Samet Durgun-Fractional Head of UA
Check rate
Experience
Fractional Head of UA
Salto Games
- Boosted App Store conversion by 15%.
- Achieved IPM 15 in US with new creative + UA setup.
- Advised on technical launch, retention, and monetization.
Growth Consultant
EatBetter App
- Scaled ROAS from 70% → 230% in 2 months through ad + paywall optimization.
Founder
Subtext App
- Building an AI-powered emotional communication app.
- Leading product, design, and growth strategy.
Mobile Marketing Manager
Deutsche Telekom
- Managed influencer-to-paid workflow for flagship campaigns.
- Developed new internal creative testing process.
App Growth & UA Consultant / Freelancer / Fractional
Growth Therapist
- Scaled UA performance across Meta, Google, TikTok, and DSPs.
- Built creative testing systems improving IPM up to 10×.
- Guided founders on retention, pricing, and monetization.
Clients: MetaBit Games, EatBetter, Deutsche Telekom, Salto Games, Inflow, and others.
Sr. Performance Marketing Manager
Customlytics GmbH
- Led paid UA for multiple subscription and commerce apps.
- Supported cross-functional ASO, BI, and analytics integration.
Sr. App Growth Manager
Coup (Bosch/BCGDV)
- Grew user base through paid & organic channels for one of Europe’s first e-scooter brands.
- Built performance dashboards and creative campaigns from zero.
Sr. Performance Marketing Manager
Zalando
- Managed large-scale UA budgets across mobile and desktop.
- Pioneered mobile-first ad automation initiatives.
Mobile Marketing Manager
Wooga
- Drove growth for titles like Pearl’s Peril and Jelly Splash.
- Reported on multi-million-dollar UA performance to C-level.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Food and Beverage, Telecommunication, Automotive, Information Technology, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Strategy, and Product Development.
Summary
I help apps grow profitably through creative and data-driven marketing.
With over a decade of experience across gaming, subscription, and commerce apps, I’ve worked with teams at Zalando, Wooga, Google, Deutsche Telekom, and dozens of early-stage startups.
My approach blends user acquisition, creative strategy, and monetization — always ROI-positive.
Proof:
- +100% ROAS by D30 (MetaBit Games, US)
- IPM 0.2 → 15 (Creative overhaul)
- 70% → 230% ROAS in 2 months (EatBetter)
- 10× IPM uplift in 1 month (In-house tests)
- 15% App Store conversion lift (Salto Games)
Skills
- User Acquisition – Meta, Google, Tiktok, Asa, Dsps
- Creative Strategy – Ugc Systems, Hooks, Rapid Testing
- Monetization – Paywalls, Pricing, Retention
- Analytics – Firebase, Mmps, Revenuecat, Ga4
- Aso – Conversion Optimization, Keyword Strategy
Languages
Education
Boğaziçi University
Bachelor of Arts in Management · Management · İstanbul, Turkey
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Samet is based in Berlin, Germany.
Samet speaks the following languages: English (Advanced), German (Intermediate).
Samet has at least 13 years of experience. During this time, Samet has worked in at least 7 different roles and for 9 different companies. The average length of individual experience is 1 year and 5 months. Note that Samet may not have shared all experience and actually has more experience.
Based on recent experience, Samet would be well-suited for roles such as: Fractional Head of UA, Growth Consultant, Founder.
Samet's most recent position is Fractional Head of UA at Salto Games.
In recent years, Samet has worked for Salto Games, EatBetter App, Subtext App, Deutsche Telekom, and Growth Therapist.
Samet is most experienced in industries like Media and Entertainment, Food and Beverage, and Telecommunication. Samet also has some experience in Automotive, Information Technology, and Fashion.
Samet is most experienced in business areas like Marketing, Business Intelligence, and Strategy. Samet also has some experience in Product Development.
Samet has recently worked in industries like Food and Beverage, Telecommunication, and Media and Entertainment.
Samet has recently worked in business areas like Marketing, Business Intelligence, and Strategy.
Samet holds a Bachelor in Management from Boğaziçi University.
The availability of Samet needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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