.
• Built the market intelligence function from the ground up, delivering actionable insights that identified a new 50 Mio market opportunity, leading to the successful launch of new segments.
• Revitalized the product portfolio aligning to strategic goals, implementing value pricing, contributing 20% of top line from new products in 3 years, and steadily improved overall portfolio margin by 10%.
• Championed digitalization, transforming transactional revenue to recurring, with CAGR of 150%.

FemTech Germany - 1 project Euromonitor International - 11 ad-hoc projects for the global FMCG companies in 8 categories with the successful execution of Market Entry and Go-to-Market strategies in the Eastern European, Russian and CIS markets Radma Research - 1 project Freepeople.world 1 volunteer project Job for Arabists - 1 project Top Ceo Team - 1 digital transformation project for the biggest betting company in the Russian market